Latest / Omni Talk Retail / Why Private Label Needs Emotion with Coop Italian Food’s Paolo Bonsignore | WRC 2026

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Why Private Label Needs Emotion with Coop Italian Food’s Paolo Bonsignore | WRC 2026 · Omni Talk Retail

• 0:00
  Hello,
• 0:00
  everyone,
• 0:01
  this
• 0:01
  is
• 0:01
  Omnitalk
• 0:02
  Retail.
• 0:02
  I'm
• 0:02
  Chris
• 0:02
  Wall
• 0:03
  and
• 0:03
  I'm
• 0:03
  coming
• 0:03
  to
• 0:03
  you
• 0:03
  live
• 0:04
  once
• 0:04
  again
• 0:05
  from
• 0:05
  the
• 0:05
  World
• 0:05
  Retail
• 0:06
  Congress
• 0:06
  in
• 0:06
  fabulous
• 0:07
  Berlin
• 0:08
  from
• 0:08
  the
• 0:08
  Fusion
• 0:09
  Podcast
• 0:09
  studio.
• 0:10
  And
• 0:10
  joining
• 0:10
  me
• 0:10
  is
• 0:11
  Paolo
• 0:11
  Bonsignore
• 0:13
  of
• 0:13
  Cup
• 0:14
  Italian
• 0:15
  Food,
• 0:16
  and
• 0:16
  he
• 0:17
  is
• 0:17
  the
• 0:17
  Kopp
• 0:17
  Italian
• 0:18
  food
• 0:19
  commercial
• 0:19
  director.
• 0:20
  Paolo,
• 0:21
  welcome
• 0:21
  to
• 0:21
  omnitalk.
• 0:22
  Thanks
• 0:22
  for
• 0:22
  joining
• 0:22
  me.
• 0:23
  Hopefully
• 0:23
  I
• 0:23
  didn't
• 0:23
  butcher
• 0:23
  that
• 0:24
  name.
• 0:24
  Too
• 0:24
  bad.
• 0:24
  It's
• 0:25
  okay.
• 0:25
  I've
• 0:25
  seen.
• 0:25
  I
• 0:26
  heard
• 0:26
  worse.
• 0:26
  You've
• 0:26
  heard
• 0:27
  worse?
• 0:27
  Yeah,
• 0:27
  yeah,
• 0:27
  yeah.
• 0:28
  I
• 0:28
  like
• 0:28
  to
• 0:28
  claim
• 0:28
  that
• 0:28
  I
• 0:29
  have
• 0:29
  Italian
• 0:29
  in
• 0:29
  my
• 0:29
  background,
• 0:30
  so
• 0:30
  I
• 0:30
  just
• 0:30
  totally
• 0:31
  did
• 0:31
  not
• 0:32
  represent.
• 0:32
  But
• 0:33
  let's
• 0:34
  start
• 0:34
  by
• 0:34
  telling
• 0:35
  audience
• 0:35
  a
• 0:35
  little
• 0:35
  bit
• 0:36
  about
• 0:36
  what
• 0:36
  it
• 0:36
  is
• 0:36
  that
• 0:37
  you
• 0:37
  do,
• 0:37
  but
• 0:37
  also
• 0:37
  give
• 0:38
  an
• 0:38
  overview
• 0:38
  of
• 0:38
  the
• 0:39
  company
• 0:39
  that
• 0:39
  you
• 0:39
  work
• 0:39
  for.
• 0:40
  Yeah.
• 0:40
  So
• 0:41
  Initially
• 0:41
  there
• 0:42
  is
• 0:42
  COP,
• 0:43
  which
• 0:43
  is
• 0:43
  the
• 0:43
  leading
• 0:44
  retailer.
• 0:44
  Basically
• 0:46
  60
• 0:46
  billion
• 0:47
  turnover,
• 0:48
  55,000
• 0:49
  employees
• 0:49
  and
• 0:50
  colleagues.
• 0:50
  Wow.
• 0:52
  Within
• 0:52
  copy.
• 0:53
  There
• 0:54
  is
• 0:54
  Copital
• 0:54
  and
• 0:54
  Food,
• 0:55
  and
• 0:55
  it's
• 0:55
  a
• 0:56
  much
• 0:56
  smaller
• 0:57
  company.
• 0:58
  And
• 0:58
  we
• 0:58
  do
• 0:58
  two
• 0:59
  things.
• 0:59
  We
• 1:00
  do
• 1:00
  brokerage
• 1:00
  of
• 1:01
  our
• 1:01
  own
• 1:01
  private
• 1:01
  label
• 1:02
  products.
• 1:02
  Okay.
• 1:03
  For
• 1:03
  retailers
• 1:04
  abroad
• 1:05
  outside
• 1:05
  of
• 1:05
  Italy.
• 1:06
  Oh,
• 1:06
  really?
• 1:06
  Okay.
• 1:07
  And
• 1:07
  then
• 1:07
  we
• 1:07
  also
• 1:07
  do
• 1:08
  consulting,
• 1:09
  strategic
• 1:09
  consulting,
• 1:10
  particularly
• 1:11
  on
• 1:11
  private
• 1:11
  label,
• 1:11
  because
• 1:12
  we
• 1:13
  are
• 1:14
  a
• 1:15
  good
• 1:15
  operator.
• 1:16
  We
• 1:17
  have
• 1:17
  a
• 1:17
  model
• 1:17
  that
• 1:17
  is
• 1:17
  quite
• 1:18
  unique
• 1:18
  and
• 1:18
  is
• 1:18
  working
• 1:19
  quite
• 1:19
  well.
• 1:20
  And
• 1:20
  so
• 1:20
  we've
• 1:20
  been
• 1:21
  asked
• 1:21
  to
• 1:21
  provide
• 1:21
  some
• 1:22
  guidance
• 1:23
  and
• 1:23
  some
• 1:25
  pointers
• 1:26
  to
• 1:27
  quite
• 1:27
  a
• 1:28
  few
• 1:28
  retailers
• 1:28
  around
• 1:29
  the
• 1:29
  world.
• 1:29
  So
• 1:29
  that's
• 1:29
  what
• 1:29
  we
• 1:30
  do.
• 1:30
  Wow.
• 1:30
  Having
• 1:30
  worked
• 1:31
  for
• 1:31
  Target,
• 1:31
  this
• 1:31
  is
• 1:31
  really
• 1:32
  interesting.
• 1:32
  So
• 1:33
  make
• 1:33
  sure
• 1:33
  I
• 1:33
  heard
• 1:33
  that.
