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165 | Starting a Coaching Business? Do This First (5 Steps That Actually Work) · Women in The Coaching Arena

• 0:00
  If
• 0:00
  I
• 0:00
  had
• 0:00
  to
• 0:00
  start
• 0:01
  my
• 0:01
  coaching
• 0:01
  business
• 0:02
  again
• 0:02
  in
• 0:02
  2026
• 0:03
  with
• 0:04
  no
• 0:04
  audience,
• 0:05
  no
• 0:05
  clients,
• 0:06
  no
• 0:06
  reputation,
• 0:08
  there
• 0:08
  are
• 0:08
  five
• 0:09
  things
• 0:09
  I
• 0:09
  would
• 0:09
  focus
• 0:10
  on
• 0:10
  immediately.
• 0:12
  Most
• 0:12
  of
• 0:12
  them
• 0:12
  are
• 0:13
  simple
• 0:13
  and
• 0:14
  no
• 0:14
  simple
• 0:14
  doesn't
• 0:15
  always
• 0:15
  equal
• 0:16
  easy,
• 0:17
  and
• 0:17
  one
• 0:17
  of
• 0:17
  them
• 0:18
  is
• 0:18
  a
• 0:18
  thing
• 0:18
  that
• 0:18
  coaches
• 0:19
  avoid
• 0:19
  for
• 0:20
  far
• 0:20
  too
• 0:21
  long.
• 0:21
  So
• 0:22
  let's
• 0:22
  get
• 0:22
  started
• 0:23
  about
• 0:23
  what
• 0:24
  actually
• 0:24
  leads
• 0:24
  to
• 0:25
  clients.
• 0:25
  I
• 0:25
  am
• 0:26
  Joe
• 0:26
  Lott.
• 0:26
  Welcome
• 0:27
  to
• 0:27
  Women
• 0:27
  in
• 0:27
  the
• 0:27
  Coaching
• 0:28
  Arena.
• 0:28
  I
• 0:28
  am
• 0:29
  an
• 0:29
  ICF
• 0:29
  accredited
• 0:30
  mentor
• 0:30
  and
• 0:31
  coach,
• 0:31
  and
• 0:31
  over
• 0:32
  the
• 0:32
  past
• 0:32
  four
• 0:33
  or
• 0:33
  five
• 0:33
  years,
• 0:33
  I
• 0:34
  have
• 0:34
  helped
• 0:34
  more
• 0:34
  than
• 0:34
  200.
• 0:35
  Qualified
• 0:36
  coaches
• 0:37
  through
• 0:37
  my
• 0:37
  program,
• 0:37
  the
• 0:38
  business
• 0:38
  of
• 0:38
  Coaching,
• 0:39
  and
• 0:39
  hundreds
• 0:40
  more
• 0:40
  in
• 0:41
  Masterminds
• 0:41
  and
• 0:41
  other
• 0:42
  events
• 0:42
  that
• 0:42
  I
• 0:42
  run.
• 0:43
  And
• 0:43
  in
• 0:44
  this
• 0:44
  episode,
• 0:44
  I
• 0:44
  want
• 0:45
  to
• 0:45
  share
• 0:46
  with
• 0:46
  you
• 0:46
  what
• 0:46
  I
• 0:46
  wish
• 0:47
  someone
• 0:47
  would've
• 0:47
  shared
• 0:47
  with
• 0:48
  me
• 0:48
  all
• 0:49
  of
• 0:49
  those
• 0:49
  years
• 0:49
  ago.
• 0:50
  And
• 0:50
  what
• 0:50
  I
• 0:50
  would
• 0:50
  actually
• 0:51
  do
• 0:51
  if
• 0:51
  I
• 0:51
  was
• 0:52
  starting
• 0:52
  again
• 0:53
  today.
• 0:54
  When
• 0:54
  I
• 0:54
  first
• 0:54
  started
• 0:55
  my
• 0:55
  business,
• 0:56
  I
• 0:56
  spent
• 0:56
  a
• 0:56
  lot
• 0:57
  of
• 0:57
  time
• 0:57
  on
• 0:58
  things
• 0:58
  that
• 0:58
  felt
• 0:59
  productive.
• 1:00
  More
• 1:00
  coach
• 1:01
  training
• 1:01
  to
• 1:01
  ensure
• 1:02
  that
• 1:02
  I
• 1:02
  could
• 1:02
  handle
• 1:03
  every
• 1:03
  situation
• 1:04
  that
• 1:04
  could
• 1:04
  possibly
• 1:05
  come
• 1:05
  up.
• 1:06
  Tons
• 1:07
  of
• 1:07
  free
• 1:07
  webinars,
• 1:08
  five
• 1:08
  day
• 1:08
  challenges,
• 1:09
  all
• 1:10
  sorts
• 1:10
  of
• 1:10
  shiny
• 1:11
  objects,
• 1:12
  branding
• 1:12
  colors,
• 1:13
  all
• 1:13
  of
• 1:13
  these
• 1:13
  things
• 1:14
  that
• 1:14
  I
• 1:14
  thought
• 1:14
  would
• 1:15
  make
• 1:15
  or
• 1:15
  break
• 1:15
  my
• 1:16
  business.
• 1:17
  I
• 1:17
  even
• 1:17
  published
• 1:18
  a
• 1:18
  book
• 1:18
  in
• 1:19
  my
• 1:19
  first
• 1:19
  year
• 1:20
  of
• 1:20
  business
• 1:20
  because
• 1:21
  of
• 1:21
  course
• 1:21
  I
• 1:22
  thought
• 1:22
  I
• 1:22
  needed
• 1:23
  to
• 1:23
  also
• 1:23
  be
• 1:24
  a
• 1:24
  published
• 1:24
  author.
• 1:25
  I
• 1:25
  would
• 1:25
  literally
• 1:26
  fill
• 1:26
  an
• 1:27
  a
• 1:27
  four
• 1:27
  pad
• 1:28
  of
• 1:28
  notes.
• 1:28
  Every
• 1:29
  single
• 1:29
  week
• 1:29
  with
• 1:29
  all
• 1:30
  of
• 1:30
  the
• 1:30
  stuff
• 1:30
  I
• 1:31
  was
• 1:31
  learning,
• 1:32
  yet
• 1:32
  I
• 1:32
  wasn't
• 1:33
  really
• 1:33
  implementing
• 1:34
  it.
• 1:35
  Looking
• 1:35
  back,
• 1:36
  it
• 1:36
  felt
• 1:36
  productive,
• 1:37
  but
• 1:37
  it
• 1:37
  wasn't
• 1:38
  really
• 1:38
  moving
• 1:39
  my
• 1:39
  business
• 1:39
  forward.
• 1:41
  And
• 1:41
  while
• 1:41
  some
• 1:42
  of
• 1:42
  it
• 1:42
  was
• 1:42
  useful,
• 1:43
  a
• 1:43
  lot
• 1:43
  of
• 1:43
  it
• 1:43
  really
• 1:43
  delayed
• 1:44
  the
• 1:44
  work
• 1:45
  that
• 1:45
  you
• 1:45
  really
• 1:46
  need
• 1:46
  to
• 1:46
  do
• 1:47
  to
• 1:47
  build
• 1:47
  your
• 1:48
  business.
