Latest / No Forking Nonsense - The Nutritionist UK / I Never Meant to Do Any of This.

Transcript

I Never Meant to Do Any of This. · No Forking Nonsense - The Nutritionist UK

• 0:00
  @paulthenutritionist: Welcome to another Friday episode and this one is a little bit self indulgent and it is about who I am. And it was following an episode I did on the client only audio feed that we have inside the coaching community where I did a bit of a day in the life, went through a bit more detail and got some really nice feedback about it. So this gives a little bit more context about me. Again, really self indulgent but hopefully you find it helpful. It was recorded a few months ago and quite a lot has changed in the past year.
• 0:35
  So there's things in here which perhaps are not as accurate and there are certainly things which have happened since. So maybe I'll do an update on the regular Wednesday episode in the near future but for now, this is who I am from about a year ago, giving you a backstory, how you enjoy it. So my name is Paul Evans and hopefully you follow me on Instagram, paulthenutritionist so you know what I look like at least. And I live in Leamington Spa. Ironically, I was born in Leamington Spa but I grew up in Stratford, Upanhaven.
• 1:11
  I say ironically because the hostel I was born in actually doesn't exist anymore. Grew up in a very working class household. So I am a middle child and there are three years before between all three of us boys and I am 37 in August. Growing up, we definitely didn't have much money at all. Food was my mum s not going to listen to this.
• 1:43
  I think one of my brothers might listen to this. You would agree that mum s cooking wasn t great, there was a lot of beige and there still is. If we go to her house, she doesn t shop at Iceland but if she did, it would be like a shop window for Iceland, she loves beige stuff. We had, I think if I remember, a rotation of about four meals and that was just kind of how it was. Mum, because mum did our break up when I was four, I remember her saying to me, was quite ashamed by the whole concept, when I said why didn't you have free school meals?
• 2:22
  She said because I was embarrassed so we ended up having packed lunches every day even though we didn't have much money and at times dinner was cheap because there was no money in the house. And with that came some challenges as well, like I really struggled in school, probably because at the age of four, suddenly my whole life was ripped apart and I just remember I just could never concentrate. I was always struggling to work out my position in life. Even at an early age, I just didn really feel like I understood how to learn, like all these people learning stuff and I was like I don understand this, this is rubbish, I can t I just found it really boring. And as I kind of went through junior school, I really struggled, I remember being labelled the naughty child, even though I didn t actually do anything that horrendous.
• 3:14
  But then there were kids who were naughtier than me but they got loads of sympathy and I was like I don get it. And going into secondary school, I just was like, I just wanted attention and I was playing up because I didn't get school, I didn't like school. Cutting a long story short, and again I went into more detail on this in my client podcast, but it turns out, I found out at 19 years old that I have ADHD, did an assessment at university, confirmed ADHD, it makes a lot of sense. But I really just didn't get concentration. I remember when I was that a couple of things, so firstly, when I was 15, because I was like I'm five foot ten, just shy of.
• 3:59
  And I remember growing up as a scrawny child, I didn't really belong so I was like, how can I get girls to like me? And that s when at the age of 15, I discovered the gym. I used go to the gym not really knowing what was going on. There was a men's health magazine in my gym, there was a hotel gym in Strathford, I believe in Club Motivation, my mum still goes in there actually, but there was always a men's health magazine, I thought it was like a gay magazine because there was loads of topless men on it. I remember always wondering why is there a game magazine in the gym?
• 4:33
  And then I remember just looking at the top and it said something like this is like 02/2005 and I remember thinking like that and then I looked at the headlines and it would be like get apps in six days or whatever it was, like those proper clickbaity headlines and then it was like eat your way to better health and I was like hold on a minute and then I opened it and I read it and I realised that it was actually a mental health magazine but I was never interested in the work and I always went into the nutrition aspect of things and it was that moment there that I remember quite intriguingly that it was like somebody handed me like a magic potion, you know, showing me that you can eat certain things to change how you look and how you feel. And it really struck a chord with me and I started to explore protein and it was obviously, my mum was like, well, we just get you some more chicken dippers then, that was the extent. We have eggs and beet, I had a lot of poached egg and baked beans on toast because I needed protein.
• 5:36
  Remember saying to someone, can we get some chicken? She said, no, I can't afford chicken. And so that was a real challenge. But I started to remember drinking a lot of water and feeling really good for it and I remember being in physics once, which is one of my worst subjects. For whatever reason, I decided to just drink loads and loads of water and suddenly I had this almost like a bit of euphoria and I could suddenly focus and I was like, what s just happened?
