Latest / Beyond Sunday Worship Leader Podcast / Brady Shearer on Helping Churches Navigate the Biggest Communication Shift in 500 Years

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Brady Shearer on Helping Churches Navigate the Biggest Communication Shift in 500 Years · Beyond Sunday Worship Leader Podcast

• 0:00
  I am pumped to be talking to Brady Shearer from Pro Church Tools
• 0:05
  on the Beyond Sunday podcast.
• 0:07
  Bro, you're like the Obi Wan of church media.
• 0:12
  Like the stuff that you put out, the resources you have, it just blows my mind.
• 0:16
  I'm like so pumped to have you on the show.
• 0:18
  How are you doing today?
• 0:20
  I'm great.
• 0:21
  I'm a little concerned now thinking about my soon to come demise as I
• 0:25
  sacrifice myself for the chosen one of church media, whoever that may be.
• 0:29
  But when my time has come, just as Obi Wan did, I'll be ready.
• 0:35
  Great response.
• 0:36
  Great response, bro.
• 0:38
  How do you describe what you do to like just the random person on the street?
• 0:42
  That's just like, Hey man, what do you do for a living?
• 0:44
  Like, what do you, how do you answer that question?
• 0:48
  I used to answer it by talking about the specifics of, Oh, we help churches with
• 0:51
  video and photography and communications and branding and their website.
• 0:56
  And then we figured we need a better way of talking about this.
• 0:59
  And so we settled on we help churches navigate the biggest
• 1:02
  communication shift in 500 years.
• 1:04
  And that began to elicit the responses in those elevator conversations and
• 1:10
  on the street conversations that we were hoping and we didn't get prior.
• 1:14
  And of course that references to the printing press, you know, back in
• 1:17
  the day and that was instrumental in kicking off the reformation.
• 1:21
  Everyone gets a Bible in their hands.
• 1:23
  They're getting the printed word in their hands.
• 1:24
  Like, wait a minute, maybe the interpretation of scripture as we
• 1:27
  know it has some some holes in it.
• 1:29
  And we're living through a similar period now where.
• 1:33
  Information.
• 1:34
  is readily accessible from folks that never would have been able to share
• 1:38
  their perspective on the world before.
• 1:39
  I mean, you're listening to this podcast and for context background,
• 1:44
  I'm 32 years old right now.
• 1:46
  I started Pro Church Tools 10 years ago.
• 1:48
  We became an official corporated company in 2014 and for a few years
• 1:53
  before that, just a sole proprietor.
• 1:55
  So, you know, 10 to 15 years now.
• 1:58
  And I am a small town Canadian boy from rural Canada with no business
• 2:03
  pedigree in my family whatsoever.
• 2:05
  No church pedigree in my family whatsoever.
• 2:08
  And yet, you know, I come on these shows and people talk about how I've been able
• 2:12
  to positively impact their churches.
• 2:14
  And that's simply because the internet allowed me to start a blog
• 2:18
  in 2014, start a podcast in 2014, start a YouTube channel in 2014.
• 2:22
  And since then, I've just been publishing consistently, helping churches
• 2:25
  learn the skills that we all need, especially as worship pastors, worship
• 2:29
  directors, you know what it's like.
• 2:30
  Hey can you also run social?
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  Can you also do this?
• 2:35
  how we all get started, isn't it?
• 2:36
  So true.
• 2:37
  So true.
• 2:38
  Okay.
• 2:39
  So that's fascinating because I'm always really intrigued by how people Find their
• 2:43
  calling, so to speak, or do what they do.
• 2:46
  So it sounds like you didn't have a church background, didn't
• 2:50
  have a business background.
• 2:52
  What made you back in 2014 be like, I want to start these social media
• 2:59
  channels and I want to help churches.
• 3:02
  Like, where did that come from?
• 3:05
  So the first place I ever felt like accepted as a human being
• 3:08
  was in high school when I started attending this new youth group.
• 3:11
  So I grew up in small town Baptist church.
• 3:14
  Like we didn't even have a PA system or like speakers.
• 3:17
  It was pastor would just preach from the pulpit voice only worship was
• 3:21
  an acoustic guitar and voices only.
• 3:23
  We did have a projector.
• 3:24
  So that was big for us.
• 3:26
  But I never really felt at home in that church.
• 3:28
  And so a friend invites me to this youth group and they've got like lights
• 3:32
  and there's a drummer and it's all kids and I was like, this is awesome.
• 3:35
  And I was a pretty eccentric, still am young person.
• 3:38
  And I didn't really fit in with the sports crowd.
• 3:40
  I played a lot of sports growing up.
• 3:41
  Didn't really fit in with like the academic smart people even
• 3:43
  though I excelled in academics.
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  And then I come to church.
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  And people are like, you're great as you are, let's follow Jesus together.
• 3:53
  And that was the first place that I felt like accepted.
• 3:56
  And so I'm looking up to my youth pastor and I'm like, wow, wouldn't it be great?
• 4:00
  I could be a youth pastor and do like what he did for me to like
• 4:03
  the next generation of students.
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  And so I went to school to become a youth pastor.
• 4:07
  I have my degree in theology and youth ministry.
• 4:10
  And about a year or two into my internship, I'm like, I don't know
• 4:15
  if I have the relational bandwidth that is going to be required to
• 4:19
  give these kids what they need.
• 4:20
  Like they're going to need me to like be available.
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  And, and I learned something about myself then is that all I wanted
• 4:27
  to do was work for churches and work with churches and serve them.
• 4:30
  But I did not have the relational bandwidth required at that time to
• 4:34
  serve in a youth pastor role, but I really wanted to work with churches.
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  So I start next interning at this new church plant.
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  As a media director.
• 4:41
  And they put a camera in my hands and they're like, just
• 4:43
  go and learn these skills.
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  Like we've seen you pick up skills before and, and you can just do it.
• 4:48
  And I don't have any skills, but I'm going to learn them.
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  And so as I'm learning these skills, that's when I go back to Bible
• 4:52
  college and looking at my friends in the youth ministry program, they're
• 4:54
  going to become youth pastors, become and worship pastors, lead pastors at
• 4:58
  really small churches in rural Canada.
• 5:00
  And I'm like, they're going to need to know how to start a Facebook page too.
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  They're going to need to know how to like update their website.
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  And if I can learn these skills from nothing, They can also, and that
• 5:09
  was the origin of ProChurchTools.
• 5:12
  com, the blog, the YouTube channel, the podcast, and everything that came
• 5:15
  since, you know, today we are, we have, you know, offices in Canada, we have
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  offices in the States, team of 25 plus, you know, full time church creatives
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  all helping to lead this digital front.
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  Dude is brilliant.