• 1:49
  Which,
• 1:49
  and
• 1:49
  wait
• 1:50
  for
• 1:50
  it
• 1:50
  is
• 1:51
  connecting
• 1:52
  with
• 1:52
  real
• 1:53
  human
• 1:53
  beings
• 1:54
  and
• 1:54
  helping
• 1:54
  them
• 1:54
  to
• 1:54
  solve
• 1:55
  actual
• 1:56
  problems
• 1:56
  that
• 1:56
  they
• 1:57
  have
• 1:57
  in
• 1:57
  their
• 1:57
  life.
• 1:58
  So
• 1:59
  if
• 1:59
  I
• 1:59
  was
• 1:59
  starting
• 2:00
  again
• 2:00
  now,
• 2:00
  I
• 2:01
  would
• 2:01
  simplify
• 2:02
  things
• 2:02
  massively
• 2:03
  and
• 2:03
  focus
• 2:04
  on
• 2:04
  these
• 2:05
  five
• 2:05
  things.
• 2:06
  So
• 2:06
  number
• 2:07
  one,
• 2:07
  getting
• 2:08
  really
• 2:08
  specific
• 2:08
  about
• 2:09
  who
• 2:09
  I
• 2:09
  help
• 2:10
  and
• 2:10
  more
• 2:11
  importantly,
• 2:12
  the
• 2:12
  problem
• 2:12
  that
• 2:13
  I
• 2:13
  solve.
• 2:14
  So
• 2:14
  not
• 2:15
  selling
• 2:15
  coaching
• 2:16
  sessions,
• 2:17
  not
• 2:17
  selling
• 2:17
  the
• 2:17
  power
• 2:18
  of
• 2:18
  coaching,
• 2:19
  not
• 2:19
  helping
• 2:20
  people
• 2:20
  to
• 2:20
  feel
• 2:21
  better
• 2:21
  and
• 2:22
  more
• 2:22
  connected
• 2:22
  within
• 2:23
  themselves.
• 2:24
  A
• 2:24
  real
• 2:25
  actual
• 2:25
  problem
• 2:26
  that
• 2:26
  people
• 2:27
  are
• 2:27
  laying
• 2:27
  in
• 2:28
  bed
• 2:28
  wanting
• 2:29
  to
• 2:29
  try
• 2:29
  and
• 2:29
  solve.
• 2:30
  For
• 2:31
  example,
• 2:32
  that
• 2:32
  might
• 2:32
  be,
• 2:33
  I
• 2:33
  need
• 2:33
  to
• 2:33
  get
• 2:33
  a
• 2:33
  job.
• 2:35
  I
• 2:35
  need
• 2:35
  to
• 2:35
  speak
• 2:36
  up
• 2:36
  in
• 2:36
  meetings.
• 2:38
  I
• 2:38
  need
• 2:38
  to
• 2:38
  lead
• 2:38
  my
• 2:39
  team
• 2:39
  confidently.
• 2:41
  I
• 2:41
  need
• 2:41
  to
• 2:41
  know
• 2:42
  how
• 2:42
  to
• 2:42
  have
• 2:42
  difficult
• 2:43
  conversations,
• 2:44
  all
• 2:45
  of
• 2:45
  those
• 2:45
  actual,
• 2:46
  tangible
• 2:46
  problems
• 2:47
  that
• 2:47
  many
• 2:47
  of
• 2:47
  us
• 2:47
  have
• 2:48
  in
• 2:48
  our
• 2:48
  life.
• 2:49
  So
• 2:49
  if
• 2:50
  you
• 2:50
  can't
• 2:50
  explain
• 2:51
  your
• 2:52
  I
• 2:52
  help
• 2:52
  statement
• 2:53
  in
• 2:53
  one
• 2:53
  clear
• 2:54
  sentence,
• 2:55
  then
• 2:55
  you're
• 2:56
  not
• 2:56
  ready
• 2:56
  to
• 2:57
  market
• 2:57
  your
• 2:57
  business
• 2:58
  yet.
• 2:59
  And
• 2:59
  if
• 2:59
  you
• 3:00
  are
• 3:00
  marketing
• 3:01
  without
• 3:01
  this
• 3:01
  clarity,
• 3:02
  you
• 3:02
  will
• 3:02
  start
• 3:03
  to
• 3:03
  soon
• 3:04
  notice
• 3:04
  that
• 3:04
  marketing
• 3:05
  is
• 3:05
  really,
• 3:06
  really
• 3:06
  exhausting.
• 3:08
  And
• 3:08
  the
• 3:08
  best
• 3:09
  thing
• 3:09
  is
• 3:09
  when
• 3:10
  this
• 3:10
  becomes
• 3:10
  clear
• 3:11
  marketing
• 3:12
  and
• 3:12
  everything
• 3:12
  you
• 3:12
  do
• 3:13
  in
• 3:13
  your
• 3:13
  business
• 3:14
  becomes
• 3:14
  so
• 3:15
  much
• 3:15
  easier.
• 3:16
  Because
• 3:16
  you
• 3:16
  actually
• 3:17
  know
• 3:17
  who
• 3:17
  you're
• 3:17
  speaking
• 3:18
  to
• 3:18
  and
• 3:18
  the
• 3:19
  types
• 3:19
  of
• 3:19
  things
• 3:20
  that
• 3:20
  you
• 3:20
  want
• 3:20
  to
• 3:20
  share
• 3:21
  with
• 3:21
  those
• 3:21
  people.
• 3:23
  The
• 3:23
  second
• 3:23
  thing
• 3:24
  I
• 3:24
  would
• 3:24
  do
• 3:24
  is
• 3:25
  create
• 3:25
  a
• 3:25
  simple
• 3:26
  offer,
• 3:27
  not
• 3:28
  successions,
• 3:29
  not
• 3:30
  three
• 3:30
  months
• 3:30
  come
• 3:31
  for
• 3:31
  coaching,
• 3:32
  but
• 3:33
  a
• 3:33
  really,
• 3:33
  really
• 3:34
  clear
• 3:34
  offer.
• 3:35
  That
• 3:35
  talks
• 3:36
  about
• 3:36
  the
• 3:37
  actual
• 3:38
  result
• 3:38
  that
• 3:39
  someone
• 3:39
  might
• 3:39
  get
• 3:40
  if
• 3:40
  they
• 3:40
  worked
• 3:40
  with
• 3:40
  you.
• 3:42
  Often
• 3:42
  it's
• 3:42
  good
• 3:43
  to
• 3:43
  start
• 3:43
  with
• 3:44
  something
• 3:44
  like
• 3:44
  a
• 3:44
  three
• 3:45
  month
• 3:45
  coaching
• 3:45
  relationship
• 3:46
  because
• 3:47
  it's.
• 3:48
  Low
• 3:48
  cost
• 3:49
  enough
• 3:49
  for
• 3:49
  people
• 3:49
  to
• 3:49
  say
• 3:50
  yes.
