Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Selling Peace: Using Universal Language to Reach a Spiritual Audience.

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Selling Peace: Using Universal Language to Reach a Spiritual Audience. · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:02
  Hello and welcome to the podcast.
• 0:04
  Today we're going to talk about how to sell your religious
• 0:07
  products or your religious services on Facebook in
• 0:11
  particular. Now, the reason why we're
• 0:14
  looking at that today is because I was having a chat recently
• 0:17
  with another consultant and she's in the productivity and
• 0:23
  Wellness space. She is a Nigerian, of course,
• 0:28
  and what she does is she sells. How will I put it now?
• 0:36
  OK, this is what she does. She's the wife of a pastor.
• 0:40
  She's a very accomplished lady herself, you know, Harvard grad,
• 0:43
  management consultant and then all of that.
• 0:45
  But The thing is, she's married to a pastor.
• 0:48
  And for those of us you know, who have grown up in Nigeria,
• 0:50
  and then of course, those of you who grew up in America,
• 0:54
  particularly those of you in the evangelical tradition or
• 0:58
  Pentecostal transition, you will know that pastors, wives face
• 1:02
  some unique challenges. You know, being the big mommy,
• 1:06
  mommy of the church, mommy of the congregation, husband is not
• 1:09
  always around. He's always travelling.
• 1:12
  You know, things can get difficult, but you're trying to
• 1:16
  support your husband's gifting, you know, all those sorts of
• 1:18
  things. So it actually is a valuable
• 1:21
  service that there are lots of young ladies, whether a newly
• 1:24
  married or married for 10 years, five years, three years, 15
• 1:28
  years. And because of that, their
• 1:31
  marriages are running into problems because, you know, our
• 1:33
  guy is a pastor and you want to support his gifting, but you
• 1:36
  know, you also, you have some needs.
• 1:37
  You want to take care of yourself.
• 1:39
  So this consultant that I spoke with, that is her area of
• 1:43
  specialty, she helps to train and to coach pastors, wives so
• 1:48
  that they can take care of their self, themselves, their
• 1:50
  household, maintain their sanity, build their own
• 1:53
  businesses, all the while supporting the unique gifting
• 1:57
  that their husband has. So that is our own line of
• 2:00
  business. Then we started talking because,
• 2:04
  you know, her Facebook page had just been suspended, that had
• 2:08
  been flagged. And of course, she was
• 2:09
  wondering, like, I'm not talking about anything controversial,
• 2:13
  you know, why would they flag me?
• 2:14
  And I had to let her know, first of all, that, you know, it's
• 2:17
  just normal. It happens a lot because these
• 2:23
  moderation on social media is partly done by human beings and
• 2:27
  partly done by AI tools or bots or whatever it is you want to
• 2:31
  call them. Now, The thing is that not
• 2:33
  enough people to be able to do this job and even the people who
• 2:36
  do the job, it's not the best job to do basically because
• 2:39
  people who are doing moderation on social media platforms get
• 2:42
  exposed to all kinds of content. So there's high burnout.
• 2:45
  You know, people leave quickly. In fact, one of my family
• 2:47
  members worked for TikTok doing content moderation and I think
• 2:52
  she only lasted one month. You know, she was like, she
• 2:54
  can't take it anymore because you get to see some really nasty
• 2:58
  stuff, you know, self harm, racism, hate speech, you know,
• 3:03
  all kinds of stuff. So if that's your job, it's
• 3:05
  really, really tough. So because of that,
• 3:09
  understandably, Facebook, TikTok, all these other business
• 3:12
  platforms, they use lots of bots, lots of AI tools to do
• 3:16
  these things. And of course, you know, I keep
• 3:18
  saying it, you know, these AI tools are not intelligent, They
• 3:22
  are not smart. So they just see one or two
• 3:25
  words and the words are not in the proper context.
• 3:28
  And so they flag your account. And that's how lots of you, your
• 3:31
  account gets, your account gets flagged or banned or whatever.
• 3:37
  So you may not have said anything problematic, but maybe
• 3:41
  the wrong combination of keywords just happen to show up
• 3:43
  in your advertising copy, in text that you put up or in
• 3:47
  videos that you put up, you know, those sorts of things.
• 3:49
  So especially if you run a religious account, it's normal
• 3:53
  that once in a while you just catch a stray bullet and then,
• 3:56
  you know, you try and appeal and try and figure out what's going
• 3:59
  on before you get your account restored.
• 4:01
  So I had to tell her that, you know, it's just normal.
