Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Funding 101 for Nigerian Entrepreneurs: Loans, Grants & More
Transcript
- 0:01Hello and welcome to the show. Before we begin, the usual
- 0:04warnings, expect some noise in the background, but hopefully
- 0:07nothing out of the ordinary. Now today we're going to
- 0:10continue on the question that we started yesterday.
- 0:14I decided to split the episode into two just so that we don't
- 0:18have, you know, one hour recording.
- 0:19I'm trying to stay away from those 3045 minute recordings.
- 0:24So today we're going to look at the second-half.
- 0:26We had started the conversation about what folks should do,
- 0:30Nigerians anyway who want to start a business but who think
- 0:34that access to finance is a problem.
- 0:36So yesterday we tackled tackled the first half of the question
- 0:40and then today we're going to tackle the second-half.
- 0:43So today we're going to be looking at the kind of
- 0:45governmental and not-for-profit support that is available to
- 0:49these individuals, these Nigerians who want to start a
- 0:52business and they think access to finance is a problem.
- 0:55Yesterday we had gone over how I think yesterday we looked at
- 1:01crowdfunding, What else? Crowdfunding being bootstrapped,
- 1:08you know, things like that. So yesterday we had looked at
- 1:09private initiatives that were available to people to solve
- 1:12this problem. And so today we're going to look
- 1:14at the government and the non government support that is
- 1:18available. OK, so let's head straight into
- 1:21it. Now.
- 1:22The Nigerian state, sometimes I think they'd like to pay lip
- 1:27service to the idea that SM ES are important for economic
- 1:31growth and job creation. Now, most states would recognize
- 1:34that, you know, the American state, the United Kingdom,
- 1:39because in both places, I think even in Australia, you know,
- 1:41they recognize that the private sector or the SM ES, you know,
- 1:46people who are responsible for, you know, close to 60 in some
- 1:50places, more than 60% of economic activity.
- 1:54So yes, once in a while you hear Nigerian politicians, government
- 1:58officials who quote those kind of statistics.
- 2:01But sometimes I get the impression that it's just lip
- 2:04service. The only thing is that the
- 2:06Nigerian government seems to pay attention to actually is there,
- 2:09what will I say there? Remuneration, you know, their
- 2:12salaries, the Ester code, you know, stuff like that.
- 2:14But once in a while, they do sing the popular thing.
- 2:17Now, those of us who are involved in SM ES are important
- 2:21for economic growth and we are important for job creation.
- 2:24But whether the Nigerian State Act adequately reflects that or
- 2:30not, I want you guys to know those of you listening to the
- 2:32show right now, that we actually are the backbone of the economy
- 2:37and we are important for Nigeria's growth, for job
- 2:40creation, for economic development.
- 2:42So yes, the people that also rock, they are important for
- 2:47setting the macroeconomic conditions that make the country
- 2:52harm. But then those of us, the simple
- 2:55folks, maybe even the SOF, yeah, even the sophisticated folks,
- 2:59you know, So those of you with your fintech ideas, those of you
- 3:02who are trying to sell catfish, you wedding photographers, you
- 3:04tailors, engineers, accountants, whatever, private sector people,
- 3:11SM ES, we are the ones that are actually responsible for keeping
- 3:14these things going. Anyway, so that's enough of my
- 3:18rant when it comes to being dissatisfied with the Nigerian
- 3:21state. Let's see.
- 3:23So now let's go straight into what options are available.
- 3:27So I'd like to break this down into some rough headings.
- 3:30We're going to look at some loan programs that are available for
- 3:33folks. Or by the way, when we say loan,
- 3:35for those of you who are newbies in this space, when you hear
- 3:37loan, it means that you give somebody money, sorry, somebody
- 3:40gives you money and in return you give them the money back
- 3:44plus something on top interest. So that is a loan.
- 3:50Traditionally, we distinguish loans from equity, which is when
- 3:53someone gives you money and in return they want a share in your
- 3:57business. So let me look at my list.
- 3:59I don't think I have any equity things here.
