Latest / The Buyer & Seller Podcast with Fexingo: Business Brokers, Exits, and Private Sales Explained

How Customer Churn Destroys Business Valuations
Episode 199 explores the hidden killer of business sale prices: customer churn. We examine why a SaaS company with $5 million in annual recurring revenue might sell for less than a competitor with half that revenue, simply because their customers leave faster. Lucas and Luna break down how retention rates impact EBITDA multiples, using specific examples from the software sector to show why loyal subscribers are worth more than new ones.
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The skinny
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