Latest / The Real Estate Agent Playbook / How to Choose the Right Real Estate Coach (And Avoid the Wrong Ones)

Transcript

How to Choose the Right Real Estate Coach (And Avoid the Wrong Ones) · The Real Estate Agent Playbook

• 0:00
  real estate agents let's talk about
• 0:02
  one of the hottest topics that we are met with
• 0:04
  every single day and that's real estate agent coaches
• 0:08
  this is something that has kind of
• 0:10
  taken the world by storm
• 0:12
  there's a lot of coaches out there
• 0:13
  calling a lot of coaches frauds
• 0:15
  and the truth is that we need to take a step back
• 0:19
  and just as agents understand
• 0:21
  is it time for a coach do I need a coach
• 0:23
  what could I gain from having a coach
• 0:26
  and ultimately
• 0:28
  look into this from a holistic perspective
• 0:30
  and make sure you make the right choice
• 0:32
  for you and your business so stay tuned
• 0:40
  what's up guys
• 0:41
  I'm Jeremy Kane for Real Estate Agent Playbook
• 0:43
  helping you win every single day
• 0:45
  at the game of Real Estate
• 0:46
  you like what you hear today
• 0:48
  we're actually talking
• 0:49
  a bird's eye view about coaching today
• 0:51
  but typically
• 0:52
  we talk about real estate league generation
• 0:53
  we talk a ton about my organization
• 0:56
  The Wolf Pack at EXP Realty
• 0:59
  and we just talk a ton about collaboration
• 1:01
  but ultimately
• 1:02
  we're helping you win every single day of the game
• 1:05
  a real state whether you're listening on the podcast
• 1:07
  watching on YouTube or checking it out from other
• 1:09
  some other social channel
• 1:11
  please do all the things engage
• 1:14
  raise your hand
• 1:14
  and let's bring you into this community
• 1:17
  and have an engaging experience
• 1:20
  and all the things so if you like which here
• 1:22
  please like the video hit that subscribe button
• 1:25
  notification bell and let's get rolling
• 1:27
  so with all these coaches out there
• 1:29
  and the first thing I want to kind of talk about is
• 1:31
  the coaches that are constantly focused on the other
• 1:34
  coaches being frauds
• 1:35
  are usually the worst coaches right
• 1:37
  so let's put that aside here's the deal
• 1:40
  there is a ton of value to be offered
• 1:43
  by most people in this industry
• 1:45
  and the simple fact that real estate is so different
• 1:49
  and you can build in so many different ways
• 1:51
  there absolutely is the time and place for any coach
• 1:55
  if you know they've done something
• 1:57
  if they you know
• 1:58
  have access to a certain piece of technology
• 2:00
  whatever there's all kinds of great coaches out there
• 2:03
  and I'm not gonna be the one to tell you
• 2:05
  that most coaches are frauds
• 2:06
  and to do the thing
• 2:07
  but I do wanna help you make the right decision
• 2:09
  so you're not wasting a ton of time
• 2:11
  and energy and money in doing so
• 2:14
  so first and foremost are you ready for a coach
• 2:17
  has your business grown to a point where
• 2:20
  you absolutely need kind of that direction right
• 2:23
  typically when we get into real estate
• 2:25
  it's kind of everything's coming at us we
• 2:27
  you know either kind of sink or swim
• 2:29
  the ones that are probably watching this video
• 2:31
  or either at the beginning in that
• 2:33
  you know
• 2:33
  sink or swim time period or are swimming pretty well
• 2:36
  and when we start to think about this coach
• 2:39
  certainly from the very get go
• 2:41
  there's courses and people that you can align with
• 2:43
  and in today's modern era with so many
• 2:47
  you know people on YouTube
• 2:48
  and just giving away all their information
• 2:50
  all that value early on in your career
• 2:52
  certainly start there do not rush into something
• 2:55
  do not pay a high dollar coach
• 2:57
  do not pay mid level coach
• 2:59
  without at least kind of getting your bearings
• 3:01
  because ultimately
• 3:02
  if you're spending time with a coach
• 3:04
  and doing a lot of things
• 3:05
  it may work out for you
• 3:07
  if you have a little bit of disposable income
• 3:09
  but at the end of the day
• 3:11
  we still have to
• 3:12
  make sure that we are doing the things
• 3:14
  to get clients in the homes
• 3:16
  and get those conversations rolling
• 3:18
  curating leads and turning them into
• 3:20
  you know clients and so a lot of people are like okay
• 3:24
  I'm with the coach I'm with the coach
