Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / The Early-Stage Entrepreneur's Toolkit: Free & Affordable Sales & Business Development Tools

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The Early-Stage Entrepreneur's Toolkit: Free & Affordable Sales & Business Development Tools · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:03
  Hello and welcome to the show. Today we're going to look at
• 0:07
  sales on a budget. We're going to look at how to
• 0:10
  use free and low cost tools for people who are in early stage
• 0:15
  start-ups. Now this is a topical thing to
• 0:17
  discuss because everybody wants to grow their business,
• 0:20
  especially early stage people because they're focused on
• 0:24
  growing profits, but they don't want to spend too much money, at
• 0:29
  least people who have their businesses as going concerns.
• 0:32
  You're already chugging a lot of profit.
• 0:34
  They see no problem with removing, you know, some cash to
• 0:37
  spend on Instagram advertisements or getting a
• 0:41
  coach or something like that. So this is always a topical
• 0:44
  issue to discuss because they're people who want to grow their
• 0:46
  business without spending money. Now the good news is sales and
• 0:51
  business development activities are precisely the kind of things
• 0:55
  that you can start with very little or no money to get things
• 0:59
  moving. And that's one of the reasons
• 1:01
  why I'm an ardent preacher of this gospel, because for
• 1:05
  advertising, Instagram advertising, Facebook
• 1:08
  advertising, well, back when I used to do it anyway for my
• 1:11
  wedding photography practice wasn't that expensive.
• 1:14
  We could do. I I think my budget was about
• 1:18
  1000 something, I can't remember, maybe 1005 a 1007 for
• 1:23
  about a week or something like that.
• 1:25
  So not that bad. But then when you consider that
• 1:28
  you're going to be running those advertisements on a weekly basis
• 1:32
  for multiple weeks at a stretch, sometimes it's a budget that
• 1:37
  some people can't stand to bear. But then when it comes to simple
• 1:42
  things like prospecting, for instance, that I talk about over
• 1:46
  here on the podcast, which is going out to look for people who
• 1:48
  might be interested in your product or service, that is
• 1:51
  something that you can do at relatively less cost because
• 1:55
  truth is, you'll be going out anyway so well anyway.
• 2:00
  Yeah, so that's the reason why I promote the gospel that I do.
• 2:03
  But before we begin, I'd like to dispel 1 myth that a lot of
• 2:06
  people have this whole thing of trying to get stuff for free.
• 2:09
  It's not going to work because you're always going to spend
• 2:13
  either time or money to get things done in your business.
• 2:16
  The question is which do you have an excess of?
• 2:19
  So people who have quite a bit of cash will end up spending
• 2:22
  cash to get the business going. If you feel that you're tight on
• 2:25
  cash, you are going to spend most of your time and effort to
• 2:28
  get the business going. So let's begin with the
• 2:31
  definition of startups, because I like to make sure that we're
• 2:34
  clear on the terms that we we're talking about South startups.
• 2:40
  Like I say on the podcasts there are two definitions, 2 easy
• 2:44
  definitions that we can go with and number one, that is any
• 2:47
  early stage business. So if you if you're in Mom C,
• 2:50
  you're thinking of starting a catfish business at the back of
• 2:53
  your house or at the back of her house.
• 2:55
  Let's say she owns the house and is still living with Mom C then
• 2:59
  that is a startup. That's an old definition of
• 3:01
  startup anyway. But there's a newer, much more
• 3:04
  sexier definition of startup, which is that it is businesses
• 3:08
  that are tech enabled. So usually they're talking about
• 3:11
  some hardware, software kind of thing and then they get lots of
• 3:14
  funding from venture capital or Angel investors or investment
• 3:19
  banks or whatever. So they're getting lots of money
• 3:21
  to run the business. And then the goal of it is to
• 3:24
  IPO that is due an initial public offering.
• 3:27
  That is where you make a big company, get a bunch of people
• 3:30
  to buy shares in it. And then that way you get
• 3:33
  massive valuations, you can exit, you can sell your shares
• 3:37
  to someone else and then leave and you know blah blah blah.
• 3:40
  So those are that is a much more newer and sexier definition of a
• 3:44
  start up. But for the purposes of this
• 3:47
  podcast episode, I'm going with both of them.
• 3:49
  So you're starting a catfish business at the back of Mumsy's
• 3:52
  house. No problem.
• 3:53
  You're a start up. If you have a fancy fintech idea
• 3:56
  that is going to try and sell insurance to on the bank
• 3:59
  populations like Nigerian farmers, no problem.
• 4:02
  We can still look at tools that you can use to tools to grow
• 4:10
  your business and to get customers now for early stage
• 4:13
  start-ups to define that term. The different definitions by the
• 4:17
  way that I prefer to look at early stage start-ups, whether
• 4:20
  you're selling Catfish or whether you have an insurance
• 4:22
  app is I prefer to say that for early stage there should be
• 4:26
  people at the ideation stage. So you're thinking about which
• 4:29
  product or service to launch. So let's say the catfish thing,
• 4:34
  you want to sell catfish from the back of Mom, C's house.
• 4:37
  You're thinking about catfish. You're also thinking about
• 4:40
  poultry. You're not quite sure.
