Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Hustle Hard Now: Your Sales Grind Isn't Forever

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Hustle Hard Now: Your Sales Grind Isn't Forever · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

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Today on the podcast, we're going to look at how long you
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should be spending in sales and marketing mode if you are a
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startup founder or if you're an early business person.
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So in other words, let's say you're brand new to the game,
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you're about to start a business or you have an idea for a
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fintech, some startup, some whatever.
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How long should you be in the sales grind?
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How long should you be in the marketing grind?
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Now, if you like these kinds of topics, these kinds of issues,
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be sure to subscribe to the podcast on Spotify, Apple
0:31
iTunes, where else, you know, YouTube or wherever you like to
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listen to this kind of business content.
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My name is Tavishima Ayede, I'm the host of the podcast and I am
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a former lawyer turned business consultant.
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So be sure to subscribe and catch us over here every other
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day where we talk about all these juicy kind of material.
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Oh, besides, I'm not like other podcasters.
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I love to hear from the people who listen to the podcast.
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So if you'd like to be in touch, you have questions, you have
1:02
comments, you have queries or you want us to collaborate on
1:04
one or two things, then call, send me a text message or a
1:09
WhatsApp message on 08064662140. And don't worry, I'm the one
1:17
who's going to answer the phone or respond to your messages, at
1:20
least until I become a big boy. So when I'm a big boy, I'll now
1:24
give it to my PA, you know, to be doing that.
1:26
But for now you've got me. So back to the question, how
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long should you be spending in sales and marketing mode when
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you are startup founder or an early business person?
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Now this is the context for the conversation that we're having.
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There was a start up conference in Lagos earlier on in 2025
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where a famous Nigerian tech founder who has achieved an
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exit, you know, exit just means all.
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I put it like you started your company, the thing grew big and
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then you guys either did an IPO that's invested on listed on the
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Stock Exchange or you sold it off to somebody else and you
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collected good money, plenty, plenty money.
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So that's an exit. So this is someone who has built
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a company, who has achieved an exit.
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So it is not somebody who is talking theory.
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This is somebody who is doing, who has done the practice.
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Now this person at the startup conference was talking to
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newbies, new people in the game and trying to tell them what to
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expect when it comes to gaining traction for your startup.
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Now I'll be making a series of commentaries on the guys videos
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because there's a bunch of stuff that he got correct.
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For the things that he got right, I want to emphasize it
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again for those of you who are in the startup space, there are
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a couple of things that he could have wanted better.
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And in that case, I want to lend nuance to what he said and give
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the proper perspective. And then there's some things
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that are flat out wrong, Although to be fair to the guy,
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he hasn't said too many things that are wrong.
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And in that case, I want to tell you what the right perspective
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is from the level of sales and business development.
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Now, the reason why I'm doing this is because unfortunately,
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there are lots of people who build successful businesses in
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spite of the fact that they made errors when it comes to sales,
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marketing, business development. And they go around, you know,
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touting their own way of success as the way, the truth and the
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life. And we would not want those of
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us who are know who are more knowledgeable about these things
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wouldn't want you guys to fall into those errors.
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Now, let me give one example, one that Gary Vee likes to talk
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about a lot. Although this is not sales and
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marketing related. Gary Vee talks about how what's
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his name? The iPhone guy iPhone, What's
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his name? What's his name?
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What's his name? Jobs?
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Steve Jobs. So Steve Jobs comes on the scene
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and because of his toxic, you know, acidic management style,
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but he's successful. Everybody assumes that that is
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what you're supposed to do if you're an auger, shout at
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people, berate them. What else?
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Unrealistic deadlines, you know, that kind of thing.
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So Jobs succeeded in spite of his management style.
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But then lots of people assume it is a good management style
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because if he works for Steve Jobs and if he works for Elon
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Musk, then people think that that's a valid way to run a
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business, run people to the ground, abuse them, abuse them,
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Mama, insult them. You know everything just because
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you're trying to move towards a certain goal anyway.