• 6:05
  It was only then that I started to appreciate that by putting things in your body, you can perhaps develop your own health in a positive manner. Then I was going to the gym, to improve my nutrition, I had two years out before going to university, trying to work out what to do. Completely irrelevant but I taught in a special needs school. Then I went to university and I studied psychology and counselling. After two years and you go to the university and you have housemates where you were kind of interested in the gym, taking protein shakes, doing a lot of men s health, like workouts or whatever we could find, just trying to get massive.
• 6:51
  And it was only a year half to second year because my housemates were on a sandwich course and I wasn I decided to have a year out. And it was then that I decided to just change my life. It sounds really cliche, if you like, but I decided I was just going to change and I was like I ve got an opportunity here because I m going back to uni next year, so I can go back to uni going into this brand new year with brand new people and I can almost have a second chance at university. So in that year out, I decided to study nutrition because I was really getting into it at this point, I started to see kind of results with my training and what I was eating because I was earning very, very little money in my year out. I worked in a mainstream school as a teaching assistant and I think my salary was about $12, which is absolutely insane.
• 7:39
  But I decided to redo my maths GCSE because I got an E and somehow got into university. I think I lied because I shouldn t have been in university but I redid that and when I was in Leamington Library, I decided to look at all the nutrition books and I picked one up and I was obsessed with it. So I went into the library toilet and I took the security label off and I took it home and I still have that book to this day And I read every single thing, I was obsessed. And that year out that I heard, I was just obsessed with reading nutrition forums, reading these articles and I just couldn t get enough of it. It was like everything to me.
• 8:26
  And I went back to university and I said to my dissertation tutor who was unreal, she was brilliant, Tamsin Bowers Brown, you never listen to this but thank you, because I sat with her and I said, I want to do my dissertation on Nutrition and she said that s a problem because you re studying psychology and counselling and she said leave it with me. So she then said to me what we could do is we could do your dissertation on school food and school nutrition, because it s kind of linked. And so what I did is I worked with Sheffield City Council on the placement and again, there s a whole story there of how like there was last minute and I was about to be placed in a school for some reason and then literally the day, it was like 03:00, I got a call from Sheffield City Council and they were like yes. And I went in and it was amazing, I was like I m in an environment where people are talking about nutrition all the time. It was a school feed service about children s nutrition and I absolutely loved it.
• 9:24
  And I did my dissertation, I was obsessed with it, because I was talking and thinking about nutrition all day long. And when I handed that dissertation in, I swear to God, I genuinely believed I would get 100. I obviously didn't. I think I got it was either 79 or 81, I can't remember it's irrelevant because overall I got 68. And the first thing I did was message my dissertation tutor when I got those results and I said, why didn't I get 100?
• 9:58
  Think of the arrogance there, because I was that involved in it. And I remember I was obsessed with it. So I was that obsessed, just a quick story, I had a girlfriend at the time, and I'll never forget, she's probably never going listen to this either, but Megan, her name was, and I got her to read my whole dissertation to me, just to make sure I hadn't missed anything. It took her three hours, what a go. Anyway, I did that and then straight after uni, I worked for eating disorder charity, where we went into schools and we talked to children and young people around eating disorders and body image.
• 10:39
  With that you did unofficial counselling, I can t remember what they called it but you basically did one on one work with children with eating disorders and young people with eating disorders, which was fantastic. Then I was like I need to get another real job, so I went back into the school that I was paid $10 a year to work in, but they gave me a promotion so I was running a behaviour unit, so I was on like $20, which I was buzzing about, I was basically rich. But again, it wasn t what I wanted to be doing because it was nothing to do with nutrition. And then I got a job with Northamptonshire. It was county council seconded to the NHS, where myself and a colleague, we were to write a children s obesity project and basically improve the obesity rates of Northamptonshire.
• 11:30
  And I did that and we did that. We wrote this project, we ran this project for three years. It was always going be a three year project but because we were on a fixed term contract, they have to make you redundant. So I got a redundancy payout, was insane. So at the end of that project, with the success of it exposing me to this world of nutrition, public health, I set up my own business in children's nutrition, looking at lunch times.
• 11:57
  I became the vice chairman for the British Obesity Society, I had a lot of input with public health in terms of I contributed to the child obesity plan, to the school food plan. Was always up until COVID, I was always on the news with regards to childhood obesity, obesity in general. Pre COVID, I did a lot of work in Parliament with all parliamentary party groups for school food, childhood obesity. I basically had a residency on talk radio in LBC. Until COVID, everyone just wanted to talk about obesity.
