Latest / Beyond the Needle: The Aesthetics Business Podcast / How to Speak With Confidence and Authority with Emma Gaskin

Transcript

How to Speak With Confidence and Authority with Emma Gaskin · Beyond the Needle: The Aesthetics Business Podcast

• 0:12
  SPEAKER_01: Welcome to Be on the Needle, the Aesthetics Business Podcast.
• 0:15
  SPEAKER_01: Each week, I'm here to share real, actionable strategies and bring on expert guests to help you level up, attract more patients, and build a standout brand.
• 0:24
  SPEAKER_01: Let's turn your passion into a thriving business together.
• 0:34
  SPEAKER_01: Hi everybody and welcome back to another episode of the Be on the Needle podcast.
• 0:38
  SPEAKER_01: And today's episode is one I've been really, really looking forward to because we're talking about something that impacts every single part of your business, but in my opinion, doesn't get spoken about enough, and that's your voice.
• 0:49
  SPEAKER_01: Not just how you sound, but how you show up, how you communicate, how you express your thinking, and ultimately how people experience you, whether that's in the treatment room, on social media, or on stage.
• 1:00
  SPEAKER_01: Because here's the thing I see all the time: so many aesthetic practitioners are incredibly skilled clinically.
• 1:05
  SPEAKER_01: You know, you can sit in a consultation with a patient and explain things beautifully, build trust and guide a patient with confidence.
• 1:12
  SPEAKER_01: But the second it comes to speaking on camera, or you know, as a lot of practitioners venture through their careers and want to start, you know, getting involved in conferences and speaking on stage, this is another barrier that can hold them back, you know, creating content or just putting yourself out there more publicly, something shifts.
• 1:28
  SPEAKER_01: So you overthink, you hold back, and you question whether you sound good enough and your voice gets smaller.
• 1:33
  SPEAKER_01: And that's exactly why I wanted to bring Emma onto the podcast.
• 1:37
  SPEAKER_01: So Emma is my guest today.
• 1:38
  SPEAKER_01: She's a speech therapist, turns public speaking and voice coach who has spent over a decade helping people find and use their voice from working with stroke patients in the NHS and helping them relearn how to speak to working with women, stepping onto TEDx stages, building personal brands, and turning their voice into real business opportunities.
• 1:58
  SPEAKER_01: Emma has a wealth of experience and knowledge.
• 2:01
  SPEAKER_01: And what I love about my conversation with her is that we really get into why so many practitioners struggle to show up, the psychology behind holding yourself back and the practical shifts you can make to communicate more clearly, more confidently, and in a way that actually connects.
• 2:14
  SPEAKER_01: We talk about the difference between speaking in clinic versus speaking online, how to stop overcomplicating your message, and what actually makes someone engaging on camera.
• 2:22
  SPEAKER_01: We also get into how your voice directly impacts your business, how it builds trust, improves conversion, and opens up opportunities far beyond your treatment room.
• 2:30
  SPEAKER_01: So whether you want to feel more confident on Instagram, start speaking at events, or simply communicate your expertise in a way that lands better with your patients, hopefully this episode is going to give you a completely different perspective on how you show up.
• 2:42
  SPEAKER_01: But before we get into it, just a little reminder: if you do enjoy these episodes, please do remember to subscribe to the podcast and leave me a little review.
• 2:49
  SPEAKER_01: I really do appreciate it.
• 2:50
  SPEAKER_01: Okay, let's dive in.
• 2:56
  SPEAKER_01: Hi Emma, thank you so much for joining me this morning.
• 2:59
  SPEAKER_01: It's so lovely to have you on the podcast.
• 3:01
  SPEAKER_01: I'm so excited to pick your brain about all things speaking.
• 3:05
  SPEAKER_01: And your background as a speech therapist is very unique in the space we've never had anyone like yourself on the podcast before.
• 3:13
  SPEAKER_01: Can you take us back to how you went from working clinically with patients to coaching women in public speaking and voice?
• 3:20
  SPEAKER_00: Absolutely.
• 3:21
  SPEAKER_00: Firstly, thank you so much for having me.
• 3:22
  SPEAKER_00: I'm really excited to be here.
• 3:24
  SPEAKER_00: So, yes, I am a speech and language therapist by background.
• 3:27
  SPEAKER_00: So I have a degree in the science of speaking, and I worked with patients in the NHS who were recovering from life-changing events, so strokes, brain injuries, physical voice loss, and had had their ability to speak literally physically taken away from them.
• 3:45
  SPEAKER_00: And I noticed that I could have two people in front of me, both maybe had the same or similar type of stroke, both getting similar therapy, speech therapy, and one of them would really fly and the other one would really stay stuck.
• 4:00
  SPEAKER_00: And I kind of wondered why that was.
• 4:03
  SPEAKER_00: And why is it that a lot of people hold their voices back and other people don't?
• 4:06
  SPEAKER_00: And this is something that I've brought into my work that I do now with women in business, women leaders.
• 4:13
  SPEAKER_00: And really the actual reason that I ended up doing this was I'm gonna completely change the subject here.
• 4:20
  SPEAKER_00: But the actual reason I ended up doing this was I was due to get married in 2023.
• 4:24
  SPEAKER_00: And I left a 10-year relationship four months before I was due to get married because I realized that my voice wasn't being heard anymore.
• 4:31
  SPEAKER_00: And I took the money that was supposed to be for the wedding and I put it into creating this business because I found as rewarding as the NHS was, it's very prescriptive.
• 4:43
  SPEAKER_00: You, you, you have this, so you get this.
• 4:45
  SPEAKER_00: And I wanted to help people to speak on their own terms and be able to help them.
• 4:51
  SPEAKER_00: And that's why I now work with women in business, where literally their voice is like a is currency.
• 4:58
  SPEAKER_00: It it creates income, it creates visibility, leadership.
• 5:03
  SPEAKER_00: So it's sort of very similar mechanisms, very similar things and skills, but different contexts.
• 5:09
  SPEAKER_01: I love that.
• 5:10
  SPEAKER_01: And I love how something, you know, that was obviously so difficult for you to go through in terms of your relationship and cancelling a wedding has you turned that into something so positive in terms of this business that you're you've created.
• 5:23
  SPEAKER_01: And how has your kind of life changed since 2023?
• 5:26
  SPEAKER_01: Tell me a little bit about what your kind of day-to-day looks like now working with women in business.
• 5:31
  SPEAKER_00: Very different.
• 5:32
  SPEAKER_00: Very different.
• 5:33
  SPEAKER_00: I moved 300 miles and now live by the beach.
• 5:37
  SPEAKER_00: I get to work with incredible business owners, six, seven-figure business owners.
• 5:43
  SPEAKER_00: I work with TEDx speakers who either want to get on the stage or I'm currently working with TEDx Northern Quarter speakers for Manchester, getting them ready to take the stage and get confident.
• 5:55
  SPEAKER_00: And it's very much some mixture of online, but also going to see people face to face because speaking is at its best when it's face to face with a person, right?
• 6:06
  SPEAKER_00: So yeah, it's very different to sitting in a clinic room, seeing person after person, and sort of being able to take more autonomy and independence of what I'm doing and design my day.
• 6:18
  SPEAKER_00: It I absolutely love it.
• 6:20
  SPEAKER_01: Amazing.
• 6:21
  SPEAKER_01: And what do you think people most misunderstand about what it actually means to find your voice?
• 6:26
  SPEAKER_01: That's a good question.
• 6:28
  SPEAKER_00: I would say a lot of people think that finding their voice is confidence.
• 6:32
  SPEAKER_00: So I'm not confident, or I just need to speak more, or I need to sound perfect and sound really polished.
• 6:40
  SPEAKER_00: And actually, a lot of people think that finding their voice is is about adding something, getting something.
• 6:46
  SPEAKER_00: And a lot of the time it's about removing what's actually been suppressing it.
• 6:51
  SPEAKER_00: So whether that for some women it's overthinking.
• 6:53
  SPEAKER_00: I think a lot of those can relate to that.
• 6:55
  SPEAKER_00: For some of us, it's conditioning.
• 6:57
  SPEAKER_00: Some people will be told when they're younger, for example, like children are seen and not heard, or don't be too loud, don't be too bold, or thinking that when they speak, they need to sound professional and they sort of lose their personality.
• 7:11
  SPEAKER_01: Yeah.
• 7:11
  SPEAKER_01: And I think when it comes to aesthetic practitioners specifically, a lot of them are very confident speaking clinically or speaking to their patients in person during consultations.
• 7:21
  SPEAKER_01: But when it comes to actually speaking on camera or presenting, they find that there's a kind of block there and they really struggle to get their message out in the right way.
• 7:30
  SPEAKER_01: Why do you think that disconnect exists?
• 7:32
  SPEAKER_00: And that's something I can relate to.
• 7:34
  SPEAKER_00: Like having worked in a clinical room, obviously it's different, but similar skills, where I have somebody come in, for example, and you know, they've had a stroke or even they've got voice loss.
• 7:44
  SPEAKER_00: Like I used to see people who had vocal cords that were paralyzed.
• 7:47
  SPEAKER_00: They come in and you're trained to be educational, be precise, almost be neutral as well.
• 7:54
  SPEAKER_00: And and safety kind of comes first.
• 7:57
  SPEAKER_00: Whereas when you're communicating for your company, your brand as a business owner, what you actually need is a bit of opinion, what you think about the industry, show your personality and demonstrate that leadership rather than okay, now I have to almost hide behind professionally sounding words or clinical words rather than being sort of visible, so to speak.
• 8:24
  SPEAKER_01: Yeah.
• 8:25
  SPEAKER_01: And if people are experiencing those kind of psychological blocks that stop them from feeling confident or stop them from speaking confidently, what are some things that they can start practicing today to kind of overcome that and stop, like you say, overthinking when it comes to actually speaking?