• 4:04
  Now, the reason why she reached out to me was because she was
• 4:06
  thinking of running an advertising campaign because she
• 4:08
  has some trainings coming up for, I think it's February of
• 4:13
  2026. So excuse me, Oh, by the way,
• 4:18
  I'm making today's recording outside.
• 4:19
  So if you hear any noise in the background, sorry, that's where
• 4:22
  it's coming from. You know, I'm in the parking
• 4:24
  lot, I'm in between engagements. I have to move somewhere.
• 4:26
  So I said, let me just make this podcast recording real quick
• 4:29
  before I forget. And then if this is your first
• 4:31
  time listening to the show, my name is Tavishima Ayede.
• 4:34
  I'm a former lawyer turned business consultant.
• 4:37
  And if you like these sorts of things, you know, how do you
• 4:41
  sell? How do you attract businesses,
• 4:43
  attract customers to your business?
• 4:45
  How do you grow your revenues? Then subscribe to this podcast
• 4:48
  on Spotify, YouTube, Apple, or any player of your choice.
• 4:51
  Because every other day, those are the kinds of things you talk
• 4:54
  about over here on the podcast. Also, if you'd love to connect
• 4:57
  with me for questions, comments, or queries, or you have a
• 5:01
  collaboration plan like this other consultant who reached out
• 5:04
  to me, then call me. Send me a text message or a
• 5:08
  WhatsApp message on 0806466 2140.
• 5:14
  And yes, it is me. There are lots of people who are
• 5:17
  surprised that oh, you picked up the phone or oh, it's actually
• 5:19
  you. Yes, it is me.
• 5:22
  For now. Eventually I'm going to become a
• 5:24
  big boy and I'll hire APA to take over the phones.
• 5:27
  So take advantage of the fact that I'm available for now.
• 5:31
  By the time I reach down, go to the status, you know, you guys
• 5:33
  have to talk to my PA before you get to me.
• 5:36
  All right now I was like, so this lady thinking of running an
• 5:40
  advertising campaign and of course there are ways that we
• 5:42
  can go about go around these things.
• 5:45
  So like in her own case, one way to go about this thing is to
• 5:47
  actually get somebody to set up a Facebook page and then run the
• 5:51
  advertisement on the other person's account and the traffic
• 5:54
  will go to the Facebook page. So that's one way of going
• 5:57
  around it. But I told her, you know, Madam,
• 5:59
  let's talk first. The reason why I wanted us to
• 6:01
  talk, you know, live phone on phone is because I wanted her to
• 6:05
  understand one thing that look, Madam, I know that you didn't
• 6:08
  say anything anyhow anyhow on your Facebook channel because
• 6:13
  you know, I know you now like we're in the same circle.
• 6:16
  So I know. But The thing is, if there's
• 6:20
  anything that you're saying and an unfortunate combination of
• 6:24
  keywords is showing up that is making people flag you.
• 6:27
  If we don't figure out what this thing is, it doesn't matter who
• 6:30
  you try and run this campaign around.
• 6:31
  The chances are Facebook go flag this in again, I will shut you
• 6:35
  down and it won't even be nice because you know, they might put
• 6:40
  two and two together that before we block you now you're now
• 6:43
  trying to do roundabouts how we don't catch you, you know,
• 6:46
  because there's some people who get banned on you know,
• 6:50
  platforms, you know, for life, you know, notably like current
• 6:53
  president of the United States, at least at the time of making
• 6:55
  this recording. Donald Trump, we all know how,
• 6:58
  you know, before Elon Musk bought over Twitter now X, you
• 7:03
  know, he, Donald Trump was supposed was supposedly going to
• 7:08
  be banned for life. Like, you know, we don't like
• 7:10
  you. So just get out.
• 7:12
  We don't want to see you again anyway.
• 7:15
  So I told her that look, we need to check your messaging.
• 7:17
  Let's be sure that all we're doing here, we're not running
• 7:20
  foul of anything. Oh, by the way, I know it's 7
• 7:23
  minutes. Some of you are wondering, why
• 7:24
  am I giving all the story? The reason I'm giving all the
• 7:27
  story is this my, my consulting practice.
• 7:31
  Nothing religious to it at all. The rest of you who are
• 7:35
  listening to this podcast, you know, you, you sell cakes, you
• 7:38
  sell rice and beans, you sell soap, you sell architectural
• 7:42
  services, you run a medical practice, you're trying to start
• 7:45
  a startup. Nothing religious about it,
• 7:47
  Abby, But there are a few of us here who are entrepreneurs and
• 7:52
  who are actually in the spiritual space.