• 4:42
  You're doing some research at this on stage.
• 4:45
  Arguably, I would say that's an early stage startup.
• 4:47
  Arguably, then in between when you're thinking of what to do,
• 4:52
  there's another stage where people have achieved product
• 4:55
  market feed or what I like to call market validation.
• 4:58
  Now this is the part where you're trying to figure out if
• 5:00
  there's a demand for your product or your service.
• 5:04
  You're actually going out here trying to sell someone to
• 5:06
  someone, sorry, something to someone to try and figure out if
• 5:09
  people are going to buy because there's no point in getting
• 5:12
  involved in the catfish idea or getting involved in the
• 5:14
  insurance product idea for Nigerian farmers if it is not a
• 5:18
  thing that there is any demand for, people are not going to
• 5:21
  buy. So if there's no demand, if this
• 5:23
  thing doesn't have legs, then just kill it from day one.
• 5:26
  So for people who are between ideation stage and market
• 5:29
  validation stage or product markets, product market fit
• 5:32
  stage, those are the kind of people that I prefer to call
• 5:36
  early stage start-ups. So now that we've defined those
• 5:40
  terms, we've looked at what an early stage startup is and we
• 5:42
  look at what the startup is, let us rephrase the question.
• 5:45
  So the question that we're looking at today is what are the
• 5:48
  free tools or what are they affordable tools?
• 5:51
  You know what, let's just take the free.
• 5:52
  So what are the free tools that early stage businesses, early
• 5:56
  stage tech Bros, early stage tech girls can use to get sales
• 6:00
  or to get customers? Now we're going to dissect this
• 6:04
  question using the same lens that we did last week when we're
• 6:08
  talking about technology and elements for growing the
• 6:10
  business. Remember that was a series that
• 6:12
  we spoke about people, processes and technology for growing
• 6:16
  businesses. So again from that episode, I'm
• 6:20
  going to remind you guys that my definition of technology is the
• 6:24
  simple definition that most of us learned from doing
• 6:26
  introductory technology back in junior secondary school.
• 6:31
  That was back when it was still it was an elective.
• 6:34
  I mean, you could either do introductory technology or do.
• 6:37
  I can't remember what the alternative was.
• 6:40
  But I hear that now Introtech is no longer compulsory, is no
• 6:44
  longer an elective, History is no longer compulsory, is no
• 6:46
  longer an elective. And I think we're doing our
• 6:49
  youth a disservice, having them run through a Nigerian secondary
• 6:54
  school education without having them compulsorily learn history
• 7:00
  or government or introtech or something.
• 7:04
  Now the reason why Introtech is important is because lots of us
• 7:08
  want to end up working in offices and things like that.
• 7:12
  But back when I was in secondary school, junior secondary school,
• 7:15
  even then people used to complain.
• 7:17
  At least there was a path for people to go to much more hands
• 7:20
  on skill oriented stuff to become maybe industrial welders
• 7:26
  and you know, things like that. Those opportunities, you know,
• 7:28
  were there, and we're beginning to delegitimize some of those
• 7:32
  sorts of things. But let's face it, not everybody
• 7:34
  wants to be in the office. Not everybody can be in the
• 7:37
  office. Not everybody's going to be able
• 7:38
  to afford to continue past secondary school and go to
• 7:42
  university or polytechnics and all that.
• 7:44
  But anyway, besides my rant, What was I?
• 7:48
  So yes, my intro tech teacher taught me that technology just
• 7:51
  means tools for problem solving. And it was nice to meet you here
• 7:54
  because at the time, computers were becoming a thing.
• 7:58
  I mean, I didn't see my first computer until I was about, I
• 8:01
  think I was ready like 18/17/18. The first time I saw a computer,
• 8:06
  I was back in Monsey's office. And yes, but even then, you
• 8:11
  know, people started talking about computers and stuff.
• 8:13
  So back then, a whole bunch of us, you know, young kids in
• 8:16
  school, we just assumed that every time you hear technology,
• 8:19
  we are talking about digital. You're talking about computers,
• 8:21
  you know, and robots and fancy stuff, you know, from watching
• 8:24
  Star Trek and everything. So.
• 8:27
  So a teacher told us that technology just means tools for
• 8:31
  problem solving, whether the tools are manual, whether they
• 8:34
  are analog or whether they are digital.
• 8:37
  Manual tools. These are just.
• 8:38
  Tools that you use with your hands.
• 8:39
  So pen and paper that is manual. Analog is just old school
• 8:45
  mechanical machines. Nothing digital there like a
• 8:48
  typewriter is just buttons and levers and hammers and gears.
• 8:53
  You press one thing and something comes out output.
• 8:57
  So typewriter that is analogue, then digital, digital, those are
• 9:02
  basically just modern computers, you know, laptops and phones.
• 9:05
  So technology can either be manual, you're using your hands
• 9:10
  analogue, it's a mechanical thing or digital it's, you know,
• 9:17
  modern computer software and all that jazz.
