Drive eCommerce Growth with Data Analytics
In this episode of the eCommerce Podcast, host Matt Edmundson explores the world of data-driven eCommerce with Jo Davis, Chief Operating Officer at Sweet Analytics. Jo has over 20 years of expertise in retail strategy, product, and marketing, she shares invaluable insights on how data can transform your eCommerce business.
Key Takeaways:
Set Clear Growth Goals: Jo emphasises the importance of having specific growth targets for your eCommerce business. By understanding your customer base, retention rates, and average order values, you can build a growth model that identifies the number of new…
The skinny
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