• 8:42
  SPEAKER_00: I think the first part here is we have to go a little bit deeper.
• 8:45
  SPEAKER_00: So there's all there's very often something underneath this.
• 8:50
  SPEAKER_00: And it's not just I'm not confident.
• 8:52
  SPEAKER_00: There's usually a story, a narrative to what drives your confidence.
• 8:56
  SPEAKER_00: So it could be, well, when I'm in my in my clinic, I feel like the expert, but when I'm going online, I'm really worried about being judged by other people in in the industry.
• 9:08
  SPEAKER_00: What if I say something wrong that someone doesn't believe in or disagrees with?
• 9:12
  SPEAKER_00: And getting it's almost like an identity conflict, right?
• 9:15
  SPEAKER_00: Of I'm an expert versus I'm a content creator.
• 9:19
  SPEAKER_00: And but some some real specific things that you can actually do for your language in terms of how you speak is one of the things that will really impact your authority is when someone ends a sentence like a question and they'll be like, that to me just says straight away to whoever's listening, oh, they're not, they don't 100% believe in what they're saying, they're not backing it.
• 9:39
  SPEAKER_00: So you might find that you finish a sentence like a question, or that you overexplain something when you're asked a question to avoid being wrong.
• 9:49
  SPEAKER_00: And the biggest one is speaking really fast.
• 9:53
  SPEAKER_00: Yes, I do that.
• 9:54
  SPEAKER_00: Yeah.
• 9:54
  SPEAKER_00: And that can be either because you either want to get it over with or because you just have so much in your brain that you want to get out before you forget.
• 10:01
  SPEAKER_00: But people, people are interested in what you have to say and slow down, let them absorb what you have to say and let the message that you have land, and that's probably one of the biggest things that I tell people again and again is slow down to about 80%.
• 10:16
  SPEAKER_00: So pull back about 20%, not pull back, but pull back your speed in about 20%.
• 10:21
  SPEAKER_00: And that's one of the biggest things that you'll see will make a difference.
• 10:24
  SPEAKER_01: And I think, yeah, well, you obviously work with women specifically, and I think, you know, there's a lot of women in the aesthetic space.
• 10:31
  SPEAKER_01: And I've touched on this a lot in my podcast episodes that I think women in particular, especially women in business, struggle with imposter syndrome.
• 10:40
  SPEAKER_01: I don't have, you know, I've never, whether it's just that they don't speak about it as openly, but I've never really come across a man who's who's openly admitted to having or struggling with imposter syndrome.
• 10:51
  SPEAKER_01: And a lot of this comes down to, you know, what you touched on earlier, how we're conditioned to communicate from an early age.
• 10:58
  SPEAKER_01: How do you think that actually impacts our confidence in the way we speak and the way we hold ourselves in later life?
• 11:06
  SPEAKER_00: Even if you think about the way we're socialized from a young age, like girls are typically socialized to be polite, to be kind, to be nurturing above all else.
• 11:16
  SPEAKER_00: And that can translate into don't take too up too much space, like be ambitious, but don't step on anyone's toes, or speak up, but don't offend anybody.
• 11:26
  SPEAKER_00: And it can it can leak into then adulthood as well.
• 11:29
  SPEAKER_00: And it can leak in really to specific examples in your business where you're not putting yourself forward for things, you're not asking for the things that you want, you're shying away from experiences like podcasts, like panels, like hosting your own workshops because you have this narrative, this story in your head that it's not, it's not safe to take up space with your voice.
• 11:54
  SPEAKER_01: Yeah.
• 11:55
  SPEAKER_01: And if somebody is feeling like that, like they they're really kind of holding themselves back and they're aware of it.
• 12:03
  SPEAKER_01: Are there any specific like little practices or things that they can start doing to help build their confidence in a way that doesn't feel as scary as, you know, for some people, it's absolutely terrifying the thought of putting themselves out on social media, even just in terms of putting a video up.
• 12:17
  SPEAKER_01: And I've worked with a lot of people like that or showing their faces at all, even in like photos and things like that.
• 12:22
  SPEAKER_01: Are there any things that you have found work really well for people who are really struggling with finding their voice and putting their voice out there?
• 12:30
  SPEAKER_00: Yeah, so there's there's a few sort of practices that I have that I do with clients, with my sort of one-to-one group.
• 12:36
  SPEAKER_00: Sorry, my one-to-one and my and my groups.
• 12:38
  SPEAKER_00: But I'd say if it's something you're gonna start off on your own, you it's okay to start small.
• 12:43
  SPEAKER_00: It's okay to tell somebody when they get your drink order wrong.
• 12:47
  SPEAKER_00: It's okay to tell a client when actually they've come at the wrong time and it was their mistake and you know, not yours.
• 12:54
  SPEAKER_00: Start you speaking up and using your voice in those situations and build up, specifically online.
• 13:01
  SPEAKER_00: Start recording videos and don't post them if you don't want to, but just start recording.
• 13:06
  SPEAKER_00: Get used to seeing yourself on camera, get used to making mistakes, get used to sounding silly, feeling silly, and it will get easier.
• 13:13
  SPEAKER_00: You will get more comfortable and you will get more confident.
• 13:16
  SPEAKER_01: I love that.
• 13:17
  SPEAKER_01: Like like getting confident with your voice in everyday life, not necessarily having to start off on camera specifically, but just like finding your confidence to speak up for yourself and say what you really think in in normal everyday situations and the impact that that can have overall on your confidence.
• 13:32
  SPEAKER_01: I think that's yeah, amazing piece of advice.
• 13:35
  SPEAKER_01: One thing I've always found really interesting, and I'd love to get your thoughts on, is the fact that two, I mean, I'll use aesthetics as the example here because that's obviously the industry that I work in, but I'm sure this can translate to kind of any industry.
• 13:49
  SPEAKER_01: But two practitioners could post the same video talking about the exact same thing and get very different results in terms of the reach that gets.
• 13:58
  SPEAKER_01: Now, obviously, there's lots of things at play here with the algorithm, but in general, I find that the way people articulate themselves has a huge impact on the response that that video gets and how engaged people are when they listen to it.
• 14:13
  SPEAKER_01: So, like how long they're gonna stick around and watch that video through.
• 14:17
  SPEAKER_01: What are your thoughts on that?
• 14:19
  SPEAKER_01: And how how does the way people articulate themselves impact the kind of results that that that that message, whether they're speaking on stage to an audience of people or they're speaking, you know, in a video on that's going up on social media, the response that that gets in how well their message is received and how engaged people are listening to it.
• 14:38
  SPEAKER_01: Yeah, there's a few things here, isn't there?
• 14:40
  SPEAKER_00: There's certainly the content side in terms of hooks and and message and CTAs.
• 14:45
  SPEAKER_00: And then from a communication point of view, first we need to talk about what does articulation mean?
• 14:51
  SPEAKER_00: Like what does articulate actually mean?
• 14:53
  SPEAKER_00: A lot of people think it means being posh or being very polished, but actually articulation is clearly expressing your thoughts, clearly expressing things in a simple way.
• 15:05
  SPEAKER_00: Again, it's the same people think to be an expert, you have to use complicated language and overcomplicate things.
• 15:10
  SPEAKER_00: And actually, that's not the case.
• 15:11
  SPEAKER_00: Being an expert means that you can explain something in the in its simplest form.
• 15:16
  SPEAKER_00: So overcomplicating language that that makes sense to you and maybe other practitioners, but if you're trying to bring people into your world are more clients, they're not necessarily going to know what that means.
• 15:30
  SPEAKER_00: So make it accessible to them.
• 15:32
  SPEAKER_00: And if you also if you over script something, you're likely to sound robotic.
• 15:37
  SPEAKER_00: So personally, I find just jutting down a few notes of things you want to say.
• 15:41
  SPEAKER_00: So they're like bullet points and then talk around them.
• 15:43
  SPEAKER_00: And it'll be because someone's kind of not got their personality in there again because you're trying to perform.
• 15:49
  SPEAKER_01: I find that that actually holds a lot of people back, is they're almost scared to show their personality.
• 15:55
  SPEAKER_01: Or now with the rise of AI, they're using, you know, ChatGPT to write their video scripts, and it just you can tell when you listen to it, right?
• 16:04
  SPEAKER_01: And it like you say, it sounds robotic.
• 16:06
  SPEAKER_00: And unfortunately, you do end up sort of losing that spark that is you.
• 16:11
  SPEAKER_00: So there's almost a skill set that you want to have that you can then apply.
• 16:15
  SPEAKER_00: So, example is like pausing after your key points, or doing that instead of what I call like filler words.
• 16:23
  SPEAKER_00: So instead of saying, like, oh, or worrying about filling silence, let there be a pause.
• 16:29
  SPEAKER_00: Actually, that can be really, really impactful.
• 16:32
  SPEAKER_00: And make sure you kind of finish your sentences cleanly.
• 16:35
  SPEAKER_00: You're not sort of getting halfway through your point and drifting off because you're worried about not people not listening.
• 16:41
  SPEAKER_00: And I like I said before about jutting things down, like sometimes it can help to sync in points rather than paragraphs because then you're learning a script and then you're reciting, you're not talking.
• 16:52
  SPEAKER_00: So those big things make a difference.
• 16:54
  SPEAKER_01: Yeah, I love that.
• 16:55
  SPEAKER_01: If someone is really struggling to kind of get their personality across in their speaking, is there any tips or advice that you'd give them?
• 17:04
  SPEAKER_00: Yes, if you're recording something before, like get your energy up, especially on camera.
• 17:10
  SPEAKER_00: You need to give more energy to get that across than in person.
• 17:13
  SPEAKER_00: So put a song on that you love and literally dance around for a minute so your energy feels high and then sit down and start speaking.
