Founders Are Working on the Wrong Things
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In this episode, I sat down with Kelly Roach to unpack what actually drives business growth when a company starts to plateau.
Kelly explains why so many founders get stuck by focusing inward instead of staying market facing, and why the most effective CEOs keep returning to the basic fundamentals rather than chasing more tactics.
We also explored Kelly’s concept of conviction marketing, how category leadership is built by solving the gaps others ignore, and why trust has become one of the most…
The skinny
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