• 1:34
  So
• 1:34
  you
• 1:35
  own
• 1:35
  your
• 1:35
  own
• 1:35
  retail
• 1:36
  stores
• 1:36
  and
• 1:36
  then
• 1:36
  you
• 1:36
  also
• 1:36
  do
• 1:37
  private
• 1:37
  label
• 1:37
  for
• 1:38
  those
• 1:38
  stores,
• 1:38
  but
• 1:38
  then
• 1:38
  you
• 1:38
  also
• 1:39
  sell
• 1:39
  that
• 1:39
  private
• 1:39
  label
• 1:40
  to
• 1:40
  other
• 1:40
  customers
• 1:41
  and
• 1:41
  consult
• 1:41
  other
• 1:42
  retailers
• 1:43
  on
• 1:43
  how
• 1:43
  to
• 1:43
  do
• 1:43
  their
• 1:43
  private
• 1:44
  label.
• 1:44
  Yeah.
• 1:46
  Wow.
• 1:46
  Okay.
• 1:46
  And
• 1:47
  the
• 1:47
  reason
• 1:47
  why
• 1:48
  it
• 1:48
  works
• 1:48
  is
• 1:48
  that
• 1:49
  it's
• 1:49
  very
• 1:49
  difficult
• 1:50
  from
• 1:51
  someone
• 1:51
  who
• 1:52
  lives
• 1:52
  outside
• 1:52
  of
• 1:52
  Italy
• 1:53
  to
• 1:53
  source
• 1:54
  Italian
• 1:54
  products.
• 1:55
  Okay.
• 1:55
  Italy
• 1:56
  is
• 1:56
  a
• 1:56
  thousand
• 1:57
  kilometers
• 1:57
  long
• 1:58
  and
• 1:59
  there
• 1:59
  are
• 1:59
  four
• 1:59
  pasta
• 2:00
  producer
• 2:00
  per
• 2:01
  km.
• 2:02
  Really?
• 2:02
  Yeah.
• 2:03
  Four
• 2:03
  per
• 2:03
  km.
• 2:04
  Yeah.
• 2:04
  A
• 2:04
  little
• 2:04
  bit
• 2:04
  more
• 2:05
  than
• 2:05
  that.
• 2:05
  Wow.
• 2:06
  We
• 2:06
  have
• 2:06
  4500
• 2:07
  and
• 2:07
  something
• 2:08
  pasta
• 2:08
  producers.
• 2:10
  So
• 2:11
  when
• 2:11
  you
• 2:12
  go
• 2:12
  on
• 2:12
  Google
• 2:13
  and
• 2:13
  you
• 2:13
  look
• 2:14
  for
• 2:14
  a
• 2:14
  pasta
• 2:14
  producer,
• 2:15
  it's
• 2:15
  kind
• 2:15
  of,
• 2:16
  you
• 2:16
  know,
• 2:16
  it's
• 2:17
  kind
• 2:17
  of
• 2:17
  tricky
• 2:17
  to
• 2:17
  find
• 2:17
  the
• 2:18
  right
• 2:18
  one
• 2:18
  for
• 2:18
  you.
• 2:18
  I
• 2:19
  bet.
• 2:19
  Yeah.
• 2:19
  And
• 2:20
  then
• 2:20
  they
• 2:20
  need
• 2:20
  to
• 2:20
  speak
• 2:21
  a
• 2:21
  good
• 2:21
  English.
• 2:22
  There
• 2:22
  is
• 2:22
  a
• 2:23
  product
• 2:23
  factor.
• 2:24
  There
• 2:24
  are
• 2:25
  certifications
• 2:26
  involved,
• 2:27
  company
• 2:28
  culture,
• 2:29
  speed,
• 2:31
  chemistry.
• 2:32
  Yeah,
• 2:32
  right,
• 2:32
  right,
• 2:33
  right.
• 2:33
  So
• 2:33
  it's
• 2:34
  quite
• 2:34
  difficult
• 2:34
  to
• 2:35
  find
• 2:36
  when
• 2:37
  you
• 2:37
  want
• 2:37
  to
• 2:37
  have
• 2:37
  cross
• 2:38
  categories.
• 2:39
  Assortments
• 2:40
  takes
• 2:40
  a
• 2:40
  long
• 2:41
  time.
• 2:41
  Got
• 2:41
  it.
• 2:41
  So
• 2:42
  we
• 2:42
  have
• 2:42
  them
• 2:42
  ready.
• 2:43
  And
• 2:43
  so
• 2:44
  we
• 2:44
  basically
• 2:44
  just
• 2:45
  change
• 2:45
  the
• 2:45
  label.
• 2:46
  And
• 2:46
  we
• 2:47
  are,
• 2:47
  we
• 2:47
  believe,
• 2:48
  the
• 2:48
  best
• 2:48
  private
• 2:48
  label
• 2:49
  in
• 2:49
  Italy
• 2:49
  in
• 2:49
  terms
• 2:49
  of
• 2:50
  quality
• 2:51
  and
• 2:52
  control.
• 2:54
  And
• 2:54
  so
• 2:54
  we
• 2:54
  basically
• 2:55
  change
• 2:56
  the
• 2:56
  dress
• 2:57
  and
• 2:57
  give
• 2:59
  these
• 2:59
  products
• 2:59
  to
• 3:00
  our
• 3:00
  partners
• 3:00
  around
• 3:01
  the
• 3:01
  world.
• 3:02
  Wow.
• 3:02
  Okay,
• 3:02
  so.
• 3:03
  Oh,
• 3:04
  wow.
• 3:04
  So
• 3:04
  this
• 3:05
  is
• 3:05
  a
• 3:05
  significant
• 3:05
  part
• 3:06
  of
• 3:06
  your
• 3:06
  business
• 3:06
  then,
• 3:06
  in
• 3:07
  terms
• 3:07
  of
• 3:07
  how
• 3:08
  you
• 3:08
  think
• 3:08
  about
• 3:08
  it?
• 3:08
  And
• 3:09
  it's
• 3:09
  all
• 3:09
  Italian
• 3:10
  made
• 3:10
  products,
• 3:10
  right?
• 3:11
  Yeah.
• 3:11
  Does
• 3:11
  the
• 3:11
  expertise
• 3:12
  only
• 3:12
  extend
• 3:13
  to
• 3:13
  Italy?
• 3:14
  Yeah,
• 3:15
  we
• 3:16
  have
• 3:16
  95%
• 3:17
  of
• 3:17
  our
• 3:17
  private
• 3:17
  label
• 3:18
  is
• 3:18
  made
• 3:18
  in
• 3:18
  Italy,
• 3:18
  so
• 3:18
  we
• 3:19
  work
• 3:19
  with
• 3:19
  that.