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  I love how there's, there's a little bit of connection even
• 5:33
  with our, our brands a little bit.
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  So my podcast is Beyond Sunday, right?
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  And basically the focus there is like what happens on Sunday morning is it's
• 5:43
  a big part of what we do, but so much happens outside of that in terms of
• 5:47
  discipleship and strategy and, you know, building a healthy culture.
• 5:51
  And I know with what you do, you're helping churches like, you know,
• 5:54
  Monday through Saturday, essentially, you know, beyond just your Sunday
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  experiences, you know, helping them with, with social media and with
• 6:01
  branding and all this kind of stuff.
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  So I want to ask you this, and, and part of this is, is probably therapy
• 6:07
  for me too, like, why are so many churches like terrible at social media?
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  And I could say, like, I have a pretty decent podcast following,
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  but over the years have just been terrible at social media.
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  Why is that?
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  And then, you know, what are some things that churches can do to, like, step up
• 6:29
  their game when it comes to social media?
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  Well, I mean, the easiest thing to point at is the generational gap.
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  You know, the reality is, is that the average senior
• 6:39
  leader in the West is 60 plus.
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  And so imagine leading a church your entire life.
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  And then in the final kind of chapter of your vocational career,
• 6:51
  this new change comes along and it starts disrupting every industry.
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  And you're supposed to figure it out on the fly.
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  And, and the pastors and leaders that have been able to do it.
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  I commend them all the more so it's not like it's impossible to do this,
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  but my sense is that the older you get and the more entrenched you
• 7:07
  become in the ways that you do things, the more challenging it is to adopt
• 7:11
  change when it does come around.
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  It's funny watching you know, millennial leaders, but especially Gen Z leaders now
• 7:17
  because their aptitude for communicating through digital platforms is so.
• 7:24
  Inborn.
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  It's just, it comes natural to them in ways that even for my generation,
• 7:29
  your generation, we had to learn, you know, I, I grew up, there was a
• 7:32
  rotary phone in my home, you know, the ones you had to like spin the dial.
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  And then in high school I was joining Facebook and abandoning my
• 7:40
  space and starting Twitter accounts.
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  And so, you know, I, I kind of have an experience with both, whereas Gen Z
• 7:45
  they're only growing up with digital.
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  Same is going to be for the generation after them, Gen Alpha.
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  So I think there's a really.
• 7:52
  Simple, obvious thing there.
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  But then in terms of like institutional leanings, churches
• 7:59
  are a lot like education.
• 8:00
  There are a lot like healthcare.
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  There are a lot like government where it takes a lot for things to move.
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  There's a lot of red tape.
• 8:07
  There's a lot of, you know, internal bureaucracy, and there's a lot of,
• 8:10
  well, we've always done it this way, so we don't need to change things.
• 8:14
  And so the way that I've always presented it to churches is look,
• 8:17
  So, every industry is being disrupted by this communication shift.
• 8:21
  And we'll kind of walk through things that are now part of their everyday
• 8:24
  life that they had never even heard of because they didn't exist a few years ago.
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  I live pretty close to the States.
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  I'm in Niagara on the Lake.
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  So we're about an hour south of Toronto, 30 minutes from Buffalo.
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  And when I was growing up, I played a lot of travel basketball,
• 8:38
  we would go to the States.
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  And when my dad would have to like, go Get directions to go from where
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  we live north of Toronto to let's say Ohio or Pennsylvania, wherever we were
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  headed, you know, he'd print out 22 pages of MapQuest and then I'd be there
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  in the front seat being like, okay, we got to take the interstate exit.
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  It's coming up in 2005.
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  Google Maps comes along and suddenly we're not printing out 27 pages.
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  of Map Quest, you know, think about what's happened to the music industry with the
• 9:04
  advent of streaming platforms and how that's also carried over to television.
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  You know, nonlinear television has completely upended what we
• 9:13
  know and what we grew up with.
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  You know, I was thinking about this phrase the other day, channel surfing.
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  And I was like, Oh man, that's a phrase.
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  That's not going to mean anything to anyone right now.
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  But that was how we used to, you know, find something that's on the TV, just
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  click through the remote control.
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  And, and so.
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  Understanding the monumental shift of this also means knowing that this is
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  coming on the horizon for every church.
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  And then COVID kind of really condensed that timeline and churches were
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  forced to figure out certain things that they had neglected or just not
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  really considered prior to that.
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  But in terms of practical things, I like to speak to the positive
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  as well, because churches have this advantage that is unique.
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  Amongst every industry and that is we have senior leaders that are every single
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  week putting in a ton of spiritual and creative effort to create content, aka
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  sermons to then deliver to the church.
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  And if you think about other industries, you know, right across
• 10:09
  the street, there's a house for sale.
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  Shelby Tomlinson.
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  Look, Shelby Tomlinson's got to sell that house and she's also
• 10:16
  got to contend with social media.
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  And I've got a dentist appointment later this month.
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  My dentists, God love them.
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  They've got to clean my teeth.
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  They also have to contend with the digital front.
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  Lawyers, you know, they got to sign the documents.
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  And they've also got to contend with social media.
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  Churches are the only industry on earth, as far as I know, that have senior leaders
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  creating content every single week.
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  All we have to do is repurpose that goldmine of content for
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  social and take advantage of this rhythm that no other industry has.
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  And so, yes, we have fewer resources than a typical business
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  than most other organizations.
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  But we have this one thing that is tremendously advantageous in the digital
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  world that is just unheard of elsewhere.
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  No, that's brilliant.
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  And I know that there are, like, some churches or leaders are just like, they,
• 11:05
  Turn a blind eye to social media or like, they're just not into that, you know?
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  But what you're saying is like, this cannot be ignored.
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  Like this is the reality of the world that we live in and to ignore it is to the
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  detriment of getting your message out to the people that God wants you to reach.
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  Right.
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  Like we just, this cannot be ignored.
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  Right.
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  You can have a personal affinity for something.
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  But there are so many things in our, in our jobs working in church
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  that I'm sure that we don't have like a special love for, but we
• 11:38
  understand are important to our job.
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  And I also think that sometimes our.
• 11:42
  definition of social media can be very narrow.
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  And I have this one employee and he'll always say Oh yeah,
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  I'm not really on social media.
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  And then I'll like check him out and he's like on YouTube and Reddit all the time.
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  And I remember we had a discussion many years ago and I was like,
• 11:57
  here's the thing, Reddit and YouTube, that's also social.
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  He's like, no, no, I just, I'm not on Facebook and Instagram.
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  I'm like, okay, but those aren't the only social platforms.
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  And it's fascinating to see the way that social is expanding Even now 41 percent
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  of Gen Z's time online, according to the global web index is now being spent on
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  social media, which is an all time high.