• 17:21
  SPEAKER_00: And it's like it's okay to be you.
• 17:23
  SPEAKER_00: Actually, you'll notice the people who are putting content out there, they have little personality quirks or things that are very specific to them that they repeat that people enjoy and keep coming back to watch that.
• 17:36
  SPEAKER_01: Yeah, putting a song on and like actually getting in a good energy.
• 17:39
  SPEAKER_01: Because I think what you know, big mistake a lot of people make is they'll do like a full clinic day, see patients back to back all day.
• 17:45
  SPEAKER_01: And then at the end they're like, right, I'll bought three half an hour, I'll just record some videos.
• 17:49
  SPEAKER_01: And they're tired and their brain's not functioning as it was, you know, earlier on in the day.
• 17:54
  SPEAKER_01: So that is a really good way of I think maybe like breaking the day up, you know, breaking that energy up a little bit before you then start recording.
• 18:02
  SPEAKER_01: And what you said about, you know, not trying to like overcomplicate what you're saying and not trying to say, you know, everything in one video, I think is also really important because this is something I hear a lot of people are like, well, I don't know how I can talk about that subject in one minute, in a one-minute video, because there's so much to say about it.
• 18:22
  SPEAKER_01: And, you know, they want to sound clinical and like they really know what they're talking about, which of course is you know the right approach to have if you're talking to other practitioners, or maybe you'd explain things in a little bit more depth if you're having a consultation with someone in clinic, but when you're speaking on video and you need to hold people's attention for a short length of time, you can't go into that much detail.
• 18:45
  SPEAKER_01: So if someone really struggles with, you know, breaking things down into smaller nuggets of information, what tips would you give to them to do that effectively and to stop kind of overthinking what they want to say?
• 18:57
  SPEAKER_00: If a client asked you, what does so say you're talking about a treatment, and like, oh, I was thinking of getting this.
• 19:04
  SPEAKER_00: What like what does what does it include?
• 19:06
  SPEAKER_00: How do you do it?
• 19:07
  SPEAKER_00: And you'd break it down for them.
• 19:09
  SPEAKER_00: You'd be like, first we'll do this, then we'll do this, and we'll finish with this.
• 19:14
  SPEAKER_00: These are the results, this is what it looked like before and after.
• 19:18
  SPEAKER_00: There's three posts, yeah.
• 19:19
  SPEAKER_00: I think we do often try to overcomplicate things.
• 19:22
  SPEAKER_00: Like, for example, and we often also assume that people have a baseline knowledge that often people do not have because you are the expert, not them.
• 19:33
  SPEAKER_00: So, an example, I have to teach people how to breathe all the time.
• 19:39
  SPEAKER_00: And the reason for that is breath is like the engine to your voice, okay?
• 19:44
  SPEAKER_00: The breath travels from your lungs up into your throat, in between your vocal cords, they vibrate, that's what produces voice.
• 19:51
  SPEAKER_00: So if there's no breath, there's no voice.
• 19:53
  SPEAKER_00: People will very often like talk and talk until they run out of air and then they've got no air left, and they keep speaking and speaking and they're gasping for air.
• 20:03
  SPEAKER_00: And I literally would just tell people take a breath before you speak.
• 20:06
  SPEAKER_00: It will help with nerves and it will make you sound more confident.
• 20:10
  SPEAKER_00: What I've just said there is really basic, but I you have to teach people the basics first.
• 20:15
  SPEAKER_00: And I you may have noticed there as well, the way I explained it was quite was quite simple.
• 20:19
  SPEAKER_00: I could have gone into a lot more detail, but I didn't.
• 20:22
  SPEAKER_00: And that's because A, some of it is is I assume that there is certain knowledge there and there isn't.
• 20:27
  SPEAKER_00: And some of it is that you will lose people if you talk about it for a long period of time.
• 20:31
  SPEAKER_01: Yeah, yeah, yeah, yeah.
• 20:32
  SPEAKER_01: Absolutely.
• 20:33
  SPEAKER_01: Actually, I think that's a really helpful piece of advice.
• 20:36
  SPEAKER_01: I know myself when I've spoken on stage.
• 20:39
  SPEAKER_01: I almost feel like I can't breathe sometimes.
• 20:42
  SPEAKER_01: You know, at the beginning, when those the nerves are probably the highest before before like you've got into what you're saying and you've gauged the audience or engaged and actually you're doing okay.
• 20:51
  SPEAKER_01: Well, it's like really sometimes like something somebody's sitting on your chest, and you can't, you're almost worried that you're not going to be able to get the words out.
• 20:58
  SPEAKER_01: I'm so I'm sure people who are listening who want to present on stage, that's something that they worry about, or if they've spoken on stage before they might have experienced themselves.
• 21:06
  SPEAKER_01: Do you find like, is there anything you can do while you're speaking if you're experiencing that?
• 21:10
  SPEAKER_01: Like you can't always breathe properly.
• 21:12
  SPEAKER_01: Is there anything that you could do to help that while you're speaking or before you go on stage?
• 21:17
  SPEAKER_00: Yeah, absolutely.
• 21:18
  SPEAKER_00: So that completely makes sense, by the way, completely normal.
• 21:22
  SPEAKER_00: Because when you're nervous, what's the first thing you do?
• 21:24
  SPEAKER_00: You tense up, yeah, to the muscles, and we tend to change from breathing from our belly or our diaphragm, which is at the bottom of our rib cage, which is where we want to breathe from, up into our chest.
• 21:36
  SPEAKER_00: And essentially that's because we're feeling nervous, you've got that tightness and tension, and you're sort of gasping for air a little bit, and then it makes it a little bit worse.
• 21:46
  SPEAKER_00: The best thing you can do is take some deep breaths before you speak, because that also signals through your vagus nerve from your brain up to your brain that you are safe, but also it will get you back.
• 22:00
  SPEAKER_00: Into sort of breathing into your belly.
• 22:01
  SPEAKER_00: So take some deep breaths before.
• 22:03
  SPEAKER_00: And then when you speak, remember to take a breath beforehand and remember to take a breath before you run out of air.
• 22:11
  SPEAKER_00: It's going to tell your brain that you're safe.
• 22:12
  SPEAKER_00: And again, you're going to sound more confident.
• 22:14
  SPEAKER_01: Love that.
• 22:15
  SPEAKER_01: Thinner words, which you touched on a moment ago.
• 22:18
  SPEAKER_01: The ums, the ahs, the so's, you know, all of those types of things.
• 22:23
  SPEAKER_01: How can we minimize those in our speaking if we're conscious that we do them a lot?
• 22:30
  SPEAKER_01: What I mean, what can we do to stop doing that as much?
• 22:33
  SPEAKER_00: Yeah.
• 22:33
  SPEAKER_00: So we very often use filler words because we are trying to think of what we want to say next and we want to fill the gap in between because we don't like silence.
• 22:46
  SPEAKER_00: So every time you go to say um, just pause instead.
• 22:49
  SPEAKER_00: It feels much longer in your head than it does in reality, and it sounds a lot more authoritative.
• 22:55
  SPEAKER_00: You look more like a leader if you pause rather than say um.
• 22:58
  SPEAKER_00: So that's the biggest thing is try to practice first of all awareness.
• 23:03
  SPEAKER_00: So you've just started to become aware.
• 23:05
  SPEAKER_00: Once you're aware, then you can change the behaviour, which is then doing a pause instead.
• 23:10
  SPEAKER_01: Yeah, I like that.
• 23:11
  SPEAKER_01: So it's just, I guess, getting it out of the habit of filling those gaps and taking more moments to breathe and think about what you're going to say next and pausing.
• 23:22
  SPEAKER_01: And practice.
• 23:23
  SPEAKER_01: Practicing it over and over again.
• 23:24
  SPEAKER_01: Yeah.
• 23:24
  SPEAKER_01: You're probably not going to cut them out the first 10 times you do it, but they'll start.
• 23:29
  SPEAKER_01: It's a habit.
• 23:30
  SPEAKER_01: Yeah.
• 23:30
  SPEAKER_00: It's a habit.
• 23:31
  SPEAKER_01: And like any other habit, if you want to change it, it takes time and practice.
• 23:35
  SPEAKER_01: What I think I want to dive a little bit more into is the power of articulation.
• 23:39
  SPEAKER_01: Because I think that that is what people really struggle with.
• 23:44
  SPEAKER_01: It's why people use tools like ChatGPT to get their to get scripts for what they want to say.
• 23:51
  SPEAKER_01: And I'm seeing more and more people using teleprompter apps when recording videos for social media.
• 23:57
  SPEAKER_01: What can people do to actually start to be more articulate in their speaking and to plan videos better so they're not having to script them and that they feel more confident just in themselves in in actually forming their message in the right way so that people are not only going to listen, but they're going to be able to record it without trying to film it 20 times before they get the right video.
• 24:20
  SPEAKER_01: You know, what are some things that people can be doing?
• 24:23
  SPEAKER_01: A lot of it is things that we've we have touched on.
• 24:26
  SPEAKER_00: I don't mind teleprompters, but you can end up sounding, again, quite robotic because you're focusing on reading at the same time.
• 24:35
  SPEAKER_00: A lot of it is practice and being able to articulate yourself is a s is a skill.
• 24:40
  SPEAKER_00: Like it's very different to think in your head than say it out loud.
• 24:44
  SPEAKER_00: And the way to get better at that is to practice.
• 24:47
  SPEAKER_00: And when you're using ChatGBT, and don't get me wrong, I use ChatGBT a lot for different things, but the originality, the creativity will come from me.
• 24:55
  SPEAKER_00: And I'll just help it, I'll just use it to help me refine it.
• 24:59
  SPEAKER_00: So if you practice saying something, it will be easier to say it because it'll be a message that you repeat over and over again.