• 3:19
  Okay,
• 3:20
  got
• 3:20
  it.
• 3:21
  So
• 3:22
  you've
• 3:22
  talked
• 3:23
  about
• 3:23
  in
• 3:23
  the
• 3:23
  past
• 3:24
  and
• 3:24
  possibly
• 3:25
  even
• 3:25
  on
• 3:25
  stage
• 3:25
  this
• 3:25
  morning,
• 3:26
  because
• 3:26
  you
• 3:26
  were
• 3:26
  on
• 3:26
  stage
• 3:26
  this
• 3:26
  morning.
• 3:26
  I'm
• 3:27
  curious
• 3:27
  if
• 3:27
  you
• 3:27
  talked
• 3:27
  about
• 3:27
  this
• 3:27
  too.
• 3:28
  You've
• 3:28
  talked
• 3:29
  about
• 3:29
  turning
• 3:29
  private
• 3:29
  label
• 3:30
  from
• 3:30
  what
• 3:30
  has
• 3:30
  traditionally
• 3:31
  been
• 3:31
  called
• 3:32
  like
• 3:32
  an
• 3:32
  own
• 3:32
  brand
• 3:33
  or
• 3:33
  an
• 3:33
  own
• 3:33
  label
• 3:34
  into
• 3:34
  more
• 3:34
  of
• 3:34
  a
• 3:35
  point
• 3:35
  of
• 3:35
  differentiation.
• 3:36
  So
• 3:36
  if
• 3:37
  you're
• 3:37
  going
• 3:37
  to
• 3:37
  do
• 3:37
  that,
• 3:38
  what
• 3:38
  do
• 3:38
  you
• 3:38
  think
• 3:38
  the
• 3:38
  ingredients
• 3:39
  are
• 3:39
  for
• 3:39
  the
• 3:39
  retailers
• 3:40
  to
• 3:40
  do
• 3:40
  that
• 3:40
  successfully?
• 3:42
  So
• 3:44
  the
• 3:44
  era
• 3:44
  of
• 3:45
  the
• 3:45
  me
• 3:45
  too
• 3:45
  is
• 3:46
  long
• 3:46
  gone.
• 3:46
  Okay.
• 3:47
  And
• 3:49
  what
• 3:50
  happens
• 3:50
  now,
• 3:50
  in
• 3:51
  our
• 3:51
  view
• 3:51
  and
• 3:52
  what
• 3:52
  we've
• 3:52
  seen
• 3:52
  in
• 3:52
  our
• 3:53
  stores
• 3:53
  happening,
• 3:54
  is
• 3:55
  that
• 3:55
  we
• 3:56
  probably
• 3:56
  underestimated
• 3:58
  and
• 3:58
  undervalued
• 3:59
  the
• 3:59
  power
• 3:59
  of
• 4:00
  the
• 4:00
  banner
• 4:02
  brand.
• 4:02
  Okay.
• 4:03
  But
• 4:03
  people
• 4:04
  really
• 4:05
  trust
• 4:05
  you,
• 4:05
  you
• 4:05
  know,
• 4:06
  during
• 4:06
  COVID
• 4:07
  Well,
• 4:08
  I
• 4:08
  mean,
• 4:08
  we've
• 4:08
  been
• 4:08
  in
• 4:09
  business
• 4:09
  since
• 4:09
  1854,
• 4:10
  so
• 4:10
  we
• 4:10
  are
• 4:11
  an
• 4:11
  historical
• 4:11
  brand.
• 4:11
  Right.
• 4:12
  We're
• 4:13
  famous
• 4:13
  for
• 4:13
  our
• 4:13
  private
• 4:14
  label.
• 4:14
  People
• 4:14
  come
• 4:14
  back
• 4:15
  to
• 4:15
  our
• 4:15
  stores
• 4:15
  because
• 4:15
  of
• 4:16
  the
• 4:16
  private
• 4:16
  label.
• 4:17
  But
• 4:17
  also
• 4:18
  during
• 4:18
  COVID
• 4:19
  all
• 4:19
  retailers,
• 4:20
  you
• 4:20
  know,
• 4:20
  provided
• 4:21
  that
• 4:21
  an
• 4:21
  incredible
• 4:22
  service
• 4:22
  to
• 4:22
  the
• 4:22
  population
• 4:23
  and
• 4:23
  the
• 4:24
  perception
• 4:25
  of
• 4:25
  the
• 4:25
  retailers
• 4:26
  and
• 4:26
  the
• 4:26
  banners
• 4:27
  grew
• 4:27
  up
• 4:27
  significantly.
• 4:28
  Right.
• 4:29
  Now,
• 4:31
  if
• 4:31
  you
• 4:31
  connect
• 4:32
  this
• 4:32
  to
• 4:33
  the
• 4:33
  need
• 4:34
  to
• 4:34
  have
• 4:34
  private
• 4:34
  label,
• 4:35
  and
• 4:35
  I
• 4:35
  say
• 4:36
  need
• 4:36
  because
• 4:37
  what
• 4:37
  you
• 4:37
  want
• 4:37
  to
• 4:37
  do
• 4:38
  is
• 4:38
  to
• 4:38
  differentiate
• 4:39
  your
• 4:39
  banner
• 4:40
  from
• 4:40
  any
• 4:41
  other
• 4:41
  banner,
• 4:42
  because
• 4:42
  otherwise
• 4:43
  it
• 4:43
  becomes
• 4:44
  comparable
• 4:45
  only
• 4:45
  by
• 4:45
  price,
• 4:46
  right?
• 4:46
  So
• 4:46
  you
• 4:46
  want
• 4:47
  to
• 4:47
  offer
• 4:47
  something
• 4:47
  different
• 4:47
  that
• 4:48
  other
• 4:48
  banners
• 4:48
  don't
• 4:49
  have.
• 4:50
  So
• 4:51
  now
• 4:51
  suddenly
• 4:53
  it
• 4:53
  becomes
• 4:53
  pretty
• 4:54
  obvious
• 4:54
  that
• 4:54
  if
• 4:55
  you
• 4:55
  only
• 4:55
  follow
• 4:55
  the
• 4:56
  me
• 4:56
  too
• 4:56
  logic,
• 4:57
  you
• 4:57
  fill
• 4:57
  up
• 4:58
  your
• 4:58
  store
• 4:59
  with
• 5:00
  one
• 5:00
  view,
• 5:01
  you
• 5:01
  know,
• 5:01
  only
• 5:02
  one
• 5:03
  dimension,
• 5:04
  private
• 5:05
  label.