• 3:25
  I'm with the coach
• 3:26
  and they aren't even to the point where that's needed
• 3:28
  so are you ready for a coach closed a few deals
• 3:31
  ready to level up
• 3:32
  need some accountability need some direction
• 3:35
  certainly that could that could help
• 3:38
  you could also get that from a mentor by
• 3:40
  you know joining a brokerage or
• 3:42
  you know how we run the Wolfpack of EXP with
• 3:44
  you know very much in tune sponsorship
• 3:47
  where it's not any extra money to
• 3:49
  you know coach
• 3:50
  I coach every single one of my agents
• 3:52
  they get access to my courses for absolutely free
• 3:55
  so if you're interested in that
• 3:55
  you like what I'm saying please go to re agent Wolfpack
• 3:58
  com book a call
• 3:59
  and we can have that conversation
• 4:00
  and see if it's a fit but in the in the event
• 4:04
  you know that's not what you're looking for
• 4:06
  let's talk about this are you ready right
• 4:08
  you can book a game plan called with me
• 4:09
  and we can go through that
• 4:10
  are you ready for a coach
• 4:11
  what's that look like and you know
• 4:13
  I can point you in the right direction
• 4:15
  certainly I won't be a fit for everyone
• 4:17
  but the biggest thing that we need to do
• 4:19
  as we move into you know
• 4:20
  hiring a coach is we need to have conversations right
• 4:24
  we need to look at the proven track record
• 4:26
  there are a few coaches that absolutely
• 4:29
  have never sold a home that are great coaches however
• 4:33
  you need to see some track record
• 4:35
  the the kind of craziness comes
• 4:37
  where you have these coaches that are
• 4:39
  you know trying to produce and trying to coach
• 4:41
  and kind of in the middle
• 4:42
  but they're trying to coach
• 4:44
  and their production kind of falls off right
• 4:46
  and there's no proof of concept anymore
• 4:49
  this is where you get kind of the old
• 4:51
  you know kind of guard
• 4:52
  the managing broker who hasn't sold a home in 10 years
• 4:55
  is trying to kind of help you
• 4:56
  develop your business
• 4:57
  lots change a lot changes day to day in this industry
• 5:00
  especially with tech and so on
• 5:01
  so unless that person is extremely forward thinking
• 5:05
  as a broker or a mentor
• 5:06
  you wanna make sure that you are kind of going into
• 5:09
  what aligns with you so that's the first and foremost
• 5:12
  is where do you wanna go what best aligns
• 5:15
  you don't wanna join a cold calling coach
• 5:17
  when you wanna you know
• 5:17
  grow YouTube channel and then all the things right
• 5:20
  and you can look at all of the options
• 5:22
  as you kind of go into this
• 5:24
  is it just specifically YouTube
• 5:26
  and are we ready to get on video
• 5:28
  I will tell you that before you pay a YouTube coach
• 5:30
  you better make sure that you can get comfortable
• 5:32
  getting on video because if you can't do that
• 5:34
  there's probably not a coach that's gonna help you
• 5:37
  like we work through that
• 5:38
  you know getting on video getting over the awkward
• 5:40
  but just make sure that you're really focused in
• 5:43
  on exactly what you are looking for
• 5:45
  when you're hiring them ask the questions right
• 5:48
  and it doesn't isn't a non negotiable
• 5:50
  if this person is not in production
• 5:52
  but they better be fully dialed in right
• 5:54
  I think the thing that separates me
• 5:56
  as a coach from a lot is I
• 5:58
  I truly care
• 5:59
  more about their business than my business right
• 6:02
  it's not about me
• 6:04
  it's about where they're at where they're at and their
• 6:06
  you know their progress and their routine and how
• 6:10
  how can I help impact that
• 6:11
  how can we actually solve that problem that we
• 6:14
  they are coming to me with right
• 6:16
  for instance
• 6:17
  I had a coaching client come into me and she said
• 6:19
  I've done 97% of my deals have been buyers
• 6:22
  I wanna switch over to listenings
• 6:23
  I've tried you know
• 6:25
  to kind of start steering that way
• 6:27
  within the first 12 weeks she had 15 listings
• 6:29
  which was her goal um
• 6:31
  when we first started the coaching
• 6:33
  either in the pipeline or on the market
• 6:34
  and so
• 6:35
  as we kind of develop those things and strategies
• 6:39
  it sometimes takes a little
• 6:40
  bit different perspective to help guide
• 6:42
  you in this direction right
• 6:44