• 3:50
  It's
• 3:50
  also
• 3:51
  low
• 3:51
  cost
• 3:51
  on
• 3:52
  time
• 3:52
  enough
• 3:52
  for
• 3:53
  people
• 3:53
  to
• 3:53
  say
• 3:53
  yes,
• 3:54
  and
• 3:55
  the
• 3:55
  really
• 3:55
  clear
• 3:55
  thing
• 3:55
  though
• 3:56
  is
• 3:56
  not
• 3:57
  the
• 3:57
  three
• 3:57
  month
• 3:57
  engagement.
• 3:58
  The
• 3:59
  key
• 3:59
  thing
• 3:59
  here
• 4:00
  is
• 4:00
  that
• 4:00
  the
• 4:00
  outcome
• 4:01
  is
• 4:01
  clear
• 4:02
  and
• 4:02
  you
• 4:03
  can't
• 4:03
  create
• 4:04
  a
• 4:04
  great
• 4:04
  offer
• 4:04
  unless
• 4:05
  you
• 4:05
  actually
• 4:06
  know
• 4:06
  your
• 4:06
  ideal
• 4:07
  client.
• 4:08
  So,
• 4:09
  for
• 4:09
  example,
• 4:10
  that
• 4:10
  might
• 4:10
  be
• 4:10
  helping
• 4:11
  someone
• 4:11
  move
• 4:12
  from
• 4:12
  feeling
• 4:13
  stuck
• 4:13
  in
• 4:13
  their
• 4:13
  career
• 4:14
  to
• 4:14
  confidently
• 4:15
  securing
• 4:16
  a
• 4:16
  new
• 4:16
  role.
• 4:17
  People
• 4:17
  need
• 4:17
  to
• 4:18
  understand
• 4:19
  what
• 4:19
  they're
• 4:19
  moving
• 4:19
  towards
• 4:20
  and
• 4:20
  to
• 4:20
  trust
• 4:21
  that
• 4:21
  you
• 4:22
  know
• 4:22
  how
• 4:23
  to
• 4:23
  get
• 4:23
  them
• 4:23
  there.
• 4:25
  My
• 4:25
  biggest
• 4:25
  learning
• 4:26
  of
• 4:26
  this
• 4:26
  was
• 4:27
  when
• 4:27
  I
• 4:27
  first
• 4:28
  started
• 4:28
  my
• 4:28
  business
• 4:29
  and
• 4:29
  I
• 4:30
  said
• 4:30
  to
• 4:30
  a
• 4:30
  friend,
• 4:31
  you
• 4:31
  know,
• 4:31
  come
• 4:32
  to
• 4:32
  coaching,
• 4:33
  it
• 4:33
  can
• 4:33
  change
• 4:34
  your
• 4:34
  life.
• 4:35
  And
• 4:35
  she
• 4:35
  was
• 4:35
  completely
• 4:36
  lacking
• 4:37
  in
• 4:37
  confidence.
• 4:38
  She
• 4:39
  really
• 4:39
  needed
• 4:39
  to
• 4:39
  get
• 4:40
  a
• 4:40
  new
• 4:40
  job,
• 4:40
  but
• 4:40
  she
• 4:41
  wasn't
• 4:41
  applying
• 4:41
  for
• 4:41
  those
• 4:42
  jobs
• 4:42
  'cause
• 4:42
  she
• 4:42
  was
• 4:42
  lacking
• 4:43
  in
• 4:43
  confidence.
• 4:44
  And
• 4:44
  she
• 4:45
  literally
• 4:45
  turned
• 4:45
  around
• 4:46
  and
• 4:46
  said
• 4:46
  to
• 4:46
  me.
• 4:47
  I
• 4:48
  haven't
• 4:48
  got
• 4:48
  time
• 4:49
  for
• 4:49
  that.
• 4:49
  It
• 4:49
  sounds
• 4:49
  really
• 4:50
  nice,
• 4:50
  but
• 4:50
  I
• 4:51
  need
• 4:51
  to
• 4:51
  focus
• 4:52
  on
• 4:52
  getting
• 4:52
  a
• 4:52
  job.
• 4:53
  And
• 4:54
  at
• 4:54
  the
• 4:54
  time
• 4:55
  I
• 4:55
  was
• 4:55
  a
• 4:55
  career
• 4:55
  coach,
• 4:56
  so
• 4:56
  I
• 4:56
  could
• 4:57
  have
• 4:57
  easily
• 4:57
  said
• 4:57
  to
• 4:58
  her,
• 4:59
  come
• 4:59
  work
• 4:59
  with
• 4:59
  me.
• 5:00
  I
• 5:00
  will
• 5:00
  be
• 5:00
  able
• 5:00
  to
• 5:01
  help
• 5:01
  you
• 5:01
  get
• 5:01
  a
• 5:01
  job.
• 5:02
  And
• 5:02
  in
• 5:02
  that
• 5:03
  first
• 5:03
  conversation.
• 5:05
  The,
• 5:05
  the
• 5:05
  confidence
• 5:06
  would've
• 5:06
  come
• 5:06
  up,
• 5:07
  but
• 5:07
  what
• 5:07
  her
• 5:08
  actual
• 5:08
  front
• 5:09
  door
• 5:09
  priority
• 5:10
  was,
• 5:10
  is
• 5:10
  to
• 5:11
  get
• 5:11
  a
• 5:11
  new
• 5:11
  job.
• 5:12
  So
• 5:12
  it's
• 5:12
  just
• 5:13
  the
• 5:13
  same.
• 5:13
  When
• 5:13
  you
• 5:13
  are
• 5:13
  selling
• 5:14
  coaching,
• 5:14
  we
• 5:15
  need
• 5:15
  to
• 5:15
  really
• 5:15
  think
• 5:15
  about
• 5:16
  what
• 5:16
  is
• 5:16
  their
• 5:16
  front
• 5:17
  of
• 5:17
  mind
• 5:17
  problem?
• 5:18
  What
• 5:19
  do
• 5:19
  they
• 5:19
  really
• 5:19
  want
• 5:20
  to
• 5:20
  work
• 5:20
  on?
• 5:21
  The
• 5:21
  third
• 5:22
  thing
• 5:22
  I
• 5:22
  would
• 5:22
  do
• 5:23
  is
• 5:23
  start
• 5:23
  conversations
• 5:24
  immediately.
• 5:26
  This
• 5:26
  is
• 5:26
  what
• 5:27
  I
• 5:27
  put
• 5:27
  off
• 5:27
  for
• 5:28
  a
• 5:28
  really
• 5:28
  long
• 5:28
  time
• 5:30
  when
• 5:30
  I
• 5:30
  left
• 5:30
  my
• 5:30
  previous
• 5:31
  employers.
• 5:32
  I
• 5:32
  wanted
• 5:33
  nothing
• 5:33
  more
• 5:34
  to
• 5:34
  do
• 5:34
  with
• 5:34
  them
• 5:35
  ever
• 5:35
  again.