• 5:05
  So
• 5:06
  what
• 5:06
  we
• 5:06
  did
• 5:06
  was
• 5:06
  the
• 5:07
  opposite
• 5:07
  was
• 5:07
  we
• 5:09
  went
• 5:09
  from
• 5:09
  black
• 5:09
  and
• 5:10
  white
• 5:10
  to
• 5:10
  Technicolor.
• 5:11
  Okay?
• 5:12
  So
• 5:12
  if
• 5:12
  you
• 5:12
  take
• 5:12
  one
• 5:12
  positioning,
• 5:13
  let's
• 5:13
  take
• 5:14
  for
• 5:14
  example,
• 5:14
  coffee.
• 5:15
  Before
• 5:15
  we
• 5:15
  had
• 5:16
  a
• 5:16
  me
• 5:16
  too
• 5:16
  of
• 5:16
  the
• 5:16
  leading
• 5:17
  brand.
• 5:18
  Now
• 5:18
  we
• 5:18
  have
• 5:18
  eight
• 5:19
  brands
• 5:19
  in
• 5:19
  coffee.
• 5:20
  One
• 5:20
  that
• 5:21
  enters
• 5:21
  with
• 5:21
  the
• 5:21
  angle
• 5:22
  of
• 5:22
  intensity,
• 5:23
  one
• 5:23
  that
• 5:23
  enters
• 5:24
  with
• 5:24
  the
• 5:24
  angle
• 5:24
  of
• 5:24
  origin,
• 5:25
  one
• 5:25
  that
• 5:25
  enters
• 5:26
  with
• 5:26
  the
• 5:26
  angle
• 5:27
  of
• 5:27
  grinding
• 5:28
  or
• 5:28
  type
• 5:28
  of
• 5:29
  coffee.
• 5:29
  Italians
• 5:30
  are
• 5:30
  crazy
• 5:30
  about
• 5:30
  coffee.
• 5:31
  So
• 5:32
  there's
• 5:32
  so
• 5:32
  many
• 5:33
  different
• 5:33
  ways
• 5:33
  to
• 5:33
  get
• 5:33
  into
• 5:34
  the
• 5:34
  coffee
• 5:34
  world.
• 5:35
  Now
• 5:36
  suddenly
• 5:36
  you
• 5:37
  have
• 5:37
  eight
• 5:38
  entry
• 5:39
  points
• 5:39
  at
• 5:39
  the
• 5:40
  same
• 5:40
  price
• 5:40
  level,
• 5:40
  more
• 5:41
  or
• 5:41
  less
• 5:41
  into
• 5:41
  the
• 5:42
  coffee
• 5:42
  world
• 5:43
  in
• 5:43
  mainstream.
• 5:44
  And
• 5:44
  then
• 5:44
  you
• 5:44
  have
• 5:45
  functional
• 5:46
  and
• 5:46
  then
• 5:46
  you
• 5:46
  have
• 5:46
  a
• 5:47
  premium,
• 5:48
  whatever
• 5:48
  for
• 5:49
  trade,
• 5:49
  etc.
• 5:51
  So
• 5:51
  this
• 5:51
  becomes
• 5:52
  something
• 5:52
  fun
• 5:52
  for
• 5:53
  consumers
• 5:53
  to
• 5:54
  explore.
• 5:55
  They
• 5:55
  see
• 5:56
  novelties,
• 5:56
  they
• 5:57
  see
• 5:57
  the
• 5:57
  shelf
• 5:57
  moving,
• 5:58
  and
• 5:59
  they
• 5:59
  don't
• 5:59
  get
• 5:59
  the
• 5:59
  feeling
• 6:00
  that
• 6:00
  they
• 6:00
  are
• 6:00
  forced
• 6:01
  to
• 6:01
  buy
• 6:02
  a
• 6:02
  private
• 6:02
  label
• 6:03
  product.
• 6:04
  They
• 6:04
  see
• 6:04
  different
• 6:05
  proposals
• 6:07
  and
• 6:07
  that's
• 6:07
  a
• 6:07
  winning
• 6:08
  strategy.
• 6:08
  Right.
• 6:08
  And
• 6:08
  it's
• 6:09
  merchandising
• 6:09
  that
• 6:09
  way
• 6:09
  in
• 6:10
  the
• 6:10
  store,
• 6:10
  too.
• 6:10
  That's
• 6:10
  wild.
• 6:11
  Eight
• 6:11
  coffee
• 6:12
  brands.
• 6:12
  Yeah.
• 6:12
  We
• 6:12
  have
• 6:13
  80
• 6:13
  private
• 6:13
  brands.
• 6:14
  Yeah.
• 6:14
  Wow.
• 6:14
  Okay.
• 6:15
  Wow.
• 6:15
  All
• 6:15
  right.
• 6:16
  Wow.
• 6:16
  All
• 6:17
  right.
• 6:17
  So
• 6:17
  I'm
• 6:17
  curious
• 6:17
  then,
• 6:17
  to
• 6:18
  that
• 6:18
  point,
• 6:18
  you
• 6:18
  know,
• 6:18
  to
• 6:19
  make
• 6:19
  it
• 6:19
  stand
• 6:19
  out
• 6:20
  at
• 6:20
  shelf
• 6:20
  or
• 6:21
  even
• 6:21
  online
• 6:21
  in
• 6:21
  today's
• 6:21
  day
• 6:22
  and
• 6:22
  age,
• 6:22
  what,
• 6:24
  what
• 6:24
  goes
• 6:24
  into
• 6:24
  good
• 6:25
  packaging
• 6:25
  design
• 6:26
  in
• 6:27
  terms
• 6:27
  of
• 6:27
  thinking
• 6:27
  about
• 6:27
  private
• 6:27
  label?
• 6:28
  How
• 6:28
  do
• 6:28
  you
• 6:28
  need
• 6:28
  to
• 6:28
  think
• 6:28
  about
• 6:29
  packaging
• 6:29
  design,
• 6:30
  you
• 6:30
  know,
• 6:31
  and
• 6:31
  where
• 6:31
  packaging
• 6:32
  design
• 6:32
  is
• 6:32
  evolving
• 6:33
  too?
• 6:33
  So
• 6:34
  packaging
• 6:34
  design
• 6:34
  is
• 6:35
  absolutely
• 6:35
  key
• 6:36
  because
• 6:37
  nobody
• 6:37
  can
• 6:37
  support,
• 6:38
  you
• 6:38
  know,
• 6:38
  with
• 6:39
  advertising
• 6:39
  spending,
• 6:41
  so
• 6:41
  many
• 6:41
  brands.
• 6:42
  Right.
• 6:42
  So
• 6:43
  the
• 6:43
  packaging
• 6:44
  is
• 6:44
  the
• 6:44
  entry
• 6:44
  point
• 6:45
  for
• 6:45
  everything.
