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Transcript

Rekindling the Flame: Tips to Relaunch Your Port Harcourt Catering Business · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Hello and welcome to the show. If this is your first time
• 0:04
  listening to the show, apologies because this is going to be a
• 0:08
  freestyle episode. So don't expect my ideas to be
• 0:11
  as structured or as coherent as they normally are because today
• 0:17
  is one of those shout out episodes, one of those episodes
• 0:21
  where I've interacted with a listener of the podcast.
• 0:25
  And typically what I do is, you know, sometimes we have very
• 0:28
  long conversations. That's for for people who reach
• 0:34
  out and, you know, if we end up having nice conversations,
• 0:37
  sometimes we take it off the chat and we actually have a
• 0:40
  phone call. And for this lady in particular,
• 0:45
  her name is Zena and she owns a business, Zena's Delicacies.
• 0:50
  And please check out on Instagram, Her Instagram is at
• 0:54
  Zena's under score Delicacies and Zenas is ZINAS.
• 1:00
  And then of course, underscored and then DELICAC i.e.
• 1:07
  S So Zenas delicacies. We had a conversation I think
• 1:12
  was maybe about a 30 minute conversation.
• 1:15
  She's a third year student at University of Port Harcourt.
• 1:19
  So yeah, we had some nice conversations there on that bit
• 1:23
  because my cousin went to University of Port Harcourt, but
• 1:26
  that was back when cultism was a thing back in that uni.
• 1:29
  And but she says that things have calmed down in in Uniport
• 1:33
  now. So that was good to hear.
• 1:35
  Well, my father-in-law went to Uniport as well, although he
• 1:39
  claims that cultism was never a thing in Uniport.
• 1:41
  I guess it's one of those generational things that, you
• 1:44
  know, a couple decades back, you know, the university was saying
• 1:47
  and then cultism became the thing and now the school is
• 1:50
  saying again, where was I? Anyway, Anyway, she's an online
• 1:57
  food vendor and her mom is a chef and she does some work out
• 2:02
  of her mom's kitchen. I checked out her Instagram
• 2:05
  handle and, you know, that's where the conversations started
• 2:08
  off from pretty much because she reached out.
• 2:11
  And everybody who reaches out, I try and check them out.
• 2:14
  I check out the socials because most of you who reach out happen
• 2:20
  to be business owners or people who in the process of starting a
• 2:23
  business. So you have some, you know,
• 2:26
  something on your LinkedIn or something on your WhatsApp.
• 2:28
  So I go ahead and I check out your socials and that's how we
• 2:32
  started having some of these conversations.
• 2:34
  But anyway, just like other people who have reached out in
• 2:36
  the past, she reached out because she wanted to say what's
• 2:39
  up. And I sense that she probably
• 2:41
  had some questions or some things that she wanted to talk
• 2:45
  about. And so that's the reason why I
• 2:46
  took it off the the chat, took it off, took it off SMS.
• 2:51
  And then we just had a phone conversation, you know, that way
• 2:54
  it can be helpful real quick. And so the summary of our
• 2:58
  conversation is this. And I want to share the
• 3:04
  conversation, some aspects of the conversation that we had,
• 3:07
  because I think that there are some of you who might be in this
• 3:10
  sort of situation and some of the tips and tricks that I've
• 3:14
  given to her might be useful if you find yourself in this
• 3:17
  situation and you happen to be stuck as well.
• 3:20
  Now, the reason why I said this episode is going to be scattered
• 3:22
  is because typically what I do is I get off the phone with
• 3:25
  these individuals and then I get a pen and paper and I try and
• 3:29
  sketch out, you know, a, a much more orderly, concise treatments
• 3:37
  of the ideas that we talked about.
• 3:40
  But things have been rather busy because there's a client that
• 3:44
  I'm doing some some work for. So far it's been a six.
• 3:49
  So far it's been a six or seven week engagement.
• 3:53
  And, and let's just say I don't have time to make my podcast
• 3:59
  episodes as structures and as and as planned as they they used
• 4:01
  to be in the past. So OK, yes, I have.