• 7:56
  People who want to sell health and Wellness according to
• 7:58
  Christian principles or according to Islamic principles.
• 8:02
  People who want to sell educational products according
• 8:04
  to Christian principles or according to Islamic principles
• 8:07
  or according to Buddhist principles.
• 8:09
  People who want to sell dietary products, supplementary
• 8:12
  products, you know, according to Christian principles, Islamic
• 8:15
  principles, Jewish principles, you know, whatever principles.
• 8:18
  So there is a tiny subset of people who are listening to this
• 8:21
  podcast who that is their bread and butter.
• 8:23
  Actually, they are trying to talk religion, they are trying
• 8:27
  to talk to religious people, they are trying to target
• 8:29
  religious people. And unfortunately it is hard to
• 8:33
  do that today in 2026. If you're listening to this
• 8:37
  podcast in 2051 and maybe then things have changed, OK, no
• 8:40
  problem. But for now in 2026, what
• 8:43
  religious folk, you know, it's kind of hard to target your
• 8:47
  audience without being flagged. Any small thing Facebook would
• 8:49
  just like you. Bam, your account has been
• 8:52
  suspended 60 days, 125 days. I've almost seen 100 and 175.
• 8:57
  I do something like that. I mean, that's like half the
• 8:59
  year. Like these guys should come
• 9:01
  down. There's no problem with
• 9:03
  flagging. The problem is just that when
• 9:05
  they flag you, they'll say you can appeal and you will appeal
• 9:09
  before you talk to human being. You will hear when that's just
• 9:13
  the problem. So this air tools just flag you.
• 9:15
  There's no human being that you can now complain to to get your
• 9:18
  account on suspended. Where was I?
• 9:22
  OK, so I say, Madam, let's check your ad copy.
• 9:25
  Let's be sure that we nip this thing in the board or else and
• 9:29
  we'll flag you again and you now put somebody else in trouble.
• 9:33
  Looked at the hard copy and it seemed OK.
• 9:35
  It seemed all right. OK, Madam, I think this thing
• 9:39
  looks OK. So that earlier strategy that
• 9:40
  we're discussing, that's how you would do it.
• 9:43
  Luckily, Madam says she has a Facebook page, but the Facebook
• 9:47
  page was not flagged. The thing was not banned.
• 9:49
  And I was wondering how do they do that?
• 9:51
  They flag your personal, they don't flag the Facebook page.
• 9:54
  But anyway, that's good. So somebody else is going to run
• 9:59
  the advertising campaign and then feed the traffic back to
• 10:04
  the Facebook page. And then from there, hopefully
• 10:07
  she's going to be able to advertise her program and run
• 10:12
  the whole thing without having any problems.
• 10:14
  Hopefully, if she's able to do it successfully, I will let you
• 10:19
  guys know maybe in another two months or so after she's done
• 10:22
  with with the program. So after talking to this Madam,
• 10:29
  I say, you know what, it is true.
• 10:32
  There are lots of people like Madam and I've mentioned a
• 10:34
  couple, whether it's health and Wellness, whether it is dietary,
• 10:37
  whether it is whatever. There are lots of people who are
• 10:41
  trying to run these sorts of businesses.
• 10:43
  They need some guidance as well. And so today we're going to talk
• 10:46
  about how you can run advertising for religious
• 10:49
  coaching, spiritual coaching on Facebook and Instagram.
• 10:55
  I'm sending out Facebook and Instagram in particular because
• 10:58
  Facebook and Instagram, they have some very specific and very
• 11:03
  stringent rules around these things.
• 11:05
  So it is kind of tricky for those of us on LinkedIn, you can
• 11:08
  see that people talk about religion all the time and you
• 11:10
  know, blah, blah, blah. That's something you can get
• 11:12
  flagged on. But when it comes to selling
• 11:15
  religious stuff, Facebook and Instagram, you have to be very
• 11:18
  careful, especially if you belong to one kind of group.
• 11:22
  Let me not say what that group is, but you know, those of us
• 11:25
  who are listening we on, you know, we know who we are.
• 11:28
  So if you belong to that sect, you know that is is hard for us
• 11:31
  to get the word out. So if you want to sell religious
• 11:38
  coaching or you want to sell spiritual coaching, like this
• 11:43
  consultant who is trying to target the wives of pastors, and
• 11:50
  you're trying to do this in 2026, the key is to focus on the
• 11:56
  results and not the users, OK? The key is to focus on the
• 12:02
  results and not the users. The moment you start trying to
• 12:06
  call out the specific users on their identity, if your
• 12:09
  advertising campaign is calling all Muslims, calling all
• 12:12
  Christians, calling all Buddhists, you are now looking
• 12:14
  for trouble because it shows that you are trying to target
• 12:18
  one specific class of people. We're trying to avoid that kind
• 12:22
  of language when we are selling our products.