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So let's get back to the topic at hand.
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How long should you be spending in sales and marketing mode if
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you're a startup founder? Now the fellow that was looking
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at the startup conference, he said something and I want to
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quote him so that we are responding to his actual words.
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Now this is what the guy said. Of course, I'm not saying who
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the guy is or who the event was. You know to anyway, I'm not
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saying who they are. So the guy said and I'm quoting
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him. Now the reality of being a great
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founder or being a great salesperson is that you are
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always selling and at no point in time do you go on break from
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selling. Let me repeat what the guy said.
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The guy stood on stage and told his tech people, his start up
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people, his people who are about to enter into the business.
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He told all the boys and the girls gathered there who want to
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be like him and this is what he told them.
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He said the reality of being a great founder or a great
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salesperson is that you are always selling and at no point
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in time do you go and break from selling.
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So now this is a question. Is he correct?
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And the answer is, unfortunately for those of you who don't like
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selling, the answer is yes. But however, it's yes but not
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forever. So that is your temporary
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respite. So if you don't like selling
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what this guy said, is it true? The answer is yes, you have to
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be selling all the time and you will never go on break.
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But The thing is that is not going to last forever.
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Now let's look at why it is, yes.
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Now some people have pointed out, like Brian Tracy, you know,
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I won't go that far, but this is the way Brian Tracy explains it.
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Brian Tracy says that there's some dynamics that apply in
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physics that also apply in business.
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And he likes to Brian Tracy likes to use airplanes and
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rocket ships. So when an airplane is about to
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get off the ground and when a rocket ship is about to get off
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the ground, that is the period that they spend the most amount
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of energy, where they burn the most amount of fuel just so that
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you can break free from gravity and begin the coast so that you
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can fly, so you can move. So Barrett Racy says it's the
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same in business. And there are lots of people who
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say it's the same in business. So whether you like the metaphor
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or not, unfortunately that's just the case.
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To get the business going, there's a lot that you need to
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get this thing off the ground to get traction.
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But The thing is, after you get traction, you can now ease back
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on a couple of things. So you don't always have to be
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doing 140 kilometers per hour, but once you achieve a certain
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level of traction, you begin the coast.
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Everything is flowing smoothly. You can relax and instead of
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turboing at 140 kilometers per hour, you can remove your food
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from the pedal and just be cruising at 90 or maybe at 100.
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So those are just the dynamics that are required in business.
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In the beginning, there's a lot of stuff that you have to do to
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get things off the ground. But now how do you know when
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you're at that level of coasting, when you're at that
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level of achieving critical mass, when you're at that level,
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when you can lean back? Unfortunately, it's it's hard to
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say. For instance, I have a friend
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who is a lawyer just like I was. I was my senior in secondary
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school and also in university, but we've been close since then
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because you know, from secondary school to university to, you
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know, Shark, we've always been around each other apart from
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when I went to the UK for a while and you know, tried my
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luck there before coming back. So he's a lawyer, but he also
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has a restaurant and currently where they are is he's getting
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profits of about 250,000 naira weekly.
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I repeat, the profits are 250,000 naira weekly and he's
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been doing that for I think close to 8 months steady, like
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the thing has not dipped. So monthly profits about
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1,000,000. That is profitable.
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That's by the time you remove money for everything, salaries,
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food, this and this and that and that and it's been going on for
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the last 8-9 months. However, this has been driven by
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advertising. They have been advertising on
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average 40K every single month, but that is what has sustained
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this level of growth because it's a franchise franchise in
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Lagos. Well, sort of like a franchise
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because they have three outlets in Lagos.
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And my guy was like, this thing works now, so can we come and
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replicate this thing in Abuja? And the other people he
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partnered with said, yeah, sure we can.
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And so they took the exact same concept and then they're running
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the play over here. So they're brand new in this
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space. In fact, when my wife came back
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from her trip recently because she travelled to Lagos for work
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and I told her that Oh my God, I started a restaurant that's like
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a restaurant that what are they called?