• 4:05
  So she's been in business for two years.
• 4:06
  Zeno has been in two business for two years and she's
• 4:11
  currently at the stage where she's finding it hard to get
• 4:14
  customers. She wants to, she wants to try
• 4:19
  advertising to promote the business, but she doesn't know
• 4:21
  how and she doesn't know how to reach other people online or
• 4:24
  offline. Because Xena is just like me.
• 4:27
  She's a she's a homebody, a homeboy or a home girl or
• 4:31
  whatever it is that we call these kind of people nowadays.
• 4:34
  So she spends all her time indoors, she's not talking to
• 4:37
  people, she's not talking to people much.
• 4:40
  And so for her reaching out to people either online or offline
• 4:44
  to try and get the business going again is is a problem.
• 4:50
  So I had a couple of questions for her.
• 4:53
  And that's the reason why I recommend that we should always
• 4:57
  start off our conversations anyway by asking people
• 5:00
  questions. Because if you have a product or
• 5:02
  a service, you cannot make a successful pitch for how your
• 5:05
  product or service can help the person until you ask a couple of
• 5:08
  questions. Because questions are going to
• 5:10
  let you know what the problem is.
• 5:13
  And then you'll be able to know how your knowledge base, how
• 5:15
  your skill set, how your product or your service can apply to
• 5:18
  this person. So I wouldn't have been helpful
• 5:22
  to Xena if I just went ahead and you know, throughout all those
• 5:27
  platitudes that people throw out over on the Internet, you know,
• 5:29
  aspire to require to refire and get what you desire and all that
• 5:34
  motivational crap. And you know, the whole
• 5:39
  platitude of, you know, prospecting or, or content is
• 5:45
  king or whatever the solution is.
• 5:47
  So I need to listen to figure out what the problem was and
• 5:50
  then come up with some solutions that can be helpful.
• 5:52
  And that is actually what you should be doing.
• 5:54
  Like I've said. So if you're a tailor, sorry,
• 5:56
  not a tailor. If you're, if you're a a fashion
• 5:59
  designer and someone says, can you hook me up, I want a peplum
• 6:03
  dress. My sister is getting married,
• 6:04
  blah, blah, blah. It's not just a matter of
• 6:06
  saying, OK, peplum, Peplum is going to cost you 25K if you
• 6:10
  bring your organza. Yes, you know that peplum you
• 6:14
  charge 25K to make a peplum dress out of organza.
• 6:18
  By the way, I know nothing about fashion.
• 6:21
  So please ladies, nobody should laugh at what I'm saying.
• 6:24
  So I don't know if peplum is still in style or if peplum is a
• 6:28
  thing that Niger babes have ever done.
• 6:31
  And I don't know if you can use organza to sow peplum.
• 6:35
  So I'm just freestanding here. So it's not just a matter of you
• 6:39
  say OK, no problem you want peplum.
• 6:41
  Peplum IS25K if you bring organza and it is a 75K if you
• 6:47
  bring Ghanaian lace or whatever. So you don't just have that
• 6:51
  conversation, you know, you have a conversation with the person.
• 6:55
  Oh congratulations, your sister is getting married.
• 6:57
  Oh, when is the wedding, blah blah blah.
• 6:59
  Are you going to be on the bridal train?
• 7:01
  This and this and that and that. So what do you guys have
• 7:03
  planned? I'm sure it's going to be on the
• 7:05
  evening of partying and this and this and that and that.
• 7:08
  What's your personal sense of style?
• 7:10
  What the kind of things that you like?
• 7:12
  When you say peplum, what do you mean exactly?
• 7:14
  Can you show me something on Instagram?
• 7:17
  Some of these things might seem like idol chat.
• 7:19
  There are some of you who think, just tell her that look peplum
• 7:22
  dress organza material 25K, give them give me the money be gone.