• 6:46
  Okay.
• 6:47
  And
• 6:48
  the
• 6:48
  issue,
• 6:49
  let's
• 6:49
  say
• 6:49
  the
• 6:50
  obstacle,
• 6:50
  the
• 6:50
  cultural
• 6:51
  obstacle
• 6:52
  in
• 6:53
  the
• 6:53
  retail
• 6:53
  business.
• 6:54
  Yeah.
• 6:54
  Is
• 6:55
  that
• 6:56
  it
• 6:56
  is
• 6:58
  everything
• 6:58
  is
• 6:58
  seen
• 6:59
  through
• 6:59
  the
• 6:59
  lenses
• 7:00
  of
• 7:00
  the
• 7:00
  buyer
• 7:01
  because
• 7:01
  the
• 7:02
  retail
• 7:02
  thinks
• 7:03
  that
• 7:03
  if
• 7:03
  you
• 7:04
  buy
• 7:04
  well,
• 7:05
  you're
• 7:05
  successful,
• 7:07
  which
• 7:07
  is
• 7:07
  true.
• 7:07
  But
• 7:08
  that's
• 7:08
  like
• 7:09
  good
• 7:09
  manners
• 7:10
  at
• 7:10
  the
• 7:10
  table.
• 7:11
  You
• 7:11
  know,
• 7:11
  that
• 7:12
  should
• 7:12
  be
• 7:12
  taken
• 7:12
  for
• 7:13
  granted.
• 7:13
  You
• 7:13
  know,
• 7:14
  where
• 7:14
  you
• 7:14
  make
• 7:14
  a
• 7:14
  difference
• 7:15
  is
• 7:16
  if
• 7:16
  you
• 7:16
  sell
• 7:16
  well.
• 7:17
  Yep.
• 7:17
  Yeah.
• 7:18
  You
• 7:18
  heard,
• 7:18
  you
• 7:18
  say
• 7:18
  that
• 7:18
  this
• 7:18
  morning.
• 7:19
  Selling
• 7:19
  well
• 7:19
  is
• 7:20
  more
• 7:20
  important
• 7:20
  than
• 7:20
  buying
• 7:20
  well.
• 7:22
  Now
• 7:23
  there
• 7:24
  is
• 7:24
  a
• 7:24
  new
• 7:24
  variable
• 7:25
  that
• 7:25
  comes
• 7:25
  into
• 7:26
  play,
• 7:26
  which
• 7:26
  is
• 7:26
  emotions.
• 7:28
  And
• 7:28
  people
• 7:29
  buy
• 7:31
  because
• 7:31
  of
• 7:31
  emotions,
• 7:32
  and
• 7:32
  then
• 7:32
  they
• 7:32
  justify
• 7:33
  rationally.
• 7:34
  So
• 7:34
  emotions
• 7:35
  go
• 7:35
  through
• 7:36
  the
• 7:36
  packaging.
• 7:38
  So
• 7:38
  if
• 7:38
  you
• 7:39
  develop
• 7:39
  a
• 7:39
  packaging
• 7:40
  with
• 7:40
  a
• 7:41
  purchasing
• 7:42
  mindset,
• 7:43
  it's
• 7:44
  going
• 7:44
  to
• 7:44
  be
• 7:44
  optimized,
• 7:44
  it's
• 7:45
  going
• 7:45
  to
• 7:45
  be
• 7:45
  cheap,
• 7:45
  it's
• 7:46
  going
• 7:46
  to
• 7:46
  be
• 7:46
  quick,
• 7:47
  but
• 7:47
  it's
• 7:47
  not
• 7:48
  going
• 7:48
  to
• 7:48
  leverage
• 7:48
  emotions.
• 7:49
  If
• 7:50
  you
• 7:50
  develop
• 7:50
  a
• 7:50
  packaging
• 7:51
  with
• 7:51
  emotions
• 7:52
  in
• 7:52
  mind,
• 7:52
  you
• 7:53
  have
• 7:53
  to
• 7:53
  work
• 7:53
  to
• 7:55
  raise
• 7:55
  emotions
• 7:56
  and
• 7:56
  involve
• 7:57
  customers,
• 7:57
  then
• 7:58
  you're
• 7:58
  going
• 7:58
  to
• 7:58
  have
• 7:59
  successful
• 7:59
  packaging.
• 8:00
  How
• 8:00
  to
• 8:01
  do
• 8:01
  that?
• 8:01
  Yeah,
• 8:02
  Neurosciences.
• 8:03
  Super,
• 8:04
  super
• 8:04
  effective,
• 8:05
  super
• 8:05
  quick,
• 8:06
  super
• 8:07
  accurate.
• 8:08
  And
• 8:08
  now
• 8:08
  neurosciences
• 8:10
  coupled
• 8:10
  with
• 8:10
  artificial
• 8:11
  intelligence
• 8:12
  make
• 8:12
  it
• 8:13
  even
• 8:13
  faster.
• 8:15
  When
• 8:15
  you
• 8:15
  take
• 8:16
  a
• 8:16
  picture,
• 8:17
  when
• 8:17
  you.
• 8:17
  When
• 8:18
  you
• 8:19
  submit
• 8:20
  the
• 8:20
  design
• 8:20
  to
• 8:21
  the
• 8:21
  artificial
• 8:22
  intelligence
• 8:23
  and
• 8:23
  to
• 8:23
  the
• 8:23
  neurosciences
• 8:24
  in
• 8:25
  30
• 8:25
  seconds,
• 8:25
  you
• 8:25
  get
• 8:26
  the
• 8:26
  feedback.
• 8:26
  Yeah.
• 8:26
  Right.
• 8:27
  If
• 8:27
  it's
• 8:27
  working
• 8:27
  or
• 8:28
  not.
• 8:28
  Right.
• 8:28
  So
• 8:29
  that's
• 8:29
  how.
• 8:30
  Wow.
• 8:30
  So
• 8:30
  that's
• 8:31
  really
• 8:31
  interesting.
• 8:31
  I've
• 8:32
  never
• 8:32
  thought
• 8:32
  about
• 8:32
  that,
• 8:32
  actually.
• 8:33
  You
• 8:33
  know,
• 8:33
  and
• 8:33
  I
• 8:33
  oversaw
• 8:34
  private
• 8:34
  label
• 8:34
  for
• 8:34
  a
• 8:34
  long
• 8:34
  time
• 8:35
  in
• 8:35
  my
• 8:35
  career
• 8:35
  at
• 8:36
  Target.
