535. How to Be an Effective CMO
How to be a good CMO: Think like a CFO. Act like a CRO. Talk like a CMO.
Of course, there’s a little more to it than that. But you get the picture.
In this episode of #FMF, I catch up with the CMO at BlackBox Consulting & Advisory, Denmark Fransisco. We discuss the key attributes any prolific CMO needs in their toolbelt.
Here’s what we’re unpacking today:
What keeps effective CMOs up at night.
How and why to manage your team according to KPIs.
Key ABM findings for CMOs to consider.
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The skinny
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