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The Power Of Experience: Finding Harmony Over Balance, Scaling a $2 Billion Brand & The Future of High-Performance Footwear with HOKA's Erika Gabrielli
In this episode of Hurdle, Emily sits down with Erika Gabrielli, the Vice President of Global Marketing at HOKA. Erika shares the story of HOKA’s meteoric rise from a niche ultra-running brand to a $2 billion global powerhouse. She delves into the importance of brand authenticity, the power of listening to the community, and why "maximalism" in footwear is about more than just aesthetics—it's about performance and comfort.
Erika also opens up about her professional journey, offering tactical advice for those looking to break into the sports industry, the importance of trusting…
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