• 5:36
  The
• 5:36
  last
• 5:36
  thing
• 5:37
  that
• 5:37
  I
• 5:37
  wanted
• 5:37
  to
• 5:37
  do
• 5:38
  was
• 5:38
  tell
• 5:38
  anybody
• 5:39
  that
• 5:39
  I
• 5:39
  knew
• 5:40
  from
• 5:40
  my
• 5:40
  previous
• 5:41
  employment
• 5:42
  and
• 5:42
  maybe
• 5:43
  friends,
• 5:43
  family,
• 5:44
  all
• 5:44
  of
• 5:44
  those
• 5:44
  people
• 5:45
  that
• 5:45
  I
• 5:45
  had
• 5:46
  transitioned
• 5:47
  into
• 5:47
  a
• 5:48
  coaching
• 5:48
  business.
• 5:50
  I
• 5:50
  don't
• 5:50
  know
• 5:50
  really
• 5:51
  why
• 5:51
  that
• 5:51
  was
• 5:52
  the
• 5:52
  case.
• 5:52
  I
• 5:52
  think
• 5:53
  it
• 5:53
  was
• 5:53
  probably
• 5:53
  because
• 5:54
  I
• 5:54
  hadn't
• 5:54
  transitioned
• 5:55
  in
• 5:55
  my
• 5:56
  identity
• 5:57
  to
• 5:57
  being
• 5:58
  a
• 5:58
  coach
• 5:59
  yet,
• 5:59
  so
• 6:00
  I
• 6:00
  just
• 6:00
  couldn't
• 6:01
  get
• 6:01
  those
• 6:01
  words
• 6:02
  out
• 6:02
  that
• 6:02
  I
• 6:03
  was
• 6:03
  an
• 6:03
  executive
• 6:04
  coach.
• 6:05
  Which
• 6:05
  is
• 6:05
  what
• 6:05
  I
• 6:05
  initially
• 6:06
  trained
• 6:06
  for,
• 6:08
  and
• 6:08
  this
• 6:08
  is
• 6:08
  the
• 6:08
  same
• 6:09
  pattern
• 6:09
  I
• 6:09
  see
• 6:10
  time
• 6:10
  and
• 6:10
  time
• 6:11
  again
• 6:11
  with
• 6:11
  my
• 6:11
  clients.
• 6:13
  And
• 6:13
  like
• 6:13
  I
• 6:13
  say,
• 6:14
  I
• 6:14
  get
• 6:14
  it
• 6:14
  because
• 6:15
  I
• 6:15
  did
• 6:15
  exactly
• 6:16
  the
• 6:16
  same,
• 6:17
  but
• 6:17
  all
• 6:17
  I
• 6:17
  know
• 6:18
  is
• 6:18
  the
• 6:19
  moment
• 6:19
  that
• 6:19
  I
• 6:20
  overcame
• 6:21
  that
• 6:21
  fear,
• 6:22
  contacted
• 6:22
  my
• 6:23
  old
• 6:23
  employer.
• 6:24
  I
• 6:24
  had
• 6:25
  a
• 6:25
  10,000
• 6:26
  pounds
• 6:26
  contract
• 6:27
  at
• 6:27
  the
• 6:27
  end
• 6:28
  of
• 6:28
  that
• 6:28
  30
• 6:29
  minute
• 6:29
  conversation.
• 6:31
  So
• 6:31
  all
• 6:31
  I
• 6:31
  know
• 6:32
  is
• 6:32
  it's
• 6:33
  worth
• 6:33
  it.
• 6:33
  Hindsight
• 6:34
  is
• 6:34
  an
• 6:34
  amazing
• 6:35
  thing
• 6:36
  and
• 6:37
  that's
• 6:37
  why
• 6:38
  I'm
• 6:38
  so.
• 6:38
  Keen
• 6:39
  for
• 6:39
  you
• 6:39
  to
• 6:40
  take
• 6:40
  this
• 6:40
  scary
• 6:41
  but
• 6:41
  really
• 6:41
  necessary
• 6:42
  step.
• 6:44
  But
• 6:44
  what
• 6:44
  I
• 6:44
  know
• 6:44
  is
• 6:45
  most
• 6:45
  of
• 6:45
  the
• 6:45
  time
• 6:46
  you
• 6:46
  will
• 6:46
  want
• 6:46
  to
• 6:47
  do
• 6:47
  your
• 6:47
  website,
• 6:48
  do
• 6:48
  your
• 6:49
  branding,
• 6:50
  maybe
• 6:50
  hide
• 6:51
  behind
• 6:51
  social
• 6:51
  media
• 6:52
  once
• 6:52
  you
• 6:52
  start
• 6:53
  getting
• 6:53
  the
• 6:53
  courage
• 6:53
  for
• 6:54
  that.
• 6:54
  Rather
• 6:55
  than
• 6:55
  focus
• 6:55
  on
• 6:56
  real
• 6:56
  conversations.
• 6:57
  So
• 6:58
  if
• 6:58
  you
• 6:58
  take
• 6:58
  those
• 6:59
  people
• 6:59
  with
• 6:59
  you
• 7:00
  on
• 7:00
  that
• 7:00
  journey,
• 7:01
  tell
• 7:01
  them
• 7:02
  that
• 7:02
  you
• 7:02
  have
• 7:03
  just
• 7:03
  trained,
• 7:03
  tell
• 7:04
  them
• 7:04
  you're
• 7:04
  trying
• 7:04
  to
• 7:04
  figure
• 7:05
  out
• 7:05
  who
• 7:06
  you're
• 7:06
  gonna
• 7:06
  be
• 7:06
  helping.
• 7:07
  Take
• 7:07
  them
• 7:07
  on
• 7:08
  that
• 7:08
  journey
• 7:08
  with
• 7:08
  you
• 7:09
  and
• 7:09
  they
• 7:09
  will
• 7:09
  want
• 7:10
  to
• 7:10
  support
• 7:11
  you.
• 7:12
  It's
• 7:12
  completely
• 7:13
  different
• 7:13
  from
• 7:13
  what
• 7:14
  many
• 7:14
  coaches
• 7:14
  do
• 7:15
  and
• 7:15
  what
• 7:15
  I
• 7:15
  probably
• 7:16
  did
• 7:16
  as
• 7:16
  well,
• 7:17
  which
• 7:17
  is
• 7:17
  the
• 7:18
  big
• 7:18
  launch
• 7:18
  post
• 7:19
  of
• 7:19
  like,
• 7:20
  Hey,
• 7:20
  everybody
• 7:21
  really
• 7:21
  excited
• 7:22
  to
• 7:22
  have
• 7:22
  launched
• 7:23
  my
• 7:23
  business,
• 7:23
  and
• 7:23
  it's
• 7:24
  so
• 7:24
  out
• 7:24
  of
• 7:25
  the
• 7:25
  blue,
• 7:25
  and
• 7:26
  you
• 7:26
  maybe
• 7:26
  haven't
• 7:26
  taken
• 7:27
  them
• 7:27
  on
• 7:27
  those
• 7:28
  early
• 7:28
  steps
• 7:29
  for
• 7:29
  them
• 7:29
  to
• 7:29
  really
• 7:30
  want
• 7:30
  to
• 7:31
  back
• 7:31
  you
• 7:32
  and
• 7:32
  support
• 7:32
  you.
