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Brand Positioning Strategy: Winning Markets by Knowing Your Customer with Brian Leeper
In this episode of The Growth Class, host Phil Masiello interviews Brian Leeper, President of Floral Services LLC. They discuss the realities of scaling a product-based business inside competitive retail environments and the leadership mindset required to grow beyond the startup phase.
Brian shares how early failures shaped his approach to delegation, emphasizing that leaders must learn to let go of tasks—even those they can do better—to focus on the true drivers of business growth.
The conversation also explores the importance of identifying a clear customer profile, building a brand that…
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