• 25:07
  SPEAKER_00: And your brain has come up with, okay, this is how I say it.
• 25:10
  SPEAKER_00: So it becomes easier.
• 25:12
  SPEAKER_00: So a lot of it is practice.
• 25:14
  SPEAKER_00: And if you are sort of using AI to come up with the points for you, you're not strengthening that skill.
• 25:21
  SPEAKER_00: So use think thinking points.
• 25:24
  SPEAKER_00: Here are the points that I want to say.
• 25:26
  SPEAKER_00: Then have a go without a script and see what happens.
• 25:30
  SPEAKER_00: And if you're like, oh, okay, that doesn't feel good, just pick one of those points and talk around it.
• 25:35
  SPEAKER_00: And just remember this is a skill.
• 25:36
  SPEAKER_00: Nobody taught you how to speak in public.
• 25:38
  SPEAKER_00: You learnt how to speak as a child, and then you were just told off you go.
• 25:42
  SPEAKER_00: And unless you had like speaking lessons or did public debate, nobody teaches you how to speak.
• 25:48
  SPEAKER_00: This is a skill.
• 25:49
  SPEAKER_00: You wouldn't expect to sit sit at a piano and be able to play a really complicated song.
• 25:54
  SPEAKER_00: Yet we expect that we should be amazing at it when we haven't been taught it before.
• 25:58
  SPEAKER_00: It's okay to be a beginner and it's okay to practice and not be perfect straight away.
• 26:03
  SPEAKER_01: Yeah.
• 26:04
  SPEAKER_01: I think, like you say, it all just comes down to practice and refining your skills and not expecting to be perfect straight away and also not beating yourself up if you don't get a video perfect straight away or if you're just starting out, you know, speaking online, it's not going to, you know, always flow in the way you want it to flow.
• 26:21
  SPEAKER_01: But the more you do it, the easier it will become.
• 26:23
  SPEAKER_01: And if you do use things like ChatGPT, making sure that you refine it to your voice.
• 26:28
  SPEAKER_00: Exactly.
• 26:28
  SPEAKER_00: No shade.
• 26:29
  SPEAKER_00: We love Chat GPT.
• 26:30
  SPEAKER_00: I call her bestie, and that's when when she says it back, that's when I know it's time to leave the house.
• 26:35
  SPEAKER_00: But don't use it for the creativity part.
• 26:38
  SPEAKER_00: And what I mean by that is the ideas and the things you want to talk about because that's your personal opinion, and that's what makes you special and different.
• 26:47
  SPEAKER_00: But it will help you refine it, but you can tell as well by the way it writes when someone has used it.
• 26:54
  SPEAKER_01: Yeah, absolutely.
• 26:55
  SPEAKER_01: And I can tell, you know, when I watch videos on social media or, you know, clients send me videos that they've recorded that need, you know, that need editing for their content.
• 27:04
  SPEAKER_01: It's it's a very it has a very specific way of speaking.
• 27:07
  SPEAKER_01: So I do think people need to put their own tone of voice into it and need to do a lot of refining.
• 27:12
  SPEAKER_01: But yeah, using it to get a structure for a video is absolutely not a problem.
• 27:17
  SPEAKER_01: I think it's a great way to save time and is helping people massively to actually record videos when they're really time-strapped, but not relying on it, over-relying on it, I think is the key message there.
• 27:30
  SPEAKER_01: Because it, like you say, I love a structure.
• 27:34
  SPEAKER_00: I love a structure.
• 27:35
  SPEAKER_00: So if I'm doing a 30-minute talk, I used to script things.
• 27:41
  SPEAKER_00: I used to always, I will I'd be happily to admit that I will used to script things because I didn't trust in my voice and I was worried I would forget something.
• 27:48
  SPEAKER_00: But now instead, I have almost like a structure that I know I'm gonna follow because I know, oh, when I get to that part, I'm gonna see this because I've practiced.
• 27:58
  SPEAKER_00: So I would say structure over script.
• 28:01
  SPEAKER_01: Yeah.
• 28:02
  SPEAKER_01: And do you think it's worth before people record a video?
• 28:06
  SPEAKER_01: Just like you would if you were gonna speak on stage, you'd practice right.
• 28:09
  SPEAKER_01: You're not just gonna go up on stage and say it for the first time.
• 28:13
  SPEAKER_01: Do you think it's worth doing the same for the videos that you're creating on on social media is actually saying it out loud a few times, the kind of way that you're forming your the message in your head to kind of get it out?
• 28:24
  SPEAKER_01: So long as you just need to get it out and then it and then it you're able to articulate it more clearly in the second or third time.
• 28:30
  SPEAKER_01: So, do you think that's a a good thing to do when you're filming for socials is just kind of get that structure in place, then say it out loud maybe a couple of times and then record it.
• 28:39
  SPEAKER_00: 100%.
• 28:40
  SPEAKER_00: Yeah.
• 28:40
  SPEAKER_00: And then even get like be prepared that the first recording is is maybe going to be not a great one.
• 28:45
  SPEAKER_00: Get that out of the way as well.
• 28:46
  SPEAKER_00: Or you might notice that you do this really awkward facial expression and you're like, wait, what?
• 28:52
  SPEAKER_00: Or that you really over gesture and that your hands are all over the place and it's quite distracting.
• 28:59
  SPEAKER_00: You you learn by doing and you learn by watching yourself back, and it is hard to do.
• 29:05
  SPEAKER_00: I totally relate to that, but the more you do it, the more you sort of get used to it.
• 29:10
  SPEAKER_01: Yeah, the easier it becomes, the more natural it feels.
• 29:13
  SPEAKER_01: Just moving on slightly to paid opportunities with speaking, because this is a route that a lot of practitioners go down at some point in their career.
• 29:21
  SPEAKER_01: You know, they want to work with brands, they want to be taken to different events and given speaking opportunities with brands within the industry, speaker conferences, there's a lot of conferences in the aesthetic space all over the world.
• 29:32
  SPEAKER_01: So, and and and you've got a lot of experience in helping women turn their voice into paid opportunities.
• 29:38
  SPEAKER_01: So, how can practitioners start to see speaking as a business tool, not just a marketing tool?
• 29:44
  SPEAKER_00: A really great question.
• 29:46
  SPEAKER_00: One of the things I think of is think of your voice as like this bridge between your expertise and your income, right?
• 29:56
  SPEAKER_00: That's how you're gonna convert more clients, how you're gonna be invited to speak, how you're gonna be seen as a leader in your industry is through your voice and through your communication.
• 30:06
  SPEAKER_00: You are missing out on opportunities.
• 30:08
  SPEAKER_00: Absolutely.
• 30:09
  SPEAKER_00: There's so many ways that you can do this.
• 30:12
  SPEAKER_00: And in fact, one of my clients is an expert in the hair industry.
• 30:15
  SPEAKER_00: She's a salon owner, she's an award winner, and obviously it's a a very different industry to practitioners, but very similar in that she has this skill set and this clinical expertise.
• 30:28
  SPEAKER_00: But she was looking at like moving, she called it moving beyond the chair, which is great because your podcast has moved beyond the needle.
• 30:34
  SPEAKER_00: So it's moving beyond that and almost sort of getting to that next next step where you get to share your work, where you get to train people, where you get to be paid to speak about the work that you do, which is just incredible.
• 30:48
  SPEAKER_00: You get to be known, you can call in more clients, be able to work with brands and partnerships.
• 30:55
  SPEAKER_00: Like these are the opportunities that you're missing if you're not utilizing your voice.
• 30:59
  SPEAKER_01: I mean, if someone is exploring those speaking opportunities for the first time, and they're, you know, they're probably, I think one of the things that maybe holds people back or makes people turn down opportunities is that kind of fear, that fear of the unknown, the that fear of what they're actually going to be like when they stick on stage for the first time, that lack of confidence within themselves.
• 31:23
  SPEAKER_01: What would you say to those people who are are in those are in that place, but but want to be confident enough to get on stage in terms of what they can be doing to kind of get themselves there?
• 31:35
  SPEAKER_00: We think that skills come from confidence, like speaking comes from confidence, but it's the other way around.
• 31:41
  SPEAKER_00: Like confidence comes from evidence of doing something.
• 31:45
  SPEAKER_00: So the first time you do something, you're gonna be nervous.
• 31:47
  SPEAKER_00: And then the next time you'll be like, oh, okay.
• 31:50
  SPEAKER_00: I went on this panel or I went and did this workshop and spoke, and I was nervous and I got good feedback.
• 31:57
  SPEAKER_00: Next time you're a little bit less nervous.
• 31:59
  SPEAKER_00: So start with some again, start small.
• 32:02
  SPEAKER_00: And that could be talking to camera, that could be going on a podcast, going on a panel.
• 32:07
  SPEAKER_00: Like start small and build your way up.
• 32:09
  SPEAKER_00: But don't think, don't wait for confidence to come because it won't.
• 32:12
  SPEAKER_00: Confidence comes from doing the thing and your brain having evidence that you can do it.
• 32:16
  SPEAKER_01: Yeah.
• 32:17
  SPEAKER_01: And maybe, like you say, not starting at the top, not thinking that the first step is that speaking on stage, but actually all those little in front of 500 people.
• 32:26
  SPEAKER_01: Yeah, exactly.
• 32:27
  SPEAKER_01: Which is going to be terrifying for anybody and nerve-wracking for people who are feeling really confident in themselves, you know, let alone somebody who's not put in the work to get them their confidence up in the first place.
• 32:40
  SPEAKER_01: So seeking out smaller opportunities, would you say, is the better first step, you know, speaking on camera, I guess, and posting that as a as a marketing tool for your business, you know, building your social media presence could be a great first step.