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  And the reason for that is not because they're spending more time overall.
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  This is proportionate to their online time.
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  All of it is it's because social media's definition is expanding.
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  There's really two eras of social there's the social graph era,
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  which is the first 15 years.
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  This is when your feed was mostly friend and family posts.
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  And then there's the discovery era, which is really the only the last, you
• 12:38
  know, four or five years, where now the content that we see in our feeds is mostly
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  influenced by our viewing habits, our interests, and our geographic location.
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  And so now social is not just social connection.
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  It's entertainment.
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  And it's not just entertainment, it's search.
• 12:55
  You know, Google's VP came out the a few years ago and said, you know,
• 12:58
  millennials in Gen Z are about like 40% of them overall, are more likely to use
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  TikTok or Instagram to search for a local restaurant than they are to use Google.
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  So, so, you know, social media is search.
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  And then we also know how big of a role it plays in e commerce and how it drives
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  buying decisions amongst younger people.
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  And so like there's this massive shift and, and social just understanding
• 13:18
  its definition is sometimes useful for working with churches and leaders that
• 13:22
  are like, ah, social is just not for me.
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  I'm like, do you listen to podcasts?
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  Like, I like podcasts.
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  I'm like, okay.
• 13:26
  Do you like YouTube?
• 13:27
  Yeah, I watch YouTube now.
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  and again, Facebook.
• 13:29
  No, no, no.
• 13:29
  Okay.
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  That's fine.
• 13:30
  Instagram.
• 13:30
  No, no, no.
• 13:31
  Tick tock.
• 13:31
  No, definitely not.
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  I'm like, okay.
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  How about facetiming your grandkids?
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  I do that a lot.
• 13:36
  Okay, then maybe the best place to start is having you just do a live
• 13:39
  stream of a devotional because you understand what it's like to talk to
• 13:42
  someone on the other side of the screen.
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  Maybe that's a good entry point for you.
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  At the end of the day, our job as churches and leaders of churches is not to Elevate
• 13:52
  and idolize our personal preferences.
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  It's to fulfill the mission of our churches.
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  And we know that there's a disease in so many of our ministries, which is
• 14:00
  sometimes manifested in the phrase.
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  We've always done it this way.
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  That's not a missional like expression.
• 14:09
  That's a personal preference.
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  The missional expression is this is what we exist to do.
• 14:13
  What is the best way of accomplishing that?
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  And.
• 14:17
  I have not seen any credible reason why digital media
• 14:20
  would not be included in that.
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  And so really it's just about helping churches feel comfortable with what maybe
• 14:27
  aligns with their preferences and DNA.
• 14:29
  Because just because you aren't digital doesn't mean you need to
• 14:31
  be like dancing on TikTok pastor.
• 14:33
  There's a lot of things that we can do that are going to feel, you know,
• 14:36
  comfortable with your existing skills.
• 14:38
  Yeah.
• 14:39
  What's the most fascinating or surprising social media trend
• 14:45
  in 2024 that you've observed?
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  The biggest one is local geographic location playing a massive role in
• 14:54
  distribution, and this is somewhat new.
• 14:59
  We can all thank Tik TOK for it.
• 15:01
  They were the first ones to really do this.
• 15:02
  And virtually every platform save for YouTube has copied it so far.
• 15:06
  Where, where you live plays a big role in the content that you see.
• 15:12
  We had one church that we were working with sign up and they came to me
• 15:15
  and they're like, Brady, I just want people to know my church exists.
• 15:19
  Like we've been here for 30 years and then people discover us and
• 15:22
  they'll be like, I didn't know there's a church like this in my area.
• 15:24
  And I was like, yeah, that's a definitely what we can help with.
• 15:26
  So we started taking this church's sermon clips, repurposing them for social media.
• 15:31
  And within a month, He had two separate interactions where someone had come
• 15:36
  up to him and said, are you a pastor?
• 15:38
  Cause I saw you in my Tik Tok feed this week.
• 15:41
  And this church had not been using Tik Tok prior to this.
• 15:44
  And then it's happened with so many other churches with Instagram because they
• 15:47
  have the same local component where, where you live matters with distribution.
• 15:51
  This was not true in the previous era of social media.
• 15:54
  In the previous era, it was all about your friends and family.
• 15:56
  So this is really easy to observe if we all just think about it this way.
• 16:01
  Back in the day, you'd open up your social feed, doesn't matter
• 16:04
  which app and what would you see?
• 16:05
  You'd see people you recognize.
• 16:07
  Virtually every post, say for advertisements, was a friend or a family
• 16:11
  member or someone like one degree removed from you that you probably recognized.
• 16:16
  Nowadays, if you think about scrolling through your feeds, most
• 16:19
  of what you see will probably be from creators that you don't recognize.
• 16:23
  And that's because the discovery algorithms are
• 16:26
  deciding what you see based on
• 16:28
  viewing habits, personal interests, and geographic location.
• 16:32
  Why that matters is because now your church can be part of that 50 percent
• 16:36
  of new content, 50 plus percent, for other people in your area.
• 16:41
  So they're scrolling through and they see a, you know, a cooking recipe
• 16:44
  recommendation and oh, here's some, you know, oh, this clothing recommendation.
• 16:47
  I don't know who, here's a pastor preaching recommendation.
• 16:49
  Oh, this is a, this is a church that's down the street from me in my local area.
• 16:54
  This is brand new.
• 16:55
  I think churches have no idea that it's happening and the churches
• 16:59
  that are taking advantage of it are seeing incredible results.
• 17:04
  So Brady you, you kind of touched on some of this, but I want
• 17:06
  you to take us into your social ministry mountain a little bit.
• 17:12
  Like I, I found that fascinating just, you know, I saw you kind of
• 17:15
  describing it, you know, just the different layers of, Social ministry.
• 17:19
  Can you just break that kind of process down for us?
• 17:23
  Yeah, so this was a diagram that we developed in response to, you know,
• 17:28
  the biggest question we've gotten in the 15 years of helping churches with
• 17:31
  social, which is like cool post, but how does it help what we do in person?
• 17:35
  We are an in person ministry after all.
• 17:37
  It is a diagram.
• 17:39
  If you go to pro church tools.
• 17:40
  com slash mountain, you can download it and see it.
• 17:42
  I'll do my very best to describe it.
• 17:44
  It's a very simple diagram.
• 17:45
  It's a triangle.
• 17:46
  Think of the triangle as a mountain, and there are four layers.
• 17:49
  The top layer we call the crossover.
• 17:51
  This is the summit.
• 17:52
  This is what we're all trying to achieve.