• 8:36
  But
• 8:37
  so,
• 8:38
  yeah,
• 8:38
  you're
• 8:38
  saying,
• 8:38
  like,
• 8:38
  if
• 8:39
  you're
• 8:39
  truly
• 8:40
  trying
• 8:40
  to
• 8:40
  create
• 8:40
  a
• 8:40
  differentiated
• 8:41
  private
• 8:41
  label
• 8:41
  brand,
• 8:42
  you
• 8:42
  probably
• 8:43
  don't
• 8:43
  want
• 8:43
  your
• 8:43
  packaging
• 8:44
  to
• 8:44
  be
• 8:44
  utilitarian
• 8:44
  in
• 8:45
  its
• 8:45
  design.
• 8:45
  You
• 8:45
  want
• 8:45
  it
• 8:46
  to
• 8:46
  convey
• 8:46
  some
• 8:47
  type
• 8:47
  of
• 8:47
  emotion
• 8:48
  and
• 8:49
  That's
• 8:49
  a
• 8:49
  card
• 8:49
  carrying
• 8:50
  ingredient
• 8:51
  that
• 8:51
  you
• 8:51
  would
• 8:51
  say
• 8:51
  people
• 8:52
  need
• 8:52
  to
• 8:52
  be
• 8:52
  successful
• 8:53
  in
• 8:53
  that
• 8:53
  endeavor.
• 8:54
  I'll
• 8:54
  give
• 8:54
  you
• 8:54
  an
• 8:55
  example.
• 8:55
  If
• 8:55
  you
• 8:56
  look
• 8:56
  at
• 8:56
  cereals.
• 8:56
  Okay,
• 8:57
  yeah,
• 8:57
  yeah,
• 8:57
  right.
• 8:57
  Usually
• 8:59
  the
• 8:59
  same
• 8:59
  brand
• 8:59
  has
• 9:00
  different
• 9:00
  flavors.
• 9:02
  And
• 9:02
  if
• 9:02
  you
• 9:02
  look
• 9:03
  at
• 9:03
  the
• 9:03
  picture
• 9:03
  though,
• 9:04
  the
• 9:04
  splashes
• 9:05
  are
• 9:05
  always
• 9:05
  the
• 9:05
  same,
• 9:06
  the
• 9:06
  cup
• 9:06
  is
• 9:06
  always
• 9:06
  the
• 9:07
  same,
• 9:07
  the
• 9:07
  bowl
• 9:07
  is
• 9:07
  the
• 9:07
  same.
• 9:08
  But
• 9:08
  if
• 9:08
  you
• 9:09
  take
• 9:09
  different
• 9:09
  pictures
• 9:10
  for
• 9:10
  each
• 9:10
  packaging
• 9:11
  has
• 9:11
  a
• 9:11
  dedicated
• 9:12
  picture.
• 9:12
  It
• 9:13
  creates
• 9:13
  that
• 9:14
  feeling
• 9:15
  that
• 9:15
  over
• 9:15
  time
• 9:16
  goes
• 9:16
  through
• 9:16
  the
• 9:16
  consumer
• 9:17
  of
• 9:17
  care
• 9:17
  that
• 9:19
  you
• 9:19
  took
• 9:19
  a
• 9:19
  real
• 9:20
  picture
• 9:20
  of
• 9:20
  a
• 9:20
  real
• 9:21
  product
• 9:22
  and
• 9:22
  you're
• 9:22
  paying
• 9:22
  attention,
• 9:23
  your
• 9:23
  care
• 9:23
  for
• 9:24
  what
• 9:24
  you
• 9:24
  do.
• 9:24
  Right.
• 9:25
  And
• 9:25
  if
• 9:25
  you
• 9:25
  multiply
• 9:26
  this
• 9:26
  for
• 9:27
  all
• 9:27
  the
• 9:27
  millions
• 9:28
  of
• 9:28
  pieces
• 9:28
  that
• 9:29
  you
• 9:29
  sell
• 9:29
  every
• 9:29
  year,
• 9:30
  that
• 9:30
  becomes
• 9:30
  a
• 9:30
  very
• 9:31
  powerful
• 9:31
  statement.
• 9:32
  Wow.
• 9:32
  So,
• 9:33
  okay,
• 9:33
  so
• 9:33
  you
• 9:33
  mentioned
• 9:34
  AI.
• 9:34
  AI
• 9:35
  can
• 9:35
  help
• 9:35
  in
• 9:35
  that,
• 9:35
  in
• 9:36
  terms
• 9:36
  of,
• 9:36
  you
• 9:37
  know,
• 9:37
  identifying.
• 9:37
  If
• 9:37
  you're
• 9:38
  hitting
• 9:38
  on
• 9:38
  emotions,
• 9:39
  you
• 9:39
  can
• 9:39
  probably
• 9:39
  test
• 9:39
  different
• 9:40
  packaging
• 9:40
  designs
• 9:41
  more
• 9:41
  quickly,
• 9:42
  get
• 9:43
  better
• 9:43
  feedback
• 9:43
  on
• 9:44
  them
• 9:44
  as
• 9:44
  well.
• 9:45
  How
• 9:45
  else
• 9:46
  do
• 9:46
  you
• 9:46
  think
• 9:46
  AI
• 9:47
  is
• 9:47
  going
• 9:47
  to.
• 9:47
  And
• 9:47
  maybe
• 9:48
  you
• 9:48
  can
• 9:48
  talk
• 9:48
  about
• 9:48
  that
• 9:48
  a
• 9:48
  little
• 9:48
  bit
• 9:49
  more
• 9:49
  too,
• 9:49
  but
• 9:49
  how
• 9:49
  else
• 9:50
  do
• 9:50
  you
• 9:50
  think
• 9:50
  AI
• 9:50
  is
• 9:51
  going
• 9:51
  to
• 9:51
  impact
• 9:52
  private
• 9:52
  label?
• 9:54
  Is
• 9:54
  it
• 9:54
  going
• 9:54
  to
• 9:54
  speed
• 9:55
  up
• 9:55
  development?
• 9:55
  Is
• 9:56
  it
• 9:56
  going
• 9:56
  to
• 9:56
  improve
• 9:56
  margins?
• 9:57
  Is
• 9:57
  it
• 9:57
  a
• 9:58
  little
• 9:58
  bit
• 9:58
  of
• 9:58
  everything?
• 9:59
  What
• 9:59
  would
• 9:59
  you
• 9:59
  say
• 9:59
  the
• 10:00
  big
• 10:00
  impacts
• 10:01
  are
• 10:01
  going
• 10:01
  to
• 10:01
  be?
