Latest / WOI Unfiltered / The Great Blur: Bleisure, Brand Archives & Door Dash in the Air? - Epi 30
Transcript
- Jenna: Hi. Emily Fisher: Or are we recording? Shoot. No, hold on, Jenna. There's someone at the door. One second. Jenna: I guess so. Emily Fisher: What? Jenna: Okay. Emily Fisher: Hey, I'm Jake. Hello. Good to see you. Wonder. We met last time, I think. Yeah, yeah, yeah. Welcome back. Let me ⁓ let me show you what we got in. Right, you showed me some hardware on Amazon, I think. Blacksmith. Here it is. For the door is I broke. Everything ladders back to the dog. Jenna: Are you gonna be okay? Are you gonna be okay recording from there? Emily Fisher: I don't know where else to go. I guess I could go upstairs. No, because he's working from home today. Jenna: ⁓ Can you go in Jake's office? ⁓ he's in his office. Well, he will be in his office. Emily Fisher: Like easy. Jenna: Stop bouncing on and off, yes. Emily Fisher: Alright, let me try this room. The good thing is the dog is gone, so that's always nice. Okay. Mm. Jenna: Ahem. Emily Fisher: Yeah. ⁓ my god, I'm so short. Jenna: I don't want to have lipstick on, but I love- What room is that? Emily Fisher: This is our bedroom, like like a weird little section of it. Alright. Jenna: Does that work for you? ⁓ I lost you there. ⁓ there we go. No, I got you. got you. Yeah, I think your wifi was catching up to you moving. Emily Fisher: I think so. Okay. Yeah. Okay. Jenna: this little spot for you. Emily Fisher: Maybe it's maybe it's an optimization. All right. Jenna: All right. My God, why is this doing this? I'm just gonna unplug it. I am. Emily Fisher: Hey Jenna, how you doing? Okay. Jenna: Wait, let's start that over. You go, you go. Emily Fisher: Okay. Morning, Jenna. Jenna: Hi Em Happy Friday for real. Emily Fisher: Yeah, completely. And I'm I like today's topic because it makes me feel partly playful. Part business, part playful. Jenna: Yeah, yes. Okay, wait, can we just, pre-topic, we have to touch on, first off, I'm battling a summer cold, which is just annoying me. And like, what? Why? Why are summer colds even a thing? It's just, it's not okay. Emily Fisher: Well and also our our podcast was bumped to next week because of similar issue. Yeah. Yeah. Great. Yeah. Yeah. Well, I would though. It's it's n tis not the season and that's annoying. Jenna: Because our guest was sick with the flu in the summer. Like, ⁓ my gosh, poor him. Yeah, I guess I can't complain too much about my summer cold given he had the flu. No. Second, so I'm in the Northeast. My kids don't go back to school. Typically it's after Labor Day. They moved it earlier this year, because Labor Day is a little late, so it's like right before. But we got a while. We got like four, four-ish weeks left to school, or of summer. I'm having Sunday scaries, or like summer scaries already, because I keep getting hit with all this like back to school stuff, and then. Emily Fisher: Yeah. Y you do. Yeah. Ready? Yeah. Jenna: you know, like friends who live in other places already back to school and I'm like, no, you're crushing my summer vibe. Emily Fisher: Wait, who's back to school? The South? Jenna: The South is already going back to school, I should say, like within the next week. One of the influencers I follow like randomly posted about it and I was just like, I don't want that showed in my feed. Like, no, thank you. Emily Fisher: Okay. Yeah. Yeah. But I also, I mean, look, I I try to manage my expectations early on this 'cause I'm like, I know it's gonna go by so fast and it never does not, right? Yeah, it I so I Yes, I can't wait for you. Yeah, as you should be. Jenna: I know, I just... Well, we have like a big trip coming up too, so I'm still very much in summer mode. And I'm just like, don't. I was also texting with a bunch of friends today though, about like fall schedules. Our daughters all play soccer together and like fall schedules. I can't tell you how many emails I have right now that I have intentionally not read that are like sign up emails that I need to do for my children to do all the fall things that they do. And I'm just like. Emily Fisher: Yeah. Jenna: I'm ignoring you. I don't want to do any of it. Emily Fisher: Yeah. Yeah, I get that. I did school forms last week and I felt so accomplished. Also, they moved to digital. Welcome to the digital age school. so it made it a little bit easier. But yeah, I hear you. It is it it is work to get started. Yeah. Jenna: You're so gross, I just- I don't want to do any of this. I just, I wanna ignore all of it. Anyway, well, I guess speaking about this like blurred lines between work