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GTM: Get The Money® [LIVE] w/ Andy Dé
Most executives know AI matters. Few know if they're doing it right.
In Episode 10 of GTM: Get The Money® [LIVE], Chris sits down with Andy Dé, 3x CMO, fractional Go-to-Market strategist, and AI evangelist behind $1.8B in sales revenue and $7.3B in pipeline, to answer the question every leader is quietly asking: how do you turn AI into real business value, without the chaos?
Andy shares the So What Method, a five-question framework for evaluating any AI use case:
Why, Who, What, How, So What.
Start there. Everything else follows.
In this episode:
, The difference between Generative AI and…
The skinny
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