• 7:33
  So
• 7:33
  don't
• 7:34
  wait
• 7:34
  for
• 7:34
  the
• 7:34
  shiny
• 7:35
  website
• 7:35
  before
• 7:35
  you
• 7:36
  share
• 7:36
  your
• 7:36
  big
• 7:36
  launch
• 7:37
  post.
• 7:38
  Get
• 7:38
  out
• 7:38
  there.
• 7:39
  Take
• 7:40
  people
• 7:40
  on
• 7:40
  those
• 7:40
  tiny,
• 7:41
  tiny
• 7:41
  steps
• 7:42
  with
• 7:42
  you.
• 7:43
  Another
• 7:43
  thing
• 7:43
  I
• 7:44
  know
• 7:44
  often
• 7:45
  is
• 7:45
  that
• 7:45
  it
• 7:45
  can
• 7:46
  feel
• 7:46
  really
• 7:47
  lonely
• 7:47
  when
• 7:47
  you
• 7:47
  start
• 7:48
  your
• 7:48
  business
• 7:49
  and
• 7:49
  maybe
• 7:50
  you
• 7:50
  put
• 7:50
  posts
• 7:50
  out.
• 7:51
  Maybe
• 7:51
  you're
• 7:51
  not
• 7:52
  supported
• 7:52
  by
• 7:52
  your
• 7:52
  friends
• 7:53
  and
• 7:53
  family
• 7:54
  or
• 7:54
  other
• 7:55
  people
• 7:55
  on
• 7:56
  LinkedIn,
• 7:57
  Instagram,
• 7:57
  whatever
• 7:58
  social
• 7:58
  media
• 7:58
  platform
• 7:59
  you're
• 7:59
  doing.
• 8:00
  And
• 8:01
  I
• 8:01
  often
• 8:01
  think
• 8:02
  about
• 8:02
  paying
• 8:03
  into
• 8:04
  the
• 8:04
  value
• 8:04
  bank.
• 8:05
  In
• 8:05
  other
• 8:05
  words,
• 8:05
  providing
• 8:06
  value
• 8:07
  for
• 8:07
  others
• 8:08
  until
• 8:08
  you
• 8:09
  eventually
• 8:10
  have
• 8:10
  paid
• 8:10
  in
• 8:11
  enough
• 8:11
  to
• 8:11
  be
• 8:11
  paid
• 8:12
  in
• 8:12
  return.
• 8:13
  So
• 8:14
  if
• 8:14
  you
• 8:14
  aren't
• 8:15
  being
• 8:15
  supported
• 8:16
  on
• 8:16
  social
• 8:16
  media,
• 8:17
  if
• 8:17
  you
• 8:17
  aren't
• 8:17
  being
• 8:17
  supported.
• 8:19
  In
• 8:19
  your
• 8:19
  business,
• 8:20
  then
• 8:20
  think
• 8:21
  about
• 8:21
  how
• 8:21
  you
• 8:21
  can
• 8:21
  do
• 8:22
  things
• 8:22
  for
• 8:22
  others
• 8:23
  to
• 8:23
  support
• 8:24
  them,
• 8:24
  to
• 8:25
  eventually
• 8:25
  start
• 8:26
  to
• 8:26
  be
• 8:26
  able
• 8:27
  to
• 8:27
  articulate
• 8:28
  your
• 8:28
  expertise
• 8:29
  and
• 8:30
  for
• 8:30
  them
• 8:30
  to
• 8:30
  start
• 8:31
  seeing
• 8:31
  you
• 8:31
  as
• 8:32
  the
• 8:32
  person
• 8:32
  who
• 8:32
  solves
• 8:33
  problems.
• 8:34
  So
• 8:34
  most
• 8:35
  coaching
• 8:35
  business,
• 8:35
  begin
• 8:36
  with
• 8:36
  those
• 8:36
  conversations
• 8:37
  long
• 8:37
  before
• 8:38
  you
• 8:38
  need
• 8:38
  to
• 8:38
  begin
• 8:39
  with
• 8:39
  marketing
• 8:39
  strategies.
• 8:40
  The
• 8:41
  fourth
• 8:41
  thing
• 8:41
  I
• 8:41
  would
• 8:42
  do
• 8:42
  is
• 8:42
  prioritize
• 8:43
  getting
• 8:43
  proof
• 8:44
  in
• 8:44
  your
• 8:45
  business.
• 8:46
  This
• 8:46
  has
• 8:46
  completely
• 8:47
  changed
• 8:48
  the
• 8:48
  game
• 8:48
  for
• 8:48
  me
• 8:49
  in
• 8:49
  my
• 8:49
  business.
• 8:50
  And
• 8:50
  is
• 8:50
  an
• 8:51
  absolute
• 8:51
  priority
• 8:52
  in
• 8:52
  everything
• 8:53
  I
• 8:53
  do.
• 8:54
  So
• 8:55
  while
• 8:55
  those
• 8:55
  first
• 8:56
  few
• 8:56
  clients
• 8:57
  to
• 8:57
  get
• 8:57
  real
• 8:58
  results
• 8:58
  in
• 8:58
  their
• 8:59
  life,
• 8:59
  because
• 9:00
  those
• 9:00
  results
• 9:01
  will
• 9:01
  lead
• 9:01
  to
• 9:02
  them
• 9:02
  growing
• 9:02
  their
• 9:02
  confidence,
• 9:03
  but
• 9:03
  also
• 9:04
  you
• 9:04
  growing
• 9:05
  your
• 9:05
  confidence,
• 9:06
  you
• 9:07
  will
• 9:07
  then
• 9:07
  maybe
• 9:07
  be
• 9:07
  able
• 9:08
  to
• 9:08
  get
• 9:08
  case
• 9:08
  studies
• 9:09
  and
• 9:09
  testimonials
• 9:11
  and
• 9:11
  eventually
• 9:12
  word
• 9:12
  of
• 9:12
  mouth
• 9:13
  referrals
• 9:13
  as
• 9:14
  well.
• 9:15
  Those
• 9:15
  things
• 9:16
  are
• 9:16
  far
• 9:16
  more
• 9:17
  powerful
• 9:17
  than
• 9:18
  a
• 9:18
  social
• 9:18
  media
• 9:19
  post.
• 9:20
  So
• 9:20
  whilst
• 9:21
  I'm
• 9:21
  not
• 9:21
  saying
• 9:21
  we
• 9:22
  don't
• 9:22
  need
• 9:22
  to
• 9:22
  do
• 9:22
  social
• 9:23
  media,
• 9:23
  I
• 9:23
  am
• 9:24
  saying
• 9:24
  that
• 9:25
  this
• 9:25
  is
• 9:26
  a
• 9:26
  priority,
• 9:26
  so
• 9:27
  don't
• 9:27
  put
• 9:27
  off
• 9:27
  the
• 9:27
  important
• 9:28
  things,
• 9:29
  which
• 9:29
  is.
• 9:30
  Gaining
• 9:30
  case
• 9:31
  studies,
• 9:31
  helping
• 9:31
  your
• 9:32
  clients
• 9:33
  in
• 9:33
  order
• 9:33
  to
• 9:33
  quickly
• 9:34
  get
• 9:34
  a
• 9:34
  social
• 9:34
  post
• 9:35
  out.