• 9:19
  So the classes of tools that you people are going to need, for
• 9:22
  those of you who are in early stage businesses, whether you
• 9:24
  want to sell catfish at the back of Mumsy's house or whether you
• 9:27
  want to start the the startup that is going to sell insurance
• 9:33
  to Nigerian farmers and people who are on the bank in Nigerian
• 9:37
  society. So the classes of tool you're
• 9:40
  going to need are #1. We're going to need tools of
• 9:43
  record. We're also going to need tools
• 9:45
  for creativity and ideation. We're going to need tools for
• 9:49
  scheduling and then we're also going to need tools for
• 9:52
  communications. Now let me run through them in
• 9:54
  just just some detail. So tools of record, these are
• 9:59
  tools that are necessary because we need to record what we do for
• 10:03
  future reference also so that we can reprove, improve things as
• 10:06
  we go along. If not, we run into the danger
• 10:08
  of freestyling in our businesses.
• 10:10
  And remember, for those of you who listen to the show, our
• 10:13
  freestyling is a cardinal sin on this podcast when it comes to
• 10:16
  growing your business. The problem with freestyling is
• 10:19
  if you do something and it works today, but you didn't record it
• 10:21
  tomorrow, you do not know how to repeat it or what you're
• 10:25
  supposed to repeat. So we should be writing things
• 10:28
  down. We should be recording things
• 10:29
  however it is you choose to record.
• 10:31
  We need to record what it is that we did today, who we spoke
• 10:34
  to, what it is that we need to do, I mean, on and on.
• 10:38
  We need to record everything so that we know what to improve and
• 10:43
  also so that we can refer to in the future and get a sense of
• 10:46
  where we are then tools for creativity and ideation.
• 10:49
  The reason why we need that is because no one knows everything.
• 10:53
  We need to be able to come up with good ideas for getting
• 10:56
  customers and for business growth.
• 10:58
  So that's why we need tools to help us think better and come up
• 11:00
  with some smart ideas. Then we also need tools for
• 11:05
  scheduling, because nobody has a perfect memory.
• 11:09
  If you have no scheduling tools, then important things are going
• 11:12
  to fall through the cracks and you will lose money and
• 11:14
  opportunities over time without knowing.
• 11:16
  So back to the catfish thing at the back of Mumsy's house, you
• 11:20
  get an order. Madam says she wants fish to the
• 11:25
  tune of let's say 200K or something, and Madam has paid
• 11:29
  you the 200 K. But you don't use a.
• 11:31
  Scheduling Tool. And so you forget that you have
• 11:34
  to deliver 200,000 worth of catfish to Madam Kichi.
• 11:39
  I'm at a restaurant on Friday and today is Thursday.
• 11:43
  Madame Kechi calls and starts harassing you.
• 11:45
  You can see that that is a negative customer experience.
• 11:50
  Madame and Kechi decide to. Trust you with 200.
• 11:52
  K200K right now, with the way the economy is, has no small
• 11:56
  money. Especially if what she runs is a
• 11:58
  restaurant and she's just trusting you because you guys go
• 12:01
  to the same church, you're in the choir, she thinks you're a
• 12:04
  good guy, you're a good girl, you will run away with my money.
• 12:07
  This is not a good way to start off business with Madame Kechi.
• 12:11
  If you have a tool for scheduling, something will ping
• 12:15
  you on your phone or when you open up your diary, you will see
• 12:18
  it there That Madame Kechi's order is due on Friday.
• 12:21
  So I better start slaughtering the fish now, preparing it,
• 12:25
  opening it, drying it, spicing it, or whatever it is that
• 12:28
  you're supposed to do. So it was for scheduling,
• 12:30
  absolutely important. It's also the same for people
• 12:33
  who have the the fintech idea of selling insurance.
• 12:39
  If you're supposed to meet people at CBN, for instance,
• 12:44
  maybe you know they have a meeting.
• 12:46
  They want you to clarify something.
• 12:48
  If you don't have scheduling. Tools.
• 12:49
  Most likely. You might forget that meeting
• 12:51
  because you're running around, you're developing the app,
• 12:53
  you're talking to investors. You might be having mommy or
• 12:57
  daddy issues at home. Maybe cash is tight here, maybe
• 13:01
  your Oculus in the hospital. You know, all these kinds of
• 13:03
  things. And then you just forget that
• 13:05
  you're actually supposed to go to CBN today at 10:00.
• 13:09
  So these things happen. Then we also need tools for
• 13:13
  communications that's, you know, WhatsApp, SMS, e-mail, social
• 13:17
  media, inboxes, phone calls, you know, those sorts of things,
• 13:19
  things that we used to keep in touch with people.
• 13:22
  So this is the Broadway in which I think we should be thinking
• 13:24
  about technology. Don't be thinking about a
• 13:26
  specific thing like a specific or a specific website, but you
• 13:30
  should be thinking whether you're selling Catfish at the
• 13:32
  back of Mom, C's house or whether you have a fancy fintech
• 13:36
  startup idea. Think in terms of one tools of
• 13:40
  record. What do I Need 2 Tools for
• 13:43
  creativity and ideation. What can I use?
• 13:46
  Three tools for scheduling. What is available to help?
• 13:50
  Remind me about. What needs to be done?
• 13:51
  And then tools for communication.