• 12:31
  COVID hit, got through COVID, but during COVID, decided because there was just something missing in my life and I decided what I wanted to do was to look at coaching because I was always kind of doing nutrition stuff on the side for people. And then I got a Prince's Trust grant for I think it was about $10 to set up a nutrition business purely for teachers because I thought well that s what I do because I m working with schools, that s my expertise. So I set up this business where it gave me an understanding of how to run a nutrition business. At the same time, I decided to do my Masters in Nutrition, which I did back at Sheffield I did it full time whilst running a business, which is wild when I think about it, but I managed it. So I did that, got very upset when I went back to Sheffield Harlem after about three or four years of not being there, it might have been longer than that, maybe longer than that, six, seven years, and I just hate change and I went there and nightclubs were closed and it broke my heart.
• 13:32
  But yeah, so I did that. We ran the school health business successfully for years but it just wasn t what I wanted to be doing. And so I decided two years ago to really up the ante on my social media with regards to my nutrition business. I started on Facebook, that went really well. And because I am always investing in myself, because I really believe that I am not an expert in everything, I outsource to coaches, business coaches, business mentorships, masterminds.
• 14:06
  I joined a mastermind and it just showed me, it taught me everything with regards to marketing and business. That was really helpful and then I joined another one which was too expensive but it was really helpful just being around other coaches. And I ended up going to loads of different events, got myself a coach in Vancouver who owns awesome supplements and we did a lot of work with regards to growing my business. I went to a lot more seminars, a lot more workshops and basically just grew my business. When I joined a fitness entrepreneur, which is Phil Graham's Mastermind 2022, the first thing they said is you ve got to set up an Instagram.
• 14:47
  And so I did. Actually, it can t have been 2224. So I set up Instagram in 2024, started posting on there and things went from strength to strength and that is where we are now. So since then, I built the Nutritionist UK called Nutritionist, which is what you know me as now. It helps being a male nutritionist in this industry because there aren t many registered nutritionists who are males, who talk like I do, the nutritionist world is very anal and they don like you talking about things, my episode last week on supplements didn t go down well because you re not allowed to talk about supplements but you are at the same time and it s all like, for me, m like, listen, my aim is to push through the nonsense and make things as simple as possible.
• 15:37
  So yes, I ve built out this business, every single human being I ve ever worked with, we ve got results with. It s so empowering when people tell me they want to work with me for a full year. I ve got clients who signed up to work with me for two years. I m so passionate about what I do and I ve had clients who are professional athletes, I ve had clients who have been on every diet under the sun, I ve had clients who dream to be a certain weight, whether that is to be heavier, to be lighter, ve had clients with kidney disease, I ve had clients who have IBS symptoms and they ve been fobbed off by NHS and we got to the bottom of it. I love what I do every single day and I m constantly investing in myself, m constantly investing in the project.
• 16:27
  My clients are everything to me, I give them all of my time, I speak to them most days, they formally check-in with me on a weekly basis, they have access to what I think is the best resources that are possible to them. We have such a good community, we have live calls where we go into things in more detail, they can contact me whenever they like, I really care and they are getting results as a result. And it's as cliche as I can't emphasise this enough, their lives are changed, period, just from having a registered nutritionist who has their back. I often say it's a family affair. I have clients who reach out to me because they want to talk about their children's nutrition, their husband's nutrition, their wife's nutrition, I am so passionate about that.
• 17:21
  And I think that that is why things go from strength to strength. If you're local, you'll know that I'm working with the pub pubs, and we've got menus on there which are approved by me that I helped co write. The reason why I decided to do that was because I m very passionate about us going out and having a night owl and eating foods in a pub without it having to completely destroy your own health and make you feel like shit, like I m so passionate about I don give people meal plans because I want you to be able to sit with your family, go to your kid s birthday party and still get results, whatever that result looks like. I want you to feel like when you sleep, you wake up with loads of energy. I want you to feel like you can run around with your kids.
• 18:02
  I want you to feel like if you want to go to the gym, you can go to the gym without A, feeling out of breath just for walking up the stairs and B, to feel like you are making progress and you are energised enough to be able to concentrate, to have to be in a good mood, to have a sex drive, to feel attractive when you look in the mirror like these are your basic human rights and for me, why hate is the fact that when people are trying to lose weight, they feel like they need to cut stuff out. That isn t the case and I m so passionate about that. So that s what I intend to do. For the rest of the year, we continue to build. I m always adding stuff, I m trying to constantly improve the experience for my clients, I m trying to share as much information as possible on Outpull the Nutritionist because I want people to be exposed to the most simple information that there is, so that they haven got to buy these stupid supplements or go on stupid diets that leave them feel worse six months later, I m about long term change.
• 18:59
  You will rarely see me post people with their tops off because that s not I don t want to get people on stage. I don work with bodybuilders because it s miserable and it s very temporary. My aim is to show people to eat the foods that they enjoy, to be social with their friends and for their family and to live the best life they possibly can do. Because it s not too late to feel the best version of yourself and to look in the mirror and to feel proud of what you are and I will continue to do that. So I did actually ramble on a little bit more than I thought I did there.