• 7:27
  But if you don't get a sense of the person's sense of style,
• 7:33
  color palette, what else? And then if you don't have those
• 7:36
  functional conversations, because there's some people who
• 7:38
  go to weddings and they just want to look pretty and elegant,
• 7:40
  that's it. Then there's some people who,
• 7:44
  excuse me, there's some people who go to weddings and they
• 7:46
  don't not only want to look pretty and elegant, but then
• 7:51
  they also want to have a ball. Like they really, really, really
• 7:54
  want to dance. And so at my cousin's wedding,
• 7:56
  there's this fashion designer who did some magic because it
• 7:59
  was just a matter of a wedding dress.
• 8:02
  Bring the organza material. It's a 300K.
• 8:05
  It wasn't just that simple conversation.
• 8:07
  They had a conversation about the whole thing, the whole day,
• 8:10
  how everything was supposed to go.
• 8:11
  And then they came up with this really interesting thing where
• 8:14
  the fashion designer made three dresses in one.
• 8:18
  Now I'm not a technical person so I don't know.
• 8:21
  I'm not a technical fashion person, so I don't know how they
• 8:23
  did it. All I know was my cousin did not
• 8:26
  have to get 3 dresses. It was one dress.
• 8:28
  So she came and she walked into the church and it was white and
• 8:33
  she had the is it the train or the ball or whatever.
• 8:37
  And it looked nice and it looked wedding me.
• 8:40
  And then when was time to drag dance into the hall, it was
• 8:44
  still a dress, but somehow the ballpark was missing.
• 8:47
  And I think the shoulders were missing somehow.
• 8:49
  I don't know how they did it. And then after the dancing
• 8:52
  around and everything and you know the park where you go
• 8:55
  change clothes, she just went and touched up her makeup.
• 8:57
  And then she came out and was still a dress, but now it was
• 9:00
  mini and it was white and still mini and something.
• 9:04
  But I don't know how they did a shot, but they did it.
• 9:07
  My cousin paid for one dress that was kind of modular.
• 9:10
  I don't know if, you know, they would finish one part of the
• 9:13
  ceremony and then you tear things off or maybe parts of it
• 9:15
  were detachable. I don't know how they did it.
• 9:17
  I just know that they, you know, they did it.
• 9:19
  So what was that? OK, what I was trying to say
• 9:23
  anyway, was I tried to listen to Zeno so I could give
• 9:27
  recommendations that are particular to her.
• 9:29
  And so in running your business, whether you're a fashion stylist
• 9:32
  or whether you sell catfish or whether you you make a
• 9:36
  traditional soap, you actually need to listen to people so you
• 9:38
  can personalize your advice. Because if Zeno reached out to
• 9:42
  me to say, look, I have a problem and I just said aspire
• 9:45
  to refire to acquire what you desire, that's not going to be
• 9:48
  of much help. Or if I just told that content
• 9:50
  is king, that's not going to be much help.
• 9:52
  Or if I told her that, look, prospecting is the successful
• 9:54
  base of any business, that's not going to be of any help.
• 9:57
  So I listened to that. I could personalize my advice so
• 10:01
  that my advice could be contextual.
• 10:04
  So I asked a couple of questions.
• 10:07
  Good thing for us. So she has done business with
• 10:09
  loads of people in the last two years.
• 10:10
  I say, how many people? Just give me a guess.
• 10:12
  Is it 20? She says more than.
• 10:14
  Is it 30? She said more than.
• 10:15
  And I said perfect. That's good.
• 10:19
  It's good because for lots of folks who are trying to step
• 10:22
  their game up, they actually haven't done much.
• 10:25
  And that's a problem because if you haven't done much, there's
• 10:29
  not much of A foundation that we can go on.
• 10:31
  So now for someone who over the last two years has done business
• 10:34
  with more than 30 people, it means that there's a list of 30
• 10:38
  or 40 people that you can call to say what's up, how you been?
• 10:42
  And I haven't been in touch in a while, but I'm getting back into
• 10:46
  the game. Would love would love to cater
• 10:52
  for your parties, love to cater for your blah, blah, blah, you
• 10:55
  know, just have those conversations.