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I mentioned the name. She said I've never heard of
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them before. I said, yeah, they're brand new.
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It hasn't reached like one year yet.
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And the flagship locations actually in Lagos, three of
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them. But I said here's the Instagram
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handle I showed her and it was like, oh, OK, this thing seems
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legit. I think the over 10,000
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followers. Let's see what else Inisha
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forget the number of followers. The most important thing is, and
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he showed me the inbox. You know, orders seem to be
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coming in steady like every 2020 minutes bringing, bringing,
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bringing messages coming in. People want order SO250K in
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weekly profits, but they're currently advertising 40,000
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naira monthly. Some of you say 40,000 naira to
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advertise on Instagram. Unfortunately, in this case,
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that is the level of hustle, that's the level of grind,
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that's level of graft that is required for now to get things
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off the ground. Because remember, it's been less
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than a year. So at some point when they say
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that they have critical mass, they can relax and reduce
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advertising spend. But one thing that they've
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noticed now is if they drop advertising from 40K to, let's
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say, 30K, they see the difference immediately,
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immediately. So they now know that they're
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not at that stage. So it's really hard to say.
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How do you know when you've achieved critical mass?
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This is why it's important when you have a business, excuse me,
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you have a business to keep monitoring and keep measuring
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all these things. So for now, for this my guy and
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his partners, their leg is still on the throttle.
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They won't release it. Yeah, I know it's throttle, but
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you know, Nigeria now say throttle.
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So now their leg is firmly on the throttle and they will
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continue to do 40K every month in advertising.
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And by the way, for those of you who say it is expensive, you're
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looking at things the wrong way. They're spending 40K every
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single month in advertising and the thing generates so much
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money that they're able to pay staff, able to pay everything,
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able to settle a mark and all these other people who like to
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harass businesses and you know, everything.
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And remember this, my friend is in partnership with other people
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and there's still 250K leftover for him alone.
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If you look at it that way, you see that it's not expensive.
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In fact, for people in the tax base, what they, what they do is
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those 40K will give us 250K in profits.
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OK, In that case, if we double the spend and we make it 80 K,
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does that mean we're going to get 500K in profits?
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And then they will try it and if it works, the people in tech
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will say, oh, OK, no problem. Should we make it 120 K And
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maybe we're now going to get, you know, is that 150K or 100M
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or sorry or one M in profit? So don't think in terms of
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expensive or expensive, sorry, expensive or inexpensive.
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You know, it's, it's always relative to the returns that
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you're receiving. But Shah, what I'm trying to say
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is how do you know when you can remove your leg from the
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throttle? It's hard to say what should I
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keep measuring? But the point I'm trying to say
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is you won't always be the case. They won't always have to
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advertise at 40K monthly. I mean, look at Coca-Cola, look
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at Nike, look at all these others Abish brands.
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I mean, there was a time when in the beginning, you know, full
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scale on the trottle. Like the guy who did Nike, is he
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Phil Knight and be what's his name?
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Yeah. So in his book, he mentioned
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about how he used to put shoes in the car, driving around
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trying to sell the shoes. So in the beginning, plenty of
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leg graft. You walk up and down, you're
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talking to people one-on-one, plenty of graft.
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Then after that, advertising, advertising, you know, and the
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business is now, you know, things don't settle, things are
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mature, things are calm. So every year you run the same
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playbook. How much do we spend in
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advertising? Last year, you know, just
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maintain, you know, was not as if like in the early days when
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it's do or die running up and down doing this, doing this, you
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know, also hard. So don't worry when you start no
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break when it comes to sales and marketing, no break, no rest for
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the wicked. But don't worry, time will come.
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You will remove legs from throttle and things will still
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be moving because you have critical mass.
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Now, why is this the case that in the early days you can't rest
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when it comes to sales and marketing?
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It's very simple. If you just be calm and follow
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me, you see the reason is very, very simple.
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People can only do business with you if they know that you exist.
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If you have the best shawarma in the world but nobody knows you
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exist, how they come and do business with you.