  and sometimes people are like
• 6:46
  oh well
• 6:47
  you know I want a coach
• 6:48
  that absolutely
• 6:50
  has helped more first time home buyers than anybody
• 6:53
  right
• 6:53
  make sure that this coach actually has what you need
• 6:56
  and it's not gonna
• 6:57
  force you into something that you're not there for
• 6:59
  right because
• 7:01
  a lot of
• 7:01
  people have built this business in a different way
• 7:03
  and if they're forcing you and saying
• 7:04
  you're not ready for this or
• 7:06
  you know get on video or
• 7:08
  you know whatever
• 7:09
  certainly they're probably right
• 7:11
  because that's how they did it
• 7:13
  and they're just speaking from their experience
• 7:15
  but that does not mean it's the only way right
• 7:17
  that's just their limitation
• 7:19
  so when you're hiring a coach
• 7:21
  make sure you're having the conversations of okay
• 7:23
  this is actually what I wanna do right
• 7:25
  I want to meet my clients with more video
• 7:28
  and in the process I'm gonna
• 7:29
  you know
• 7:29
  have a YouTube channel does that something that works
• 7:32
  you have processes for that
• 7:33
  you have assistance for that
• 7:35
  and just ask those questions and don't be afraid to
• 7:38
  you know say okay cool
• 7:39
  I'm gonna think about it
• 7:40
  and interview a couple people and go from there
• 7:42
  and so that's the most important thing
• 7:45
  because as these you know
• 7:46
  coaches come on there is no you know
• 7:48
  licensing piece of it
• 7:50
  there's nothing that says that they can't do it
• 7:52
  now you have a cell phone
• 7:53
  you can create a YouTube channel and kind of go viral
• 7:55
  so make sure that you're you're lining with that coach
• 7:59
  just like when I get clients or agents that join me
• 8:02
  and they need a mentor
• 8:03
  and they're in a different market right
• 8:04
  I'm like hey
• 8:05
  let these are the things you need to look at
• 8:07
  when choosing a mentor and you need to do it right now
• 8:09
  before you have a question on a contract in
• 8:12
  you know Tallahassee Florida
• 8:14
  you need to make sure that you have somebody aligned
• 8:15
  that's going to be ready to meet you
• 8:18
  where you're at
• 8:18
  and help you with that contract along the way
• 8:21
  do the same thing for coaching because there is
• 8:24
  you know certainly a piece to that
• 8:25
  so make sure you're taking some time on this
• 8:28
  hiring the right coach is extremely important
• 8:31
  if a coach tells you that
• 8:32
  you need to sign up right now
• 8:33
  to get this deal or whatever
• 8:35
  they're probably not the best case for you
• 8:37
  because they're pushing you into something
• 8:39
  you don't need to be on from my coaching business
• 8:41
  I'm very you know hey
• 8:43
  this is kind of how it is
• 8:44
  let me know how I can help
• 8:45
  I'll build out a strategy unique to you
• 8:48
  so that you can you know
• 8:49
  build your business how you want to right
• 8:51
  I I pride myself on meeting them where they're at
• 8:54
  certainly
• 8:54
  there's accountability just like in any other coaching
• 8:58
  but it's not as cutthroat as some might think
• 9:00
  because the truth is
• 9:02
  that there's very few personalities that identify with
• 9:05
  you have to do it this way
• 9:06
  you have to do it my way and XYZ
• 9:09
  certainly if that's the exact lane they wanna go to
• 9:11
  so someone came to me and they said
• 9:12
  they wanna build a business
• 9:13
  repeat client repeat client referrals
• 9:15
  I would have a very stringent you know
• 9:18
  step out but that doesn't mean that we can't
• 9:20
  add some of their personality
• 9:21
  we can't add one of their client events into that
• 9:24
  because the truth is
• 9:26
  the more that input that you have as an agent
• 9:28
  into your coaching and the more flexible it can be
• 9:31
  to build out a strategy and plan
• 9:33
  and then have the accountability
• 9:35
  the better it will be for you
• 9:36
  and then ultimately you need to make some decisions
• 9:39
  right and this is an important piece
• 9:41
  while I said that there's a lot of great coaches
• 9:43
  there are some bad coaches out there
• 9:45
  and I'm not gonna badmouth anybody
• 9:47
  but make sure that you're
• 9:49
  you're comfortable where you're at right
• 9:50
  if it sounds too good to be true
• 9:52
  if they're talking too fast
• 9:53
  if they're saying yep