• 10:56
  So it's a beautiful thing. And so that was what I advised
• 10:59
  her to do pretty much that we were going to reach into a phone
• 11:04
  address book. We're going to reach into the
• 11:06
  previous her past database and we're going to try and re
• 11:12
  establish contact with people. But of course I had to give her
• 11:14
  realistic expectations. There's know how that you've
• 11:17
  done business with someone over the last two years.
• 11:19
  You haven't done a good job of keeping in touch.
• 11:21
  There's no how that if you reach out to 40 people like that,
• 11:23
  you're going to end up getting business from 40 people.
• 11:27
  But the good news is you will get some repeat business from
• 11:29
  someone, someone or two. But then there's also the name
• 11:35
  of the game is also referrals to get repeat business and
• 11:38
  referrals. So also had to set the realistic
• 11:41
  expectations. You've done business with people
• 11:43
  over the course of two to three years.
• 11:45
  You haven't done a good job of keeping in touch.
• 11:47
  There's no way that forty of them are going to give you a
• 11:49
  referral. Well, the good thing is one or
• 11:52
  two might give you a referral. Then the third thing I told her
• 11:56
  was this whole thing of I'm a homebody, I'm a homeboy, I'm a
• 12:01
  home girl. You know, it's just me.
• 12:03
  I'm just chill. I'm an introvert, you know,
• 12:05
  blah, blah, blah. And please, when I say things
• 12:08
  like that, I'm not being derisive or insulting to you
• 12:13
  guys because believe me, I am one of you 'cause I told you,
• 12:16
  you know, that you can't catch me outside.
• 12:20
  If you see me outside the house, it's because of the kids or it's
• 12:23
  because of my wife or it's because I think, you know,
• 12:27
  there's money to be made. So apart from that, I'm
• 12:30
  chilling. I'm in the house and you know,
• 12:34
  I'm in the house fiddling with chess or studying or watching
• 12:37
  movies or, you know, what do I really do with my times off
• 12:42
  anyway? So I'm just trying to say that I
• 12:45
  am one of you guys. So I told her that the problem
• 12:48
  is not that somebody is introverted or somebody is laid
• 12:51
  back or somebody is is shy or, you know, that's not the
• 12:54
  problem. The problem really is that most
• 12:57
  people or most people who have that kind of emotional or
• 13:01
  psychological make up or situation or whatever, they
• 13:04
  don't have a plan for what the conversation is supposed to be
• 13:07
  like. And so because of that, the
• 13:09
  prospect of the conversation is daunting.
• 13:11
  It's just because you don't have a plan.
• 13:13
  That's the reason why it seems so daunting.
• 13:15
  But even if you have a simple plan, which is show up, say
• 13:20
  hello, compliment her on her hair, because I have been in
• 13:24
  that situation, you know, my comment is surprised to some of
• 13:28
  you, but I haven't always been the talkative, chatty type.
• 13:31
  And so there was a certain point like around that kind primary
• 13:36
  school into junior secondary school where talking to girls
• 13:40
  was not easy for me. But that simple plan of show up,
• 13:44
  say hello, compliment her hair, even that that simple three
• 13:48
  steps was enough for me to get a couple of conversations going.
• 13:52
  And yes, eventually I got my heart broken in like SS1 when
• 13:56
  one idiot stole my girlfriend because I was in boarding school
• 13:59
  and she was not. So I had to send letters back
• 14:02
  home to her. I didn't know that this idiot
• 14:05
  was taking my letters and reading them.
• 14:07
  And anyway, she had to. Guys know my babe, but that's
• 14:11
  the story for another day. So what I'm just trying to say
• 14:13
  is if you have a simple plan when it comes to personal stuff,
• 14:18
  show up, say hello, compliment her here, the conversation,
• 14:22
  there's some sort of plan so you have some sort of confidence.
• 14:25
  So it is in the business context, you need to have a
• 14:27
  simple plan of I'm going to go here, I'm going to say this or
• 14:33
  I'm going to do this and then things will flow a lot easier.
• 14:36
  So I told her that her first assignment and remember, I keep
• 14:40
  telling you guys on the podcast that, you know, reach out.
• 14:43
  Fine, I'll talk, I'll chat to anyone.