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If you have the best deal on Samsung Fold, everybody's
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selling Samsung Fold at 2.5 M, but you're selling authentic
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Samsung Fold at maybe 1.8. It is only if people know that
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you exist that they can do business with you.
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So it doesn't matter your product or your service, people
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can only deal with you, they can only flow with you if they know
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that you exist. And unfortunately, in the early
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days, nobody knows you. That's just how it is.
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So if I create the perfect kind of bathroom sleepers right now,
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which is better than other bathroom sleeper that is out
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there, maybe the bathroom sleepers I have created, maybe
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they never chop at all so they last forever or I don't know.
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OK, maybe that was the wrong example, but sure, you
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understand what I'm trying to say.
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If I sit in my room and I create the best, the perfect XYZ, the
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perfect product, the perfect service, if nobody knows me,
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they cannot do business with me. So in the early days, nobody
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knows you. So you have to hustle hard.
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Let people know you, let them know your name, let them know
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your logo, let them know your address, let them know your, you
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know, whatever it is. Only after you achieve some
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level of notoriety, people know you.
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Your reputation is out there, people know what you do, people
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know how you can help them. It is then that you can relax.
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So in the beginning, cool FM, the, I think they are business,
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they're part owners in this business where they make cakes.
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I can't remember in Lagos. So if you remember in the
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beginning, they used to advertise that cake thing all
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the time. So I can't remember the name
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because it's been a while since I lived in Lagos last, but these
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two advertise that cake as they advertise, advertise, advertise,
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especially when they invented. OK, well they didn't invented
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but they brought that technology where you could make a birthday
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cake, but you could take a picture of your cake of your
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face or the face of the celebrant and then put it on the
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cake and the picture was edible. And they used to advertise the
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hell out of those things. So in the beginning, the reason
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why they were doing plenty advertisement and don't let
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anybody rest us because they were brand new in the market.
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Nobody knows that they exist. They have this technology where
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you can take the picture of your wife, of your daughter, of your
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son, of your mom, of your pastor and put it on the cake and
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people will slice that cake and they will eat it.
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The picture is edible. So that's why they were
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advertising like crazy. Now, if you listen to Cool FM,
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do you hear the advertisement of the cake shop?
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Again, you don't hear it because they've achieved a certain level
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of critical mass. People know who they are, people
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know they exist. People go there, they now get
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organic business so they can now release their leg from the
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trottle. No need to be advertising too
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much. So that is just the dynamic.
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So the sales bro who spoke at the event is absolutely correct.
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He's absolutely correct. You will always be doing sales.
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You will always be doing marketing.
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There will be no rest for you, no rest for the wicked.
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You will not rest. But like I said, it is not
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forever because there's a question of critical mass.
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At a certain level, we achieve critical mass.
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Then you release your leg from the Trotter or eventually you
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will hire a team so that sell, sales and marketing is no longer
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your personal responsibility. However, the selling function
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will always continue. So these are the two reasons why
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I say yes, but not forever. Yes, you will always sell, but
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not forever because you will achieve critical Marks and you
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will relax. Or you will hire a team and it
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will no longer be your job to sell, it will now be their own
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job. But of course, you have to stay
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on demo. Don't just tell people go and
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sell. For me, you don't took idea.
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You need to put eye and see what's going on.
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So now that we know that selling is always going to be a
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responsibility, how do we start this journey?
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I always recommend that we start with friends, family members and
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associates. Not because they're your ideal
18:45
customer, but just to get some early reps because sales is
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hard. There's plenty of rejection that
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is involved. So if you practice on your
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friends and your family members first, you'd be better prepared
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when you're talking to total strangers.
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The example that I gave, I've given a couple of times on the
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podcast was when I was talking to my mom.
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We're doing role play. She said, well, more role play.
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I said, who's man? I started again.
19:10
And then we're talking, talking. And then they go to the pricing,
19:13
whatever I was delaying to give the price.