• 9:35
  The
• 9:36
  thing
• 9:36
  that
• 9:36
  is
• 9:36
  gonna
• 9:36
  get
• 9:36
  you
• 9:37
  the
• 9:37
  impact
• 9:37
  that
• 9:37
  you
• 9:38
  want
• 9:38
  is
• 9:39
  getting
• 9:39
  those
• 9:39
  case
• 9:40
  studies.
• 9:41
  And
• 9:41
  I
• 9:42
  say
• 9:42
  case
• 9:42
  study
• 9:42
  deliberately
• 9:43
  versus
• 9:43
  testimonial,
• 9:44
  because
• 9:45
  actually
• 9:45
  no
• 9:46
  one
• 9:46
  cares
• 9:46
  what
• 9:47
  a
• 9:47
  great
• 9:47
  listener
• 9:47
  you
• 9:47
  are,
• 9:48
  what
• 9:48
  great
• 9:48
  questions
• 9:49
  that
• 9:49
  you
• 9:49
  ask.
• 9:50
  What
• 9:50
  they
• 9:50
  really
• 9:51
  care
• 9:51
  about
• 9:52
  is
• 9:52
  the
• 9:53
  journey
• 9:53
  that
• 9:53
  someone
• 9:54
  has
• 9:54
  been
• 9:54
  on
• 9:54
  with
• 9:54
  you.
• 9:55
  So
• 9:55
  how
• 9:55
  did
• 9:55
  they
• 9:56
  feel
• 9:56
  before?
• 9:57
  What
• 9:57
  was
• 9:58
  helpful
• 9:59
  and
• 9:59
  how
• 9:59
  do
• 9:59
  they
• 9:59
  feel
• 10:00
  now?
• 10:00
  So
• 10:01
  prioritize
• 10:01
  that
• 10:02
  ideal
• 10:02
  client's
• 10:03
  journey
• 10:04
  versus
• 10:04
  asking
• 10:05
  for
• 10:05
  a
• 10:05
  testimonial
• 10:06
  about
• 10:06
  you.
• 10:09
  The
• 10:09
  fifth
• 10:09
  thing
• 10:10
  I
• 10:10
  would
• 10:10
  do
• 10:10
  is
• 10:11
  build
• 10:11
  your
• 10:11
  visibility
• 10:12
  in
• 10:12
  one
• 10:13
  place.
• 10:14
  You
• 10:14
  don't
• 10:15
  need
• 10:15
  to
• 10:15
  show
• 10:15
  up
• 10:15
  everywhere.
• 10:17
  You
• 10:17
  need
• 10:17
  to
• 10:18
  choose
• 10:18
  based
• 10:19
  on
• 10:19
  your
• 10:19
  strengths
• 10:20
  and
• 10:20
  what
• 10:20
  you
• 10:20
  enjoy.
• 10:21
  So
• 10:22
  everyone
• 10:22
  always
• 10:23
  says,
• 10:23
  how
• 10:23
  do
• 10:23
  I
• 10:23
  balance
• 10:24
  my
• 10:24
  time?
• 10:25
  It's
• 10:25
  about
• 10:26
  really
• 10:26
  thinking.
• 10:26
  Do
• 10:27
  you
• 10:27
  like
• 10:28
  doing
• 10:28
  in
• 10:28
  the
• 10:28
  moment
• 10:29
  stories?
• 10:29
  If
• 10:30
  so,
• 10:30
  maybe
• 10:31
  Instagram
• 10:31
  is
• 10:31
  your
• 10:32
  place.
• 10:32
  Do
• 10:33
  you
• 10:33
  love
• 10:33
  video?
• 10:34
  Then
• 10:34
  maybe
• 10:35
  TikTok.
• 10:35
  Something
• 10:36
  is
• 10:36
  your
• 10:36
  place
• 10:37
  or
• 10:38
  do
• 10:38
  you
• 10:38
  like
• 10:39
  the
• 10:39
  more
• 10:39
  professional
• 10:40
  setting?
• 10:40
  And
• 10:41
  if
• 10:41
  so,
• 10:41
  maybe
• 10:41
  LinkedIn
• 10:42
  is
• 10:42
  your
• 10:42
  place.
• 10:43
  And
• 10:44
  that's
• 10:44
  just
• 10:44
  social
• 10:44
  media.
• 10:45
  Don't
• 10:45
  get
• 10:45
  me
• 10:45
  wrong,
• 10:46
  there
• 10:46
  is
• 10:47
  so
• 10:47
  much
• 10:47
  more
• 10:48
  to
• 10:48
  business
• 10:49
  than
• 10:49
  just
• 10:49
  social
• 10:49
  media.
• 10:50
  But
• 10:50
  really
• 10:51
  think
• 10:51
  about
• 10:51
  your
• 10:51
  strengths
• 10:52
  here.
• 10:53
  So
• 10:53
  for
• 10:53
  me.
• 10:54
  That
• 10:54
  is
• 10:55
  generally
• 10:55
  LinkedIn.
• 10:56
  That
• 10:56
  has
• 10:56
  been
• 10:56
  my
• 10:57
  one
• 10:57
  core
• 10:57
  platform
• 10:58
  and
• 10:59
  I
• 10:59
  have
• 10:59
  used
• 10:59
  it
• 11:00
  in
• 11:00
  executive
• 11:01
  coaching,
• 11:01
  career
• 11:01
  coaching
• 11:02
  and
• 11:02
  business
• 11:03
  coaching
• 11:03
  to
• 11:04
  build
• 11:04
  my
• 11:04
  business
• 11:05
  and
• 11:05
  whilst
• 11:06
  I
• 11:06
  schedule
• 11:06
  to
• 11:07
  Instagram,
• 11:08
  it's
• 11:08
  just
• 11:09
  not
• 11:09
  my
• 11:09
  core
• 11:10
  platform.
• 11:11
  I'm
• 11:12
  not
• 11:12
  very
• 11:12
  good
• 11:12
  at
• 11:13
  remembering
• 11:13
  to
• 11:14
  take
• 11:14
  photos.
• 11:15
  I
• 11:15
  have
• 11:15
  luckily
• 11:15
  friends
• 11:16
  who
• 11:16
  whenever
• 11:17
  we
• 11:17
  go
• 11:17
  out,
• 11:18
  will
• 11:18
  remember
• 11:18
  to
• 11:18
  take
• 11:19
  those
• 11:19
  photos.
• 11:19
  'cause
• 11:19
  I
• 11:20
  will
• 11:20
  always
• 11:20
  come
• 11:20
  home
• 11:21
  with
• 11:21
  absolutely
• 11:21
  no
• 11:22
  record
• 11:23
  of
• 11:23
  the
• 11:23
  evening
• 11:24
  at
• 11:24
  all.
• 11:25
  So
• 11:25
  that's
• 11:25
  why
• 11:25
  Instagram
• 11:26
  has
• 11:26
  not
• 11:27
  really
• 11:27
  been
• 11:27
  my
• 11:27
  priority
• 11:28
  yet.