• 14:45
  I have my ways of sniffing out people who I think are reaching
• 14:48
  out for free business advice. And if you're reaching out for
• 14:50
  free business advice, you will be fined out pretty quickly.
• 14:53
  I've been doing this for a while, so you can't pull the
• 14:55
  fast one on me and I will deal with you accordingly.
• 15:00
  But for people that I really think I'm the tight spot and
• 15:05
  that I can help, one way that I use to Ouija guys art is I
• 15:08
  always give people assignments because I have noticed that
• 15:13
  people who are reaching out for freebies, they don't like extra
• 15:15
  work. They want you to give them a
• 15:17
  magic bullet. And I have no magic bullet for
• 15:19
  everyone, for anyone. So I give people assignments and
• 15:22
  I notice that there's a huge drop off I can, I'm never tired
• 15:27
  of talking to people because I can get rid of 99% of the people
• 15:30
  who reach out by just giving one assignment.
• 15:32
  And so I give her an assignment and luckily she has started
• 15:38
  responding on that. So that's good.
• 15:41
  So I know she's I know she's serious.
• 15:44
  So anyhow, first assignment was let's look through our phone
• 15:46
  book. We need to figure out who it is
• 15:48
  we've done business with in the last two to three years, Come up
• 15:52
  with the list. And as I was saying, and as I
• 15:56
  gave her that assignment, she now said, OK, when I come up
• 15:59
  with the list, am I should the message be something like this,
• 16:01
  this, this is that, that, that. And I was happy to hear that
• 16:04
  because it shows that she even gets the program.
• 16:07
  She knows that there's going to be some sort of outreach when we
• 16:10
  have come up with the, with the short list of these individuals.
• 16:15
  But I told her that the messages are going to be contextual.
• 16:18
  It depends because there are some people that you did
• 16:21
  business with two years ago and you had a wonderful time working
• 16:24
  with them. They had a wonderful time
• 16:25
  working with you and they really, really love you.
• 16:28
  They would love to give a referral, they would love to
• 16:29
  give a testimony out. They would love to give a
• 16:31
  recommendation, they would love it, whatever.
• 16:33
  For those people, the message will be different.
• 16:35
  There are some people you did business with over the last two
• 16:37
  years who you can't really remember them.
• 16:41
  They might they can't really remember you.
• 16:43
  The messaging will be different. And then there are people that
• 16:45
  you did business with them, you tried your best to, but there
• 16:48
  were one or two issues and the messaging with them will be
• 16:51
  different. So I told her messaging later.
• 16:55
  First off, let's just sit down, come up with the list and let's
• 16:58
  see how we can use our existing database or existing contact set
• 17:05
  to either get repeat business or get referrals.
• 17:08
  Because it's a whole lot easier to get business from people that
• 17:11
  you've done in the past than trying to go out and chase new
• 17:14
  strangers. And then I told another added
• 17:16
  benefit is that for someone who considers yourself a homebody
• 17:21
  like me, by the time you have practice with people that you
• 17:24
  already know or you're kind of familiar with, when you're now
• 17:27
  stepping out into the field and you start talking to strangers,
• 17:30
  it's going to be less daunting or less intimidating because
• 17:33
  you've had practice, you've had a couple of conversations.
• 17:36
  If I remember someone that I spoke to who didn't quite buy
• 17:39
  the idea, So excuse me, but then this is what she did.
• 17:43
  She went over and beyond. The lady bought 10K worth of
• 17:47
  credit and loaded her phone and then she bought a notebook.
• 17:51
  And then she took her viral and then she wrote it down, you
• 17:55
  know, all the names and everything.
• 17:56
  And then she started calling these people 1 by 1 by 1 by 1.
• 18:00
  And by the time the weekend was up, she said she was totally
• 18:03
  tired because she called over 50 people.
• 18:07
  But she was so happy she did because people had feedback on
• 18:10
  this. People had feedback on that.
• 18:11
  One person said, hey, where have you been?
• 18:13
  I lost your phone number, blah, blah, blah.
• 18:16
  There's this, there's this is that.