• 10:02
  Well,
• 10:02
  it's
• 10:03
  a
• 10:03
  tool,
• 10:04
  so
• 10:04
  it
• 10:04
  depends
• 10:05
  on
• 10:05
  how
• 10:05
  you
• 10:05
  use
• 10:05
  it.
• 10:06
  Right.
• 10:07
  So
• 10:07
  if
• 10:07
  you
• 10:07
  use
• 10:07
  this
• 10:08
  tool
• 10:09
  with
• 10:09
  an
• 10:09
  old
• 10:09
  perspective
• 10:10
  and
• 10:10
  old
• 10:10
  logic,
• 10:11
  you're
• 10:11
  going
• 10:11
  to
• 10:12
  probably
• 10:12
  maximize
• 10:14
  the
• 10:14
  old
• 10:14
  logic.
• 10:15
  If
• 10:15
  you
• 10:15
  use
• 10:16
  it
• 10:16
  with,
• 10:16
  with
• 10:16
  the
• 10:16
  new
• 10:17
  logic,
• 10:17
  you
• 10:17
  will
• 10:17
  be
• 10:18
  able
• 10:18
  to
• 10:18
  be
• 10:18
  faster
• 10:19
  and
• 10:19
  more
• 10:19
  effective
• 10:20
  in
• 10:20
  developing
• 10:20
  things
• 10:21
  that
• 10:21
  go
• 10:22
  in
• 10:23
  this
• 10:23
  direction.
• 10:23
  Right.
• 10:24
  It's
• 10:24
  like
• 10:24
  a
• 10:25
  speakerphone.
• 10:25
  Yep,
• 10:27
  A
• 10:28
  speakerphone.
• 10:28
  Okay,
• 10:28
  I
• 10:28
  haven't
• 10:28
  heard
• 10:29
  that
• 10:29
  analogy
• 10:29
  before.
• 10:29
  Yeah,
• 10:30
  Accelerate
• 10:30
  sense.
• 10:30
  Yeah.
• 10:31
  Right,
• 10:31
  right.
• 10:31
  So
• 10:32
  I
• 10:32
  believe
• 10:32
  that
• 10:33
  it
• 10:33
  depends
• 10:33
  how
• 10:33
  you
• 10:33
  use
• 10:33
  it
• 10:34
  on
• 10:34
  how
• 10:34
  you
• 10:34
  use
• 10:34
  it.
• 10:35
  I
• 10:35
  believe
• 10:35
  that
• 10:35
  if
• 10:36
  you
• 10:36
  use
• 10:36
  it
• 10:36
  correctly
• 10:37
  and
• 10:37
  correctly
• 10:37
  for
• 10:38
  me,
• 10:38
  and
• 10:38
  some
• 10:39
  people
• 10:39
  might
• 10:39
  disagree
• 10:39
  is
• 10:40
  what
• 10:40
  I
• 10:40
  said
• 10:40
  before.
• 10:41
  I
• 10:41
  think
• 10:41
  you
• 10:42
  can
• 10:42
  have
• 10:42
  higher
• 10:42
  quality
• 10:43
  products,
• 10:43
  higher
• 10:44
  quality
• 10:44
  packaging,
• 10:45
  higher
• 10:45
  quality
• 10:45
  marketing
• 10:45
  support
• 10:46
  and
• 10:47
  at
• 10:47
  an
• 10:47
  incredible
• 10:48
  speed.
• 10:48
  And
• 10:49
  I
• 10:49
  believe
• 10:49
  that
• 10:50
  people
• 10:50
  who
• 10:50
  would
• 10:50
  probably,
• 10:52
  in
• 10:52
  the
• 10:53
  old
• 10:53
  world,
• 10:54
  it
• 10:54
  would
• 10:54
  take
• 10:54
  them
• 10:55
  two
• 10:56
  years
• 10:56
  to
• 10:56
  develop
• 10:56
  a
• 10:56
  sensitivity
• 10:57
  on
• 10:57
  packaging
• 10:58
  and
• 10:58
  design,
• 10:58
  naming
• 10:59
  and
• 10:59
  colors,
• 11:00
  they
• 11:00
  would
• 11:00
  get
• 11:00
  that
• 11:01
  in
• 11:02
  two
• 11:02
  months
• 11:02
  now.
• 11:03
  So
• 11:03
  I
• 11:03
  believe
• 11:04
  there
• 11:04
  would
• 11:04
  be
• 11:04
  a
• 11:04
  great
• 11:05
  acceleration.
• 11:05
  And
• 11:06
  that
• 11:06
  of
• 11:06
  course
• 11:06
  means
• 11:07
  margins.
• 11:07
  If
• 11:07
  you
• 11:07
  play
• 11:08
  it
• 11:08
  well,
• 11:09
  do
• 11:09
  you
• 11:09
  also
• 11:09
  anticipate
• 11:10
  it
• 11:10
  improving
• 11:10
  the
• 11:10
  operational
• 11:11
  side
• 11:11
  of
• 11:11
  it?
• 11:11
  Because
• 11:12
  one
• 11:12
  of
• 11:12
  the
• 11:12
  tricks
• 11:12
  with
• 11:12
  private
• 11:12
  label
• 11:13
  too,
• 11:13
  of
• 11:13
  course,
• 11:13
  is
• 11:13
  the
• 11:13
  scale,
• 11:14
  you
• 11:15
  know,
• 11:15
  and
• 11:15
  the
• 11:16
  cost
• 11:16
  of
• 11:16
  making
• 11:16
  the
• 11:17
  products
• 11:17
  as
• 11:17
  well.
• 11:18
  Like,
• 11:18
  do
• 11:18
  you
• 11:18
  see
• 11:18
  it
• 11:18
  anticipating
• 11:19
  that
• 11:20
  arena
• 11:20
  in
• 11:20
  the
• 11:21
  work
• 11:21
  that
• 11:21
  you
• 11:21
  do?
• 11:22
  The
• 11:23
  honest
• 11:23
  answer
• 11:23
  is,
• 11:23
  I
• 11:23
  Don't
• 11:24
  know.
• 11:24
  You
• 11:24
  don't
• 11:24
  know?
• 11:24
  Okay,
• 11:25
  I
• 11:25
  don't
• 11:25
  know.
• 11:26
  No.
• 11:26
  That's
• 11:26
  a
• 11:26
  great
• 11:26
  answer.
• 11:27
  That's
• 11:27
  great.
• 11:27
  I
• 11:27
  love
• 11:27
  when
• 11:28
  people
• 11:28
  say
• 11:28
  that
• 11:28
  on
• 11:28
  this
• 11:28
  show
• 11:29
  because
• 11:29
  they're
• 11:29
  being
• 11:29
  honest.
• 11:30
  Yeah.
