Latest / Sales is NOT a Dirty Word
When You’re Not Talking To the Decision Maker
Many times your first sales meeting is NOT with the decision maker or CEO at a company.
That means your sales strategy needs to be different in that initial meeting in order to get the final meeting with the REAL decision maker.
In this solo episode of Sales is NOT a Dirty Word, I reveal why winning over internal stakeholders - like a CMO, Ops Lead, or HR Director - is the key to closing the deal.
If you want a powerful internal champion that makes the CEO say yes, you’ve got to address the unique pressures and metrics of the person right in front of you.
You must uncover each stakeholder’s…
The skinny
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