• 18:17
  She got a few more orders. And she said it was a wonderful
• 18:20
  weekend because even though she was tired, she got some
• 18:23
  affirmation. She got some business.
• 18:26
  She now got a clearer sense of who our ideal customer was.
• 18:30
  Because, you know, you call some people and by the time you're
• 18:32
  done, you remember, like, look, when I did work with this guy, I
• 18:35
  didn't like him anyway. He didn't like me.
• 18:37
  The money wasn't great. Why am I even bothering me?
• 18:38
  Guys like this? And then you call somebody up
• 18:41
  and like, I remember this, babe, we had fun, was good, the money
• 18:44
  was great. My profit margin was 50%.
• 18:46
  So I should be calling more people like her.
• 18:49
  So you always get a good, you always get a good return when
• 18:56
  you engage in these sorts of activities.
• 18:59
  So yeah, bottom line. So for Zena Zena's delicacies,
• 19:04
  please check out our Instagram handle.
• 19:06
  For those of you who are based in pH, her stuff looks real
• 19:09
  nice. You know, try out place an
• 19:10
  order. So was my recommendation to her,
• 19:13
  and it's also my recommendation to those of you who might be in
• 19:15
  a similar situation where it's been 2-3 years, you're kinda in
• 19:19
  the slump, you don't have any ideas about how to get customers
• 19:23
  or stuff like that. Well, yes, advertising.
• 19:25
  On the advertising thing, I told her, look, just chill for now.
• 19:28
  Don't advertise just yet because before you throw money at
• 19:31
  advertising, for those of you who've been listening to the
• 19:34
  podcast recently, maybe the last week, you remember that two or
• 19:36
  three episodes ago I talked about, I spoke about how you
• 19:39
  need to be good at organic content 1st and see what vibes
• 19:43
  is your organic content before you now throw money behind
• 19:45
  advertising. So it's the same thing.
• 19:48
  Yeah, you will advertise. Before you advertise, you know,
• 19:51
  you need to look at your Instagram because her Instagram
• 19:54
  is well populated and she has lots of followers.
• 19:58
  So look at Instagram, get a sense of what hit, what didn't
• 20:01
  hit, what's working, what's not working.
• 20:03
  Use organic content and experiment.
• 20:05
  You'll get a sense of what works, what doesn't.
• 20:07
  Then the one that works, that is the one that you will now say,
• 20:10
  OK, Facebook advertising or Instagram advertising, weekly
• 20:14
  budgets, budget 7K to boost this particular post and then you
• 20:18
  start seeing the results. Because you've used organic 1st
• 20:22
  to see that these kind of videos work, these kind of pictures
• 20:25
  work these kind of whatever work.
• 20:27
  So that's why I told her that for advertising, just chill.
• 20:29
  First, let's finish with the with the with the phone book.
• 20:36
  Then let's see what else. I think that was the summary of
• 20:41
  the thing on on the phone end. But we quickly took a really
• 20:46
  interesting detour because she was talking to me about also
• 20:48
  lacking inspirational for content ideas.
• 20:51
  And I told her the same thing that I've been telling folks for
• 20:54
  the last couple of months, which is that now that we all have
• 20:58
  smartphones and that AI is readily available, this whole
• 21:03
  thing of I don't know what to post, it's not a valid idea
• 21:06
  anymore. It's not a valid excuse anymore.
• 21:10
  These AI tools are good assistants, office secretaries,
• 21:14
  whatever. They are good ideation tools and
• 21:16
  we should use it as such. So start off the conversation by
• 21:19
  saying the usual, 'cause when I have these conversations, what I
• 21:22
  say is I say Chargi BT I say Gemini, that's from Google.
• 21:27
  Perplexity, perplexity. And you know all the others.
• 21:31
  So I called all of them and you know this big, I mean Zeno,
• 21:36
  sorry Zena rather. So Zena knows of them, but she
• 21:39
  doesn't have any of them. And oh really?
• 21:41
  You don't use air? She say, yeah, I do.
• 21:43
  Now this AI available on WhatsApp.