and personal and summer and not summer, ⁓ our episode today, we're playfully calling it the great blur. ⁓ And it's about a couple different topics, but the interesting thematic is that they all are kind of taking two things and blurring them together. ⁓ Where like lines are crossed or Blurred. ⁓ Mixed. ⁓ The first one is around a couple articles we've seen lately, which I'm so curious how you're gonna pronounce this word. So think ath-leisure, but now we're talking about business and leisure travel, and there's a new word flying around, bleasurer? Are we going? That just feels... Emily Fisher: Yeah. Leisure. Bleisure. I mean I'm not sure it rings off the tongue like other mashups, but but I'll take it. Bleisure. Yeah. Like athleisure is better than bleasure. I don't think this one's gonna jump the cultural shark, but it it is a thing. And I actually enjoy the thing. So Jenna: Like a athleisure maybe? Pleasure? It is a thing. enjoy it. So it was a survey done by a travel company and let's just leave it at that because I don't know actually like how much I a hundred percent trust all of the stuff in there. But the, some of the key takeaways were about people, specifically the younger generations, kind of blurring the lines on business travel and personal travel and being more willing to like pay for a flight upgrade or do a nicer hotel than what their company approves. ⁓ Like extend the trip by a couple days, things like that. ⁓ And there were some like notable differences between ⁓ probably Gen Z and more like millennial boomer generation. ⁓ I guess my question for you, when you read this, aside from the word, like, did you feel like this was new or? Emily Fisher: Yeah. Yeah. Jenna: I don't know if it's new. Emily Fisher: Yeah, I'm not sure that it's new either. I think maybe the segmentation of people adopting bleisure as a trend could be, but it it totally tracks for me because these are, you know, this is the generation that's opting not to have kids. ⁓ and so often when when we are on a work trip, let's say, you feel like you gotta get back because of that commitment, right? But it makes every sense to piggyback, especially on your company's dollar and just extend by a few days. You don't necessarily have to run back to something at home. So that I that piece clicks for me a little bit, but I feel like Gen X, which I've said a couple times on this pod before, and I hate to just repeat, that is that is my generation. we've been doing this for a long while. Jenna: Yeah. Yeah, and I definitely skipped Gen X and just went straight to, ⁓ what was it, boomers? Right in between, millennial boomers. So sorry, Gen X. Sorry, sorry about that. ⁓ No, but that's exactly what I'm saying. I think Gen X has been doing it for a while. I think maybe they're a little bit more measured in what they will do and that probably is coming from kids and family commitments. Emily Fisher: Yeah, yeah, we're there. We are there. Jenna: Like I know for example, when Brian went to Australia a few years ago for work, I was like, you know, we might not make it over to Australia for a while. So like go, extend your trip, go like do some extra things there. ⁓ Same thing, like I just feel like if you're going to cool places, I don't know if Jake ever does that, but I don't think it's so uncommon for GenX. Maybe it's just. Emily Fisher: Yeah. Jenna: used more with the younger generation, but probably to your point, because they have fewer at-home commitments. Emily Fisher: Well, I think you think about it differently too. So last summer we we went to Seoul with with Jake on a business trip. So that was bleisure, if you think about it that way, right? But you got the old ball and chain and the kiddos tagging along. It it is wrapped differently than what I imagine these young millennials and ⁓ Gen Z are doing. However, it's still the same principle. So i it might look like that, it might look like Brian's extension, you know, when he's going a little further flung. When Jake goes abroad, it it tends to be kind of a long time. So he's pretty much hurrying home. too. but yeah, I'm I am about it because there is some structure and you don't approach it the same way as planning this giant family getaway from soup to nuts and feeling the pressure of that, even though it's so fun. I mean obviously we all love to do that, but it is there's a certain amount that's baked in already, which is kind of nice. Even the timing, if you think about it, right? Jenna: So that, mean, yeah, interesting mashup. will say, look, I am going to London for personal reasons in a couple weeks. one of our clients has