• 13:54
  For tools of communication, don't think in terms of the
• 13:56
  best. Think in terms of what will get
• 13:58
  the job done. Some people.
• 14:00
  Are phone call people. Some people are e-mail people,
• 14:02
  some people are Instagram people.
• 14:06
  Deal with people however they want you to deal with them.
• 14:10
  There's a social media influencer that I've been
• 14:12
  chatting with WhatsApp. She will not reply phone call,
• 14:17
  she will not answer. SMS, she will not answer.
• 14:20
  But if you send her a message at 2:38 in the morning, she will
• 14:24
  reply at 240 while she's awake At that time I have no idea.
• 14:29
  And then if you reply again at 7:45, she will reply at 7:51.
• 14:37
  Did she go to sleep at all? I have no idea, but you get my
• 14:40
  drift. If the person is an Instagram
• 14:42
  person, just keep Instagram. If the person is an SMS person,
• 14:45
  keep SMS ING. If the person is a phone call
• 14:48
  person, keep phone calling. It's about it's not about you,
• 14:51
  it's about what is going to make you effective.
• 14:54
  Now for tools of record. I've already done the podcast
• 14:57
  episode where I spoke about how you can use pen and paper,
• 15:01
  situations where that works, whether you use a mobile phone,
• 15:04
  What are the limitations of that, whether you should record
• 15:07
  using your computer. Let's see what else.
• 15:11
  OK. I also spoke about voice and
• 15:13
  video recordings because there are some people who record
• 15:17
  meetings that they have with their clients.
• 15:19
  I also did an episode where I spoke about the legal notices
• 15:24
  and legal requirements that you have to give before you start
• 15:27
  recording people's voice and making videos of people.
• 15:29
  So just go to the technology episode.
• 15:31
  That's the one that I did. The episode was called Build
• 15:34
  Your Sales Machine Tools to Win Deals Faster.
• 15:38
  I repeat, the episode was called Build Your Sales Machine Tools
• 15:42
  to Win Deals Faster and it was published on April the 26th,
• 15:45
  2024. So if you go there, you get all
• 15:48
  the details so we don't have to repeat everything there because
• 15:50
  that was a fairly long episode. Then For Tools for Review and
• 15:53
  Ideation, AI is something that I've been talking about because,
• 15:57
  well, I use it every day for my business and so I can talk to
• 16:00
  you guys first. Time that it's real handy.
• 16:04
  When it comes for reviewing an ideation, but you have to learn
• 16:07
  how to prompt to get suggestions and things that you can execute,
• 16:11
  execute. Upon now for more details.
• 16:12
  About that I've already done an episode about that, the AI
• 16:16
  episode, and that episode was titled Level of Your Career and
• 16:20
  Business with AI insights from NBC Youth Empowered.
• 16:26
  Now let me repeat, the episode was Level Up Your Career and
• 16:30
  Business with AI Insights from NBC Youth Empowered.
• 16:35
  And that episode was published on the 19th of April and the
• 16:38
  year was this year, 2024. And that was a session where I
• 16:43
  spoke about talking to the young ones at the at this seminar that
• 16:48
  was organized by the NBC, the Nigerian bottling corporation
• 16:52
  people behind Coca-Cola, Sprite, Fanta.
• 16:54
  You know, all that real fancy stuff, all the good stuff that
• 16:57
  my wife doesn't want me to drink anymore.
• 16:59
  So yes, I spoke about how I was talking to the youth there
• 17:03
  between 16 and 35. And I repeat again, if you're 35
• 17:07
  years old, you are not a youth, a man of opinion.
• 17:10
  You're an old man. You're an old woman.
• 17:11
  OK, well, let me not say you're an old woman.
• 17:13
  I don't. Want to get cancelled?
• 17:14
  But I can talk to boys directly. If you're 35, you're not a
• 17:17
  youth. You're an old man, so.
• 17:19
  Stop sagging and stop slouching. Stand up straight and let's
• 17:24
  handle our business then tools for scheduling.
• 17:29
  God, did I make an episode about that.
• 17:32
  I should have checked. Anyway, stool for scheduling.
• 17:35
  Those are things like the CRM. That's the customer relationship
• 17:37
  management tool. Now this is universal best
• 17:40
  practice, but what I recommend is to start with your mobile
• 17:43
  phone. This is Tavishima best practice.
• 17:45
  Tavishima is my name, by the way.
• 17:47
  I'm the host of the show, so use your mobile phone.
• 17:50
  That's Tavishima best practice. The reason?
• 17:52
  Why I say everybody should start with that mobile phone is
• 17:54
  because you can use phones to get into the.
• 17:57
  Habit of. Recording stuff and scheduling
• 18:01
  stuff before you start spending money on HubSpot.
• 18:03
  Zoho, Salesforce and the Nigerian equivalent some of the
• 18:06
  apps because. I have spoken to some people
• 18:10
  this year. I've already spoken to one
• 18:11
  person who has a sales team of. Three who has spent?
• 18:14
  Money on some of these. Tools and the people are not
• 18:17
  using the. Tools for shishi.
• 18:18
  They're not using the tall. The the tools at all.
• 18:21
  So if you get your people to start with their phone, which is
• 18:26
  already. In their pocket and to get into
• 18:27
  the. Habit of entering the.