• 21:44
  And I was shocked. I was like, you have AI on
• 21:46
  WhatsApp. I, you know, I didn't get the
• 21:49
  memo because I don't have it, but she does somehow.
• 21:52
  So if any of you work out WhatsApp, please can you guys
• 21:55
  roll out the AI feature to the rest of us?
• 21:58
  Because I don't have AI on my WhatsApp.
• 22:02
  And since then I've met another person who says they actually do
• 22:04
  have AI on their WhatsApp and AI on Facebook.
• 22:09
  And then she says that she also has AI on Snapchat.
• 22:12
  And I was shocked. I was like, Snapchat, people
• 22:14
  still use Snapchat. I just assumed that Snapchat was
• 22:17
  dead, but apparently Snapchat is not.
• 22:20
  It's alive and it's, well, I guess all people like me are not
• 22:23
  on Snapchat. So anyway, we use the AI tool on
• 22:28
  Snapchat. It came up with a real basic
• 22:30
  prompt and it came up with six content ideas.
• 22:38
  I can't remember anyway, but it came up with six content ideas.
• 22:40
  And I just told her, look, you know what?
• 22:42
  These six ideas are going to be the template.
• 22:44
  So idea one is for Monday, idea two is for Wednesday.
• 22:47
  You know, so basically content from Monday till Saturday is
• 22:51
  sorted because you've been at this for the past 2-3 years.
• 22:55
  You already have over 1000 photos on your phone.
• 22:59
  So all you have to do is take one photo, apply one idea and
• 23:03
  you're sorted. So for the one that says, OK,
• 23:06
  there's one idea, that Snapchat. Snapchat.
• 23:09
  Yeah, I said menu highlight of the day or something like that.
• 23:14
  Yeah, menu highlight of the day. So I told her if day one, if
• 23:18
  option one is menu highlight of the day, then when you wake up
• 23:20
  on Monday, scroll through your phone.
• 23:23
  And the example I gave was a goosey because I was going to
• 23:27
  say I'm not a great cook. But The thing is I don't even
• 23:29
  cook at all. So let me not say, OK, I can, I
• 23:32
  can make beans and I can make rice.
• 23:34
  So I told her menu of the day, highlight of the day can be
• 23:37
  boiled beans with sweet potato because I know I can do that.
• 23:40
  So in my own case, if I was going to promote that kind of
• 23:43
  thing, my own menu highlight of the day would be today's Menu of
• 23:47
  the day's boiled beans and sweet potato was a recipe that was
• 23:50
  taught to me by one of my idiot roommates in OAU when I was in
• 23:56
  our wall hall in room 2O2. It's a special kind of meal
• 24:01
  because you know the beans are sweet.
• 24:02
  You prepared like this, you throw in some, you throw in some
• 24:06
  sweet potato. It gives some starch to the
• 24:08
  whole thing. So the porridge is nice and
• 24:10
  thick. It's a good meal, it gives you
• 24:12
  energy. Something, something, something.
• 24:14
  That is my menu highlight for today.
• 24:17
  If you're interested in placing an order, one bowl is available
• 24:22
  at 15 per bowl. So they hit me up, check me at
• 24:27
  Uniport hostel room, something, something, something, or send me
• 24:30
  a WhatsApp message at blah, blah, blah, blah, blah, blah,
• 24:32
  blah to place your order. You know, that kind of thing.
• 24:35
  So that was my own, the example that I gave using beans and and
• 24:44
  what's it called a sweet potato. By the way, if you're a caterer,
• 24:47
  I do not suggest that you try and do menu highlight of the day
• 24:51
  of beans and sweet potato. I don't think you're going to, I
• 24:54
  don't think your market will move.
• 24:55
  I think people are looking for stuff that is much more
• 24:57
  exciting. But summary, what I'm trying to
• 25:00
  say is this AI is even more available than I thought.
• 25:06
  You don't need to have a ChatGPT account to use AI anymore.
• 25:11
  For those of you who AI has been rolled out to your WhatsApp,
• 25:14
  it's there. You can create a prompt.