an office there, and there are people that I work with daily in that office. And I had said to them, like, maybe I'll take 30 minutes and pop by the office and say hello and just like do a quick check-in. So I guess that's like somewhat of a blend. Emily Fisher: Yeah. Well yeah. Jenna: but I don't anticipate doing too much work more so just a hi let's meet in person. Emily Fisher: Yeah. ⁓ for sure. Exactly. But those relationships are so key. right. It's it's ⁓ the significance of taking your own personal family time to to pop in. It's great. It it's casual and it's a relationship building, but it's still highly appreciated, right? From the folks in that office. So I would say it falls under the category, Jenna, for sure. Yeah. Jenna: We're taking some liberties with this category. It's poorly defined anyway, so we might as well just do with it what we want. Emily Fisher: I was trying to figure out like that feels more bleisure than listen travel. Majority leisure, minority business. I don't know. Anyway, this it's it's a fun one. I mean, I think the conjecture is do marketers still treat them as a two different audiences? I think there's a case to be made that yes, truly, but if you wanna have maybe a a bit of a different story and a different spin, it could be an interesting way in with media. Jenna: ⁓ Cough Yeah, I mean, I guess my hot take on that is like, there's still two different audiences because it's two different mindsets. If I'm booking something for business and then I'm deciding to upgrade personal, then I have my personal hat on. You know, like if I've extended my trip by three days to tack on personal things, then I have my personal hat on. From a business perspective, like... Emily Fisher: Yeah. Jenna: I mean, everything I'm doing on a business trip is about like efficiency and convenience, right? Like those are, those are my two words that I'm looking for when I'm traveling personally and it depends on what I'm doing, but it is, then there is more flexibility of like, am I looking for more upscale? Am I looking for more like custom itinerary, you know, things like that. But I still think it's two different mindsets. So it's two different audiences in my opinion. Emily Fisher: Yeah. Yes, for sure. I I totally agree. And if you wanna use a little new news nugget, right, maybe make a bleisure spa menu and offer things that address carpal tunnel syndrome or you know, relax the brain and de-stress, right? Like that could be a media story. Yeah. Jenna: That's a cute idea. should go work for one of these. Emily Fisher: But I still think like the smart thing is to to keep your two audience distinct, maybe use it as a little hook. Jenna: Yes. I love that you just pulled out your hospitality brain and just like went to it with the spa menu. Emily Fisher: ⁓ I miss it. Come on, travel clients, come a collin. Jenna: Okay, well, the next topic is something where I feel like it's deeply rooted in my career, actually. But I saw some articles recently about brand archives. And this was stemming from, I think it was General Mills. Yeah, General Mills was celebrating its 160th anniversary. Emily Fisher: Yeah. Pretty cool. Jenna: amid the 250th anniversary of America. And so there was a little bit of a deep dive on looking into like the brand archive. And to me, this was like, my brain was like, bing, bing, bing, bing, bing, ⁓ Emily Fisher: Yeah. Yeah. Jenna: in my career. So from like the L.L. Bean anniversary way back, I think it was in 2012, McCormick's 125th anniversary. I want to say it was 2013. I did not personally work on this, but Marv celebrated their 90th anniversary, I think two years ago. So there's just a lot of kind of anniversaries that have been celebrated. And it's a great moment in time for a brand to be able to like... Emily Fisher: ⁓ wow. Yes. Yeah. Jenna: talk about authenticity and culture and why they deserve to have a place to play and kind of evoke those nostalgic memories from its. you know, its customers and be able to just really celebrate. It's a great internal comms moment too. ⁓ So I'm a big fan of anniversaries because I think you can do them in so many different ways and target so many different audiences and they can be really successful for you. ⁓ So yay. But then this also was talking about the brand archive and This made my brain start thinking through what we talked about with 250 and the capsule, right, for America 250. Everything we talked about, about like everything old being new again and that cultural relevance of retro. ⁓ So I'm curious what it brought to mind for you and what you were thinking about it. Emily