140: Stop Being Polite and Get Rude: Bold Personal Injury Branding, Ethical Scaling, and Building a Modern Law Firm
In this high energy episode of the Lead Counsel Podcast, Tom Tona sits down with Lee Rudin, founder of Rudin Law in New Orleans, to break down one of the most disruptive personal injury branding strategies in the country.
Lee launched his firm in June 2023 and quickly built traction with a bold message that cuts through the noise in an overcrowded personal injury market: Stop Being Polite and Get Rude.
But this episode goes far beyond clever marketing. Tom and Lee unpack what it really takes to build and scale a modern plaintiff law firm in 2026. From paid social media strategy and intake…
The skinny
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