• 9:54
  this is how it is they're sending you an invoice
• 9:56
  and sign up and pay me now
• 9:57
  or this deal goes away
• 9:59
  or I'm gonna replace you with somebody else
• 10:01
  you might wanna take a step back
• 10:02
  and really look at the whole situation
• 10:05
  so that you're not you know
• 10:06
  in that position aligning with somebody
• 10:09
  and promising to pay them X amount of money
• 10:12
  when maybe that's not all that you want right
• 10:14
  so ultimately
• 10:15
  the only bad coach is someone that doesn't take
• 10:18
  you as an agent in your input
• 10:20
  and you know take that into consideration right
• 10:23
  and so if we were just a one lane street
• 10:26
  we could build a course handed to you
• 10:28
  and you should be able to do it right
• 10:30
  and so that's that's super important to understand
• 10:32
  that's the probably the first step to understanding
• 10:35
  you know a bad fit not necessarily a bad coach
• 10:38
  there's a lot of great coaches
• 10:40
  there's a lot of bad fits for people
• 10:41
  and
• 10:42
  make sure that you're just aware of the surroundings
• 10:45
  of the pressure of the timing
• 10:46
  all the things before you sign up for something that
• 10:49
  you know
• 10:50
  maybe you're just not gonna get anything out of
• 10:52
  you're not gonna align well
• 10:53
  you're not gonna be comfortable with whatever
• 10:55
  so just as any decision
• 10:57
  make sure that you are protecting yourself
• 10:59
  from bad fits not necessarily bad coaches
• 11:02
  because I truly believe that there's a coach
• 11:06
  out there for every single type of agent
• 11:09
  how you wanna build it in your own style
• 11:11
  and so that's super important to me just to kind of
• 11:14
  you know impress upon this industry that I've kind of
• 11:18
  gotten into and dabbled into
• 11:20
  as I've grown this organization
• 11:22
  and been in a position of leadership
• 11:23
  having the opportunity to coach
• 11:25
  hundreds of thousands of agents
• 11:27
  you know based through my YouTube channel
• 11:29
  through my organization
• 11:31
  through the Wolf Pack in general
• 11:33
  and having opportunities to speak
• 11:34
  at different events in LA and
• 11:37
  you know here in Denver and all of the things
• 11:39
  so as we kind of develop this
• 11:41
  we're all kind of in that developmental phase
• 11:44
  and as an agent hiring a coach
• 11:47
  you need to make sure
• 11:48
  that you're protecting yourself against those bad fits
• 11:50
  before you know
• 11:51
  it's too late
• 11:52
  and the documents are signed or what that looks like
• 11:55
  so maybe you're sitting here being like Jeremy okay
• 11:58
  newer agent
• 11:59
  I don't have a ton of money and that's that's perfect
• 12:01
  so the traditional coach
• 12:03
  the one on one this is how we're gonna do it
• 12:05
  setting up the game plan making it
• 12:07
  you know creating it for you and then
• 12:09
  you know running you through the drills so to speak um
• 12:12
  and then you know
• 12:13
  helping you execute on the plays
• 12:15
  and eventually turning into great business practice
• 12:20
  we have a ton of alternatives right
• 12:23
  and there's like I said you can hire mentors
• 12:25
  you can join different brokerages
• 12:26
  you can line yourself truth is
• 12:28
  you're gonna be the average of the five people you do
• 12:31
  surround yourself with
• 12:32
  and business and personal life and all the things
• 12:34
  and so if you you know
• 12:36
  are finding that okay I don't have a ton of money
• 12:39
  but I could you know
• 12:40
  join a different group
• 12:41
  where there's more people aligned with me right
• 12:43
  time and time again especially due to
• 12:46
  you know our uh
• 12:48
  my partnership with Mike Charard people are like yeah
• 12:50
  I'm the only agent that's trying to do YouTube
• 12:53
  in the whole office so it's hard because
• 12:55
  you know I'm convincing him and I do one video
• 12:57
  and I feel like I'm this
• 12:59
  and they're trying to have me run classes and things
• 13:01
  I've heard that story time and time again
• 13:03
  and so if you're really dialed into looking at how to
• 13:06
  you know do those things modern
• 13:07
  make sure you're aligning with people that
• 13:09
  that have some background in
• 13:12
  you know
• 13:12
  how you would like to align and grow your business
• 13:14
  right because just as we
• 13:16