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And then my mom, you know, that's in role play, shouted me,
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I say, young man, give me the price.
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I'm busy. And at that point I stopped.
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I said, mommy, what is this now? Like, is that necessary?
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And my mother said she laughed. She said, what do you mean that?
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Is that necessary? I said, is that necessary to be
19:32
talking to me like that? Now role play with the role
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play, my mother said, look, this is Niger.
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People talk like that. And I said, look, if anybody
19:38
talks like that, I don't want to do business with that kind of
19:40
customer. And that's why we ended the role
19:42
play. And I said this woman said she,
19:44
she, she, she did over too. And then I just like left it.
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But lo and behold, I have faced that situation where somebody
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told me, young man, I am busy, just give me the price now
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because I did a role play with Mumsy and I have been thinking,
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OK, if somebody vets for me say just your mind, give me the
20:03
price, what will I say when you think now actually happened, I
20:08
was better prepared for it. So in trying to sell to your
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friends and family members, or role play with your friends and
20:17
family members, or sell to people in church or things like
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that, you will discover some things that work.
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And you will keep doing it. When you're talking to people,
20:25
you'll discover some things that don't work and you will never
20:28
try that again because it did not work.
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Even when you are trying to sell to people in the choir who are
20:33
your friends. Therefore, when you're now
20:35
selling to people who are total strangers, you should not
20:37
everyone try it. So that is why I recommend that
20:41
we start with friends, family members and associates.
20:44
You know, they like you. You'll get one or two easy wins.
20:47
You gain some confidence boost. You know, one or two things that
20:50
work and then honestly speaking, by the time you try and sell to
20:54
like 20 or 30 people, there's a way that you just feel more
20:57
confident when you're going live to go and talk to total
21:02
strangers. Because I've spoken to 150
21:06
people, I've sold successfully to 40 people and what's the big
21:09
deal? No betrayed, fair.
21:12
I can make it work. You'll be able to go with
21:13
confidence. So I recommend starting with
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friends, family members and associates.
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Then if you listen to the previous podcast episode, you
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remember when I spoke about being multi model.
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So you know, we do everything in the beginning.
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So it's not just a matter of going to talk to people, not
21:34
just physical one-on-one or phone calls.
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You should also be doing some stuff online.
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Content marketing I think should be part of your strategy because
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you need to remain visible on social media because that's the
21:45
way that you stay top of mind with potential customers.
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For instance, later, take me, there's some people who reach
21:53
out and we'll say how far let's talk and I say cool, but then
21:58
maybe the meeting doesn't hold or something like that.
22:00
Now me, quite frankly, the reason why I'm not bothered is
22:03
because as part of my process, I'll probably reach out to them
22:07
again later on, you know, Hey, what's up?
22:10
Sorry, it's been a while. Forgive me.
22:11
We lost track of the conversation.
22:13
So what say you, are you cool? Should we pick it up?
22:16
I'll be, are you sorted? That kind of thing.
22:19
But also because of the broadcast and because of the
22:22
radio show. I know that I'm still top of
22:25
mind because if somebody reaches out to me last week because they
22:28
heard me on the radio show, but today's thing did not click, no
22:33
how, no how. Next week or upper week, he will
22:36
still hear me on the radio again.
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I am remaining top of mind. It's the same thing.
22:41
We should use social media to remain top of mind, visibility,
22:45
top of mind. That's how I worked.
22:48
So that's also something we can use to be in sustained selling
22:51
mode. So that's why for me, sometimes
22:55
I can rest, sometimes I can disappear for two or three days
22:57
because the podcast is always there selling on my behalf.
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I can be sleeping, somebody's listening to the podcast, but
23:05
still sustained selling function is still continuing.
23:12
Then of course, you can also use automations for sustained
23:15
selling, like on social media, you know, schedule stuff.
23:18
I schedule a lot on LinkedIn. In fact, that's the first thing
23:21
I do. I wake up in the morning and
23:22
then I schedule the post that's supposed to go out at 9:00.