- 4:02No, I don't think we have any equity things here for
- 4:04discussion. So we're going to look at loan
- 4:06programs. We're going to look at business
- 4:08development support, because there are some government
- 4:11organizations that are there primarily to help you with
- 4:14training and advisory, even though they're not going to give
- 4:17you much money. But I think those are also
- 4:19things that we can take advantage of when we want to
- 4:21grow our businesses. Then there's also nonprofit
- 4:25support, also people who are not governmental agencies, you know,
- 4:29private businesses, private companies who are also
- 4:31interested, interested in in what's that word fostering or
- 4:37building, building the entrepreneurial space.
- 4:40You know, folks like Tony Alumelu and his idea of AFRI
- 4:44capitalism or is it Afro capitalism or something like
- 4:48that. Then also going to look at,
- 4:51let's see what else, grants and competitions and let me look at
- 4:54my list. Let's see.
- 4:56I think that's, that's just it basically.
- 4:58So let's dive straight in. So they are loan programs that
- 5:02are available. There's the Bo, I, I think I
- 5:04mentioned that yesterday, that is the Bank of Industry.
- 5:09Let's say there's also the Nursal Microfinance Bank that is
- 5:12NIRSAL Nursal or Nissal or any, I don't know how it's pronounced
- 5:19a microfinance bank. Now the National Microfinance
- 5:22Bank, a bunch of you are not. Maybe you've heard the term, but
- 5:26you don't know exactly what it is.
- 5:27Yes, it's one of those obscure ones, but when you start making
- 5:30the rounds for, you know, attending government programs
- 5:34around these sorts of things, you hear their name bandied
- 5:36around here and there. Now what Nestle is, it's
- 5:40actually is a channel for the CBN, that's the Central Bank of
- 5:44Nigeria and they provide loans to agro businesses, you know,
- 5:48people in the agriculture space. So that's the reason why a bunch
- 5:51of you might have heard of Sweden and BOY and Afrixim and
- 5:55all the other ones, but you don't hear of Nersau and that's
- 5:58because they are, they primarily cater to people in the agro
- 6:02space. And of course, I came across
- 6:05Nersau when my brother and I were running the family agro
- 6:09export business. Now Nassau, the acronym is one
- 6:13of those long ones and I always have to write it down to
- 6:16remember. So let me see where I was in.
- 6:18OK, Yes, it's the Nigerian incentive based risk sharing
- 6:24system for agricultural lending. So again, it's the Nigerian
- 6:29incentive based risk sharing system for agricultural lending.
- 6:35So if you're in the agricultural space, you want to get some more
- 6:38information on that, just Google NERSAL again, it's NIRSAL.
- 6:44Then the government backed SME loan programs that change from
- 6:49administration to administration.
- 6:51So there's no point me doing any research to find out what's
- 6:54available in the current government administration.
- 6:56Because if you're listening to this podcast a year from it's
- 6:58recording and there's a new government in place or two or
- 7:01three years and there's a new government in place, there's
- 7:03going to be a new set of SME loan programs that are supposed
- 7:07to support people in the entrepreneurial space.
- 7:10So it changes from from government, I mean, to
- 7:13government, I mean, and it's one of my it's one of the things I
- 7:18really, you know, nags at me that, you know, like we're
- 7:20losing a lot of money and we're being wasteful in these sorts of
- 7:23things. Because there's certain sense
- 7:25that, you know, one government comes and they front load a
- 7:28whole bunch of these programs and they finance it.
- 7:30And then another government comes and scraps it and then
- 7:34does something else. And they're just these larger
- 7:37questions of accountability. You know, so last year or with
- 7:41the last administration, you know, you drop hundreds of
- 7:43millions of dollars and stuff like that and you government
- 7:46comes to scraps it and then starts bringing out his own
- 7:48thing. And really, are we trying to
- 7:50track how much money did we give the last time?
- 7:54Yeah, Accountability wasn't used for the right purposes.
- 7:58Is this money going to be paid back for people who took the
- 8:01money and embezzled it? Is anybody going to go to jail?
