Latest / Multifamily Tech Gurus
The Attribution Illusion: Why Lead Sources Don't Tell the Whole Story
Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore one of the most persistent challenges in apartment marketing: determining where a renter actually came from. Today's renter journey can span search engines, listing services, social media, Google Maps, AI platforms, property websites, reviews, and repeated visits before a prospect ever submits a lead. Yet many multifamily organizations still attempt to assign that entire journey to a single lead source.
In this episode, Kerry and Jimmy examine why modern attribution is…
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