Fisher: Yeah. Yeah. Yeah. Well, I think th another kind of funny point i not funny point, but General Mills' archive, I guess, was established in eighty one. And and I'm sure they were able to look back and pull in stuff from that more than century of celebration and longevity, which is something to celebrate in and of itself, especially in this day and age when I think people are popping up companies much more quickly. The question is, is the staying power there? Which is another great reason, like you said, Jenna. ⁓ To do some fanfare around these milestones, especially for family-owned companies that are still not publicly traded, like Amars. but just like these are the brands everyone has grown up with, they've been around longer than anyone, if you think about it, right? So I think you're spot on. in terms of archives, I think that everyone is always interested in a look back. I mean, funny, funny enough, this morning, and I don't Do them scroll much, but I Lollapalooza is in town for in Chicago. There's fresh energy in the city, music everywhere, and it's so fun. And I had thought about the fact that my kids should start cataloging all the concerts they've been to, like basically building a music archive, right? Because like that's something, yeah, that's something I never did. But I was thinking back to my Lollapalooza experience, which was in '94 or '96, Jenna: You're still fine. Emily Fisher: ninety five like when it was still traveling. Jenna: Wait, when did it start? Okay. Emily Fisher: I think it started in ninety-four, but don't quote me. So therefore, I think mine was maybe ninety-five, when again the festival was still an on the road thing. but it, you know, I I came upon some archives on Instagram about the the acts that were at the very first Lollapalooza headlined by Jane's Addiction, because it's Perry Pharrell's thing. ⁓ but like I'm like, that is it's cool stuff to see. It immediately brings you back to these points in your life that are just so meaningful. and and and it becomes relevant again, right? Like I I'm like, should I head down there tonight? And just you know what I mean? Yeah. Yeah. But there's a reason people tug at those heartstrings. And if you have a place to play there, it really is rich territory. Jenna: Yes? Yes is the answer. Seems fun. Why not? Do it. Yeah, I- I mean, I feel like, I don't know, just, it's, sorry, I fumbled there. Emily Fisher: So did I. I had an interrupt her. Jenna: That's okay. Hang on, I was trying to figure out how to transition from you back to Pedigree. Yeah, I had something to say on them. Hang on. Emily Fisher: To pedigree? ⁓ okay. From like a archival perspective? Jenna: Yeah. ⁓ And actually, weren't we asked to do some archive stuff for Mars with the Foundation? Remember that? That was asked then. Emily Fisher: Well she she is they are coming up on twenty, right? Twenty Jenna: No, no, no, but the foundation fed into the Mars archives. Yeah, yeah. ⁓ Emily Fisher: ⁓ really? Okay. But they're they're coming up on twenty, which is cool in twenty twenty eight. Jenna: Yeah. I mean, ⁓ first off, yes, you should be going down there. That's the takeaway is yes, you should go down there. The other thing is just, feel like especially with kind of how volatile the country has been in the last several years. Emily Fisher: Yeah. Jenna: It's nice to evoke nostalgia. It's nice to think back on, you know, 20 plus years ago and like, quote unquote, the good old times. Like everybody likes talking about that. Like that's why it's a phrase, the good old times, right? So kind of pulling some of that back. mean, Emily Fisher: Happier time, maybe. Yeah. Jenna: Retro also is just, it's landing still. And I think it's landing with our demographic and we are helping to bring it along with the younger, with our children, right? In those ages. ⁓ Emily Fisher: Yeah. Yeah. They seem interested, Jenna, which is kind of cool. You know, there's there's questions, there's curiosity, and I I love that. Jenna: I think it's... Yeah, I mean, I think it's fascinating for them to see some of this, but it also feels new. Some of the stuff that worked when we were young still works. So it's like, why wouldn't we try that again? ⁓ I just saw Pedigree came out with a campaign. It's called Good Then Better Now. Emily Fisher: Yeah. Jenna: And look, from some of the other work that we do, I knew that this campaign was coming out. We are not working on this campaign, to be clear, but I knew it was coming out. ⁓ But I happened to just organically see an ad when I was watching something the other day. And the first part of the ad was