- 8:04So it would be nice if there was some continuity on these sorts
- 8:07of things. You know, it's just a pity that,
- 8:09you know, good luck comes in. He institutes something, he
- 8:12leaves, and then Buhari comes in and scraps that and then brings
- 8:17his own. And then he leaves and then Tin,
- 8:19who comes in and it's the same party, but then he scraps all
- 8:22the stuff that Bohari did, and then he does his own thing.
- 8:26So that, Paul, what's it called? Policy inconsistency.
- 8:31It's a problem. So we need to work on those
- 8:35sorts of things. Now let's see, what else?
- 8:39Oh, yeah. So those are the sorts of loan
- 8:40programs that are available. So BOI and nursal, you know,
- 8:43those ones will run all the time regardless of whoever is in
- 8:47power. So you can research and feel
- 8:49confident about that, but then use Google Gemini, what else?
- 8:57Bing, you know, research and find out what other SME loan
- 9:02programs are available currently.
- 9:04Whenever you're listening to this podcast and give it a shot.
- 9:07You never know, you might qualify.
- 9:10Then there's there's some organizations that just give
- 9:13business development support like I mentioned and Smeden is
- 9:17one of them. So Sweden primarily, they do
- 9:19business development support, they're there to make sure that
- 9:21you get training, get advisory support.
- 9:25Then they do offer SME grants. The idea behind the grant is a
- 9:30rough definition anyway, so don't take me to task on it.
- 9:33So the idea behind the ground basically is you get money and
- 9:35it doesn't have any repayment obligations.
- 9:40So it doesn't have any repayment obligations, but it might have
- 9:42some other obligations attached to it.
- 9:44So because you had on this podcast that SMEDAN gives
- 9:48grants, that's the small and medium scale Enterprise
- 9:51Development Authority of Nigeria.
- 9:53I think I really should check to be sure.
- 9:55I'm not giving you guys the wrong acronym, but just Google
- 10:01SMEDAN. Then again, it's only available
- 10:05for Nigerians. I hope you guys realize that
- 10:07this is a Nigerian context. So for those of you Americans,
- 10:10UK people, people listening in from Cameroon, you know this
- 10:12doesn't apply to you, but I'm sure that you guys are going to
- 10:15have some local alternative. So like I was saying, because
- 10:21you heard here, that's me, then gives grants.
- 10:23Don't just assume that you can go and get money from them and
- 10:26it's obligation free. So grants might not come with a
- 10:30repayment obligation, but it does come with some restrictions
- 10:33and some obligations. Do the research accordingly to
- 10:36be sure that you're OK to live with those restrictions.
- 10:39Then let's look at people in the not-for-profit space, OK, let's
- 10:45start from the small level. They are incubation and
- 10:47mentorship opportunities that are available.
- 10:50And that's because it's become part of the culture, a good part
- 10:53of the culture in the last 10-15, maybe 20 years.
- 10:58And we now have business incubation centres, Co working
- 11:01spaces, all these sorts of things coming up in urban areas.
- 11:05So Abuja, Lagos, you know, most definitely I did some work with
- 11:08one based out of the East. I think those Africa, I can't
- 11:13remember what it was called, but one based out in the East and we
- 11:16did that one online. And these are good sources of
- 11:21business development support. Incubation.
- 11:24Incubation is the idea behind incubation is, you know, you go
- 11:27to a place that people with business expertise and access to
- 11:30funding, things like that and they put you through theory.
- 11:33This is how you should be setting up your business,
- 11:37putting out your offers, you know, those sort of things.
- 11:40And then maybe some access to finance as well.
- 11:43But the chief benefit whether you get money or not is this
- 11:45whole thing about incubation, getting business development
- 11:50support, the advisory services that you get, also the
- 11:53mentorship that is available with these organizations.
- 11:56And then plus a bunch of them especially in Abuja and Lagos,
- 11:59these incubation spaces are also Co working spaces as well.
- 12:03So they come with tremendous networking opportunities.
- 12:07So yeah, I think it's something that folks should give a go as
- 12:13well. If you think you're strapped for
- 12:14cash, they're not too expensive. As of the time of this
- 12:18recording, I think the last one I went to, well, I didn't have
- 12:21to pay anyway because I went there to discuss business with
- 12:24them, see how we could do some business together.