• 19:31
  @paulthenutritionist: This is in the
• 19:32
  @paulthenutritionist: future. The current Paul doing this, this week. I just want to kind of end this episode, where I say that since in the past six, twelve months, months, loads has happened. I have been a lot more selective on what type of clients I work with. I have been asked to consult on a lot of big projects at a government level in the corporate world regarding menu analysis.
• 20:09
  I've been working with a lot more sports teams, been doing talks, and it's a part that I really love. And the thing with this job is that unfortunately, the more exposure you get on social media, it's kind of the only thing of ours. And I'm growing about a thousand followers a month at the moment, which is all well and good but it means nothing but unfortunately, in the very kind of platonic world that we live in, that is what kind of stands for now anyway. So yeah, I m continuing to do stuff and if there are things that you think I can help you with, then send me a little message. The thing I hope I kind of continue, and that is that I'd really like to, regardless of what happens, and I already see it like I already see the kind of, I can't think of the word, but the annoying nature in which I receive messages of people who want to go on my podcast.
• 21:10
  When have I ever had anyone on my podcast? People who, the amount of free shit that people wanna send me. Send me this with no obligation. The geezer asked me the other day to post three posts on their grid and four stories for two bars of chocolate. I mean, what what go on my grid and tell me when I've ever promoted another person's products.
• 21:32
  Like when I do that, and I am not writing off, when I do that, I'm telling you now, listening to this, I would have been paid a fucking piss take of an amount. So yeah, I think it's very important to hopefully, that's what I was going say, hopefully I can continue to, you know, communicate to you guys listening, it's really nice to have messages from you on Instagram, It s hard to keep up with Instagram messages, mainly because if you follow me on Instagram you know that you will get a lovely welcome message and then that creates conversation and at any time I go on
• 22:06
  @paulthenutritionist: my Instagram it just unreadmesh after unreadmesh
• 22:08
  @paulthenutritionist: and it is just me. There is no one else. There s no, I don't know, what are they called, setters. I get a lot of messages, Paul, how's your setter? I don't even know what a setter is mate.
• 22:19
  But I have a conversation with anyone and email as well, excuse me. I hope that I'm still able to communicate to people via email. But it s hard because as I say, if you re growing 1,000 followers a month, that will probably continue at least. It doesn take much. A new social media girl now who is wanting to be relentless on TikTok, which I don't know how I feel about, but it doesn't take much for those morons to send you into the stratosphere of virality.
• 22:55
  So I don know, we see where we are. Things are always changing. If you are someone who has a project, whether that s a business or a side project or whatever, it
• 23:04
  @paulthenutritionist: s really important to just not marry yourself and not innovate.
• 23:11
  @paulthenutritionist: Quick story and I m going to
• 23:12
  @paulthenutritionist: leave you, I promise you this is not going to last long. Kodak invented the digital camera but they decided not
• 23:22
  @paulthenutritionist: to do anything about it, because they wanted to stay with film. Look where Kodak are now.
• 23:28
  @paulthenutritionist: Meanwhile, Nokia, they started selling fish.
• 23:34
  @paulthenutritionist: Or was that Samson? Think it was Samson? And look where they are now. Nokia don sell phones anymore,
• 23:42
  @paulthenutritionist: they are telecommunications and data centres.
• 23:45
  @paulthenutritionist: But you ve got to innovate. I think it s Samsung, Samsung started selling fish. So if you don innovate, you ll evaporate. Always remember that. And I m really comfortable with innovating.
• 23:59
  There s so many things I
• 23:59
  @paulthenutritionist: ve tried with clients where things haven t
• 24:02
  @paulthenutritionist: worked out, like we ve tried a project of sorts and it just
• 24:05
  @paulthenutritionist: doesn't work out, so I just cancel it and I
• 24:08
  @paulthenutritionist: just don't care because I've got to try things to see whether it works, it benefits clients and then we learn from it. So I hope you found this episode useful,
• 24:16
  @paulthenutritionist: send me a message on Instagram
• 24:19
  @paulthenutritionist: and you can send me an email currently. I wonder if one day this email will change, I'm sure it will, when it becomes too much and, you know, we got 10,000 listeners last week, that's crazy isn't it? Buy the pound for every listener and I'm still, until I get offered a ridiculous amount of money, I still refuse to put ads on this because it's not worth it. I don't want to annoy your ears, but the only way I can do that is just from helping people out. Anyway, thank you for listening to me, thanks for spending time with me, enjoy the rest of your Friday, Saturday or Sunday, and I'll speak to you next Wednesday.
• 24:57
  @paulthenutritionist: Lots of love.