Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint
Why Your Customers Pay Competitors More for the Exact Same Product
To all my fellow Nigerian business owners and sales professionals, I have a message you need to hear: you have a superpower, and it is your subject matter expertise. Too many of you are losing money and clients because you put yourselves in a subservient relationship the moment a customer reaches out. You act like an "order taker" or a "boy boy" just because the other person is paying the bills, but you are the professional in this situation.
I recently saw a perfect example of this. A sales professional I know was trying to sell JBL speakers and gave a quote, only to have the potential…
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