• 17:54
  These are crossover events where we can tangibly point to, Hey, we did this
• 17:58
  thing online and it translated to in person to get there, there are three.
• 18:03
  Layers that we have to climb and the baseline, the foundation for
• 18:07
  every good social media strategy is what we call no weeks off.
• 18:12
  This is.
• 18:13
  easy to compare to like a fitness routine.
• 18:16
  You know, I did I did a push workout yesterday, so I did some chest and I did
• 18:20
  some shoulders and I did some triceps.
• 18:23
  And guess what?
• 18:24
  In the grand scheme of things, that one great workout will have virtually
• 18:28
  no impact on the health of my body.
• 18:31
  Just like one bad day where I go and eat, you know, Taco Bell way more than
• 18:34
  I should because I'm sad will also not have too much of an effect on my
• 18:38
  that your vice Brady?
• 18:39
  Is it, is it Taco
• 18:40
  Yeah, yeah, it's Taco Bell.
• 18:42
  I grew up when my dad and I would go on these trips.
• 18:44
  That's where we'd stop.
• 18:45
  And, you know, there's that, you know, origin moment.
• 18:48
  And now here I am as a 32 year old and still can't kick the habit, apparently.
• 18:51
  Now you know my, my dirty secret on the Beyond Sunday Worship Leader Podcast.
• 18:56
  Back to the point that I was, I was trying to make, it's
• 18:58
  that consistency that matters.
• 19:00
  The same is true for social.
• 19:01
  What we found is very few churches able to achieve this no
• 19:05
  weeks off rhythm indefinitely.
• 19:07
  What we see is this burst of inspiration that a church will have.
• 19:10
  They're publishing consistently, but we all wear multiple hats in ministry.
• 19:14
  What happens?
• 19:14
  You get pulled onto another project.
• 19:16
  Your attention is needed elsewhere.
• 19:17
  And then there's this dip on social and things are not as
• 19:20
  consistent as they once were.
• 19:21
  And then the saddest part of all of this.
• 19:24
  Is that we look at social, like, you know, it just wasn't working for my church.
• 19:27
  It just wasn't working.
• 19:28
  It's like, well, no, we, we didn't even set the baseline for the most
• 19:31
  fundamental part of doing social.
• 19:34
  Well, once you get that rhythm down consistently, and here's the
• 19:37
  best news before we move to that second layer, you're a church.
• 19:41
  You're not an influencer.
• 19:44
  are not monetizing your posts based on views.
• 19:48
  And reach influencers have to publish every single day, often multiple
• 19:52
  times a day, because when they go to brands to pitch their services, they
• 19:55
  say, Hey, every single week, this is how many views I can get for you.
• 19:58
  That's not what matters to us as churches.
• 20:01
  That's not our mission.
• 20:02
  So even just publishing twice a week, I would say that's the bare minimum.
• 20:06
  If you can just publish two good posts a week, not promotional.
• 20:10
  Not, Hey, this is this event that we have coming up, which nobody wants to see.
• 20:14
  Nobody cares
• 20:15
  If you can get to two posts a week, that's enough as a church.
• 20:19
  That's fine.
• 20:20
  Ideally you get to four, five, but two is okay.
• 20:24
  That's no weeks off from there.
• 20:25
  What we're looking for are what we call a viral for me post.
• 20:29
  This is the second layer on the social ministry mountain.
• 20:31
  Okay.
• 20:31
  We're climbing up to the next layer.
• 20:33
  A viral for me post is defined as any piece of content you publish
• 20:37
  that reaches 10 times the audience of a typical post of yours.
• 20:40
  Unrealistic in the previous era of social, very realistic in the current
• 20:44
  era of social, not common, but realistic.
• 20:48
  So I would say, and when I say common, I mean about three to 5 percent
• 20:52
  of the posts that you publish, if they're good, are going to translate
• 20:55
  to being viral for me posts.
• 20:58
  What's ironic is that that small sliver of posts is what ends
• 21:01
  up driving growth on platforms.
• 21:04
  And this is also what's new about the current era of social.
• 21:07
  Back in the previous era.
• 21:08
  The social graph error.
• 21:09
  You publish a piece of content and you basically immediately start
• 21:12
  a 48 hour countdown to that post just fading into irrelevancy never
• 21:17
  to be heard from again online.
• 21:19
  Nowadays, a piece of content can still be getting new views.
• 21:23
  Attracting new followers weeks and months after it was first published.
• 21:27
  I could show you my Instagram notifications right now and it would
• 21:30
  show you today's post and the comments and likes and views it's getting.
• 21:32
  And then it would show you a post from 12 weeks ago and a post from six weeks
• 21:35
  ago and a post from three weeks ago.
• 21:37
  Those are my viral for me posts that are still being distributed
• 21:41
  to brand new audiences.
• 21:42
  Weeks months.
• 21:43
  This is March.
• 21:44
  So some of these are from last year.
• 21:45
  In the previous year, that's, what's amazing about social right now.
• 21:50
  That's what a viral for me post is.
• 21:51
  The more of these that we stockpile and they all start working together,
• 21:55
  not just one, but like I said, in my Instagram notifications, the churches
• 21:58
  that we're working with multiple stacking on top of each other, we can get to
• 22:01
  that third layer, we call this the 10 X growth rate and the 10 X growth
• 22:06
  rate is defined as a 4 percent monthly growth threshold on any social platform.
• 22:12
  Pretty modest, nothing crazy, but when you combine it with no weeks off and it
• 22:16
  compounds over the weeks and the months, it adds up to something quite dramatic.
• 22:20
  10X growth over five years.
• 22:21
  So if you have 500 followers today, it becomes 5, 000 in five years.
• 22:26
  And remember the local component of social.
• 22:29
  Of those 4,500 new followers, a good percentage of those are
• 22:34
  going to be local to your church.
• 22:36
  What might that mean for your in person ministry?
• 22:39
  And that's when we start seeing these crossover events.
• 22:41
  And to be clear, we can see them at any point along the social ministry mountain,
• 22:44
  but the higher we get up, the more predictable and frequent they become.
• 22:47
  These are people being recognized, passionately
• 22:49
  recognized throughout the week.
• 22:51
  These are visitor cards being returned, heard about your church on social
• 22:54
  conversations in the lobby with families.
• 22:56
  Yeah, we were checking you out online for a couple of weeks, couple of months,
• 22:58
  and now we finally visited in person.
• 23:01
  And, you know, Numbers are my love language.
• 23:03
  If they're not yours, you know, we have case studies on this.
• 23:06
  You can go to socialsermons.
• 23:07
  com That's our agency where we work directly with churches.