• 25:16
  You can say I am a Nigerian. I'm a Nigerian young man living
• 25:22
  in Zamfara interested in starting a sculpt, a sculpt, a
• 25:27
  business as a as a sculpture, as a sculpture artist.
• 25:31
  Abby as an iron, OK as a sculpture artist I hope to sell
• 25:36
  to high end individuals and in between so so so and so living
• 25:39
  in XYZ parts of the city. My current portfolio is
• 25:46
  something something something Stonecraft made of the something
• 25:50
  something period. What ideas?
• 25:54
  What ideas can you give me to attract high end clients that
• 25:58
  match, you know any? But you get the whole point,
• 26:03
  that whole story that I just said.
• 26:05
  The final thing would, would be Snapchat AI tell me how I can
• 26:10
  attract clients within therefore within kind of economic range
• 26:14
  and then send Snapchat AI is going to say something.
• 26:17
  Some of those things will not make sense.
• 26:19
  Whatever doesn't make sense, disregard some of those things
• 26:22
  that it says will make very good sense.
• 26:25
  For the things that make very good sense, take it and apply
• 26:27
  it. Some work.
• 26:28
  For the things that work very good, do it again.
• 26:31
  Some will not work. For the things that don't work,
• 26:33
  disregard. You can see how when it comes to
• 26:38
  sales tactics or content ideas or things like that, we can use
• 26:42
  our mobile phones now to ideate, to get good ideas, to get useful
• 26:48
  suggestions. It's not cheating.
• 26:52
  That's how business has always been.
• 26:53
  Before AII would sit down with my brother and I'll be like, hey
• 26:56
  look bro, I'm thinking about this.
• 26:58
  This is like how, how do you reason this thing?
• 27:01
  He would tell me what he thinks. The one that I like, I'll take.
• 27:04
  The one that I think is rubbish, I'll disregard.
• 27:07
  When I started off as a wedding photographer, I just come back
• 27:11
  to Nigel. So I was living with Mumsy, you
• 27:13
  know, some things I even tell Mumsy as well.
• 27:15
  You know, I'm thinking, I'm thinking, I'm thinking, what do
• 27:17
  you think? I talked to my babe.
• 27:19
  My babe is not my wife. And of course now we still have
• 27:21
  those conversations. So this is how we've always run
• 27:24
  things. We've always asked for advice.
• 27:26
  I'm just saying that now you can also get advice from these these
• 27:35
  digital tools. Anyway, it's almost 30 minutes,
• 27:40
  so let me just bring it to a close.
• 27:42
  Shout out to Xena or Xena's delicacy, the third year student
• 27:47
  from the university in the University of Port Harcourt.
• 27:50
  Please check out our Instagram handle at ZINAS under score
• 27:55
  Delicacies. And if you're looking for a nice
• 27:57
  tasty grub and you're based in pH, hit up and I'm sure she'll
• 28:01
  be able to take good care of you.
• 28:03
  The reason why I shared this conversation was we discussed
• 28:05
  some useful ideas that I think should be able to help people
• 28:07
  who are in a similar situation. So if you think you heard
• 28:10
  anything here that makes sense, any useful Nuggets take it wrong
• 28:13
  with it and hit me up. Let me know how it goes.
• 28:16
  Can connect with me on LinkedIn. My name is Tavishima Ayede, I'm
• 28:19
  the host of the show. You can confirm the spelling of
• 28:21
  my name from the link. We're currently listening to
• 28:24
  this episode. My e-mail address is there for
• 28:26
  those of you who prefer to e-mail then also connect with me
• 28:29
  on WhatsApp like Xena did. She hit me up on WhatsApp and I
• 28:32
  responded. I was about 8-9 hours late, but
• 28:36
  I still responded. I always do.
• 28:38
  The phone number is 08064662140. Country code is +234.
• 28:44
  So thank you very much for your time and attention.
• 28:46
  I'll catch you guys at the next recording.
• 28:48
  I think I'm going to go and try and make some beans and sweet
• 28:51
  potatoes. I'll let you know how it turns
• 28:53
  out, so I'll catch you guys later.