• 32:55
  SPEAKER_01: Maybe doing Instagram lives with somebody or, you know, a webinar or something like that where you're you're speaking to maybe a smaller group of people online, so you're not physically standing on stage in front of a big crowd, and then working your way up to those kind of bigger opportunities, thick, scarier opportunities.
• 33:12
  SPEAKER_01: Would you say that's a good, a good strategy?
• 33:15
  SPEAKER_00: Yeah, absolutely.
• 33:16
  SPEAKER_00: And also it's a really great, not just a great marketing tool for your business, it's a great marketing tool to do more speaking.
• 33:23
  SPEAKER_00: So if you see someone speaking, you're like, oh, I love the way she articulated herself.
• 33:28
  SPEAKER_00: I love the way she explained that complicated concept or treatment.
• 33:33
  SPEAKER_00: I love, I've been thinking about that opinion.
• 33:35
  SPEAKER_00: I think so too.
• 33:36
  SPEAKER_00: You're gonna then invite someone to come into your world or to do something more.
• 33:41
  SPEAKER_00: So not only is it great for your business, it's great to be seen as a speaker as well.
• 33:47
  SPEAKER_01: Absolutely.
• 33:49
  SPEAKER_01: What would you say makes somebody stand out as a speaker in a crowded industry?
• 33:54
  SPEAKER_01: And what's and also on the other side of that, what are some common mistakes people make when they speak that kind of lets them down, or maybe a more gentler term, it you know, stops them getting their message across in the best way?
• 34:07
  SPEAKER_00: Definitely overexplaining things.
• 34:09
  SPEAKER_00: Use stories as well, like use storytelling, but don't the mistakes I see with storytelling is either trauma dumping about your own story.
• 34:19
  SPEAKER_00: This happened to me and then this happened to me.
• 34:21
  SPEAKER_00: When actually you want to be seen as a leader.
• 34:23
  SPEAKER_00: So I shared with you something vulnerable about you know leaving a relationship, but then I told you what happened next and the fact that I built my business from it.
• 34:32
  SPEAKER_00: So you view it as someone who's shared vulnerability, but also builds credibility as well.
• 34:37
  SPEAKER_00: So do share your story, share your story from your client's work because that's a great way to build trust.
• 34:43
  SPEAKER_00: Don't trauma dump and have a little bit of a structure in this happened, then this, now this is the outcome, rather than sort of talking around it.
• 34:53
  SPEAKER_00: And try try not to overcomplicate things and talk around and around let the silences be there.
• 35:01
  SPEAKER_00: They're okay to be there, they're not gonna hurt anybody.
• 35:04
  SPEAKER_00: And that's definitely the biggest things.
• 35:06
  SPEAKER_00: I think also people try and be quite generic, they cover a lot of things, and it's okay to be specific about one niche area.
• 35:14
  SPEAKER_00: So whether that's a specific treatment or something that you see within a treatment, something that you see within within certain conditions or equipment that you use.
• 35:24
  SPEAKER_00: Use that.
• 35:25
  SPEAKER_00: Use a story to share your lived experience, and then it's okay to share your opinion rather than just giving people information.
• 35:33
  SPEAKER_00: You want little bits of those things.
• 35:35
  SPEAKER_01: To make it feel more personal to you.
• 35:37
  SPEAKER_01: And I guess when you speak like that, people relate to it, they connect with it, they don't just feel like they're being, you know, thrown a load of facts and it could feel a little bit boring to listen to.
• 35:47
  SPEAKER_00: Exactly.
• 35:48
  SPEAKER_00: Yeah.
• 35:49
  SPEAKER_00: And even when you share your story, your story, even your story is about the audience.
• 35:53
  SPEAKER_00: So someone relates to someone else's story, it's almost like holding up a mirror.
• 35:57
  SPEAKER_00: So they see parts of themselves in you or they resonate, they really connect with something in that story that makes them want to hear more.
• 36:06
  SPEAKER_00: So even your story should be about the audience.
• 36:08
  SPEAKER_00: When you are teaching a workshop or presenting, make it about the audience.
• 36:12
  SPEAKER_00: And then also when you think this is what I'm here to deliver to the audience, it takes the pressure off you a little bit as well.
• 36:18
  SPEAKER_01: Yeah, definitely.
• 36:19
  SPEAKER_01: I think storytelling is a really powerful concept and something that, you know, is a great tool to use in, you know, your speaking, speaking on stage, speaking on camera, the content that you write, you know, the copy that you write for your content on on social media or on your website, you know, in blog posts, in email newsletters, like everywhere you can use storytelling.
• 36:39
  SPEAKER_01: And it's like you say, such a powerful way to get people to connect with what it is that you're trying to, you know, the message that you're trying to put out there.
• 36:47
  SPEAKER_01: For anyone listening who maybe is a little bit unfamiliar with what storytelling actually means, can you tell us a little bit about what it is?
• 36:53
  SPEAKER_01: I mean, you've kind of touched on how already how you know the power it can have, but how people can start doing that more effectively.
• 37:01
  SPEAKER_00: Yeah, so storytelling can literally be sharing your experience.
• 37:06
  SPEAKER_00: It can be sharing an experience or how you've worked with a client or a client's experience.
• 37:12
  SPEAKER_00: It's quite good to do sort of a case study, or it can even be storytelling about something that you've seen happen or you've seen in the industry and starting with, you know, this is where I was at, then sharing a problem, sharing the sort of resolution or what changed.
• 37:29
  SPEAKER_00: The shift is really important.
• 37:31
  SPEAKER_00: Like the shift is the key here, and then what changed afterwards.
• 37:35
  SPEAKER_00: Because the first bit is to get someone's attention, then you're sharing the problem so they can go, oh, I've that's happened to me, I've been there.
• 37:42
  SPEAKER_00: Then you share the shift, and that's when you go from I feel really sorry for her, to she's a leader, she knows how to lead herself through this.
• 37:50
  SPEAKER_00: And that means maybe I can do the same.
• 37:52
  SPEAKER_00: And that's when it becomes inspirational, or not just inspirational.
• 37:56
  SPEAKER_00: Inspirational to me is just like, oh, that was nice, but actually into I want to work with her, I want to be in her world, I want to buy from her.
• 38:04
  SPEAKER_00: She gets it and she's done it.
• 38:05
  SPEAKER_00: Yeah, she's lived it, she's come out the other side, she's where I want to be now.
• 38:09
  SPEAKER_01: And they see the they see the result of working with you or whatever it is that you're exactly that you're trying to kind of sell or get across to people.
• 38:18
  SPEAKER_01: Yeah, I love that.
• 38:20
  SPEAKER_01: You also talk a lot about creating a signature message or talk.
• 38:25
  SPEAKER_00: Can you tell us a little bit about what that is and why it's so powerful?
• 38:29
  SPEAKER_00: Yes.
• 38:29
  SPEAKER_00: So especially online, you want a signature message or talk, and it's sort of the thing that you're known for and that people associate with you.
• 38:39
  SPEAKER_00: So when people sort of come into my world, yes, I talk about public speaking, but I talk about women speaking up and using their voice to sort of own their story, to share their story, but also to get paid and to make incomes and to be able to really share what they do and their expertise far and wide.
• 39:01
  SPEAKER_00: And so I've had people come to me and say, Oh, can you speak at my event?
• 39:05
  SPEAKER_00: Because it's called, for example, I spoke at an event called Own It.
• 39:09
  SPEAKER_00: They were like, Because we know you're all about owning your voice, and that's because in my content, that's what I talk about.
• 39:15
  SPEAKER_00: So it's not just this person's known for aesthetic.
• 39:20
  SPEAKER_00: What are you, what's your favorite thing about aesthetics?
• 39:22
  SPEAKER_00: Why is it different to what other people do?
• 39:25
  SPEAKER_00: And and share it.
• 39:27
  SPEAKER_01: Yeah, I love that.
• 39:28
  SPEAKER_01: If someone is kind of if someone's listening to this there practitioner and they're trying to figure out what they should be talking about or what they want to be known for, are there any tips that you can give them?
• 39:38
  SPEAKER_01: Yes.
• 39:39
  SPEAKER_00: Think about who you help.
• 39:41
  SPEAKER_00: So for me, that's women.
• 39:43
  SPEAKER_00: So women in in businesses, women who want who are leaders or want to become leaders.
• 39:49
  SPEAKER_00: And what problem do you shift for them?
• 39:51
  SPEAKER_00: I help them feel confident in their voice.
• 39:54
  SPEAKER_00: What outcome do they get so they can feel confident when they speak, share their message, get paid for their expertise?
• 40:03
  SPEAKER_00: And it can be as simple as that.
• 40:04
  SPEAKER_00: And there's so much in that, there's a there's a whole number of processes that are involved in that, but that's how you find it.
• 40:12
  SPEAKER_00: And that's an easy way to share it as well, and sort of magnetise the people that you want to help by being really clear on what you do and and the outcome that they get from that.
• 40:21
  SPEAKER_01: Yeah.
• 40:22
  SPEAKER_01: It's the power of niching, isn't it?
• 40:24
  SPEAKER_01: And I think a lot of people are scared of niching down because they don't want to exclude people who might otherwise be good paying clients.
• 40:33
  SPEAKER_01: But, you know, I I always say that if you're trying to speak to everybody, your message isn't really going to land with anyone at all.
• 40:40
  SPEAKER_01: And it's okay if you want to niche, and that could be, you know, for a practitioner listening, it could be niching in a in a specific treatment and becoming well known as the go-to expert for that particular treatment, or it could be niching in a to a particular person.
• 40:56
  SPEAKER_01: So whether that's mums, because you yourself are a mum and you've been where they are at the moment, you've they've, you know, you've had a baby and maybe lost your confidence and come out the other side of that, and therefore you're going to be able to really relate to people in the stories that you tell.
• 41:11
  SPEAKER_01: It could be that you're a woman in menopause, you're going through those menopausal changes self and people can really and you can really resonate with people through that.