• 12:25
  So what you do is you, we can call out personal attributes.
• 12:33
  So you can't be making ad campaigns that is calling out
• 12:37
  Catholics or calling out Muslims or calling out Buddhists or
• 12:41
  calling out 7th Day Adventists. You can be shouting like that on
• 12:46
  Facebook. You should not even imply that
• 12:50
  you know the people's religion. So don't say something like, are
• 12:57
  you a Christian? And do you feel lost in 2026?
• 13:00
  That kind of thing. You're now looking for trouble,
• 13:03
  you know, to flag you, you know, discriminatory content.
• 13:07
  Are you a Hindu and you're looking for inner peace?
• 13:10
  That kind of language, you're already looking for trouble and
• 13:13
  they will flag you. So instead talk about the
• 13:16
  benefits that people are going to be enjoying.
• 13:18
  So your hard copy, you can say find inner peace through ancient
• 13:22
  spiritual practices. Use that kind of copy.
• 13:25
  You can see that is vague enough that you know the Christian or
• 13:31
  the Hindu or whatever you're targeting will see it.
• 13:33
  Also based on the images that you use, they will see it and
• 13:36
  they will kind of get the point. But you didn't shout from the
• 13:39
  beginning that, you know, if you're Catholic, pay attention.
• 13:43
  If you're a Muslim, pay attention.
• 13:44
  If you're Hindu, pay attention. If you're Baptist, pay
• 13:47
  attention. If you're 7th Day Adventist, pay
• 13:50
  attention. So talk in terms of the
• 13:54
  benefits. You can say you're offering
• 13:56
  spiritual coaching for those seeking deeper purpose.
• 14:01
  You know, that kind of thing, you know, is vague enough, but
• 14:06
  also people who see it hopefully will get the idea, but not the
• 14:10
  kind of thing that the bot will now flag you down like, ah, this
• 14:14
  person is is talking to only Catholics.
• 14:16
  So therefore this person is discrimination against Muslims.
• 14:18
  Do not flag your content. Or this person is only talking
• 14:22
  to Shiite Muslims. Therefore this person is
• 14:25
  discriminating against the Sunni Muslims.
• 14:28
  They will now flag your content. So we're talking in terms of the
• 14:31
  benefits and don't shout out any particular group.
• 14:34
  Don't call any particular group by name to be on the safe side.
• 14:39
  You start calling all groups by name and you start running into
• 14:42
  problems. So let's say you're selling
• 14:48
  educational content, you want people to home school and things
• 14:50
  like that. If your ad copy says calling all
• 14:54
  Catholics who are tired of circular culture in Nigeria and
• 14:58
  who wants to look for ways to homeschool their children so
• 15:01
  that they do not get ravaged by the onslaught of blah, blah,
• 15:04
  blah, that kind of copy, you get into trouble.
• 15:07
  You get into trouble. But you talk in terms of the
• 15:09
  benefits you see. Are you worried about raising
• 15:14
  your children to be spiritually inclined and how they put the
• 15:22
  spiritually inclined and live live safe lines?
• 15:27
  No, live safe lives to have safe.
• 15:31
  How will I put it now anyway? If your advertising campaign
• 15:35
  basically says that, do you? Are you nervous about your
• 15:38
  children and you want them to grow up with good mental health
• 15:42
  in 2026 and with good spiritual values?
• 15:46
  And you see, that kind of copy is still kind of big enough that
• 15:51
  people understand, but it's not so sharp that people catch it.
• 15:55
  If you say, are you Catholic in 2026 and you're tired of the
• 15:58
  liberal agenda, Here is my home school.
• 16:02
  My home school. Here is my coaching course to
• 16:05
  teach you how to homeschool your children so that you will not be
• 16:09
  your children will not be caught by the liberal agenda, caught by
• 16:12
  this, all that kind of talk. You're not enter into trouble.
• 16:16
  So don't try and target specific people.
• 16:21
  Don't call out specific people. Now the Facebook also has
• 16:24
  introduced A targeting restrictions in recent years.