• 23:10
  Click the case studies button in the navigation menu Just watch the interviews
• 23:14
  read through what this crossover event Thing actually looks like in
• 23:19
  real ministries because it's just so exciting to see digital used to connect
• 23:23
  people to churches encountering hope encountering purpose encountering Christ
• 23:30
  Brilliant.
• 23:31
  So much there.
• 23:32
  I love, I love how empowering this is.
• 23:35
  Like when you mentioned, you know, like a pastor that's saying, I
• 23:38
  don't have time to create content.
• 23:39
  Like who has time to do that?
• 23:41
  Like you know, I, I have to lead a church, but that weekly sermon.
• 23:46
  Is full of incredible content.
• 23:48
  It just needs to be repurposed for, you know, different platforms, which
• 23:51
  we can kind of get into, you know, best ways to go about doing that.
• 23:55
  But I wanted to ask you when, when do you encourage like a church to go
• 24:00
  like the paid ads route, as opposed to, you know, just organic reach,
• 24:06
  So the paid ads route is really useful when you have really big,
• 24:11
  what we call bridge events happening.
• 24:13
  And this is true for so much of social.
• 24:16
  It's all about finding the intersection of faith and culture.
• 24:20
  Where does what your church already, where does what your church is already
• 24:24
  doing intersect with the needs of the people you're trying to reach?
• 24:29
  You know, when we're crafting the hooks for our social media posts,
• 24:32
  that's what we're thinking about.
• 24:34
  But.
• 24:35
  For paid ads every year, your church probably has one, two, three, or
• 24:39
  four, what we call bridge events.
• 24:40
  The two easiest ones are Easter and Christmas.
• 24:43
  Typically there are programming elements of Easter and Christmas that
• 24:48
  are going to be relevant to people, irrespective of their faith background.
• 24:51
  You know, some churches do pictures with Santa, some churches do
• 24:54
  Easter egg drops, but sometimes it's just like kids programming.
• 24:57
  That's not like secular either.
• 25:00
  And if you don't have those types of things, you know, that our Easter
• 25:03
  service, our Christmas service might not be incredibly relevant for people
• 25:06
  that don't have a faith background.
• 25:07
  Then what about something like a VBS, summer camp for kids?
• 25:12
  You might have like a grill out, you might have a outdoor movie night.
• 25:16
  Virtually every church has some type of event that's community
• 25:19
  focused, but aligns with their DNA.
• 25:22
  Those are the events that you want to put money behind, because basically it's
• 25:26
  almost always, especially in this era of social, a waste of money to boost stuff
• 25:32
  that's going to be really insider focused.
• 25:33
  That's only going to be targeting people that have like
• 25:36
  some type of faith background.
• 25:37
  That's not going to probably result in reaching the people that you want.
• 25:42
  And it's also probably going to be a waste of ad spend because it's not going
• 25:46
  to be relevant to most people seeing it.
• 25:48
  What we know now because it was instituted in the last year, is
• 25:52
  that you're no longer able to use meta to target specific faiths.
• 25:55
  This doesn't mean that you can't use Christian language in your, in your ads.
• 26:01
  What it does mean is you can't target, like, Christians.
• 26:04
  In a five mile radius.
• 26:05
  So what we recommend is when you're using platforms like Instagram,
• 26:08
  like Facebook, target a five mile radius from your church, and then
• 26:12
  post about this bridge event that is going to be presumably relevant to
• 26:17
  any person that sees that, and maybe it's only relevant to families, right?
• 26:21
  But like, that's still going to be this massive chunk of people that see that.
• 26:25
  What it also does is it sets forth a bit of branding for your church.
• 26:30
  And, and this is the type of thing that it's very difficult to track.
• 26:34
  Like this ad dollar turned into this person coming to church, but this is
• 26:38
  what every big brand does in the world.
• 26:41
  You watch a Super Bowl ad and it'll just be like Matthew McConaughey
• 26:44
  driving a Lincoln and you're like, Oh, that didn't make me buy a Lincoln.
• 26:47
  Well, it made someone though add one more thing that they didn't know
• 26:51
  about Lincoln and that contributed to their purchase decision in three
• 26:53
  years by some unknown percent.
• 26:55
  Like that's just how brand marketing works.
• 26:57
  So if every time you boost your posts and it's to a bridge event
• 27:03
  that's valuable to the community.
• 27:05
  You are slowly, but assuredly building your brand in the
• 27:09
  community as a church that cares.
• 27:11
  You're not just there for you.
• 27:13
  You're there to serve and meet the needs of people.
• 27:17
  There's this rule of marketing that is called the rule of seven.
• 27:19
  It's a really easy rule to remember.
• 27:21
  It basically means that you're going to need seven interactions with
• 27:24
  a brand or products before you're ready to make a purchase decision.
• 27:27
  In this case, the first time someone sees that there's a bridge event going on, Oh,
• 27:31
  VBS for kids, you know, superhero themed.
• 27:33
  Oh, at the church down the street.
• 27:35
  They're probably not going to sign up and then maybe the second year they don't sign
• 27:38
  up, but in between they also had driven by the church and they're like, Oh, that
• 27:42
  was the church that was doing the VBS.
• 27:43
  That's cool.
• 27:43
  That's the third one.
• 27:44
  And then maybe they see a social post of yours.
• 27:46
  That's the fourth.
• 27:47
  And then maybe in 18 months, they're ready to take that step.
• 27:50
  And you won't know until you see it.
• 27:51
  So that was all this good decision adding up to it, but
• 27:54
  that's what brand marketing does.
• 27:56
  What's nice about the boosted ads is that you're not only getting that you're
• 27:59
  also doing what we call direct response marketing, where you're basically
• 28:02
  saying, we have this awesome thing.
• 28:03
  Do you want to be a part of it?
• 28:04
  And then people come through that.
• 28:06
  But if you look at the end of your ad spend and you're like, Oh
• 28:09
  man, this only resulted in this, that was below our expectations.
• 28:13
  The consolation is that if you are advertising a bridge event, that's
• 28:16
  valuable to everyone, That's awesome.
• 28:18
  You have basically stated to your community, Hey, we're here to help.
• 28:21
  We're here to serve.
• 28:22
  And it's not just come to us, come to us, come to us.
• 28:26
  Yeah.
• 28:26
  So you're not necessarily seeing an immediate return on that investment,
• 28:31
  Well, you are if done right.
• 28:33
  And we have a post about this.
• 28:35
  If you search Facebook ads for churches in my name or just Facebook
• 28:38
  ads for churches, it should come up.
• 28:39
  We did a case study with a number of churches with exact examples of what
• 28:42
  they were doing on Facebook, real creative, exact copy and the results.
• 28:46
  And so you can go through all of that to see what.
