Novig Climbs to #1 in Sports: What’s Behind the Downloads?

Inside Prediction Markets · Oct 7, 2026 · 37m

This week, we discuss the CFTC’s potential collaboration with the SEC, Novig’s climb to #1 in the App Store’s sports category and prediction markets’ growth as the NFL season unfolds. Then, we get into what bettors actually want: what makes someone choose a sportsbook over a prediction market, how app design shapes that choice and why a simpler experience might matter more than better odds.