like an old fashioned video of a kid and their dog. And I was like, ⁓ what's this? And it like immediately hooked me in. And then I was like, ⁓ wait, I know this campaign. Emily Fisher: Yeah. Yeah. Yeah. It it stands out in the fiat, it it does, doesn't it? Yeah. Jenna: It does, it does, that nostalgia when you get the real of like an older, you know, something that you can tell is from like the 90s or early 2000s. Emily Fisher: Yes, Jana. I look, that was half of what I was doing this morning. Like the first time Pearl Jam was on SNL ⁓ or doing unplugged on MTV, right? Like, and it it it is just, it's so real. It's not at all fabricated. There's mistakes, there's just that non-curated. body of work and presentation of self that doesn't exist anymore and it it's so refreshing. I think so. Yeah. Yeah. Jenna: but that the younger generation wants. And I think that's the cool thing, right? Like that's what they want and it's refreshing to see. So I also will say like the nerd in me, I mean, I was an advertising major for part of college before I switched into PR and communications and... Emily Fisher: Yes. Yep. Jenna: I love to see a good old ad. Like I love a throwback to, you know, ads from like the 60s and the 70s and the 80s. Like I just think it's so fun to see those. And those are the things you see in the archives, like the old packaging and the old ads. And there's just something about that that is just, it feels like fun history. And it's like a mix of pop culture and, and history and just like, you know, what was, I don't know, I think it's really cool. And then to see like how much things cost. Emily Fisher: I know. Yeah. When things that are inappropriate today, right? Like right, it's which is so funny, kind of, right? Like there's that whole piece in terms of what what we can say and not say in twenty twenty six, right? Jenna: Yes! ⁓ my God, you're so right. Like the things that would never have passed that are so not PC these days, but yeah, yeah. So I encourage everybody, you know, poke around, find some brand archives. General Mills has one. ⁓ There's a lot of the big CPG brands that have been around for a long, time do have them and they're fun. It's fun to uncover. So. Emily Fisher: Correct. Mm-hmm. Go down a rabbit hole. And I think we're always gonna be aligned on that, Jenna. Anytime we bring nostalgia up, we are like two, four thumbs up, basically. Jenna: Yes, exactly. Okay, well, the last one, this gets more into ⁓ the younger generation again. And I need your brain on this because my mind was blown the other day by something. So the new news, the new nugget here is that DoorDash was just approved. goodness, the technical language was like, ⁓ it received... Emily Fisher: Yeah. FAA part one thirty five certification for DoorDash Air. Jenna: Wait, stop. Can you just say that again? You say it. Just say like, DoorDash announced. Yeah. Emily Fisher: Okay. Yeah, so so fresh two days ago, DoorDash announced that it had received FAA Part one three five certification for DoorDash Air, allowing it to operate bum bum bum commercial drone deliveries Jenna: ⁓ my god, what sort of place are we living in? I mean, okay. Emily Fisher: I'm still getting used to the robots. Jenna: I don't have robots. What robots? Emily Fisher: ⁓ the robots are fun, Jenna. They're they're little carts on wheels that are all named, and then they have these ⁓ like headlights that look like eyes. So like F Fabio, I don't know where that name come came from, is like trolling around Lincoln Park delivering something. And it's like so it's also very considerate. It will stop. Jenna: Wait, I'm sorry, but how does Fabio get up your stairs? Emily Fisher: So this is that's my one question. Here's the thing. I've never seen it to fruition. I don't even know what's in there. My assumption is it's food. And these robots go around, they stop at crosswalks, they give way for pedestrians. They're they're like adorable little things. And it's it's like special like people stop and film them. It's insane because it's still like a thing, right? ⁓ So yes, I am still figuring that out. And you're telling me now I'm gonna get food delivered by drone? Like that's Jenna: mean, Fabio's not even entered my realm of reality. So yeah, I'm way behind. No, this is how far back I am. And we need to have a discussion because of your children's age, mainly Rosie. But I was chatting with some friends a couple of weeks ago at like outdoor, like barbecue. And one of them is a high school teacher and a couple of them had older children, much older than mine in high school. And they were talking about the