• 16:28
  Because the good thing about Facebook advertising is that you
• 16:31
  can go very, very detailed now. When I was, even though I
• 16:34
  started off as as a lawyer, eventually I moved into wedding
• 16:38
  photography. And when I tried advertising, it
• 16:41
  was one thing I was pleasantly surprised in my I think then it
• 16:46
  used to be called Facebook ad manager.
• 16:47
  I don't know what it's called now.
• 16:50
  Oh surprise. I am my Facebook ad manager with
• 16:52
  cricket, Very, very granular. I actually could take that.
• 16:57
  I want this particular advertising campaign to be seen
• 17:00
  by ladies between the ages of 18 to 25 and it must only be seen
• 17:06
  by ladies who live in Abuja and in Lagos and in Lagos.
• 17:10
  They must be in Ikeja mainland. This place, that place, you
• 17:15
  know, you just select a place and then you select a mile
• 17:17
  radius and then in, in Abuja, they should be based in Maitama,
• 17:22
  Asokoro, whatever and then select a mile radius and they
• 17:26
  also select that. This advertisement should be
• 17:29
  seen by ladies who are interested in love, interested
• 17:33
  in marriage, interested in wedding dress, interested in
• 17:36
  wedding makeup, interested in wedding venues.
• 17:39
  You know, the whole idea was that we're, we're going to make
• 17:42
  our targeting. So, so set up the targeting so
• 17:45
  that any babe that is thinking of getting married or has been
• 17:51
  proposed to, we'll see our advert.
• 17:54
  And the targeting was that specific.
• 17:56
  I was really tripped that I could select age, I could select
• 18:00
  location, I could select different kinds of interests.
• 18:04
  So targeting can be very, very detailed on Facebook.
• 18:09
  So for those of you who are thinking about it, you know,
• 18:12
  give it a try. Even if you don't place the
• 18:14
  campaign yourself, go and look inside yourself just so that
• 18:19
  when you are discussing with the marketing professional later on,
• 18:22
  in case you want to pay somebody to run campaigns for you, you'll
• 18:24
  be able to ask one or two questions and they will know
• 18:27
  that OK, this guy has looked at one or two things.
• 18:31
  This babe has looked at one or two things.
• 18:33
  So this is not somebody that we can swerve.
• 18:35
  So please go and look inside your, I don't know what it's
• 18:38
  called now, but back the last time I ran the campaign used to
• 18:41
  be called Facebook Ad manager. So go and look at whatever The
• 18:44
  thing is called and start looking inside now.
• 18:47
  So where was I? So now we don't have detailed
• 18:52
  targeting options anymore around religion and sensitive topics.
• 18:58
  So you can't select people. You can't select brides who are
• 19:02
  interested in Islam or women who are interested in the Catholic
• 19:06
  Church, or young men between 18 and 27 who are interested in
• 19:12
  Hinduism. You know you can't targets like
• 19:15
  that again. So right now all you can be
• 19:17
  doing is when you get to your targeting in your Facebook ad
• 19:20
  manager or whatever The thing is called now, sorry, forgive me, I
• 19:24
  keep saying or whatever The thing is called now, but I'm
• 19:26
  just being honest with you guys. I never tried to lie to you.
• 19:29
  I haven't touched that Facebook advertising thing.
• 19:33
  I won't lie in is nearing like 15 years the last time I touched
• 19:37
  it. So honestly speaking back then,
• 19:39
  it used to be called Facebook ad manager.
• 19:42
  I don't know what The thing is called now.
• 19:43
  So just be honest with you. It's been a while since I've
• 19:47
  entered that thing. OK, so now you can now what was
• 19:54
  I talking about now? And walk around.
• 19:56
  So just try and target broad interests like Wellness, people
• 20:01
  interested in Wellness, people interested in meditation, people
• 20:04
  interested in personal development, people interested
• 20:07
  in ancient history. People are interested in ancient
• 20:10
  spiritual wisdom, you know, things like that.
• 20:13
  Or for the consultant that I was talking to, since she is a
• 20:21
  pastor's wife, she has the Facebook group which is full of
• 20:25
  pastors wives. She has an e-mail list which is
• 20:29
  full of pastors wives, especially the Facebook group.
• 20:34
  She can use the Facebook group to now create look alike
• 20:36
  audiences and tell Facebook that Facebook when we're running this
• 20:41
  campaign, target people who look like all the audiences in this
• 20:46
  place. So she will not use her own
• 20:50
  mouth to say target women between the ages of social and
• 20:55
  so who are Christian and who are married to pastors who use her
• 20:58
  mouth. She will just tell Facebook,
• 20:59
  create a look alike audience and then Facebook will figure out
• 21:03
  all those demographics and psychographics and then target
• 21:05
  them. So you can see that these are
• 21:07
  roundabout ways that we we go about.
