Transcript

How Social Selling Changed This Loan Officers Business Forever · Mortgage Marketing Radio

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So in my personal business, social selling is one of the tools that I employ to build
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relationships.
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And I do everything very strategically.
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I am very scripted in what I'm trying to do.
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So I have certain agents that posted recently and engage with them.
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I have certain companies that I want to try to get in front of.
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So I'll go through their roster and try to find all of the agents that they have on Facebook
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or Instagram.
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Follow them and then I'll get very deliberate about engaging with their content.
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When I get up in the morning, I have a plan in place for who I'm going to try to reach
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out to.