• 41:18
  SPEAKER_01: Is that the kind of thing you mean when you say when you talk about niching and becoming well known for a particular thing?
• 41:24
  SPEAKER_00: Exactly.
• 41:25
  SPEAKER_00: And then other people, you like for example, I have just told you who I help, and yet I have also worked with people like a lady who works in corporate and she wanted help after she came back from maternity sharing her voice in a male-dominated environment.
• 41:40
  SPEAKER_00: That's not exactly what I share, but she was attracted into my world because it's about owning your voice.
• 41:46
  SPEAKER_00: And so it feels like it's quite restrictive, but actually different people will resonate with different parts of that message.
• 41:53
  SPEAKER_00: I love that.
• 41:54
  SPEAKER_01: You've built offers around speaking and helping others do the same.
• 41:59
  SPEAKER_01: What does monetizing your voice actually look like beyond just kind of speaking on stage or being invited to specific talks?
• 42:08
  SPEAKER_01: Are there other things or other avenues that you know business owners can explore?
• 42:12
  SPEAKER_00: Absolutely.
• 42:13
  SPEAKER_00: I think specifically for your audience, drawing on sort of my experience with other clients that I've worked in and similar industries, it's brand deals and partnership.
• 42:24
  SPEAKER_00: So that, yes, that can be doing it online.
• 42:27
  SPEAKER_00: But for example, um, one of my clients worked with a leading hair brand to deliver presentations and then kind of upsells their products, but then they come into her academy and she then presents that with somebody from that brand that then upsells it.
• 42:47
  SPEAKER_00: She's then also gone into creating her own workshops.
• 42:51
  SPEAKER_00: So where because she's known, she wants to be known for leadership in that area.
• 42:55
  SPEAKER_00: She wants to be known for a specific hair treatment or hair color that she works with.
• 43:00
  SPEAKER_00: So definitely brand deals, partnerships, your own workshops, helping host or speaking on other people's workshops.
• 43:08
  SPEAKER_00: And also just down to better conversion on your consoles, because you can articulate yourself well.
• 43:15
  SPEAKER_00: If you sound confident, people will trust you more.
• 43:18
  SPEAKER_01: Yeah, absolutely.
• 43:20
  SPEAKER_01: What are some of the biggest mistakes that people make when trying to position themselves as an expert or trying to sound confident when they're speaking, as you say?
• 43:29
  SPEAKER_01: Good question.
• 43:30
  SPEAKER_00: I would say trying to say everything and cover everything.
• 43:35
  SPEAKER_00: Be specific.
• 43:36
  SPEAKER_00: They will talk around something and they don't actually have a clear message.
• 43:39
  SPEAKER_00: So they don't really answer the question or sort of just speak around something and you're like, I'm not really sure what the point was.
• 43:46
  SPEAKER_00: Or another one is they try and sound like someone else.
• 43:48
  SPEAKER_00: And I've been there with this.
• 43:49
  SPEAKER_00: I've had a mentor, and you start speaking and you can hear their voice because you're trying to sort of emulate what you think you should sound like instead of sounding like yourself.
• 43:58
  SPEAKER_01: Yeah, I think that's a big one.
• 44:00
  SPEAKER_01: And actually, that plays a little bit into the next thing that I was going to ask you, which is comparison, which is actually really big in aesthetics because the aesthetics space is quite small.
• 44:11
  SPEAKER_01: Like everyone knows everyone, everyone meets each other at events, conferences, trainings, and they follow each other.
• 44:16
  SPEAKER_01: So practitioners themselves are usually following a lot of other practitioners and seeing what they're posting and how they're showing up online and what they're talking about.
• 44:26
  SPEAKER_01: And, you know, so many people say to me, Oh, my content, you know, I really want my content to look like this person's, or how is this person growing so quickly?
• 44:35
  SPEAKER_01: And I think it holds a lot of people back as well because they see what other people are doing and they're like, oh, I I'm never gonna sound as good as them, or my content's never gonna look as good as them.
• 44:42
  SPEAKER_01: I'm never gonna put myself put myself out there as well as they are, or do as well as they do.
• 44:47
  SPEAKER_01: What would you say to people who are really like you know, struggling with comparison and comparing themselves to a lot of people?
• 44:53
  SPEAKER_01: And how do you find that that holds people back in how they show up?
• 44:57
  SPEAKER_00: I would say that you are not alone, not just in your industry, but across industries.
• 45:01
  SPEAKER_00: It's something that I see a lot in the coaching industry as well.
• 45:04
  SPEAKER_00: Comparison, it would be like, oh, this person's had a hundred K month, and you're like, oh my goodness, how will I ever get there?
• 45:11
  SPEAKER_00: Like comparison is the thief of joy.
• 45:14
  SPEAKER_00: And from a speaking point of view, I just say it's it's because you haven't fully owned your own voice yet.
• 45:21
  SPEAKER_00: You haven't fully owned your voice yet.
• 45:23
  SPEAKER_00: So when you really truly believe in what you're doing, in your why, in your where you want to go, I'm not saying you don't compare, you do, but you can hold steady, like, okay, that person's doing that.
• 45:34
  SPEAKER_00: Maybe I'll take inspiration from it.
• 45:36
  SPEAKER_00: But actually, I I feel really good in who I am and what I'm doing.
• 45:40
  SPEAKER_00: I think a lot of that can be visually as well.
• 45:43
  SPEAKER_00: I wonder whether because of the industry you're in, like how people look is also very important.
• 45:48
  SPEAKER_00: And so it's very easy to compare yourself to how another person looks.
• 45:54
  SPEAKER_00: And either, again, it's either accepting that or I'm gonna say doing something about it, but what I mean specifically there is I didn't like watching myself on video because I didn't like how I looked.
• 46:05
  SPEAKER_00: So I changed my hair, I started working out more, and now it's like, oh, okay, I feel better about it.
• 46:11
  SPEAKER_00: So it's either do something about it or accept it and be like, this is who I am, and I feel really good about it.
• 46:16
  SPEAKER_00: And guess what?
• 46:17
  SPEAKER_00: That's okay.
• 46:18
  SPEAKER_00: You're okay to like yourself and you're okay to love yourself.
• 46:21
  SPEAKER_00: That's okay.
• 46:22
  SPEAKER_00: And we need more women to do that.
• 46:24
  SPEAKER_01: Yes, that is a big one, is people not wanting to look at themselves back on camera, not wanting to listen to their voice, you know, hating their the sound of their own voice and yeah, hating watching themselves themselves on camera.
• 46:35
  SPEAKER_01: I actually had someone yesterday who I work with who I have been trying so hard to get to speak on camera on and show her face on socials more for like two years, and it's a real journey, and we're and she's still not there yet.
• 46:49
  SPEAKER_01: But she did finally record some content, like some video content of her speaking.
• 46:54
  SPEAKER_01: But she watched, which is amazing.
• 46:55
  SPEAKER_01: Yeah, a great first step.
• 46:57
  SPEAKER_01: But she watched one back and she was like, I hate how I look on camera, I hate how I sound on camera.
• 47:02
  SPEAKER_01: I just I don't I just don't think I can actually put them out there.
• 47:05
  SPEAKER_01: But that's the first step, is and and that's what I say to people.
• 47:08
  SPEAKER_01: I say, you know, once you've done it once, and you, you know, once you've done it once, you put it out there, and you're probably gonna get people comment saying, Oh, this is amazing.
• 47:18
  SPEAKER_01: It's so nice to see you like putting yourself out there.
• 47:21
  SPEAKER_01: And that video that you posted the other day sounded so good.
• 47:23
  SPEAKER_01: You like you said that thing really well, and you're gonna get great feedback from people, like people who support you, friends or family or clients, and then your confidence is gonna build right from that, and you're going to feel better doing it again.
• 47:37
  SPEAKER_01: But until you've done it once, you're not gonna see that and nothing's gonna change.
• 47:41
  SPEAKER_01: So I think that's the really like tough the it's like the toughest hurdle to get over is that initial hurdle of just doing it once, seeing how it goes, seeing that actually it's not that bad, that it actually it did well, no one died, you know.
• 47:54
  SPEAKER_01: I'm my business hasn't gone down the pan because I posted a video of myself talking, and then getting the confidence to do it again, but you're never gonna get there unless you do it once.
• 48:04
  SPEAKER_00: Is that how you built your confidence?
• 48:05
  SPEAKER_00: Was it just like taking the plunge, being like, I'm gonna do it, and then building from there?
• 48:10
  SPEAKER_01: Yeah, I think so.
• 48:11
  SPEAKER_01: And I think especially with this podcast, you know, I think I fully live in the fake it till you make it mindset.
• 48:18
  SPEAKER_01: Like, I'll just do it and yeah, just do it.
• 48:22
  SPEAKER_01: And I I have definitely dealt with imposter syndrome a lot throughout, you know, my career and business, but and I've gone through phases where I found it really difficult to show up on camera, but I just pushed myself to do it and keep doing it and keep doing it and keep doing it.
• 48:38
  SPEAKER_01: It's never it's not easy for me, but you know, it's important and I see the results of doing it, which pushes me to do it more, if that makes sense.
• 48:46
  SPEAKER_00: Yeah, absolutely.
• 48:47
  SPEAKER_00: And I think what's really important that you said there is I don't like necessarily find it easy.
• 48:51
  SPEAKER_00: I think a lot of people listening to this will assume that because we do it, we find it easy.
• 48:56
  SPEAKER_00: I've suffered from imposter syndrome, and I find, and I'm sure you're the same, each level that you enter where you go next level.
• 49:03
  SPEAKER_00: So, okay, first I'm doing a podcast, then I'm speaking on stage, then you know, at first it's 20 people, then 50, 100.