• 28:49
  When done well, this can translate to but if you do it for the first
• 28:52
  time, let's say, and you don't do it well because it was your first
• 28:54
  time and that's totally fine.
• 28:56
  I'm just encouraging folks to know that, hey, there is this,
• 28:59
  you know, consolation prize.
• 29:00
  It's not all bad.
• 29:02
  Yeah, love it.
• 29:03
  Brady, what is, give us an example of a, of a, you know, small to mid sized church.
• 29:10
  I know you've posted some recent examples from like Transformation and Elevation
• 29:15
  about how they manage their social media, which is like really insightful, and I'll
• 29:19
  encourage everybody to go check that out.
• 29:21
  But what are some, you know, small to mid sized churches that are doing social
• 29:26
  media really well that we could check out?
• 29:28
  Any, anybody come to mind?
• 29:30
  Plenty.
• 29:31
  It's funny when we, when we posted about this, the small and midsize churches,
• 29:35
  it's like, people are like, ah, snooze.
• 29:37
  And then we'll post about like elevation and they'll be like, yeah.
• 29:40
  And
• 29:40
  Yeah, a little more viral,
• 29:42
  And it's surprising because I'm like, look, at least small to mid
• 29:45
  sized churches, this is like us.
• 29:46
  We're all this.
• 29:47
  We can do it.
• 29:48
  You're not like the other churches, but Hey, that's that's how it goes.
• 29:51
  You know, it's not like that's surprising to me.
• 29:53
  Maybe a little bit, but there's this, there's this one church that comes to
• 29:55
  mind and they are called ironically One Church and they're from Texas.
• 29:59
  And we did a podcast with them.
• 30:01
  You can find that on our show, the Pro Church Tools show.
• 30:04
  You can search, you know, One Church, Brady Shearer, you can
• 30:06
  find it that way on YouTube.
• 30:08
  They were a newer church and kind of unique setup, married
• 30:13
  couple, equal amount of preaching.
• 30:15
  So husband and wife, both preaching.
• 30:18
  And they found that the content they posted on TikTok that was
• 30:23
  reaching a ton of people was preaching with a parenting lean.
• 30:29
  So they would talk about wisdom from scripture and how it
• 30:32
  applies to raising children.
• 30:34
  And that was the content that was blowing up the most.
• 30:36
  And I believe now they have more than a million followers
• 30:39
  on both Instagram and tick tock.
• 30:40
  I feel like it's close to that.
• 30:41
  It's hundreds of thousands and their church has grown considerably
• 30:45
  in the last, you know, five years after they've started because they
• 30:48
  started on tick tock pretty early.
• 30:51
  Like that, that's just a church that I find interesting because they're
• 30:55
  basically, that's the intersection of faith and culture, right?
• 30:57
  It's wisdom from scripture applied to parenting.
• 31:00
  So it's useful for people that know God.
• 31:04
  It's just as accessible to those that have no faith background whatsoever.
• 31:08
  And that's what makes social media content relevant.
• 31:12
  How can you meet people's needs where they are?
• 31:14
  So that's one church.
• 31:17
  There's another church that we did a podcast with in the bay
• 31:20
  area, this is a youth ministry and they're, they're doing a really
• 31:23
  good job of making creative reels.
• 31:26
  And their youth ministry is, you know, reaching a ton of people because of it.
• 31:29
  We have a number of case studies that you can check out on our podcast,
• 31:33
  especially from last summer with these small to midsize churches.
• 31:35
  But, you know, those are the churches that we're, we're trying to serve,
• 31:38
  you know, all the case studies that I talked about on socialsermons.com
• 31:41
  those are small to midsize churches.
• 31:43
  Yeah, I think, you know, what's really funny is that the bigger churches
• 31:47
  tend to do not so great on social, you know, we, we've highlighted Life
• 31:51
  Church, we've highlighted Elevation, we've highlighted Transformation.
• 31:54
  They all do really well, but most bigger churches we've found don't really feel
• 32:00
  the need to follow best practices on social because they have a charismatic
• 32:04
  personality or they were already a big church before social came around.
• 32:07
  And so they can kind of skate by on that influence.
• 32:10
  And so usually I say, Hey, don't, don't just copy the big church because they
• 32:14
  might not be following best practices.
• 32:16
  They might just be getting that result that you're seeing because of the
• 32:19
  recognizable factor of the, of the pastor.
• 32:22
  Yeah.
• 32:23
  No, that's so good.
• 32:25
  Can you, and I'll let you go here in just a second, Brady, but can you leave
• 32:28
  us with some of those best practices?
• 32:31
  Like what are some, and I know every platform is probably a little bit
• 32:34
  different, but maybe you could just take us into a couple of platforms,
• 32:37
  some best practices for social.
• 32:40
  Well, yeah, let's talk about a universal exercise.
• 32:42
  So whether you're on TikTok, Instagram, Facebook, YouTube, this
• 32:45
  is going to work for, you know, X, Threads, whatever you're on, whatever
• 32:48
  you care about, this will work.
• 32:50
  So you're looking at your church's sermon.
• 32:53
  Goldmine of content.
• 32:54
  Whether you were the person that preached it, or more than likely,
• 32:56
  you're the person reviewing it.
• 32:57
  Okay, Brady said I didn't have to make social content.
• 32:59
  What do I do with this 30, 40 minute sermon?
• 33:02
  So, you review it.
• 33:06
  Watch it at 1.
• 33:06
  5 speed.
• 33:07
  If you can save a little time.
• 33:08
  Now it's a 20 minute review, but review the whole sermon.
• 33:10
  Watch it.
• 33:11
  Don't rely on bots or AI for this.
• 33:13
  That's the most important thing.
• 33:15
  And what you're trying to do is identify a few, you know, 30 to 90 minute segments.
• 33:21
  Usually we just aim for two.
• 33:22
  Don't try to pull too many.
• 33:23
  Sometimes you're just like, Oh, we're going
• 33:24
  30 to 90 second, right?
• 33:26
  Not 90 minute.
• 33:28
  that's right.
• 33:28
  30 to 90 seconds.
• 33:30
  Pull those.
• 33:31
  Okay, this is a really compelling thing.
• 33:33
  We're going to clean it up a bit, you know, cut up some, cut up, you
• 33:36
  know, remove some of the silences, punch in, punch out, whatever.
• 33:38
  That is 30 to 90 second clip.
• 33:42
  Your job is to now contextualize that for someone that didn't
• 33:45
  see the rest of the sermon.
• 33:46
  And the way that we do that is with a hook.
• 33:48
  First three seconds of the video, big text on screen.
• 33:53
  the number one job of a parent.
• 33:55
  As an example, that was one that we wrote that was really successful.
• 33:58
  A hook that basically makes a promise.
