Episode 154 – We Relied on One Lead Source… Then Sales Collapsed | Joel Keith
In Episode 154, Drewbie sits down with Joel Keith, co-founder of ASP Branding, to unpack one of the most dangerous growth traps businesses fall into: relying on a single sales channel.
Joel shares a raw behind-the-scenes story from his agency's journey—how rapid growth, strong referrals, and a solid network masked deep vulnerabilities in their sales process. When deals suddenly stalled and revenue collapsed, it forced a hard reckoning around sales diversification, accountability, and leadership ownership.
This episode goes beyond lead generation tactics. Joel delivers a powerful masterclass…
The skinny
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