Books That Sell: Standing Out in Crowded Market With Fleur Hull

Substack Writers Salon · Jun 27, 2025 · 48m · transcript

This post is based on my recent Substack Live conversation with book marketing coach and bestselling author Fleur Hull, who has helped nearly 100 authors successfully launch their books.

As authors, we often think the hardest part is writing the book. But as Fleur Hull, a bestselling author with over 25 years of marketing experience, revealed in our live conversation, the real challenge begins after you type "The End."

Fleur's journey into book marketing started during the pandemic when she lost her marketing job and decided to write her first book with a friend. That book became an Amazon…