• 21:11
  Now the gist I have heard, remember I haven't placed any
• 21:17
  ads myself in a very long time. The gist I've been hearing is
• 21:23
  that there's some content that is prohibited.
• 21:25
  Prohibited means it is forbidden.
• 21:29
  Prohibited means it is a total no.
• 21:31
  Prohibited means do not try yourself, you try yourself.
• 21:36
  We will shut down this campaign. So please, this is a gist.
• 21:39
  I'm hearing that this is prohibited just in case I'm
• 21:44
  wrong, you know, to be on the safe side.
• 21:46
  Well, anyway, whatever you hear here, go on.
• 21:48
  Please verify. Because remember, when we're
• 21:50
  talking about sales, anything I say about sales, sales and
• 21:54
  personal selling, just know that it is gospel truth.
• 21:56
  If I say it, you can rely on it, but any other thing I say, I
• 22:00
  beg, go and verify. So break their content.
• 22:05
  I hear that if you want to start advertising miracles, let's say
• 22:09
  you're a miracle worker. You're a miracle healer.
• 22:12
  If you want to advertise your miracle, Facebook will shut you
• 22:15
  down. So those of you who advertise
• 22:19
  healing service on Monday, fruit of the womb on Wednesday,
• 22:23
  financial prosperity on Saturday, and then resurrecting
• 22:26
  the dead on Sunday, Facebook is not the place for you.
• 22:33
  If Facebook suspects that this guy is a miracle worker, they
• 22:36
  will shut you down. Now they're shutting you down
• 22:41
  not on the basis that you're a Christian, but they're shutting
• 22:44
  you down on the basis that Facebook does not like claims
• 22:48
  that you cannot substantiate, substantiate.
• 22:51
  Nowadays, what that just means is can somebody go and verify it
• 22:55
  scientifically? Like, can we go to a lab and I
• 22:58
  see that, OK, before this person had leprosy.
• 23:00
  Now let's look at his blood. Now the person doesn't have
• 23:03
  leprosy again. Or can we verify that, yes, this
• 23:06
  person died on a Friday and we know for sure, yes, the death
• 23:09
  certificate and these are the physicians who attended to him.
• 23:12
  And then now you resurrected him on a Sunday.
• 23:14
  Can we verify that? So that's why Facebook is
• 23:17
  shutting you down, not because you're a Christian, but because
• 23:21
  a lot of these things we cannot substantiate.
• 23:24
  So if you are a miracle worker, don't try and advertise on
• 23:28
  Facebook, right? This kind of stuff is a little
• 23:33
  bit tricky. Then I also hear that you
• 23:38
  shouldn't try and put up content that shows that you can cure
• 23:41
  anything. So don't say that you will cure
• 23:44
  like this. My friend who is a consultant
• 23:46
  now, if she claims that her coaching is going to help help
• 23:49
  help cure mental health problems, like let's say your
• 23:53
  husband is a pastor and since you married him, you're falling
• 23:57
  into depression because you're a pastor's wife and the claim is
• 23:59
  too much. The, the, the stress is too much
• 24:02
  for you. If you claim that you can cure
• 24:05
  those kinds of people, you're now running into problems
• 24:08
  because remember, Facebook is trying to avoid things that
• 24:10
  cannot be substantiated, things that we cannot verify.
• 24:15
  So do not claim to cure anybody. Say that you can help with or
• 24:20
  you can help alleviate symptoms or you can help do this or helps
• 24:24
  you to help, but don't claim that you can cure anybody.
• 24:30
  In fact, this is beyond, this is beyond the religion.
• 24:34
  Now, if you have supplements that you want to sell on
• 24:37
  Facebook, don't claim that your supplements can cure anything.
• 24:41
  If you say you have a supplement and it's a cure for diabetes or
• 24:45
  whatever, Facebook will shut you down.
• 24:49
  Prohibited content, do not even try it.
• 24:53
  They're shutting you down because Facebook does not want
• 24:55
  anything that cannot be substantiated.
• 24:58
  So just say you help with, you help with diabetes, you help
• 25:02
  with BP, you help with depression, you help with mental
• 25:05
  health, or you help with spiritual possession, whatever
• 25:08
  it is you help with not that you cure.