  wouldn't join a brokerage
• 13:17
  it doesn't offer leads when
• 13:18
  the only way we're gonna build our business is
• 13:20
  by leads we don't wanna join a brokerage that
• 13:23
  you know preaches a classical
• 13:26
  you know 4 by 4
• 13:26
  door knocking stuff
• 13:28
  when we wanna build it the modern way
• 13:29
  so make sure you can align that way
• 13:32
  and sometimes it's
• 13:33
  it's a very small cost to align with
• 13:35
  you know a different brokerage
• 13:36
  or an organization that will allow you to grow
• 13:38
  in the way that you want to honestly
• 13:41
  when I came to EXP
• 13:42
  that was my No. 1 decision maker was do I go with
• 13:45
  you know this coach that's
• 13:47
  preaching cold calling and pushing these conversations
• 13:49
  or do I go with a guy like Mike Charard
• 13:51
  who's more modern social media
• 13:52
  and it more aligns with my business model as it is
• 13:55
  turns out I joined Mike
• 13:57
  and that was a pretty good decision for me
• 13:59
  but it's not right for everyone right
• 14:01
  so as we kind of work through this piece
• 14:04
  there are options right there's courses out there
• 14:07
  I have a course that helps you build
• 14:09
  lay generation pillars
• 14:10
  it's low dollar there's a link in the comments
• 14:12
  you can reach out to me
• 14:13
  and I can help get you into that community
• 14:16
  but there's all kinds of that
• 14:18
  and then if you're just starting out
• 14:20
  YouTube's probably the way
• 14:21
  and if you're here watching this
• 14:23
  maybe that's what you're doing
• 14:24
  is looking for exactly what
• 14:26
  you wanna do to help build your business
• 14:29
  I will tell you the dangers of
• 14:30
  as you move down the free rank as far as
• 14:33
  or the value rank free there's a lot of shiny objects
• 14:36
  there's a lot of different coaches coming in
• 14:38
  there's a lot of ads that pop up and all the things
• 14:41
  and so if we're working through that
• 14:43
  it's important to make sure that
• 14:44
  you are still staying focused
• 14:46
  because part of the problem with
• 14:48
  you know YouTube and
• 14:50
  and learning that way is
• 14:52
  there's a lot of distractions that could be
• 14:54
  thrown into it and so
• 14:55
  making sure you have a path
• 14:56
  and make sure you have a focus is important
• 14:59
  at the end of the day my biggest
• 15:01
  you know
• 15:01
  goal is to help you win at the game of real estate
• 15:05
  I wanna help you understand how to build your business
• 15:07
  I love dreaming with agents
• 15:09
  I love being like okay
• 15:10
  I have this idea how do we turn it into you know
• 15:13
  an actual lead generation pillar
• 15:15
  that's gonna be lucrative
• 15:16
  that's more my lane is being creative
• 15:18
  helping you understand sure
• 15:20
  I do a great job with sphere of influence
• 15:22
  I do a great job you know
• 15:23
  with my industry partners
• 15:24
  I do a great job on social media
• 15:27
  you know kind of putting all that together for my type
• 15:30
  ideal Avatar and so that was all built organically
• 15:34
  and that's exactly how I like to coach
• 15:37
  what do we wanna do where you at
• 15:39
  where there's people let's build that up
• 15:41
  and let's help you win every single chance that we can
• 15:45
  because all the sudden when we're all winning
• 15:46
  when we're winning in spaces that we're already
• 15:48
  comfortable in um
• 15:50
  and now we're able to go watch our daughters gymnastics
• 15:53
  and still you know
• 15:55
  have real estate conversations
• 15:57
  and have leads come in through that
• 15:58
  just by the nature of being a gymnastics practice
• 16:01
  and things like that that's huge for us
• 16:03
  and that really helps elevate our business as we go
• 16:06
  and it helps grow and scale it
• 16:08
  so if you have any questions about this
• 16:10
  please let me know just be very careful out there
• 16:13
  there's a lot of stuff that
• 16:15
  you know
• 16:15
  is a bad fit and that's the last thing I want for you
• 16:19
  um and if you think I might be a good fit
• 16:21
  reach out let's have a conversation
• 16:22
  I can help guide you in a way that
• 16:25
  you know will be economic for
• 16:27
  goal for you and help you make those right decisions
• 16:30
  so hope this helps like comment subscribe
• 16:32
  we'll see you on the next one and go get a win today
• 16:35
  bye bye