• 34:00
  This is what that content is about for people that have a faith
• 34:03
  background, but that don't as well.
• 34:06
  Here is the simple exercise on how to write a hook.
• 34:08
  This will work for sermon clips.
• 34:09
  It'll also work for carousels.
• 34:10
  It'll work for quotes.
• 34:11
  It'll work for anything.
• 34:13
  We call it the three C's.
• 34:15
  The three C's stand for curiosity, common, and care.
• 34:19
  Your goal is to Write a hook and then evaluate it according to
• 34:23
  those three C's and give your hook a score overall at a 15.
• 34:28
  So out of five for each of those three C's out of five for cliffhanger at a
• 34:32
  five for comment at a five for care.
• 34:33
  You want your hook to score greater than 10 at a 15 overall.
• 34:37
  If it's under that back to the drawing board, if it's over than that, Hey,
• 34:40
  you probably wrote a good hook.
• 34:41
  Let's get into each of those three C's cliffhanger.
• 34:43
  This one's pretty simple.
• 34:45
  Is there like an element of mystery?
• 34:48
  The number one job of a parent.
• 34:50
  It's begging the question, like, what is that job?
• 34:52
  Sometimes, we see churches write hooks that are basically
• 34:55
  just a statement or a thesis.
• 34:57
  So there's no reason to keep watching the rest of the video because you've
• 35:00
  already kind of stated the conclusion.
• 35:01
  Like, this is your point that you're trying to make.
• 35:05
  The second C is common.
• 35:08
  We've talked about this already.
• 35:09
  It needs to be universally something that people care about.
• 35:12
  So the number one job of a parent.
• 35:14
  You know, not everyone's a parent, but everyone's a child.
• 35:16
  So that basically affects everyone, that would be a five
• 35:18
  out of five on the common scale.
• 35:20
  And then finally care.
• 35:22
  This is the one people mess up the most.
• 35:23
  Just because something's common doesn't mean people care about it.
• 35:27
  So the bad example I always like to use here is, is gratitude.
• 35:32
  Gratitude is something that I think we all know, like, yeah, we
• 35:35
  should all practice more gratitude.
• 35:36
  It's not something people go about their everyday life thinking about.
• 35:39
  So if you led with a hook, like the number one thing people mistake about gratitude,
• 35:44
  it's like, I don't want, I don't care.
• 35:45
  Who cares?
• 35:47
  You have to meet people where they are and lead them to where they
• 35:49
  want to where God wants them to be.
• 35:51
  So it's okay if like in that 30 to 90 seconds, you conclude with the
• 35:54
  point of being, Hey, and the, the solution is to practice more gratitude.
• 35:59
  Here's how to do it.
• 35:59
  Okay.
• 36:00
  That's a great place to lead people to, but you can't start there.
• 36:03
  What are people thinking about in their day to day lives?
• 36:05
  They're thinking about man, finances.
• 36:08
  Marriage, parenting, purpose, hope.
• 36:11
  Is this all there is?
• 36:12
  Loneliness, anxiety.
• 36:13
  Man, I just, I wish I could be open with my friends.
• 36:16
  I feel so isolated.
• 36:17
  Work is so hard.
• 36:17
  Like there are so many things that are going through the back of our minds as
• 36:20
  like this inner dialogue at all time.
• 36:22
  Practicing gratitude is not one of them.
• 36:24
  So you don't want to meet people there, but you go through that exercise.
• 36:29
  You look the first couple of times you might be like, these are good.
• 36:32
  And then you might look back at those a year later and be like, man, I
• 36:34
  was very generous with my scoring.
• 36:37
  Not everyone starts great at this right away, but the practice of
• 36:40
  going through it, evaluating, use the three C's, do that exercise.
• 36:44
  That is what stops the scroll on social.
• 36:47
  This is like the 80 20 rule.
• 36:48
  This is the thing that's going to make all the difference.
• 36:50
  Not like, Oh, I put a cool backing track behind the sermon clip.
• 36:53
  Not, Oh, we had this like really cool frame with this
• 36:56
  like decorative trim like that.
• 36:57
  No, no, that's not going to do.
• 36:59
  Hashtags.
• 36:59
  No, that's like the final three to 5%.
• 37:01
  What stops the scroll is the hook.
• 37:04
  Is the content compelling to someone enough to stop scrolling?
• 37:09
  Follow that exercise and you'll be making a lot more progress.
• 37:13
  So good, man.
• 37:14
  I mean, this is an education here, bro.
• 37:16
  The value here is incredible.
• 37:18
  Yeah.
• 37:19
  It's like you could have the greatest content on earth, but if like your
• 37:23
  hooks and your headlines are awful, like nobody's going to pay attention, you know?
• 37:28
  And
• 37:29
  And if I can, people sometimes like are like, Oh, this is gonna,
• 37:31
  this is too much secular marketing.
• 37:33
  Like this is, this is not what scripture wants.
• 37:35
  Like look at Jesus's teachings.
• 37:38
  Robert Stein did this, looked at the synoptic gospels.
• 37:40
  More than a third of Jesus's teachings are story.
• 37:43
  So Christ comes to earth and he's teaching about this new thing, the kingdom of God.
• 37:49
  And how does he do it?
• 37:50
  Does he start right there?
• 37:51
  No.
• 37:51
  Rarely.
• 37:52
  He'll talk about wine.
• 37:53
  He'll talk about sheep.
• 37:54
  He'll talk about lost coins.
• 37:55
  Familiar entry points to then lead people to this bigger idea of the kingdom of God.
• 38:01
  So, this is literally following the example of Jesus.
• 38:06
  It's not some gimmick or marketing hack that we've come up with in socials times.
• 38:11
  This is following the example of Christ.
• 38:15
  Where there are these big ideas, they're difficult to receive.
• 38:18
  Even Jesus's disciples like, man, this, this is stuff is hard to understand.
• 38:21
  It's hard to grapple with.
• 38:22
  So what does he do?
• 38:23
  You start with story, it's easy, it's accessible.
• 38:26
  And now we bring people into these, you know, bigger truths
• 38:30
  of life and hope and destiny.
• 38:32
  Love it.
• 38:34
  Brady, last question.
• 38:35
  And then before I let you go, I want you to talk about you know, your
• 38:38
  pro church tools and your business.
• 38:40
  But you know, I know you work a lot with churches and their
• 38:43
  overall marketing and social media.
• 38:45
  So I coach a lot of worship leaders, worship pastors, any tip or trick or
• 38:51
  advice that you can give to like a worship pastor, who's leading a team.
• 38:57
  On how to use social media more effectively, anything that you've
• 39:01
  seen, any sort of tip, just in terms of communication and recruiting
• 39:06
  within a team within a church.