• 18:29
  Details and scheduling stuff. Then when the time.
• 18:32
  Comes for you to buy. The sub HubSpot or Zoho or
• 18:34
  Salesforce or whatever. It is you want to buy.
• 18:37
  It will take less convincing. Because they will see that.
• 18:39
  OK, this thing is useful. It's just a matter of.
• 18:41
  Getting them into a new habit because some of these things
• 18:44
  only run on. Laptops.
• 18:45
  So it means that they will have to get back to the office first
• 18:48
  before they can put in all the details or.
• 18:50
  You know, whip out the. Laptop or the tablet?
• 18:52
  Instead of just using a convenient phone.
• 18:55
  Conveniently anyway. So if you're using your phone.
• 18:58
  Your phone, they are scheduling. Notes on the phone, you have the
• 19:00
  calendar, you have notes, you have reminders, you have alarms,
• 19:03
  your ECC, those sorts of things. So what are the benefits of all
• 19:06
  the scheduling tools now? These are the benefits.
• 19:09
  If you use these sorts of things, you're going to know.
• 19:11
  All the people that you're. Talking to SO the mistake of
• 19:14
  Madame and Kichi and. Her delivery on Friday?
• 19:17
  Nothing. 'S not going to happen if you
• 19:18
  have a scheduling tool. Because you wake up on.
• 19:21
  Wednesday morning and your phone will just do ping him and you
• 19:24
  look there and there'll be a reminder, which is said a few.
• 19:27
  Days ago, which will say? Madam and Kitchie's delivery.
• 19:30
  For Friday start. Slaughtering the fish today.
• 19:32
  And then you tell your mommy, Mommy, we're behind schedule.
• 19:35
  Oh, it's time to. Start killing the fish.
• 19:36
  So that we can deliver, Madam and Kitchie has really given
• 19:39
  US200K for the order. So these tools will let you know
• 19:43
  who you're talking to, will let you know the stage of the
• 19:45
  relationship that you're in, people that you have
• 19:47
  obligations. Towards like.
• 19:49
  Your way, Madame Kechi Fish. Or maybe you're supposed to do a
• 19:52
  proposal or presentation somewhere.
• 19:54
  Maybe somebody owns a restaurant.
• 19:56
  Let's say OK, like Chelsea. Hotel in Central District in
• 19:59
  Abuja. Maybe you know somebody there
• 20:01
  who is the chief cook. You've been able to get a
• 20:03
  meeting so you can go there and make a presentation so that they
• 20:06
  can start getting fish from you and Mumsy.
• 20:08
  'S Catfish Farm. You know, at the back of your
• 20:10
  house. You know you need a reminder.
• 20:12
  Something to let you know. About.
• 20:13
  These sorts of things, because you might be busy with Madam and
• 20:16
  Kechi's delivery and then you. Forget that you're supposed to.
• 20:20
  Meet with head chef at Chelsea Hotel Saturday morning 10:00 AM.
• 20:25
  So that's why you need these things, because while you're
• 20:27
  trying to. Slaughter all the fish.
• 20:28
  To give Madam and Kechi on Friday you might forget.
• 20:32
  So one moment I have to respond to something quite quickly.
• 20:40
  OK, guys, sorry about that. You remember I've been
• 20:43
  complaining that my. Neighbour runs a commercial
• 20:46
  kitchen. And so one of your staff was
• 20:48
  outside because they needed my attention for something, so I
• 20:52
  think I was. Talking about the benefit of.
• 20:54
  Scheduling tools before. I had to pause the.
• 20:55
  Recording and leave. Where was I?
• 20:59
  Oh yes, I have. So.
• 21:00
  The delivery for Mama and kitchy.
• 21:02
  OK, so people you have. Obligations towards then you
• 21:05
  also need to know people. Who have obligations?
• 21:07
  Towards you because it happens. Mama and KG may have given you
• 21:11
  200K, but actually maybe the precise bill was 202, maybe
• 21:17
  203,500 naira, you know, but she sent you 500.
• 21:22
  K you were happy you. Sprang into action and you
• 21:24
  forgot that Madame and KG is actually owing you 3 K 3005.
• 21:28
  So what did I say? Any.
• 21:30
  The excess of whatever the 200 was.
• 21:31
  Whatever, number it. Is that, I said.
• 21:34
  OK. So these things happen in
• 21:36
  business. Not everybody is a nice person
• 21:39
  that's going to call you up, 'cause I remember one client I
• 21:41
  used to do business with. That's back in my photography
• 21:44
  days and. This guy was a confirmed big
• 21:46
  boy, so he wouldn't pay you much on the studio session, but the
• 21:51
  guy would order frames and frames and frames and frames and
• 21:54
  so those ones that we did frames of about 300 I think was 319 K
• 21:58
  and he sent 300 and I noticed that was 300.
• 22:02
  So I sent him a message like, hey bro, you know, it's you
• 22:06
  know, you sent 300, you know, But I just sent it a reminder.
• 22:11
  Anyway, the message just let him know that's still 19 K left.
• 22:14
  I worked on everything. I delivered it.
