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How to Build a Personal Brand on LinkedIn With Jared Gibson
Most founders quit creating content too early. They get frustrated when posts flop, blame the algorithm, and let ego get in the way. The truth? Building a personal brand takes patience, self-awareness, and the willingness to look bad before you get good.
Today, I sit down with Jared Gibson, co-founder of Outworks, to unpack the reality of building on LinkedIn in 2024. From why video content still matters even if reach is down, to how to send DMs that don’t make prospects roll their eyes, Jared shares the no-fluff playbook for building trust and winning clients online.
We dive into why…
The skinny
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