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Latest / Serious Lady Business

The Trust Recession: Rebuilding Belief in Brands, Retail & Real Human Connection with Kate Assaraf

In this episode, Leslie Youngblood interviews Kate Assaraf, Founder of Dip haircare, about the trust recession, ethical marketing, and building authentic brands through small businesses and community engagement. They explore how trust is eroding in digital commerce and how brands can rebuild it by prioritizing human connection and transparency.

About Our Guest

Kate Assaraf, CEO of DIP Haircare

Connect with Kate on LinkedIn

Explore DIP Haircare

Explore DIP Bar Shampoo and Conditioners

Follow DIP on Instagram and TikTok

Key Takeaways

Trust recession and its impact on consumer behavior

The…

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