• 22:17
  And then I set a reminder, but I set the reminder for two weeks
• 22:20
  because you know. He's a correct guy, so.
• 22:22
  He's not the kind of person you go chasing all the time.
• 22:25
  And once I set the reminder, you know, I just forgot.
• 22:27
  And somehow I missed the reminder on my phone.
• 22:29
  So he was the one who got in touch three weeks later to say,
• 22:32
  hey, Tavishima, I might not owe you some money.
• 22:34
  I was like, yeah, it's true. It's still remaining 19 K and
• 22:37
  then he sent it. So these things happen.
• 22:41
  You're talking to multiple people and that's how you start
• 22:43
  losing money here and there. Somebody's owing you?
• 22:45
  2K here 5K. Here 10K here 600 naira here and
• 22:50
  you know. Before you know it.
• 22:51
  All those things add up. To quite a bunch.
• 22:54
  Then you also use these tools to remember your next agreed upon
• 22:57
  courses of action. So, since we've done 20 minutes,
• 23:00
  let's do a few more scenarios. Or case studies.
• 23:03
  So I've spoken about Mama and Kichi, and the person wants to
• 23:07
  do a fish farm at the back of. Mumsy's house.
• 23:08
  And Mama and Kichi delivery. So let's.
• 23:11
  Look at tech Bros and tech girls.
• 23:14
  Since we have been talking about since previously, we've been
• 23:16
  talking about selling your Fintech, your Fintech idea in
• 23:20
  Nigeria. Let's just stick to that one.
• 23:22
  So now let's assume that. These people, the tech.
• 23:25
  Bros and tech girls currently past the ideation stage.
• 23:29
  Ideation is done so they know what they want to do.
• 23:31
  They want to. Do the app that.
• 23:33
  Is going to sell insurance to low income farmers, farmers and
• 23:39
  people in the low income bracket.
• 23:40
  And by the way, this is not something I'm making up.
• 23:42
  They actually is a start up that is doing that in Kenya and is
• 23:47
  about to start operations in Nigeria.
• 23:50
  So I made reference to. That in one of the episodes.
• 23:52
  On starting a Fintech idea, so let's say now that these people
• 23:56
  are ready to start talking to investors.
• 23:59
  You can use ideation tools, you can use AI and Gemini.
• 24:04
  You know since for Mama and Kichi and all that.
• 24:06
  I was talking about how you can use scheduling tools to make
• 24:08
  sure that you deliver to Mama and Kichi on time and so that
• 24:12
  you also. Collect the three K5.
• 24:13
  That she's owing you. So now let's see what we can do
• 24:16
  with ideation. Tools, so you're getting ready
• 24:20
  to talk to investors, I have always said.
• 24:23
  Time and time again on the show that you should be doing
• 24:25
  research on who your investors are and their areas of interest
• 24:29
  so that you know how to. Tailor your pitch.
• 24:31
  Because the way you're going to talk to me if you want to get
• 24:34
  investment from me is not the same way that you're going to
• 24:36
  talk to my wife. We are different people.
• 24:39
  And my wife is halfway through getting her.
• 24:42
  CFA done. That's the chartered.
• 24:43
  Financial analyst So my wife might be the kind of investor
• 24:47
  who is going to be asking you about.
• 24:49
  Projected cash flow. Details on sales and, you know,
• 24:52
  numbers, numbers, numbers. So if you're.
• 24:54
  Going to talk to her, it is different than if you're going
• 24:56
  to talk to me. I'm not a numbers, numbers
• 24:58
  person. I just want to be sure that this
• 25:00
  business. Idea doesn't make sense.
• 25:02
  Have they sold a few things? Does this person look like they
• 25:06
  can sell? I'm focusing not just on the
• 25:08
  opportunity, but I'm looking like.
• 25:09
  This boy. This girl.
• 25:10
  That is asking for money. Do they have what it takes to
• 25:13
  see this whole thing through? So you need to know who it is
• 25:15
  you're talking to before you get there.
• 25:16
  So if you're able to do some research now, if you use Gemini,
• 25:19
  because Gemini has access to the Internet, you should.
• 25:21
  Be able to search. And find out information on who
• 25:23
  these investors are, even if you can't find out information on
• 25:28
  them because not. Everybody is a certified big boy
• 25:31
  or big girl because. One day I did a search on
• 25:33
  myself. I didn't see how much
• 25:34
  information that I had out there and I realized that my phone
• 25:38
  number is all over. The place.
• 25:39
  Which is good 'cause I want people to be able to find me
• 25:41
  easily, but couldn't find much information about myself on the
• 25:45
  Internet, so I'm not sure that's a good thing or a bad thing.
• 25:47
  But I'm happy that my phone number is E everywhere, so
• 25:50
  that's good then. So if you can't find information
• 25:54
  on the person, you can use Gemini or ChatGPT to do some
• 25:58
  research about the kinds of things that they might be
• 25:59
  interested in. You might say Gemini.
• 26:04
  OK, well, there's some people who talk to it like it's a
• 26:05
  person to, you know, some people might say Dear Gemini, but
• 26:08
  enemy, I don't believe in all that jazz.
• 26:09
  It's it's it's a machine. It's not a human being.
