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Harnessing C4 Techniques: Improve Retail Performance with Connect and Customize

Welcome to the second episode in our series covering the C4 process at Broad River Retail on Stories from the River!

This episode focuses on how Memory Makers can enhance their sales strategies through connecting and customizing. Host Charlie Malouf introduces this episode that welcomes back Gabby Cobos, General Manager; Bryan Clark, VIP Sales Manager; and England Montgomery, Home Furnishings Consultant, who each offer unique perspectives from the recent two-day C4 training. The episode explores the misconceptions about working in commission sales, with Bryan clarifying that commission-based…

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