• 25:13
  Then I also heard that Facebook does not like all these get rich
• 25:18
  and whatever. So if you say that, come and see
• 25:21
  me, I will give you this ring. Once you put on the ring, the
• 25:25
  moment you slap your enemy, your enemy will start giving you
• 25:29
  money. Start transferring money into
• 25:30
  your account. If your advertisement is, you
• 25:33
  know, you're advertising all those kinds of things and also
• 25:35
  you'll be saying where am I getting all these things from?
• 25:37
  These things exist, believe me. See, growing up in Abuja were
• 25:42
  kind of sheltered. Abuja was the same place back
• 25:44
  then when I moved to Lagos when I was 13, when we came to Lagos,
• 25:47
  the things that I saw, I say they will say Guru Maharaji
• 25:51
  something, something Indian temple that if you come here and
• 25:56
  you bring a red chicken and A and a green cow and you fast for
• 26:00
  five days and you give them 50,000 that they will give you a
• 26:03
  special tablet. If you take that tablet and put
• 26:05
  it on your tongue, once you speak, whatever you say, people
• 26:09
  will just be following you. They will obey you.
• 26:11
  I say what is this? Like what is going on in these
• 26:14
  Lagos? I say are these people mad?
• 26:16
  Like because you know, we move from from Area 11 to Lagos, you
• 26:21
  know to Uber and these places are all over the place.
• 26:25
  Even when even my secondary school in Uberland, you know,
• 26:28
  there's one or two of those temples around.
• 26:33
  So I'm not making stuff up. If you haven't seen, now say you
• 26:36
  haven't seen. But these things exist.
• 26:38
  So people like that, please. Anyway, I think a lot of you are
• 26:43
  charlatans. You should, honestly speaking,
• 26:45
  one look for work, one, look for honest work.
• 26:48
  But if you don't look for honest work and you want to advertise
• 26:50
  your business, Facebook is not the place for you.
• 26:53
  If they catch you, they will shut you down, not because they
• 26:57
  do not believe in your temple, but because Facebook does not
• 26:59
  want claims that cannot be substantiated, that cannot be
• 27:04
  verified. So excuse me.
• 27:09
  So don't promise anybody get rich.
• 27:12
  Follow this ritual and you get plenty of money.
• 27:15
  Then of course, Facebook, this one is not just Facebook, tries
• 27:19
  to avoid any kind of advertising copy or text copy that looks
• 27:23
  like discrimination, that excludes people or that targets
• 27:27
  or targets people in a certain way.
• 27:30
  So just try and be on the safe side to be sure that your thing
• 27:33
  doesn't sound discriminatory. So just like this consultant who
• 27:36
  reach out to me to say, bro, I beg, let me pick your brain.
• 27:38
  I say no problem Madam. Now let's talk the same thing to
• 27:42
  reach out to a couple of people and you know, hopefully if
• 27:46
  there's anything problematic, people will try and let you
• 27:49
  know. So for those of you whose
• 27:52
  businesses thrive on advertising on Facebook and Instagram, this
• 27:56
  is advice for you, especially those of you in the religious
• 27:58
  sector, this is advice for you. Your Facebook advertisement has
• 28:03
  been banned before. Your profile has been taken
• 28:05
  down. You're wondering what you could
• 28:06
  have done wrong. This is something you should be
• 28:09
  looking into. Maybe this is where some of the
• 28:11
  problems were. So I did something like I
• 28:16
  usually do, which is I went to go and look for good tips for
• 28:20
  you guys in 2026 on how to thrive well on Instagram and on
• 28:25
  Facebook. Because remember, I'm not a
• 28:28
  social media specialist at all, at all, at all.
• 28:32
  My area of specialty is sales. So I went to go and ask around.
• 28:36
  I went to go and look around and I found some tips.
• 28:38
  And these are some things people are saying.
• 28:41
  People are saying that to be successful in 2026 on these
• 28:44
  platforms that you should focus on video.
• 28:46
  Please, I'm making this podcast recording in January of 2026.
• 28:51
  If you are listening to this thing in March of 2071, please
• 28:56
  go and do research and find what is applicable in your own time
• 29:00
  and in your own context. But in 2026, there's lots of
• 29:03
  talk about how video, how video is very effective nowadays, that
• 29:08
  the algorithms are pushing out videos.
• 29:10
  So Instagram reels, Instagram stories, Facebook stories.
• 29:16
  Now these are effective ways for people to know you and to like
• 29:19
  you, especially those of you in the coaching space.
• 29:21
  And this Madam, the consultant who is running the training, In
• 29:27
  fact, our own advertisement was a video advert and it was short.
• 29:31
  Yeah, it was a video advert anyway.