- 12:26If I remember correctly, I think was I think 2005 for the whole
- 12:30day, that's 2500 there for the whole day.
- 12:32That's 8:00 AM to 6:00 in the evening.
- 12:35I know that's a bit of a stretch if you're going to go five days
- 12:39a week. So that's two 5 * 5 that is
- 12:42551012. That's 12,005.
- 12:45OK, OK. If you look at it that way, if
- 12:47you're going everyday, it's it's a bit of a stretch, but it might
- 12:51not be a bad idea to go when they have open house programs
- 12:57available to the public and only you catch the drift.
- 13:01These are not bad places to spend your time around,
- 13:05definitely better than staying at home, looking at the ceiling
- 13:08and feeling depressed because you don't have any money.
- 13:11So those are some of the opportunities that are available
- 13:14when it comes to nonprofit support.
- 13:16Then let's see. Oh, yes, I mentioned Tony
- 13:19Ilumelu at the start of the episode, and that's where we
- 13:22look at grants and competitions. Now.
- 13:24Tony Ilumelu, certified big boy in Nigeria.
- 13:28He has the Tony Ilumelu Foundation and that's the
- 13:32philanthropic arm of his businesses and he has a thing
- 13:37for empowering African entrepreneurship.
- 13:40I can't remember if he calls it Afro capitalism or Afro
- 13:43capitalism, but if you just Google Tony Illumelu Foundation,
- 13:47Illumelu's L sorry ELUMELU, or if you Google TEF all caps it,
- 13:55it should come up. That's a popular abbreviation
- 13:58for his activities. Then the philanthropic space.
- 14:03So just Google TEF, Tony Illuminati Foundation and then
- 14:07it should come up. So they also offer business
- 14:11advisory training, things like that.
- 14:14And then there's this, I'm not sure if it's annual or biannual,
- 14:18you know, that's yearly or every two years, every three years.
- 14:20So they have this thing where there's a competition.
- 14:25OK, let me let me not feed you guys false information anyway.
- 14:28But I know that there's some sort of competition and people
- 14:30that issued grants. And now remember that as a
- 14:33general rule, grants do not come with repayment obligations, but
- 14:37they do come with other restrictions and obligations.
- 14:40So do your research accordingly to be sure that you're cool with
- 14:44what the restrictions are going to be with the other conditions
- 14:47before you apply. So apart from Tony Ilumelu
- 14:51Foundation, there's also the Faith Foundation.
- 14:53For those of you who've been listening to the podcast for a
- 14:55while, you know that I've been doing some work with them,
- 15:00providing mentoring services. Currently they are in
- 15:04partnership. They have this partnership that
- 15:06they're running with the OCIF that's the orange corners
- 15:10international. No, sorry.
- 15:12You know what, let me not give you guys bad info.
- 15:15Just if you just Google Faith Foundation and you also Google
- 15:19OCIF, you know, it'll, it'll come up.
- 15:21Well, the OOCIF, the orange corners, something something the
- 15:25I think they're part of the royal family of is it
- 15:27Netherlands? I'll be Denmark or anyway, let
- 15:31me stop before I give you guys bad info, but just Google Faith
- 15:34Foundation, Google OCIF and they will come up.
- 15:37So they have this partnership right now where the OCIF is
- 15:41providing funding and the Faith Foundation is the administering
- 15:45party party here in Nigeria and they're running Nigerian
- 15:50entrepreneurs through a bunch of stuff.
- 15:51So they run you through business incubation programs.
- 15:54There's a competition at the end of the whole thing and people
- 15:56get a chance to earn, to win some good dollars at the end of
- 16:00the day. I'm not sure if it's a loan or
- 16:02if it's a grant, but do your research and you see that those
- 16:04things are available. I currently have, I'm currently
- 16:08providing mentorship to one of the candidates who is a part of
- 16:11the program. He is in the gaming space,
- 16:17really interesting, you know, not just people who are doing
- 16:19stuff in fintech and Web 3, but then people in the gaming space,
- 16:22lots of interesting ideas that we have over here in Nigeria.