fact that the kids Emily Fisher: Yeah. Okay. Jenna: will door dash coffee or door dash lunch in high school. And I was like, wait, I'm sorry, is that like a real thing? Is that allowed? And they were like, no, it got so bad that the teachers had to then make an adjustment. And now you can't door dash coffee during school hours, but your parents can still drop you off a coffee. And I was like, what? Like. Emily Fisher: Mm. Yeah. Which is So interesting. Yeah, we are I mean, I know our kids are a little younger, but we we've been specifically banned from doing that. Hey, if you forget lunch, there's other op you cannot drop off a coffee pot belly, whatever the case may be. But you know, high school's a different thing. But honestly, what what gets me about this is the premium they are paying on top of a premium cup of coffee. I I can't even Yeah. Jenna: don't understand any of this. This is where I was like, ⁓ my God, I'm so old. My mom, I am so old. But it's actually not even my mom brain. It is my like pragmatic spending brain where I'm like, I won't even door dash a coffee to my house. It doesn't matter how desperate I am because I feel like I am just wasting so much money. For these kids to do that, I'm like, do you have no sense of money? Emily Fisher: I know. I know. Yes. No way. is so much so much resource. Yeah, I know. I know. I know. Yeah. It like depresses me when I'm like I'm too lazy to drive there. You know, like come on now, get in the car and go. Jenna: Anything? No, that's kind of my thing is like if I'm too lazy to go drive there, then I just don't want it badly enough. That's typically my thing. Emily Fisher: Yep, and that's but what about your kids? 'Cause your kids aren't gonna drive there. And let's say Okay, all right. Okay. Jenna: Absolutely not. Spoiled brats are not getting door dashed Starbucks. Absolutely not. Emily Fisher: Well not Starbucks, but what if it's something else? Something wholesome. Whatever. Three ⁓ dinner, Jenna. How about just dinner? Correct. Jenna: like a Chick-fil-A or something. Well, see, that's where I'm like, my kids aren't making that choice. I am. If I'm too lazy to cook and I decided that the opportunity cost is there where I would rather have 30 or 45 minutes back in my life, then I don't mind paying for the food to be delivered for them. Like that's, that's where I'm like. Emily Fisher: Yeah. Okay. That time value. Yeah. Okay. Look, we do it all the time. It's still hard for me though. It hurts my heart a little bit because I you know, but but but time is currency. and therefore, yes, you're making that decision for the record. I will never endorse or will never do a Starbucks Tour Dash. You heard it here. Jenna: I just, I mean, thank you. Thank you for, I just, can't, ⁓ I can't comprehend the high school or middle school kids, because it wasn't even just high school, it middle school too. Door dashing stuff like that. I just, I'm like, that's like another level. It's just another, I don't know. I was speechless. Clearly I'm not saying anything that is making sense. I was speechless by it. Emily Fisher: ⁓ it's to waste. ⁓ Yeah. Yeah. Well now add drones to that, Jenna, and see. Air traffic just got a lot worse. Jenna: Air traffic. mean, so I did see something with the drones about it being designed to serve three to five mile radiuses because it's harder to serve for the company. It's harder to serve that with drivers. And then it gets into the question of like, is is DoorDash still a food delivery company or are they a logistics company? Like what? What are they? Emily Fisher: Yeah. Yep. Yeah. I I mean I it's a great question because they could easily expand outside of that. Like into Yeah. Yeah. Jenna: Or have they always been a logistics company because they're doing logistics for all of the local restaurants? Emily Fisher: I think they've grown up though, right? And they're like, All right, how far can we push this? Now let's go beyond food and I mean think about Amazon's journey. It used to be a bookery seller or seller, right? And now it's it is omnipresent. Yeah. Yeah. Jenna: Yeah. book? Yeah. No, I think this is really interesting. Yeah, I think it's interesting. I think it's definitely the next step. And okay, I'm just gonna be really frank here too. Like if they come out with cute little drones flying around with food, I 100 % will be testing it out. My stand is less about people using DoorDash and more about spoiled children using it at schools. That's, that's my line. Emily Fisher: Yeah, yeah. Okay. I and that is fair. And ⁓ you know, I also want you to see these robots because they