• 29:32
  And I thought, oh, interesting. Because me, typically my default
• 29:35
  is always to do writing, to do text, text, text.
• 29:39
  When I saw it in video, bam, I got it.
• 29:41
  I said OK, is that the way forward?
• 29:43
  Immediately I saw it, I understood it.
• 29:46
  So now I know that if I'm going to do something like that, it
• 29:49
  has to be video based. So summary, you're trying to
• 29:55
  sell something that is religious, vaguely.
• 29:57
  So religious frame your product, frame your service, frame your
• 30:03
  coaching or whatever as a solution to a universal problem.
• 30:09
  Say that you're coaching, say that you're drugs, say that
• 30:11
  you're whatever is a solution for stress is a solution for
• 30:16
  sorry, not a solution is a is a how can I put it now is a is a
• 30:21
  help is something that will help with stress, help with lack of
• 30:24
  direction. It will help with relationship
• 30:26
  harmony or will help with Peace of Mind or it will help with
• 30:29
  depression or help with whatever.
• 30:32
  That's how you should frame it. Of course you are going to try
• 30:38
  and really achieve those results, you know, through your
• 30:40
  own religious philosophy or frame it that way.
• 30:44
  Don't call any specific group out.
• 30:47
  Just say that you have a solution so you have something
• 30:49
  that will help with, you know, blah, blah, blah.
• 30:52
  And then also don't try and be smart to say that you create the
• 31:00
  Facebook on Instagram. I'm sorry.
• 31:03
  You create the the advertisement on Facebook and then you now
• 31:08
  send them to a landing page, not on Facebook.
• 31:11
  And then on the landing page, you now say whatever it is you
• 31:13
  want to say. Unfortunately, you know,
• 31:17
  Facebook them, they're not that stupid.
• 31:19
  And then again, this thing is run by AI bots.
• 31:22
  So if you said the adverts and the adverts passes Facebook 100%
• 31:27
  you send it to a landing page and then the bots, the AI tools
• 31:30
  see the landing page and then they start flagging all these
• 31:34
  things like, ah, they start flagging in problematic content,
• 31:36
  problematic, unverifiable, unverifiable, discriminatory,
• 31:39
  discriminate. They will shut you down.
• 31:42
  So don't try and be smart. If you create a landing page
• 31:44
  that is separate from Facebook, make sure that the landing page
• 31:48
  also also was that word now complies with some of these
• 31:54
  principles that we have been discussing here.
• 31:56
  All right, so even though the landing page is not on Facebook,
• 32:00
  make it to comply with the face. How would I put it with these
• 32:03
  Facebook principles? And let's just leave it like
• 32:05
  that. Let you comply with these
• 32:07
  Facebook principles so that if your ad copy passes on Facebook,
• 32:12
  good. When you run the advertise, the
• 32:15
  advertisement and then the bots or the whatever, when they see
• 32:21
  the landing page, you will pass as well.
• 32:23
  Then they will let you be. So that's it.
• 32:28
  What my advice to those of you, those of you who are running
• 32:32
  temple who are selling all those miracle rings give before I ask
• 32:37
  those of you who are selling the love potion that you know you'll
• 32:40
  drink this and you'll be able to marry the woman of your choice
• 32:43
  or that once you watch put you know you married a husband of
• 32:46
  your choice. Please, you should go and let
• 32:47
  work go and learn on his work. Leave this kind of criminal
• 32:51
  activity alone. You know what, let me even stop
• 32:54
  talking about these people before they come for me because,
• 32:57
  you know, I dropped my phone number here.
• 32:59
  Let nobody come from me. I beg.
• 33:00
  All right, so that's it and that's all.
• 33:02
  Thank you very much for listening.
• 33:04
  I've been your host, Tamishima Ayede.
• 33:06
  Please subscribe on Spotify, YouTube, Apple, any player of
• 33:09
  your choice. If you love these sorts of
• 33:10
  things, how do you grow sales? How do you increase revenue in
• 33:12
  your business? How do you grow a Nigerian
• 33:15
  business profitably? Also, if you'd love to connect
• 33:17
  because you have questions, comments, queries or you want to
• 33:19
  collaborate with your boy or maybe you, you want to send me
• 33:22
  some blessings, you understand, You want to say something my
• 33:24
  way, you know, to make a make a boy smile.
• 33:27
  Then you can call, send me a text message or WhatsApp message
• 33:30
  on 08064662140. Thank you very much for your
• 33:37
  time and attention. I'll catch you all some other
• 33:39
  time.