• 49:09
  SPEAKER_00: And at each level, those underlying things like imposter syndrome, fear of judgment, wanting to be perfect will rear their heads every single time.
• 49:20
  SPEAKER_00: And you have to go, okay, I see you.
• 49:22
  SPEAKER_00: I'm gonna work through this anyway.
• 49:25
  SPEAKER_00: I literally accepted an award for my speaking work and I was in the toilet crying afterwards because I had imposter syndrome.
• 49:31
  SPEAKER_00: And I was like, right, okay, Emma, there's some issues here about feeling good enough.
• 49:35
  SPEAKER_00: So I went and worked on it and I carried on.
• 49:37
  SPEAKER_00: I shared a post about it.
• 49:39
  SPEAKER_00: And I think it's really important for us to share this that just because people are speaking, just because they're putting themselves out there, doesn't mean they feel confident all the time.
• 49:48
  SPEAKER_00: You're feeling the fear, but you're doing it anyway.
• 49:51
  SPEAKER_00: You're building as you go and you're learning as you go.
• 49:54
  SPEAKER_00: So it's okay to do that as well.
• 49:56
  SPEAKER_00: Absolutely.
• 49:56
  SPEAKER_01: Sharing the story behind it, I think, and it makes it makes you more real as a person.
• 50:01
  SPEAKER_01: You know, uh I have a client who talks a lot on her stories about this.
• 50:06
  SPEAKER_01: And, you know, she had it was a couple of weeks ago, she had a really busy week where she was going from event to event, then she was back in clinic, treat some patients, then she was at another event, and then at the weekend she had this content filming day in clinic where this professional video crew came in to film some content for her social media and her website, and she had to leave like halfway through because she was so tired.
• 50:25
  SPEAKER_01: She felt like she looked rubbish, she felt like she just wasn't saying the right things on camera and it wasn't flowing.
• 50:31
  SPEAKER_01: And she showed up on her stories and spoke about it, and like she was crying, like crying on her stories, which is such a vulnerable way to put yourself out there, but she just did it and like she was just really honest with her audience, and she said that she'd had like a couple of patients in that week who like had seen her stories and seen how much she was doing, and they were like, How do you manage it all?
• 50:49
  SPEAKER_01: You know, you're a mum, you're running this business, you're you're traveling here, traveling there.
• 50:52
  SPEAKER_01: And you know, she spoke really openly and honestly on her stories, and she was like, you know, people have said to me this week, how do you do it all?
• 50:58
  SPEAKER_01: Like, I I envy you, like you're amazing.
• 51:01
  SPEAKER_01: And she's like, It's not that it's not as easy as it might look on my stories.
• 51:05
  SPEAKER_01: Like, I do have days where I feel rubbish in myself, I feel like I can't put myself out there, and she was just really more and vulnerable, and so many people connected with that, and I think it's just it's a like a really great way to show that you're that you are human, like you might be a business owner, you might be running a business, you might be a brand, but behind it is a very real person, just like me or you, and anyone else consuming that content.
• 51:30
  SPEAKER_01: And I think it's a really good way to to relate to people.
• 51:33
  SPEAKER_00: Can I add to that as well, Emily?
• 51:35
  SPEAKER_00: I think the other thing that we have to bear in mind is our cycle.
• 51:40
  SPEAKER_00: I know this might see it seem like a tangent, but how your cycle, your hormones impact how you feel about yourself, how about you feel about your speaking?
• 51:50
  SPEAKER_00: So I did a talk on this huge stage a few weeks ago, and I was so nervous, and I felt so much more nervous because of the stage of my cycle I was in.
• 52:01
  SPEAKER_00: I was in my luteal phase, and so my self-doubt was much higher.
• 52:06
  SPEAKER_00: I could literally feel the adrenaline coursing through my body.
• 52:10
  SPEAKER_00: Had I been in my ovulation, yes, I would have still felt nervous, but I think about 80% less.
• 52:16
  SPEAKER_00: So, this is something else we don't talk about.
• 52:18
  SPEAKER_00: You're probably gonna feel more confident about speaking different parts of your cycle.
• 52:22
  SPEAKER_00: Be aware, be kind to yourself.
• 52:25
  SPEAKER_00: And if you can, if you're gonna have a content day, do it during your ovulation part of your cycle, you'll feel much more confident.
• 52:32
  SPEAKER_01: That's so interesting.
• 52:34
  SPEAKER_01: I've literally never thought about that before.
• 52:37
  SPEAKER_00: Right, right.
• 52:38
  SPEAKER_00: So it makes total sense.
• 52:40
  SPEAKER_00: Yeah, during your ovulation phase, you're literally usually your skin's better, you feel better, you feel more confident.
• 52:47
  SPEAKER_00: Not something we talk about.
• 52:48
  SPEAKER_00: There's also physical changes in your voice box during certain parts of your cycle.
• 52:53
  SPEAKER_00: Yes.
• 52:54
  SPEAKER_00: So you're more likely to have like a dry throat.
• 52:56
  SPEAKER_00: So your voice might sound a little bit more hoarse or a bit deeper.
• 53:00
  SPEAKER_00: So ovulation days that during that week around that time, if you can if you track your cycles, that's how the best way to know when you're ovulating, that's the time to do it.
• 53:10
  SPEAKER_01: Amazing.
• 53:10
  SPEAKER_01: That's such a good tip.
• 53:12
  SPEAKER_01: Yeah.
• 53:12
  SPEAKER_01: So everyone listening, start part of your content days around your ovulate ovulation.
• 53:17
  SPEAKER_01: Who would have ever thought that?
• 53:19
  SPEAKER_01: Like that's lit that's never crossed my mind before ever.
• 53:22
  SPEAKER_01: But it makes so much sense, doesn't it?
• 53:24
  SPEAKER_00: Nobody talks about it.
• 53:25
  SPEAKER_01: Yeah, why don't we talk about that more?
• 53:27
  SPEAKER_01: Because who would have even thought about I have actually recorded before and felt that I've sounded hoarser, but who would have even thought that that's to do with my hormones and my cycle?
• 53:36
  SPEAKER_00: Part of it will also be like how well hydrated you are, if you've had caffeine.
• 53:40
  SPEAKER_00: I could go go on about this all day.
• 53:42
  SPEAKER_00: But there's that, and then there's also your cycle as well.
• 53:45
  SPEAKER_00: So, and we've not even touched on perimenopause, menopause, all of those things as well.
• 53:50
  SPEAKER_00: But huge part of it that we just don't talk about.
• 53:52
  SPEAKER_00: How does menopause and perimenopause tell me a little bit about that?
• 53:55
  SPEAKER_01: Like, how does that impact?
• 53:56
  SPEAKER_00: Thank you.
• 53:57
  SPEAKER_00: Thanks for asking.
• 53:58
  SPEAKER_00: So, again, when going through perimenopause and menopause, your vocal cords, your voice box is more likely to be dry, but also you have physical changes in your voice box.
• 54:08
  SPEAKER_00: So your voice can deepen a little bit.
• 54:10
  SPEAKER_00: So people can sound like they have a deeper voice, that it's more hoarse, and that they need to drink more.
• 54:16
  SPEAKER_00: Or they feel like their voice is getting more tired easily.
• 54:19
  SPEAKER_00: And that's when it's really important to stay hydrated, avoid caffeine, and rest your voice in between sort of when you're talking.
• 54:28
  SPEAKER_00: I think people listening will know when they're speaking to clients all day that their voice feels tired at the end of it.
• 54:34
  SPEAKER_01: Yeah, absolutely.
• 54:35
  SPEAKER_01: And I think another, you know, obviously another well-known symptom of of perimenopause and menopause is brain fog.
• 54:41
  SPEAKER_01: So, do you find people struggle to kind of articulate themselves in the right way when they're talking during perimenopause because they're like, oh, they're talking and halfway through, and they're gonna be like, oh god, yeah, what was the next thing that I wanted to say?
• 54:52
  SPEAKER_00: What was I talking about?
• 54:53
  SPEAKER_00: Thank you for reminding me.
• 54:54
  SPEAKER_00: Yes, exactly.
• 54:55
  SPEAKER_00: When you have brain fog, it's much harder to think of the word.
• 54:59
  SPEAKER_00: So word-finding difficulties, it's literally the term for difficulty thinking of the word that you want to say.
• 55:04
  SPEAKER_00: You know what you want to say.
• 55:06
  SPEAKER_00: It's on the tip of your tongue, and you're like, um, and that happens to everybody.
• 55:09
  SPEAKER_00: It's happened to me during this podcast recording where you can't remember the word.
• 55:13
  SPEAKER_00: But when you have brain fog, it's more likely to happen.
• 55:16
  SPEAKER_00: And so it's much harder to articulate yourself and to string a sentence together.
• 55:20
  SPEAKER_00: It's a bit like if you, if I woke you up in the middle of the night and was like, go and explain this concept to this person, it would feel a lot harder.
• 55:28
  SPEAKER_00: Similar sort of thing when you have brain fog.
• 55:30
  SPEAKER_01: Are there any like exercises or anything that people can do during perimenopause to help with that, you know, so that they feel more confident showing up.
• 55:39
  SPEAKER_01: They don't have that fear that they're going to suddenly forget what they're talking about halfway through or the word that they want to say.
• 55:45
  SPEAKER_00: Not specific exercises.
• 55:47
  SPEAKER_00: I would say do the things to really look after yourself, you know, and they are the basics like getting enough sleep.
• 55:54
  SPEAKER_00: I'm gonna say it again, drinking enough water.
• 55:56
  SPEAKER_00: I cannot tell you how important it is to stay hydrated.
• 55:59
  SPEAKER_00: The other thing is rather than exercises, kind of keep your brain sharp, which you can do.
• 56:04
  SPEAKER_00: Some of a lot of it is compensatory techniques.