• 26:12
  So there's no need to say Dear Gemini or please Gemini or Good
• 26:15
  morning Gemini. That's my own opinion anyway.
• 26:17
  Well you're one of those. Dear Gemini.
• 26:19
  Dear char GPT. Good morning, char GPT people.
• 26:21
  Then by all means continue so you can research.
• 26:25
  You can say Gemini. I am a startup founder in the
• 26:29
  so, so and so space and this is my app idea.
• 26:32
  I want to make a pitch to potential investors.
• 26:35
  One of them is a former photographer turned business
• 26:38
  growth podcaster who Podcasts who talks about this, this and
• 26:42
  that that, that that what potential areas of interest do?
• 26:47
  You think this? Person might have as an
• 26:49
  investor, you type it, enter and the thing will say Gemini will
• 26:54
  say OK. Based on information that you've
• 26:55
  given, this person might be interested in this.
• 26:57
  Is this? Is that so?
• 26:59
  When you're making your pitch, perhaps you might highlight.
• 27:01
  This highlight this highlight that.
• 27:03
  So you can see we are doing some ideation here.
• 27:06
  We're getting some ideas here. You know it's not 100%.
• 27:10
  Perfect, but at least it's. Giving you some confidence that
• 27:12
  you can approach this this meeting you know how to.
• 27:16
  Tailor your pitch so. We can see how for.
• 27:20
  Our fintech brothers and sisters.
• 27:22
  You can get more. Ready.
• 27:25
  I'll be get ready what whatever the word is.
• 27:28
  Can get more ready to talk to investors now.
• 27:31
  When you're done with the meeting, you can also use Gemini
• 27:35
  or ChatGPT to create e-mail reminders.
• 27:39
  You finish the meeting, you're happy.
• 27:41
  It looks like two or three of them might invest but or more
• 27:44
  you're tired. To now sit down and start
• 27:45
  crafting an e-mail for one hour, you can just type it out in
• 27:48
  Gemini. Gemini.
• 27:51
  I am a founder working on this. This this this idea?
• 27:56
  I had a meeting with potential investors on SO, so, so and so.
• 28:00
  Date at this hotel at. This and this and this time the
• 28:04
  outcomes of the deliberation were this is, this and that and
• 28:06
  that. So and so investors seemed
• 28:08
  interested in this and this and this help me Create an e-mail
• 28:12
  reminder concerning our next course of action, which is a
• 28:16
  BCX. YZ.
• 28:17
  And then you hit send and then Prop Gemini is going to give you
• 28:22
  a draft e-mail. Don't just take this e-mail copy
• 28:26
  and then paste, because it's not going to be 100% correct and
• 28:30
  it's not going to be 100% in your own.
• 28:32
  Voice the way you speak. So take that e-mail, look at it,
• 28:36
  and then start deleting stuff, adding stuff, rewriting a few
• 28:39
  things, adding your own words to it, and then things like that.
• 28:45
  So that by the time the e-mail pops in the inbox and the
• 28:48
  investor sees it or the investor PA sees it, if the investor PA
• 28:51
  investors PA was there, the person was like, oh.
• 28:54
  OK, yeah, that's that girl. I remember her.
• 28:56
  Or that's that guy. I remember him.
• 28:58
  So you do things this way with Gemini.
• 29:02
  You can see that instead of spending three.
• 29:04
  Hours to craft the perfect e-mail.
• 29:06
  You enter this. Prompt.
• 29:07
  It gives you something. You might be done with your
• 29:09
  e-mail in like 20 minutes, maybe 30 minutes, and you have your
• 29:12
  e-mail reminders now for the three investors that you spoke
• 29:15
  to. Then you send it out.
• 29:17
  If they ask for term. Sheet.
• 29:18
  But in your life you've never heard what term sheet is?
• 29:20
  No problem, you can use Gemini and research what is the term
• 29:23
  sheet? You can use Gemini and come up
• 29:26
  with a draft of a term sheet. Maybe you know some other people
• 29:29
  that have done a start up before.
• 29:33
  You can now take this your draft.
• 29:35
  Term sheet, send it to them and say.
• 29:37
  Bros sister. You know, I beg.
• 29:39
  I spoke to some people. They say I should.
• 29:40
  Give term. Sheet.
• 29:42
  This is what I. Came up with I beg let me know
• 29:44
  is this thing correct? Is it on point or not?
• 29:47
  They will give you some pointers.
• 29:48
  Take the pointers, adjust it accordingly and you should be
• 29:52
  good. It's not 100% perfect, but it's
• 29:54
  a good way to have confidence that you're moving in the right
• 29:58
  direction. So you can use that to create
• 30:00
  your e-mail reminders. You can create your term sheets
• 30:02
  to send to your investors, use Google calendars, Set up your
• 30:06
  reminders. Because if somebody says send me
• 30:09
  a 10 sheet not later than Tuesday morning at 9:00 AM, you
• 30:13
  don't want to forget and then send it on.
• 30:17
  Thursday at 5:00. PM in the evening.
• 30:19
  That's kind of sloppy, so set your reminders on Google
• 30:22
  Calendar so you don't forget anything.
• 30:25
  Also set the reminders. For the follow up call.
