Latest / Imperfect Marketing / Episode 123: Visualize Your Voice: Creating Dynamic Podcast Artwork

Transcript

Episode 123: Visualize Your Voice: Creating Dynamic Podcast Artwork · Imperfect Marketing

• 0:28
  Speaker 1: Hello and welcome back to Imperfect Marketing.
• 0:30
  Speaker 1: I'm talking to you this week again about podcasting in this Imperfect Marketing Brief, but we're going to be focusing today on a piece of your podcast's identity your artwork.
• 0:43
  Speaker 1: Podcast artwork is usually the first visual impression that your listeners have of your show.
• 0:49
  Speaker 1: It's like the cover of a book or a poster of a movie.
• 0:52
  Speaker 1: It's a chance to visually express what your show is about and appeal to your audience.
• 0:57
  Speaker 1: So how do you create compelling podcast artwork that represents your show?
• 1:03
  Speaker 1: Let's dig in.
• 1:05
  Speaker 1: So first, let's talk about design.
• 1:06
  Speaker 1: Oh, actually, before I even talk about design, let's talk about the fact that this is changeable.
• 1:11
  Speaker 1: That's number one, right, it is changeable.
• 1:14
  Speaker 1: You do not have to live with it forever with your podcast, okay.
• 1:18
  Speaker 1: So if you don't like it initially, that's okay.
• 1:21
  Speaker 1: You can evolve it as you go.
• 1:23
  Speaker 1: Okay, it also comes down to budget, right.
• 1:26
  Speaker 1: If you don't have a lot of listeners or a lot of budget for this, podcasting can be done on a low budget.
• 1:33
  Speaker 1: So create it yourself to start off with and then evolve and get somebody else to do it, okay.
• 1:40
  Speaker 1: So that's just my side note.
• 1:41
  Speaker 1: So let's go ahead and jump into design.
• 1:43
  Speaker 1: It needs to visually represent the theme or topic of your show.
• 1:48
  Speaker 1: Think about images, symbols, colors that can represent your podcast's content and tone.
• 1:54
  Speaker 1: Is your podcast serious or playful, professional or casual?
• 1:59
  Speaker 1: These elements should inform your design choices.
• 2:02
  Speaker 1: Also, if it's supporting your brand, what are the colors and the attitude of your brand?
• 2:07
  Speaker 1: Because your podcast should reflect that.
• 2:10
  Speaker 1: Now, consider readability.
• 2:13
  Speaker 1: Your artwork will often be displayed at a small size, super small size, on podcast platforms, so it's crucial crucial that any text, especially the podcast name, is easily readable.
• 2:27
  Speaker 1: Avoid overly complex designs or small, intricate details that may get lost, because once it's scaled down, people aren't going to be able to see it or read it.
• 2:37
  Speaker 1: Now on to color Sailed, contrasting colors can help your podcast stand out in a sea of thumbnails.
• 2:46
  Speaker 1: Don't be afraid to use color to grab attention, but I want you to remember to keep it in line with the overall tone and theme of your podcast and your brand.
• 2:55
  Speaker 1: Okay Now, i mentioned this a little bit at the beginning of the episode.
• 3:02
  Speaker 1: Do you DIY it or do you have a professional designer?
• 3:04
  Speaker 1: Now, if you have the skills and the vision, designing your own artwork can be fun and rewarding.
• 3:10
  Speaker 1: It's really easy to use free design tools like Canva that can help you create your own podcast artwork.
• 3:16
  Speaker 1: On the other hand, having a professional designer can ensure high quality, polished artwork that stands out.
• 3:23
  Speaker 1: Platforms like Fiverr and Upwork are really great places to find freelance designers that can suit various budgets.
• 3:31
  Speaker 1: So even if you don't have a lot of money, you can still outsource it right.
• 3:36
  Speaker 1: But here's the most important thing to remember It can evolve.
• 3:39
  Speaker 1: I brought this up at the beginning, but I feel it's important enough to repeat Okay, just like your show, your artwork is in set in stone.
• 3:46
  Speaker 1: As your podcast grows and develops, your artwork can too.
• 3:49
  Speaker 1: You might start with a DIY design and later hire a professional.
• 3:53
  Speaker 1: As your show gains traction Or as your content evolves, maybe you update your artwork to better reflect your show's current direction.
• 4:01
  Speaker 1: So as I wrap up today's episode, I want you to keep this in mind Your podcast artwork is a powerful tool in attracting and engaging your audience.
• 4:10
  Speaker 1: It's a visual representation of your show's unique identity And it's an aspect of your podcast that can grow and evolve along with your current content.
• 4:18
  Speaker 1: Thank you so much for tuning in to this imperfect marketing brief.
• 4:23
  Speaker 1: We're here to guide you on your marketing and podcasting journey, one episode at a time.
• 4:28
  Speaker 1: Until then, happy podcasting and have a great rest of your day.