- 16:26And before that I had mentored one other person who was who her
- 16:33business, how would I describe it?
- 16:36She makes interesting products out of bean cakes and I think I
- 16:41should hook up with her again so I can see how I can use her as a
- 16:45feature on the episode. Because it's really interesting
- 16:48the different business ideas that people are pursuing in
- 16:51Niger and it'll be nice to expose as many of those ideas as
- 16:56possible so that you guys can see that stuff.
- 17:00Stuff is going on in this country.
- 17:02Yes, sometimes seems things seem gloomy, but the stuff that is
- 17:05going on, people have bright and really interesting ideas.
- 17:08So that's another option that's available.
- 17:10Fate, foundation fate is FATE not you know, we Nigerian
- 17:16people, you know, now you see FAITH and the average Nigerian
- 17:19says fate, you know, not faith. But anyway, so this is Fate
- 17:23Foundation, FATE and so Google Fate Foundation, Google OCFOCIF
- 17:30and you will see all the opportunities that are available
- 17:32there. Then there's also LEAP Africa,
- 17:34that is LEAP Africa. They offer training, they offer
- 17:38mentorship, they offer networking.
- 17:41I am not sure about any grants available here.
- 17:46LEAP is the Leadership effectiveness, Accountability
- 17:52and Professionalism Africa. So yeah, that's them.
- 17:56Training, mentorship, networking, all those kind of
- 17:59support, and of course, they typically focus on the youth.
- 18:03When you say youth, I'm not sure what the age range is, but I
- 18:06remember being involved in two programs so far where youth was
- 18:10defined as 18 to 35, but I think that's particularly broad.
- 18:14So I'm not sure what the age range is for leap then.
- 18:18OK, 20 minutes. So let me just bring this to the
- 18:20close summary. These are the sorts of things
- 18:24that are available. I hope you've had your pen and
- 18:27paper and you've been taking notes.
- 18:28I've been talking and whenever you find something that is
- 18:31really, really interesting, all you have to do is pick up your
- 18:33mobile phone and open Google, open Bing, open Gemini, open
- 18:37chat, DPT, and then start searching a way.
- 18:41You're going to be able to get more information beyond what I
- 18:43provided here today, and you're also going to be able to get the
- 18:45next steps about what it is that you're supposed to do.
- 18:48But I can't stress, or rather I can't overemphasize the
- 18:51importance of networking when it comes to finding funding
- 18:54opportunities. This whole thing of hanging
- 18:56around people who are in the same space of what as you,
- 18:59trying to do the same sort of things that you do.
- 19:02There's this Grapevine effect, you know, so somebody hears
- 19:05about something and hears about this and hears about that, and
- 19:08that's how people hear about funding opportunities.
- 19:11And in the past I've spoken about how one of my associates
- 19:14that I hang around was able to get business funding to the tune
- 19:18of I think was about 10/10/10 millionaire.
- 19:22I was maybe two or three years back.
- 19:25And that was something available for people in the, in the
- 19:29creative industry. And he was only able to hear
- 19:31about it. I was, I was only able to hear
- 19:33about it. I didn't take advantage of it at
- 19:35the time anyway because I figured 10 M, you know, it's too
- 19:38much. I don't need 10 M in my
- 19:40businesses. But anyway, that's the topic for
- 19:43another day. But bottom line is these sorts
- 19:45of things are around, they're out there.
- 19:48The only way that you're going to hear about them is if you're
- 19:51part of the community and if you, you're part of, you know,
- 19:53that whole Grapevine effect. So hanging around people,
- 19:56networking, that's when you're going to be able to hear this is
- 19:58what's up or this current government is coming in and this
- 20:02is the program that they're putting out and this is how you
- 20:04apply. And this is my connection and
- 20:05this is my this and that. That's how you hear of all those
- 20:08sorts of things. Now another thing that you folks
- 20:11need to pay attention to for those of you who are going to go
- 20:14through this whole. Government route or
- 20:18not-for-profit route, business plan absolutely important.