• 30:26
  If the person says send it to me and then call my PA, you know
• 30:30
  set the reminder so that after you send the e-mail you call the
• 30:34
  thing will pop up on your phone. They bring him call engineer SO
• 30:37
  and so's PA The number is stored on your phone as Kunle PA.
• 30:44
  PA Bigger Bros. And then you call Kunle.
• 30:46
  The PA of bigger. Bros and you have the
• 30:48
  conversation now. I spoke to, you know at the last
• 30:51
  meeting August said I should do this.
• 30:53
  I've sent the e-mail. He said I should call you.
• 30:54
  So I've called you So Google reminder.
• 30:57
  I'll make sure that you don't forget these things.
• 30:59
  Then let's see. OK, now if you're a not a tech
• 31:04
  bro or not a tech girl and you're not doing fish.
• 31:06
  But let's say you're a. Busy influencer on Instagram.
• 31:08
  I have to include these people because at the last time I was
• 31:11
  with the Abuja business ladies we OK.
• 31:15
  I can't remember. There's a ladies at brunch.
• 31:18
  Ladies at Brunch was a professional networking group.
• 31:20
  One of the ladies, they harassed me that everything I do, I'm
• 31:24
  always talking about people who have real, I mean people who are
• 31:28
  running around face to face, you know, like here catfish, you're
• 31:32
  dealing with something that is. Alive you take it, you package.
• 31:36
  It you smoke it, you deliver and you're also going on talking to
• 31:39
  people and like in this case, tech Bros and tech girls, going
• 31:42
  for meetings. But.
• 31:43
  There are some people who. Do not go for meetings because
• 31:47
  they run their businesses on Instagram.
• 31:49
  So I'm not going to call her name, but yeah, I'm not adding
• 31:54
  this segment for you. So the next time we meet, you
• 31:57
  won't say that I don't do anything.
• 31:59
  For people like you. So if you're using.
• 32:01
  Instagram for your business then My guess is that content
• 32:04
  marketing is going to. Be a big part of.
• 32:07
  Trying to get clients. So the whole thing.
• 32:11
  Of content marketing strategy now becomes a problem because
• 32:13
  some people. Wake up every day.
• 32:15
  And they're absolutely tired. They're like, I now have to
• 32:19
  start thinking of what am I going to do?
• 32:20
  Am I going? To dance today, Am I going to
• 32:22
  point today? Am I going to do Instagram live?
• 32:27
  Are we going to do this? And people get tired of thinking
• 32:29
  you can use artificial intelligence, you can use
• 32:31
  Gemini, you can use chart GPT to create a content marketing
• 32:36
  calendar so you don't have to wake up every day and start
• 32:38
  racking your brains. What am I going to do?
• 32:41
  So that's also one of the reasons why I can be here
• 32:44
  reliably every day, because I have a content calendar.
• 32:47
  I know what it is that I'm going to talk about.
• 32:49
  OK, well, I don't, to be honest, I don't know what I'm supposed
• 32:52
  to talk about tomorrow because right now I'm recording today's
• 32:55
  on. All I have to.
• 32:56
  Do is tomorrow morning. I'm ready to record.
• 33:00
  I just open my notes, the one I did yesterday.
• 33:03
  Cross it off. Look at the question.
• 33:04
  For today and then I just record.
• 33:06
  Today's episode, so you can see. That I'm not racking my brain.
• 33:09
  So the thing that I'm going to record 3 weeks from now, I don't
• 33:12
  need to think about it. It's already on my phone.
• 33:14
  I just wake up and I go OK. Which one have I done?
• 33:17
  Cancel, cancel, cancel. Delete, delete, delete.
• 33:19
  OK. This is where I am.
• 33:21
  Sometimes I look and say, OK, I don't talk about this one today,
• 33:24
  but it's on my phone so just control copy and then throw it
• 33:28
  at the bottom of the list. Control paste.
• 33:30
  So it's there, it's gone down at the queue and then I move on to
• 33:32
  the next one. So content calendar, we should
• 33:34
  all be thinking about these sorts of things then that's what
• 33:38
  people in the beauty. Space.
• 33:39
  That's how you can use these tools for.
• 33:41
  Content calendar. Let's see, what else?
• 33:44
  OK, of course then. OK, well, we're over 30 minutes,
• 33:50
  so let me let me stop with the scenarios.
• 33:52
  Let me just leave it. Like, let me just leave it like
• 33:54
  this. Besides, I always use scenarios
• 33:55
  in all the episodes anyway, so we'll probably talk about more
• 33:58
  things in future episodes. So that's all for today.
• 34:00
  Folks, we're all to connect with me on WhatsApp.
• 34:02
  The phone number is 080. 6466. 2140 and the country?
• 34:07
  Code is +23. Four, for those of you who are
• 34:09
  not Nigerian, then connect with me on LinkedIn.
• 34:11
  My name is Tavishima Ayede. I'm the host of the show.
• 34:14
  Can confirm the spelling of my name and the e-mail address from
• 34:17
  the link where you're currently listening to this episode.
• 34:19
  So thanks for your time and. Attention I.
• 34:21
  Will catch you guys. At the next recording.