Why Private Label Needs Emotion with Coop Italian Food’s Paolo Bonsignore | WRC 2026
In this Omni Talk Retail interview, recorded live from World Retail Congress 2026 in Berlin, Chris Walton chats with Paolo Bonsignore, Commercial and Marketing Director at Coop Italian Food, to discuss why private label can no longer compete on price alone.
Paolo shares how Coop Italian Food has evolved private label into a true point of differentiation by building emotionally driven brands, category storytelling, and packaging that connects with consumers on a deeper level. From neuroscience-backed design testing to AI-powered packaging feedback, the conversation explores how retailers can…
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