Latest / The Starfish Storytellers
Season 5, Episode 3: The Other End of the Line - Inside Sales Stories with Ceri Ruenheck
In telemarketing and lead development, storytelling happens live, unscripted, and often in the first 10–30 seconds of a phone call. While many people think of storytelling as something that happens in books, speeches, or marketing campaigns, a world of call centers proves otherwise. In this episode of The Starfish Storytellers, we sit down with Ceri Ruenheck, President of IT’S YOUR CALL, a B2B telemarketing services company with more than 30 years of experience helping companies turn conversations into opportunities. In this conversation, Ceri shares insights into:
• How storytelling happens…
The skinny
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