23:25
I post it 10 o'clock 1112123. So that's how many is that 6,
23:32
I'll be 7. So I wake up in the morning and
23:34
I schedule 6 posts like that. Bam.
23:39
So every week that is 6, I'll be 6 times seven.
23:45
What is that? OK, let me stop here in case my
23:49
children listen to this in the future.
23:50
Then they'll say that he doesn't know 6 times table.
23:53
So I think that's like 42 now. 6 * 630 six 10 + 6.
23:58
Yeah. 42. Yeah.
23:59
Good. SO42 posts every single week.
24:04
The selling function is still moving because I'm taking
24:06
advantage of scheduling some of the activities.
24:10
And then remember my my friend who's a lawyer and who runs a
24:14
restaurant, you know, the advertising is standard.
24:18
It is fixed every single month automatically just deduct from
24:23
the account beam and we'll go to Instagram advertising.
24:26
So these are some of the ways that we can keep selling mode
24:31
activated and sustained in the early days.
24:34
Now for those of you in particular who are thinking
24:37
about fintechs and all that startup space, who or what are
24:43
the major groups of people that you're always going to be
24:45
selling to? So you're always going to be
24:47
selling to investors because you have to secure funding.
24:52
You know, it's a never ending. Well, it's not as if it's a
24:54
never ending because you know they're different funding
24:56
rounds. So eventually it stops.
24:58
But in the beginning they're spending a lot of time talking
25:01
to investors because it's not safe.
25:02
If you talk to 10 people today, it will then give you value.
25:06
Truth of matter is if you talk to 10 people today, maybe four
25:09
or five will say, OK, sounds interesting, let's have another
25:12
meeting. At the end of the day, maybe one
25:14
person invest, maybe 0 people invest.
25:16
So that's why it looks like it's never ending.
25:19
So you will always be selling to investors, always be trying to
25:22
get funding to ensure that your company survives and that it
25:26
grows. For those of you in the startup
25:29
space, you will always be selling to potential hires,
25:32
always trying to get people, come along from my startup, come
25:34
along from my startup. In fact, I was thinking about
25:36
this thing this morning. I was thinking, it's 2025, the
25:41
year could have been better. And I started thinking, you know
25:43
what, I'm a one man show. She'd be as you have somebody to
25:48
do this, do this. And then I was now thinking in
25:50
my mind, OK, if I call Sophie, if I call this person, if I call
25:55
this person, she can handle this.
25:57
This guy can handle this. How much will I pay them?
25:59
You know, blah, blah, blah. So you see, in my mind, excuse
26:04
me, in my mind, I'm really thinking about getting potential
26:07
hires on board and I'm already trying to figure out how am I
26:09
going to sell this thing to them.
26:11
Like, you know what, this thing that I'm working on, you know,
26:15
you go pay. So therefore come on board, work
26:19
with me. It's the same thing.
26:22
Those of you who are in the tech space are going to be doing as
26:26
well sending potential hires. Then you also have to sell your
26:30
core team because you have to keep morale high.
26:33
Especially for those of you who are selling, let's say like tech
26:38
software or something. You need people's morale to be
26:41
high because engineers don't like engineering, creating apps
26:46
and creating stuff just for creating sake.
26:49
They also want to see that, you know, we're making progress.
26:52
It's only very lazy people that collect salary for the sake of
26:55
collecting salary. At a certain point, people want
26:56
to feel as if this work I'm doing has value.
27:00
This thing is moving. So you always have to be selling
27:02
to your core team because you have to keep moral high.
27:04
You have to inspire your your team to continue to push through
27:08
whatever challenges you guys are going through.
27:10
You're also going to be selling to customers, also going to be
27:13
selling to future partners because you're always building
27:18
relationships. You're always trying to get
27:20
product feedback. You want to see if your solution
27:23
works. You're always constantly talking
27:25
to customers and partners. Then of course, you're always
27:27
going to be selling to the media, selling to the public.
27:30
That's for those of you who want to build the next Unicorn.