- 20:24Some of the ideas that we discussed yesterday, you know,
- 20:27angels, especially if you're looking at informal Angel
- 20:29networks. Like I said, if you're from Omar
- 20:31here and Omar here, you know, is, is this is my guess.
- 20:36If you're from those sorts of communities and you know, you
- 20:38have big people there, you know, big bosses and Big Sisters
- 20:42there, you know, who are maybe big either in textile or imports
- 20:45or agriculture or whatever. In those sort of informal
- 20:50networks, your conversations can make you go far.
- 20:53But when we're talking about governmental organizations and
- 20:56not-for-profit organizations like the Tony Elumelu
- 20:59Foundation, for instance, business plans, all the formal
- 21:02stuff absolutely necessary. You're going to have to put all
- 21:05that paperwork in place. It is necessary for raising
- 21:09formal business funding, whether you're talking to banks or VCs
- 21:14or microfinance banks or whatever.
- 21:17All that paperwork that some of you don't like, absolutely
- 21:19essential. The thing that you guys don't
- 21:22like, Well, the thing that I don't like forecasting, I don't
- 21:25like that section, but it's going to have to be there
- 21:28because people are going to want to know if I give you, you know,
- 21:32500K naira or if I give you 10 M, you know, dollars, what are
- 21:36you going to use it for? How you going to spend it?
- 21:39How can we forecast cash flow concerns or profits, payback
- 21:44periods, blah, blah, blah, all those things that give people a
- 21:48nightmare. Absolutely important to working
- 21:51these things out. So summary, what I've been
- 21:54saying is if you think lack of funds is holding you back, then
- 21:58your options are simple bootstrap.
- 22:01And that involves a lot of hard work because you have to chase
- 22:04down customers. You can't escape that or
- 22:08financing and then you're going to have to do a lot of hard work
- 22:11because you're chasing formal and informal, sorry, formal
- 22:17financing options, whether governmental options or non
- 22:20governmental options. But either way it involves hard
- 22:23work. So for bootstrapping, it's hard
- 22:25work. You're chasing customers.
- 22:28If you're doing the whole financing thing, it's hard work.
- 22:30You're chasing people and you're chasing institutions that have
- 22:33money. So you can get a share of that
- 22:35money either way. Please pay attention either way.
- 22:40Hard work and creativity is part of solving the problem.
- 22:46So all you people who keep saying yes, but if you have that
- 22:49yes but attitude, then you're not ready.
- 22:52So you're either going to bootstrap or you're either going
- 22:54to do financing. If you keep saying yes, but yes,
- 22:58but yes, but you're not ready, you will make progress.
- 23:01So if we're bootstrapping, we're bootstrapping.
- 23:03It's hard work. What's the work that is
- 23:04required? Let us begin.
- 23:07If we're doing financing, then it's hard work and hard work.
- 23:10Let's find out what the hard work is.
- 23:12For instance, the business plan thing.
- 23:13If the business plan is an obstacle, then there's no yes,
- 23:17but you have to do the business plan.
- 23:19How are we going to get this business plan?
- 23:20What should be in the business plan?
- 23:23Can I do it on my own? What are the resources that are
- 23:25available for me to come up with a correct business plan so I can
- 23:29get this loan? So please, either way, there's
- 23:32going to be hard work involved, hard work and creativity.
- 23:36So all you, yes, but people, you're not ready.
- 23:39So that's it. So thanks for listening to the
- 23:45show. Connect with me on WhatsApp.
- 23:46The phone number is 08064662140. The country code is +234.
- 23:53For those of you who've been out of the country for a very long
- 23:55time and you can't remember the code for your motherland.
- 23:59So that's how you reach out to me.
- 24:00For those of you who are not Nigerian, then you can connect
- 24:03with me on LinkedIn. My name is Tavishima Ayede, I'm
- 24:06the host of the show. You can find the correct
- 24:09spelling of my name and my e-mail address from the link.
- 24:11We're currently listening to this episode.
- 24:13Thank you very much for your time and attention.
- 24:15I'll catch you guys at the next episode.