• 56:06
  SPEAKER_00: So what I mean is instead, if you can't think of a word, instead of panicking, use a word that sounds similar or describe something, talk around the subject.
• 56:15
  SPEAKER_00: Obviously, in an ideal world, you'll get to the point as clearly and as concisely as possible.
• 56:20
  SPEAKER_00: If your brain's not working, it's okay to describe the thing that you're you're thinking of and you can't quite find the word.
• 56:27
  SPEAKER_00: Or pause.
• 56:28
  SPEAKER_00: Pause and give yourself time and it will come.
• 56:30
  SPEAKER_00: How do you stop that panic though?
• 56:32
  SPEAKER_01: Because I've experienced that before, where you're talking and you're like, oh, what's that word coming up that I want to say?
• 56:38
  SPEAKER_01: And then you start like overthinking in your head, like your brain's going a million miles an hour because you're very aware that people are looking at you and listening to you, you're trying to think of what to say, you're trying to carry on talking as you're thinking about all of this and not lose your train of thought.
• 56:53
  SPEAKER_01: How can you stop your brain brushing at a million miles an hour when you're speaking so that you don't kind of either go off on a tangent or start stumbling over your words, you know, that type of thing?
• 57:02
  SPEAKER_00: Again, either it's having a structure or a framework.
• 57:04
  SPEAKER_00: So even if someone says, like, tell me about this, you might say, ah, two ways in order to achieve this is this.
• 57:11
  SPEAKER_00: That's like a framework of for speaking.
• 57:14
  SPEAKER_00: Part of it is working on confidence and nerves.
• 57:16
  SPEAKER_00: So before you're speaking, are you taking your deep breaths?
• 57:19
  SPEAKER_00: What strategies do you have to manage nerves?
• 57:21
  SPEAKER_00: And you know what?
• 57:22
  SPEAKER_00: A lot of it is also owning it.
• 57:23
  SPEAKER_00: You asked me a question before, and I said to you, I can't remember the question.
• 57:27
  SPEAKER_00: You're I'm human.
• 57:28
  SPEAKER_00: I admitted to it.
• 57:29
  SPEAKER_00: You were like, Yeah, no worries.
• 57:30
  SPEAKER_00: You repeated it.
• 57:31
  SPEAKER_00: You don't think any less of me.
• 57:33
  SPEAKER_00: Yeah.
• 57:33
  SPEAKER_00: You're just like, okay, oh, she is human.
• 57:35
  SPEAKER_00: Yes.
• 57:36
  SPEAKER_00: I'm a human.
• 57:37
  SPEAKER_00: Yeah, we all experience that.
• 57:38
  SPEAKER_00: Yeah, exactly.
• 57:40
  SPEAKER_00: And I think sometimes like that comes down to perfectionism.
• 57:42
  SPEAKER_01: Yeah.
• 57:42
  SPEAKER_00: It's perfectionism.
• 57:44
  SPEAKER_01: Yeah.
• 57:44
  SPEAKER_01: And sometimes just like laughing at yourself is the best, is the best way to deal with it, isn't it?
• 57:48
  SPEAKER_01: If you do mess up when you're speaking on stage to kind of like laugh at yourself, make a bit of a joke out of it, and then just carry on.
• 57:54
  SPEAKER_01: Exactly.
• 57:54
  SPEAKER_01: Rather than yeah, stumbling over your words and yeah, making a big thing out of it.
• 57:59
  SPEAKER_00: Yep.
• 57:59
  SPEAKER_00: And people relate more to people who are human than someone who's very polished and put together and up there.
• 58:04
  SPEAKER_00: Like when you make a mistake, or say you say the wrong word or the word comes out wrong and it sounds funny, you can be like, oh, and sort of make a joke of it.
• 58:10
  SPEAKER_00: People will laugh, they relate to you, they want to hear more.
• 58:13
  SPEAKER_01: Yeah, love that.
• 58:14
  SPEAKER_01: Okay, I'm gonna ask you a few uh quick, fiery type questions as we kind of wind down the episode.
• 58:20
  SPEAKER_01: So if somebody listening wants to start showing up more confidently this week, what's the first thing that they should do?
• 58:26
  SPEAKER_01: Practice.
• 58:27
  SPEAKER_00: Confidence is a skill, it's like a muscle, repetitions, practice, start small.
• 58:33
  SPEAKER_00: That wasn't one thing, that was three, but there you go, bonus.
• 58:36
  SPEAKER_01: Love that.
• 58:37
  SPEAKER_01: What's one habit or exercise you'd recommend to improve communication over time?
• 58:43
  SPEAKER_00: Pause, power of the pause, embrace it, have time to think about what you're gonna say, get rid of those filler words.
• 58:51
  SPEAKER_00: What's one thing you tell every practitioner to stop doing immediately when it comes to how they speak or show up?
• 58:57
  SPEAKER_00: Over ex feeling you have to over-explain and over-complicate things.
• 59:01
  SPEAKER_00: People actually respond to the simplest things and demonstrating your knowledge in a clear and easy way.
• 59:07
  SPEAKER_00: Perfect.
• 59:08
  SPEAKER_01: And in terms of building self-esteem and improving mindset when it comes to how we show up for ourselves in business, are there any kind of mindset practices that you'd recommend people doing do to help improve that?
• 59:24
  SPEAKER_00: Instead of thinking like, who am I to speak on this, think about like who can benefit who in this room would really benefit from something that I have to say?
• 59:33
  SPEAKER_00: And if you can't think of anyone, well then that's not true.
• 59:36
  SPEAKER_00: Think about like the people that you help.
• 59:38
  SPEAKER_00: Think about the message that you can get out there by speaking, your message gets to reach more people.
• 59:44
  SPEAKER_00: And I can, I bet that most people listening to this podcast, if not all, can say that their work truly changes people's lives, that you're you're helping people feel better about themselves.
• 59:55
  SPEAKER_00: Why wouldn't you want to share that message with as many people as possible?
• 59:59
  SPEAKER_01: Love that.
• 1:00:00
  SPEAKER_01: I think that's such like the best way to kind of finish this episode because it's so true.
• 1:00:05
  SPEAKER_01: Yeah.
• 1:00:05
  SPEAKER_01: And if you're ever feeling like that you're not good enough or that you're not confident, go and look at some of your reviews.
• 1:00:11
  SPEAKER_01: Go and look at some of the things that patients message you after their appointments and look at the, you know, ways that you help people and change people's lives.
• 1:00:17
  SPEAKER_01: I think that's the best things that practitioners can do when they're feeling loving confidence.
• 1:00:21
  SPEAKER_01: And my final question to you: what do you think happens in someone's business when they truly find and start to use their voice effectively and in the right way?
• 1:00:31
  SPEAKER_00: So I think that the biggest shift when you start to use your voice is when you realize that your voice isn't just a communication tool, but it is a business tool because the way that you speak directly impacts how people perceive you, how they see you, whether or not they trust you, and ultimately whether they choose to work with you or not.
• 1:00:54
  SPEAKER_00: And so if you are holding back your voice, if you're waiting to feel more confident, then stop and start using your voice now because that's the thing that actually builds it is practice and doing the thing.
• 1:01:06
  SPEAKER_00: It's okay to start somewhere.
• 1:01:08
  SPEAKER_00: It's okay not to be perfect, build up and take it from there and watch the momentum grow, watch it compound over time.
• 1:01:16
  SPEAKER_00: It's will open doors and opportunities that you didn't have before.
• 1:01:20
  SPEAKER_01: So, so true.
• 1:01:21
  SPEAKER_01: Yeah, and I see it all the time for people.
• 1:01:24
  SPEAKER_01: Thank you so much for coming on, Emma.
• 1:01:26
  SPEAKER_01: This has been a really great episode.
• 1:01:27
  SPEAKER_01: I think people will take away a lot from this and hopefully will go away and feel more confident filming a video tomorrow, taking the first step, showing up and putting their voice out there.
• 1:01:36
  SPEAKER_01: So thank you.
• 1:01:36
  SPEAKER_01: It's been so, so helpful.
• 1:01:38
  SPEAKER_01: And before we finish, please tell us where people can find you, work with you, or learn more about the speaking hub because you've got some great offerings there that will really help people who are trying to find their voice and get more speaking opportunities.
• 1:01:51
  SPEAKER_00: Absolutely.
• 1:01:52
  SPEAKER_00: So you can find me on Instagram, Emma J Gaskin.
• 1:01:56
  SPEAKER_00: You can find me on LinkedIn, put my name in Emma Gaskin, but it's LinkedIn.com slash the speaking hub.
• 1:02:02
  SPEAKER_00: And yes, I like come and talk to me.
• 1:02:04
  SPEAKER_00: Get get in my DMs.
• 1:02:05
  SPEAKER_00: Like, even if it's just Emma, I don't know how to be confident.
• 1:02:07
  SPEAKER_00: Like, I'll talk to you.
• 1:02:09
  SPEAKER_00: I will share things that I think can help.
• 1:02:12
  SPEAKER_00: Or if you want to go deeper within this work, let's talk and see what's right for you.
• 1:02:16
  SPEAKER_00: Because I have a number of options to start your journey with speaking and to get more confident with your voice.
• 1:02:22
  SPEAKER_01: Yeah, go and check out Emma's work, everyone, because she does have some great tools and resources for people who want to build more on what we've been talking about.
• 1:02:29
  SPEAKER_01: So I'll leave all of her details in the show notes that you can go and find her and connect the pad directly.
• 1:02:34
  SPEAKER_01: But thank you so much, Emma, for coming on.
• 1:02:36
  SPEAKER_01: This has been amazing.
• 1:02:37
  SPEAKER_01: Thank you so much for having me.
• 1:02:39
  SPEAKER_00: And just remember to keep using your voice, ladies.