bring they spark like a little moment of joy because you're like, ⁓ I don't know, they're so cute. Jenna: I desperately need to see a robot. Yeah, I mean, I feel like they must be wandering around Boston and maybe they just haven't made it to the burbs outside of Boston. Yeah. Emily Fisher: They might they might be. Yeah. Yeah. You gotta find one for your kids 'cause it it's like a little scavenger hunt too. Like, ⁓ my god, there's a robot. So Jenna: ⁓ my god. I will be researching these cute little robots for sure. Yes. Love it. Hey, I should have used DoorDash when we did our little KFC taste test last week. Emily Fisher: They're great. ⁓ yeah, that's a great you know what? It wor it was right on my way. Right. Like I yeah, I drove right through there, Jenna. I got the job done. I was so proud of myself. Jenna: I know, same. It's right there. Yes. All right, well, I think we covered our blur, our great blur. Emily Fisher: I love the grape blur. Yep. Jenna: It's on to our last question. I have an answer. I can talk about the thing if you want, the content shoot if you want. Or do you have something you to talk about? Emily Fisher: That's nice. I was just gonna say cat cat sorry, catching up with friends last night that, you know, something I like Jerry rigged in, Jerry fit in and it was so great. So I don't maybe talk about that. So why don't I ask you? Jenna: Over. Emily Fisher: Yeah, so then we have our last question. I'm gonna punt this one to you this week, Jenna, too. Which means I think I need to enrich my life more, because I think if we looked at the tally for tally, it's probably skewed more towards you. But anyway, I'm gonna ask you, what's your impact this week? Jenna: you ⁓ Well, this one is an easy one for this week though. This is easier than most weeks. So we, one of our clients had an awesome content shoot for a concept that we developed and it took place on Monday in New York and I was able to pop over there. It was the fastest flight ever. mean, like. Emily Fisher: Yeah. Love when that works out. Yeah. Jenna: just so fast. It's such an easy flight from Boston to New York and back. ⁓ So I just went for the day and it was awesome. It was awesome to see our idea come to life. It was great to see the client pleased with it. It was cool to see all the actors in the set and the production and all the things happening. ⁓ And it was also really nice to be there from an impact perspective because... Not everything was going perfectly, to be candid. The first hour or so of the shoot, yeah, was not exactly as we had envisioned, and it was not meeting the expectations of our client, and it was nice to be able to be there and work with her and work with the rest of the team to fix it and get it right throughout the shoot. So I think that was the part that felt impactful was... Emily Fisher: Yeah. As she tend to do. Yeah. Yeah. Jenna: actually being able to contribute in a way that it was like, okay, well, this was off direction, but we're going to move it on direction and we're going to get the content we need. And then we're to be able to cut it and do all the great things with it that we had intended to do. So that was great. Emily Fisher: I love that. And yeah, and then you get to know our new client a little bit better too and what makes her tick and and all the things. ⁓ it's such a good it's a good outing. I was so excited just to see the stills from that, right? Because you put your heart into something and to see it actually come to fruition is a really lovely point in the execution process. Jenna: I will also say it was really nice to get to spend some time with our IAT partner that was there. ⁓ Her team was doing most of the execution and I felt really lucky to have an IAT partner that was so willing to have our input and our opinion and work together and collaborate versus, you know, feeling like we're like separate agencies and any tension and whatnot. Emily Fisher: I bet. Yeah. Great. Yeah, this is my land. Stay in your land. Yep. We see a lot of that too. Yeah. Yeah, that's great. Yay. Good one, Jenna. I love that. Did you bleasure that or not really? Jenna: Yeah, it felt really refreshing to have that. So that was a great experience too. Yep. Yes. No, no, this was a very, this was a 12 hour trip. mean, maybe 14 hour, sorry. Yeah, yeah. This is a very, very fast trip. So all this all the time. Emily Fisher: All right. So the all viz. All viz. Alrighty. Yeah. All right. That's okay. Well, ⁓ thank you for chatting this morning, Jenna. Always, always a pleasure. Jenna: Yes, thank you and thank you everyone for listening. Emily Fisher: Bye.