• 11:30
  I'm
• 11:30
  curious
• 11:30
  to
• 11:31
  see
• 11:31
  what's
• 11:31
  gonna
• 11:31
  happen.
• 11:31
  Yeah,
• 11:32
  yeah.
• 11:32
  The
• 11:32
  reason
• 11:32
  I
• 11:32
  asked
• 11:32
  that
• 11:33
  question,
• 11:33
  I
• 11:33
  was
• 11:33
  having
• 11:33
  a
• 11:33
  conversation
• 11:34
  with
• 11:34
  a
• 11:34
  buddy
• 11:34
  of
• 11:34
  mine
• 11:34
  who
• 11:34
  was
• 11:35
  in
• 11:35
  this
• 11:35
  CPG
• 11:36
  space
• 11:36
  and,
• 11:36
  you
• 11:37
  know,
• 11:37
  I
• 11:37
  was
• 11:37
  saying
• 11:37
  to
• 11:37
  him,
• 11:37
  to
• 11:37
  him,
• 11:38
  couldn't
• 11:38
  you
• 11:38
  actually
• 11:38
  just
• 11:38
  like,
• 11:39
  take
• 11:39
  the
• 11:39
  factories
• 11:40
  and
• 11:41
  say,
• 11:41
  hey,
• 11:41
  we
• 11:41
  want
• 11:41
  to
• 11:41
  produce
• 11:42
  this
• 11:42
  item,
• 11:42
  given
• 11:43
  our
• 11:43
  current
• 11:43
  processes
• 11:44
  this
• 11:44
  much
• 11:44
  faster
• 11:44
  or
• 11:44
  quicker
• 11:45
  and
• 11:45
  cheaper
• 11:46
  and
• 11:46
  not
• 11:47
  lose
• 11:47
  quality?
• 11:47
  I'm
• 11:47
  sure
• 11:48
  it's
• 11:48
  going
• 11:48
  to
• 11:48
  help
• 11:48
  to
• 11:49
  optimize.
• 11:50
  I
• 11:50
  don't
• 11:50
  know
• 11:50
  if
• 11:50
  it's
• 11:51
  going
• 11:51
  to
• 11:51
  be
• 11:51
  helpful
• 11:51
  to
• 11:52
  create
• 11:52
  something
• 11:53
  new.
• 11:53
  Right.
• 11:54
  I'm
• 11:55
  sure
• 11:55
  that
• 11:55
  with
• 11:55
  all
• 11:56
  the
• 11:56
  data
• 11:56
  that
• 11:56
  come
• 11:57
  from
• 11:57
  production
• 11:57
  machines,
• 11:58
  you
• 11:58
  can
• 11:58
  turn
• 11:59
  them
• 11:59
  up
• 11:59
  much
• 12:00
  faster
• 12:01
  and
• 12:01
  then
• 12:01
  see
• 12:01
  the
• 12:02
  optimizations.
• 12:02
  But
• 12:03
  this
• 12:03
  is
• 12:03
  common
• 12:03
  sense.
• 12:04
  I'm
• 12:04
  not
• 12:04
  saying
• 12:04
  anything
• 12:04
  new.
• 12:05
  Right.
• 12:05
  In
• 12:06
  theory
• 12:06
  it
• 12:06
  can
• 12:06
  work,
• 12:06
  right?
• 12:07
  Yeah,
• 12:07
  theory,
• 12:08
  it's
• 12:08
  untapped.
• 12:08
  But,
• 12:09
  but,
• 12:09
  yeah,
• 12:09
  but
• 12:09
  the
• 12:10
  key
• 12:10
  points
• 12:10
  that
• 12:10
  you're
• 12:10
  saying
• 12:11
  in
• 12:11
  terms
• 12:11
  of
• 12:11
  where,
• 12:11
  you
• 12:12
  know,
• 12:12
  you
• 12:12
  think
• 12:12
  you're
• 12:12
  gonna,
• 12:13
  where
• 12:13
  AI
• 12:14
  will
• 12:14
  impact
• 12:14
  the
• 12:14
  business
• 12:15
  is
• 12:15
  what
• 12:15
  you've
• 12:15
  said.
• 12:16
  Yeah.
• 12:16
  That
• 12:17
  I,
• 12:17
  I,
• 12:17
  I
• 12:18
  could
• 12:18
  already
• 12:19
  see
• 12:19
  it.
• 12:20
  You've
• 12:20
  already,
• 12:20
  yeah.
• 12:20
  You
• 12:21
  probably
• 12:21
  are
• 12:21
  seeing
• 12:21
  it,
• 12:21
  right?
• 12:22
  Yeah,
• 12:22
  for
• 12:22
  sure.
• 12:22
  That's
• 12:23
  quite
• 12:23
  exciting.
• 12:23
  Yeah.
• 12:23
  Right.
• 12:24
  All
• 12:24
  right,
• 12:24
  well,
• 12:24
  hey,
• 12:24
  thanks
• 12:25
  for
• 12:25
  making
• 12:25
  time
• 12:25
  for
• 12:25
  me
• 12:26
  today,
• 12:26
  Chris.
• 12:26
  It
• 12:26
  was
• 12:26
  lovely
• 12:27
  to
• 12:27
  see
• 12:27
  you.
• 12:27
  Yeah,
• 12:27
  no,
• 12:27
  it
• 12:27
  was
• 12:27
  so
• 12:28
  great.
• 12:28
  Yeah.
• 12:28
  You
• 12:28
  were
• 12:28
  so
• 12:28
  nice
• 12:29
  on,
• 12:29
  on
• 12:29
  LinkedIn
• 12:30
  and
• 12:30
  email,
• 12:30
  like,
• 12:30
  just
• 12:30
  back
• 12:31
  and
• 12:31
  forth.
• 12:31
  It
• 12:31
  was
• 12:32
  really
• 12:32
  great.
• 12:32
  So
• 12:32
  thank
• 12:33
  you
• 12:33
  for
• 12:33
  your
• 12:33
  time.
• 12:33
  I
• 12:33
  know
• 12:33
  you're
• 12:34
  a
• 12:34
  busy
• 12:34
  guy.
• 12:35
  Again,
• 12:35
  thank
• 12:35
  you
• 12:35
  to
• 12:36
  Vusion
• 12:36
  for
• 12:36
  making
• 12:37
  our
• 12:37
  coverage
• 12:37
  of
• 12:37
  the
• 12:38
  World
• 12:38
  Retail
• 12:38
  Congress
• 12:39
  possible.
• 12:39
  And
• 12:40
  as
• 12:40
  always,
• 12:40
  be
• 12:41
  careful
• 12:41
  out
• 12:41
  there.