27:35
You want to build that, you want to build the next pay stack, you
27:37
want to build the next, you know, call your African Abbey,
27:43
Nigerian Unicorn that is out there.
27:45
You're going to be selling a lot to the public.
27:51
So these are the reasons why you will always be selling and these
27:54
are the people that you'll be selling to.
27:55
In fact, if you stop selling the vision, if people stop buying
27:58
in, if investors stop dropping money, if talent starts leaving
28:01
your your team, if the team loses focus on motivation, you
28:06
can see that's much more things will begin to die.
28:12
So these are the reasons why you will always be selling.
28:18
Selling is not just an activity at this stage, it's also a
28:20
mindset. So if you're a salesperson now,
28:26
of course, obviously you should always be selling to prospects.
28:28
A prospect is a person who might be interested in your product or
28:31
your service. You should always be looking for
28:33
prospect, you should always be looking for market.
28:35
As we like to see in this part of the world in Niger with a
28:38
fine market, you should always be finding market, selling to
28:41
prospects. Of course, you also sell to your
28:45
internal teams because you know other people.
28:47
There's a limit to how much one person can sell.
28:49
Eventually you need to get somebody else, which is the
28:51
reason why I'm thinking, I think it's time for me to call Sophie,
28:54
say, Sophie, what's up? I know you've been doing this.
28:57
You've been doing this, Bob, I need you on board.
29:00
Let's talk. Some people will say you have to
29:04
sell to yourself, you know, as in get yourself, get yourself
29:07
motivated because you know how it is now.
29:09
Sometimes you wake up and like, God, do I have to stand up
29:12
today. So you have to motivate
29:14
yourself. So excuse me.
29:22
So Shah, whether you're a founder, whether you're a
29:26
salesperson, if you take a break, if you take a break,
29:31
there's a risk that you fall into complacency and then things
29:35
will not stop. Things will not stop moving,
29:39
things will not be moving again. So that's the reason why in the
29:41
beginning, you will always be selling, you will always be
29:45
influencing, you will always be communicating value, you will
29:48
always be building relationships.
29:50
You will always be whatever it is you want to call it, because
29:53
it is necessary to take things from where you are and to move
29:58
things to a higher level. So the tech bro was absolutely
30:04
correct. But for those of you who don't
30:06
like to sell, do not be afraid. Because like I said, yes, you
30:10
will always be selling and there'll be no rest for the
30:12
wicked. But it is not forever.
30:15
One day, God willing, you will achieve critical mass and you'll
30:19
be able to release your foot from the trot.
30:23
Or before you get to that stage, you will hire one or two people
30:28
who will be selling on your behalf.
30:29
And you personally, you can rest, but the selling function
30:32
will always continue. And so with that, the tech bro,
30:37
he got it right. And if you attend any conference
30:40
and you hear any tech bro or tech sister say that kind of
30:45
thing, remember this podcast episode that this is one of
30:48
those cardinal kernels of truth that you need to take on board.
30:52
Just accept it. And your business journey will
30:56
be, I won't say it will be easier, but you'll be.
31:02
You might not feel easier, but it will be easier to accept
31:04
because at least you know what you signed up for.
31:07
You know, it's like people. It's like guys, young men who
31:09
fall in love and you want to marry, but then you forget that
31:12
with marriage comes children. And then when the first child
31:15
comes, you know, you're now surprised and say, ha, ha,
31:18
that's all marriage DB. Nobody told me, you know, But at
31:22
least if you know from the beginning, there's a total
31:24
package that as you marry the wife became must come.
31:27
At least when the children come, we'll shake you too much because
31:29
like what is expected? So that's it.
31:32
And that is all for today. Remember, if you'd love to get
31:35
in touch, my name is Tavishima IED, those of the podcast, your
31:39
favorite lawyer turned business consultant.
31:42
You can also find me on LinkedIn, but you can call send
31:45
me a text message or a WhatsApp message on 08064662140.
31:52
Thank you very much for your time and attention.
31:54
I'll catch you at the next episode.