• 11:29
  That's
• 11:29
  not
• 11:29
  saying
• 11:29
  it
• 11:29
  will
• 11:29
  never
• 11:30
  be,
• 11:30
  but
• 11:31
  at
• 11:31
  this
• 11:31
  stage,
• 11:31
  LinkedIn
• 11:32
  has
• 11:32
  really
• 11:32
  suited
• 11:33
  my
• 11:33
  needs
• 11:33
  and
• 11:34
  my
• 11:34
  preferences.
• 11:35
  I
• 11:35
  also
• 11:36
  have
• 11:36
  young
• 11:36
  kids,
• 11:37
  so
• 11:37
  I
• 11:37
  have
• 11:37
  a
• 11:37
  four
• 11:38
  hour
• 11:38
  working
• 11:38
  day,
• 11:39
  so
• 11:39
  I
• 11:40
  have
• 11:40
  never.
• 11:40
  Prioritize
• 11:41
  networking
• 11:42
  in
• 11:42
  my
• 11:42
  business
• 11:42
  because
• 11:43
  I
• 11:43
  just
• 11:43
  don't
• 11:44
  have
• 11:44
  time
• 11:45
  to
• 11:45
  get
• 11:46
  somewhere,
• 11:46
  spend
• 11:46
  all
• 11:47
  day
• 11:47
  doing
• 11:47
  networking
• 11:49
  and
• 11:49
  the
• 11:49
  times
• 11:50
  and
• 11:50
  the
• 11:50
  travel.
• 11:50
  It
• 11:51
  was
• 11:51
  just
• 11:51
  not
• 11:52
  something
• 11:52
  that
• 11:52
  I
• 11:52
  prioritized
• 11:53
  with
• 11:54
  my
• 11:54
  life.
• 11:55
  For
• 11:55
  you
• 11:56
  that
• 11:56
  might
• 11:56
  be
• 11:56
  really
• 11:57
  different.
• 11:58
  Like
• 11:58
  I
• 11:58
  say,
• 11:59
  I
• 11:59
  have
• 11:59
  had
• 12:00
  clients
• 12:00
  that
• 12:00
  have
• 12:01
  succeeded
• 12:01
  on
• 12:02
  TikTok,
• 12:02
  who've
• 12:03
  always
• 12:03
  loved
• 12:03
  video.
• 12:05
  I
• 12:05
  have
• 12:05
  had
• 12:05
  other
• 12:05
  clients
• 12:06
  do
• 12:06
  amazing
• 12:07
  on
• 12:07
  Instagram
• 12:07
  because
• 12:08
  they
• 12:08
  are
• 12:08
  really
• 12:08
  creative
• 12:09
  and
• 12:09
  they
• 12:09
  just
• 12:09
  love
• 12:10
  creating
• 12:10
  reels
• 12:11
  and
• 12:11
  different
• 12:11
  stories,
• 12:13
  and
• 12:13
  I've
• 12:13
  also
• 12:13
  had
• 12:14
  people
• 12:14
  be
• 12:14
  successful
• 12:15
  with
• 12:15
  no
• 12:15
  social
• 12:16
  media
• 12:16
  at
• 12:17
  all.
• 12:17
  Just
• 12:18
  in
• 12:18
  person
• 12:19
  networking.
• 12:20
  Others
• 12:21
  love
• 12:21
  writing.
• 12:22
  Maybe
• 12:22
  use
• 12:22
  substack.
• 12:23
  So
• 12:23
  it's
• 12:23
  really
• 12:23
  down
• 12:24
  to
• 12:24
  you
• 12:24
  and
• 12:25
  your
• 12:25
  choices.
• 12:26
  Don't
• 12:26
  convince
• 12:26
  yourself
• 12:27
  there's
• 12:27
  one
• 12:28
  right
• 12:28
  place
• 12:29
  for
• 12:29
  you
• 12:29
  to
• 12:29
  grow
• 12:29
  your
• 12:29
  business.
• 12:32
  It's
• 12:32
  really
• 12:32
  about
• 12:33
  you
• 12:33
  building
• 12:34
  that
• 12:34
  consistency
• 12:35
  and
• 12:36
  eventually
• 12:36
  building
• 12:37
  that
• 12:37
  recognition
• 12:38
  and
• 12:38
  relationships
• 12:39
  over
• 12:39
  time.
• 12:41
  That
• 12:41
  recognition
• 12:42
  is
• 12:43
  often
• 12:43
  what
• 12:43
  will
• 12:43
  eventually
• 12:44
  bring
• 12:44
  you
• 12:45
  all
• 12:45
  of
• 12:45
  the
• 12:45
  opportunities
• 12:46
  that
• 12:46
  you
• 12:47
  want.
• 12:48
  And
• 12:48
  it's
• 12:48
  worth
• 12:49
  saying
• 12:49
  at
• 12:49
  this
• 12:49
  point
• 12:50
  that.
• 12:51
  Generally
• 12:51
  people
• 12:52
  need
• 12:52
  a
• 12:52
  lot
• 12:53
  more
• 12:53
  than
• 12:53
  one
• 12:54
  social
• 12:54
  media
• 12:54
  post
• 12:55
  to
• 12:55
  purchase
• 12:56
  from
• 12:56
  you,
• 12:57
  and
• 12:58
  this
• 12:58
  is
• 12:58
  often
• 12:59
  a
• 12:59
  big
• 12:59
  wake
• 12:59
  up
• 12:59
  call
• 13:00
  when
• 13:00
  people
• 13:00
  start
• 13:01
  their
• 13:01
  business
• 13:01
  and
• 13:01
  they
• 13:01
  think
• 13:02
  that
• 13:02
  one
• 13:02
  launch
• 13:03
  post
• 13:03
  is
• 13:03
  gonna
• 13:04
  change
• 13:04
  everything.
• 13:05
  So
• 13:06
  just
• 13:06
  know
• 13:07
  that
• 13:07
  it
• 13:07
  often
• 13:08
  takes.
• 13:08
  Many,
• 13:09
  many
• 13:09
  times
• 13:10
  of
• 13:10
  seeing
• 13:11
  your
• 13:11
  name
• 13:11
  in
• 13:11
  their
• 13:12
  feed
• 13:12
  being
• 13:12
  helped
• 13:14
  maybe
• 13:14
  take
• 13:14
  tiny,
• 13:15
  tiny
• 13:15
  steps
• 13:16
  towards
• 13:16
  you
• 13:17
  through
• 13:17
  those
• 13:18
  posts,
• 13:18
  maybe
• 13:18
  through
• 13:19
  podcasts,
• 13:20
  through
• 13:20
  your
• 13:20
  emails,
• 13:21
  through
• 13:21
  different
• 13:21
  things
• 13:22
  that
• 13:22
  you
• 13:22
  do
• 13:22
  to
• 13:23
  really
• 13:23
  get
• 13:23
  to
• 13:23
  know
• 13:23
  you
• 13:24
  enough.
• 13:24
  To
• 13:24
  buy
• 13:25
  from
• 13:25
  you.