• 39:08
  Well, the first thing that comes to mind is visuals and photography.
• 39:12
  You know, we've talked a lot about taking sermon content and repurposing it.
• 39:17
  There's two axis on social there's reaching wide and there's reaching deep.
• 39:22
  Taking your sermon content and repurposing it is really great for reaching wide.
• 39:26
  It's also great for serving your existing congregation.
• 39:28
  So if there was only one thing that you could do, we'd say, Hey, do that.
• 39:31
  But photography and visuals of worship within church is really great at reaching
• 39:38
  deep, you know, we have a service with our social media crew where we'll like
• 39:42
  send a photographer to churches where they don't have great photography and
• 39:45
  capture like the life of the church, the heartbeat of the church, like
• 39:49
  the DNA of the church is the people taking that and putting that on social.
• 39:53
  Has this amazing effect as we scatter through the week and we're apart from
• 39:58
  each other, reminding, Hey, this weekend, we're all going to get together again.
• 40:01
  This is that third place for you.
• 40:03
  This is that home outside of your actual family.
• 40:06
  And this is not work.
• 40:07
  This is like a place that we all choose to come.
• 40:09
  And it's a really beautiful embodiment of what makes the church unique, right?
• 40:13
  Different generations.
• 40:14
  Different ethnicities, different socioeconomic classes all gathered
• 40:17
  together for a shared purpose.
• 40:18
  That doesn't happen anywhere else.
• 40:20
  And that can be emphasized with a specific worship edge or worship
• 40:25
  bent that can make a difference.
• 40:27
  That being said, I mean, I feel like in, in worship, like everybody
• 40:30
  wants to be on the worship team, you know, like, I, I don't think I
• 40:33
  should be giving you all my secrets.
• 40:34
  Like we need to help the kids ministries and the greeters.
• 40:37
  They're the ones that can't recruit the volunteers.
• 40:38
  I mean, everyone wants to be on stage, right?
• 40:41
  Well, there are a lot of, lot of teams that are lacking talent or they want to
• 40:46
  find more talent, you know which I think everything you're sharing with us helps
• 40:51
  with that, you know, whenever you're able to document your worship culture,
• 40:57
  you know, through video or through images that is only going to help raise
• 41:02
  the profile of your ministry to attract maybe some local musicians who want to
• 41:06
  get plugged in because of what they see.
• 41:10
  Yeah.
• 41:10
  And then the clips, if you, if you have good sound, more and more
• 41:13
  churches are having good sound which, you know, was not a recommendation
• 41:16
  I would have made years ago.
• 41:17
  But coming out of COVID and, you know, thank the Lord for all the
• 41:21
  autotune plugins that we all use now.
• 41:23
  Those clips can sound good when they're translated to social.
• 41:27
  And so those also we see perform really, really well.
• 41:30
  yeah, Brady, talk to us before you go about social sermons.
• 41:35
  I think this is your agency, just a fantastic resource for churches.
• 41:40
  So if some of our listeners here are like, man, we really need to step up our
• 41:43
  social game, but we don't want to do it.
• 41:46
  Tell us about your agency.
• 41:49
  I mean, one of the things I'm really happy that we get to do is we don't sell
• 41:53
  courses and we don't sell education.
• 41:56
  So everything on our YouTube channel, our podcast, our social platforms
• 42:00
  is me teaching the best things that I know, not holding anything back.
• 42:05
  There is no course where it's like, and here's where I'll
• 42:06
  actually tell you about social.
• 42:08
  But if you want us to do it for you, That's where we, you know,
• 42:12
  earn our money as a business.
• 42:14
  So socialsermons.com is where we work with about 200 churches every week
• 42:18
  and create a social media content that's custom and unique to them.
• 42:22
  And we have a waiting list right now.
• 42:24
  It's pretty, it's full, but you can book a discovery call with me if you want to chat
• 42:27
  about your church's social media needs.
• 42:29
  You can see the packages on that site.
• 42:30
  And then we also have a software platform that we started about seven
• 42:34
  years ago, Nucleus, nucleus.church.
• 42:36
  This is the church website builder for small and mid sized churches.
• 42:40
  About 3, 000 churches host their website on Nucleus.
• 42:43
  And that's another really awesome thing that we get to do.
• 42:45
  Software, agency work, and then creating all the content.
• 42:49
  Love it.
• 42:50
  Love it.
• 42:51
  Brady, any last words, anything you want to let my listeners know
• 42:55
  about that you haven't said already?
• 42:58
  Well, I mean, I think it's just always a useful bookend to remind yourself,
• 43:02
  like, take it easy on yourself.
• 43:03
  You know, if you're listening to this and you're hearing about social
• 43:05
  media, it's almost certainly not your job and your primary role.
• 43:09
  And it's, I think it's easy to listen to a podcast like this and
• 43:11
  you turn it off and you're like, man, that's a lot of good information.
• 43:15
  Hopefully I liked it, but like I have a real job.
• 43:18
  I have like, I have to do all this other stuff.
• 43:21
  And so if you take away anything from this, like two things.
• 43:24
  No weeks off.
• 43:26
  That is the non negotiable of social media success.
• 43:30
  So if all you can do is two posts a week, or if all your church can do with your
• 43:34
  contributions as part of that help is two posts a week, that's good enough.
• 43:38
  It doesn't need to be crazy.
• 43:39
  It just needs to be consistent.
• 43:41
  Don't set yourself up.
• 43:43
  to like fail by saying, Oh, we're going to start publishing like every single day.
• 43:46
  And then, you know, three, six weeks from now, you're like,
• 43:49
  man, that was not sustainable.
• 43:50
  You need to find that sustainable pace for your church.
• 43:53
  And you know, if it's just two times a week, that's great.
• 43:55
  You know, don't put don't put too much on yourself.
• 43:58
  Yeah,
• 43:58
  I like no weeks off as opposed to no days off.
• 44:01
  Like eventually as you get better, you can take a no days off approach.
• 44:06
  Right.
• 44:07
  But starting with no weeks makes that that's achievable, right?
• 44:11
  You set a goal like, Hey, we can do this and we do it consistently A long time and
• 44:17
  then we can kind of scale up from there.
• 44:19
  Dude, brilliant stuff.
• 44:20
  Thanks, Brady.
• 44:21
  Make sure you check out Brady.
• 44:22
  He's got a podcast, the Pro Church Tools podcast, prochurchtools.
• 44:27
  com.
• 44:28
  Dude, I just feel like I just took like a college course in like 40 minutes.
• 44:33
  This is just unbelievable.
• 44:34
  Thank you,
• 44:35
  appreciate the invite.
• 44:36
  I had a great time.