• 13:25
  This
• 13:25
  is
• 13:26
  back
• 13:26
  to
• 13:26
  step
• 13:26
  one.
• 13:27
  This
• 13:27
  is
• 13:28
  why
• 13:28
  those
• 13:28
  conversations
• 13:29
  are
• 13:29
  really
• 13:29
  important
• 13:30
  in
• 13:30
  the
• 13:30
  early
• 13:30
  days
• 13:31
  with
• 13:31
  people
• 13:31
  that
• 13:31
  you
• 13:31
  know,
• 13:32
  because
• 13:33
  you
• 13:33
  can
• 13:33
  sign
• 13:34
  those
• 13:34
  clients
• 13:34
  while
• 13:35
  you
• 13:35
  are
• 13:35
  building
• 13:35
  this
• 13:36
  trust
• 13:36
  that
• 13:36
  will
• 13:36
  eventually
• 13:37
  build
• 13:37
  your
• 13:38
  long-term
• 13:38
  business
• 13:39
  and.
• 13:40
  Again,
• 13:41
  this
• 13:41
  is
• 13:41
  all
• 13:42
  said
• 13:42
  from
• 13:42
  experience
• 13:43
  because
• 13:43
  when
• 13:44
  I
• 13:44
  started
• 13:44
  I
• 13:45
  tried
• 13:45
  to
• 13:45
  do
• 13:46
  LinkedIn,
• 13:47
  TikTok,
• 13:48
  YouTube,
• 13:49
  all
• 13:49
  sorts
• 13:49
  of
• 13:49
  things,
• 13:50
  and
• 13:50
  didn't
• 13:51
  realize
• 13:51
  that
• 13:51
  I
• 13:51
  was
• 13:52
  not
• 13:52
  a
• 13:52
  social
• 13:52
  media
• 13:53
  agency.
• 13:54
  So
• 13:54
  choose
• 13:55
  your
• 13:55
  one
• 13:55
  platform.
• 13:55
  Trying
• 13:56
  to
• 13:56
  be
• 13:56
  everywhere
• 13:57
  usually
• 13:57
  leads
• 13:58
  to
• 13:58
  burnout.
• 13:59
  If
• 13:59
  you
• 13:59
  are
• 13:59
  earlier
• 14:00
  on
• 14:00
  in
• 14:00
  your
• 14:00
  coaching
• 14:01
  business,
• 14:02
  I
• 14:02
  know
• 14:02
  that
• 14:02
  it
• 14:02
  feels
• 14:03
  like
• 14:03
  you
• 14:03
  need
• 14:04
  to
• 14:04
  do
• 14:04
  everything.
• 14:05
  You
• 14:05
  don't.
• 14:06
  You
• 14:06
  just
• 14:07
  need
• 14:07
  a
• 14:07
  few
• 14:08
  things
• 14:08
  that
• 14:08
  work
• 14:09
  really
• 14:09
  well
• 14:10
  for
• 14:10
  you,
• 14:11
  knowing
• 14:11
  exactly
• 14:12
  who
• 14:12
  you're
• 14:12
  selling
• 14:12
  to,
• 14:13
  knowing
• 14:13
  exactly
• 14:14
  what
• 14:14
  problem
• 14:15
  that
• 14:15
  you
• 14:15
  solve,
• 14:16
  knowing
• 14:16
  exactly
• 14:17
  what
• 14:17
  people
• 14:17
  can
• 14:18
  purchase
• 14:18
  from
• 14:18
  you,
• 14:19
  and
• 14:19
  then
• 14:20
  real
• 14:20
  conversations,
• 14:21
  proof,
• 14:22
  and
• 14:23
  building
• 14:23
  that
• 14:23
  consistent
• 14:24
  visibility
• 14:24
  in
• 14:25
  your
• 14:25
  business.
• 14:26
  If
• 14:26
  you
• 14:26
  are
• 14:27
  a
• 14:27
  qualified
• 14:27
  coach,
• 14:28
  building
• 14:28
  your
• 14:28
  business
• 14:29
  and
• 14:29
  you
• 14:29
  would
• 14:29
  like.
• 14:30
  A
• 14:30
  simple
• 14:30
  way
• 14:31
  to
• 14:31
  stay
• 14:31
  focused
• 14:32
  on
• 14:32
  the
• 14:32
  things
• 14:32
  that
• 14:32
  really
• 14:32
  move
• 14:33
  your
• 14:33
  business
• 14:33
  forward.
• 14:34
  I
• 14:34
  have
• 14:35
  a
• 14:35
  2026
• 14:36
  coaches
• 14:36
  planner.
• 14:37
  It
• 14:38
  will
• 14:38
  help
• 14:38
  you
• 14:38
  with
• 14:38
  every
• 14:39
  single
• 14:39
  step
• 14:39
  of
• 14:40
  building
• 14:40
  your
• 14:40
  business
• 14:41
  and
• 14:41
  keeping
• 14:42
  on
• 14:42
  track
• 14:42
  throughout
• 14:42
  the
• 14:43
  year.
• 14:43
  So
• 14:43
  you
• 14:44
  will
• 14:44
  find
• 14:44
  the
• 14:44
  link
• 14:44
  to
• 14:44
  that.
• 14:45
  In
• 14:45
  the
• 14:45
  show
• 14:45
  notes
• 14:46
  or
• 14:46
  in
• 14:46
  the
• 14:46
  description
• 14:47
  below,
• 14:47
  and
• 14:48
  like
• 14:48
  I
• 14:48
  say
• 14:48
  at
• 14:48
  the
• 14:49
  end
• 14:49
  of
• 14:49
  every
• 14:49
  episode,
• 14:50
  trust
• 14:50
  yourself.
• 14:51
  Believe
• 14:51
  in
• 14:51
  yourself
• 14:52
  and
• 14:52
  be
• 14:52
  the
• 14:52
  wise
• 14:53
  gardener
• 14:53
  who
• 14:53
  keeps
• 14:54
  on
• 14:54
  watering
• 14:54
  the
• 14:55
  seeds.
• 14:55
  Microphone (Samson Q2U Microphone): Thank
• 14:56
  Microphone (Samson Q2U Microphone): you
• 14:56
  Microphone (Samson Q2U Microphone): so
• 14:56
  Microphone (Samson Q2U Microphone): much
• 14:56
  Microphone (Samson Q2U Microphone): for
• 14:57
  Microphone (Samson Q2U Microphone): listening
• 14:57
  Microphone (Samson Q2U Microphone): to
• 14:57
  Microphone (Samson Q2U Microphone): this
• 14:57
  Microphone (Samson Q2U Microphone): episode
• 14:58
  Microphone (Samson Q2U Microphone): of
• 14:58
  Microphone (Samson Q2U Microphone): Women
• 14:58
  Microphone (Samson Q2U Microphone): in
• 14:58
  Microphone (Samson Q2U Microphone): the
• 14:59
  Microphone (Samson Q2U Microphone): Coaching
• 14:59
  Microphone (Samson Q2U Microphone): Arena.
• 15:00
  Microphone (Samson Q2U Microphone): I
• 15:00
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• 15:01
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