Latest / The Real Estate Agent Playbook / The Hidden Reason Agents Burn Out | Michelle Roderick

Transcript

The Hidden Reason Agents Burn Out | Michelle Roderick · The Real Estate Agent Playbook

0:00
do you ever feel like
0:01
everyone around you is having struggles
0:03
it seems like the market has been tough
0:06
but it's more than that it's personal issues here
0:09
it's financial issues here
0:10
it's business issues over here
0:12
and have you ever thought like
0:14
why is this seem to be almost an epidemic
0:17
within the real estate agent
0:19
world that we live in well
0:21
I'm here to bring Michelle Roderick to you
0:23
a friend of mine
0:24
who I met a couple years back at Expicon
0:27
I happened to be her very first Instagram follower
0:30
on Astra General
0:31
and she has grown that to almost 10,000 followers
0:34
at this time
0:35
but the personal resilience she has gone through
0:39
and her drive to help agents
0:42
and this one thing that she realized
0:44
that agents just don't do
0:46
may very well be the core problem
0:48
that we're trying to get into here
0:49
and if you like what we have to say
0:52
we are partnering together as sponsor and co
0:55
sponsor to help you as an agent
0:58
succeed in all things business
1:00
so if you're interested in partnering with myself
1:02
and Michelle you like what she has to say
1:05
you think I'm okay please book a call
1:07
the re agent Wolf pack.com
1:10
uh the link is below
1:11
and mention Michelle's name when we chat
1:13
and we can come together as your sponsors
1:16
and bring you into this amazing company
1:19
but for now let's get to the interview
1:21
you don't want to miss it because honestly
1:24
even I was like aha
1:26
that's crazy while you're here
1:27
like comment subscribe
1:29
but let's go what is up everybody
1:31
just like I said in the intro
1:32
we have my good friend
1:33
Michelle Roderick here from California
1:36
and she is here to talk to you about all the things
1:41
getting over plateaus
1:44
overcoming very difficult things
1:46
Michelle thanks so much for coming on
1:48
how are you doing today hey
1:50
I'm doing great thank you
1:52
it's uh slightly sunny outside here in Cali
1:55
um can't complain perfect
1:57
well thanks so much for popping on
1:59
and I am super stoked for this
2:02
a little history about Michelle and I uh
2:05
she came up to me at the expicon a few years ago
2:07
and told me that I was her very first follower
2:09
on Instagram since then
2:11
my Instagram has gotten deleted
2:13
and I've had to start over
2:14
and she has ultimately 5 to 10 x my follower rate
2:19
so that's kind of cool that's how we
2:21
we kind of connected
2:22
great collaboration moving forward from that point
2:25
and so just a little fun fact there
2:27
how many followers you got on Instagram now Michelle
2:30
oh my gosh
2:30
this is like 8,000 I think the last time I checked
2:33
so it's doing alright pretty good from the ground up
2:37
yeah right here
2:38
so um
2:39
even even beat her best friend and her
2:42
her partners and all the things
2:43
so pretty cool there so let's kind of get into this
2:47
and you have done
2:48
so much within your real estate career with
2:51
you know the
2:52
the production side
2:53
and now more coaching and moving agents forward
2:56
so let's talk a little bit about plateaus
2:58
and kind of what you've built your
3:01
you know value on for agents and for
3:05
you know your clients
3:06
so you know
3:07
tell me what what drew you to that point
3:10
tell me what you know
3:12
how you got kind of started and
3:14
and why you decided to go down this route
3:17
well thank you so much
3:18
I'm just so grateful to be here
3:21
because it was actually two years ago
3:23
only that I met you um
3:25
so a lot has changed in such a short period of time
3:29
and I feel incredibly blessed to
3:31
just know people like you
3:33
and be able to be like
3:34
one of my goals is to co sponsor with you
3:37
um here in the very near future
3:39
if not this year definitely 2026
3:43
and so um
3:45
very exciting journey right
3:48
um I would just say starting off
3:51
like before I even got into real estate
3:53
I was in pharmaceutical sales
3:55
so I had a very successful career in that industry
3:59
and um
4:00
I feel like I can confidently
4:02
say that most people in pharmaceutical sales
4:05
have a really good background in strategic selling
4:09
um because we are selling to like
4:11
the most intelligent people in the world
4:14
haha physicians and surgeons
4:16
and so I had that background and um
4:19
was top 1% in the world I
4:22
I received an international sales award
4:25
and won a trip to Europe um
4:27
so I had a great career and when I became a mother
4:30
I decided to I'm retired and be a stay at home mom
4:35
and moved to a
4:37
investment property that we had in Mariposa
4:40
which is just outside Yosemite National Park
4:43
and that is where I met my best friend
4:45
Courtney Twist who is a broker
4:48
and when she Learned about my background
4:50
in pharmaceutical sales she's immediately said
4:52
you should become a real estate agent
4:53
and I said absolutely not
4:55
why would I want to do that
4:56
and I sort of kind of still feel the same way hahaha
5:00
it's a hard job and so I knew that and I said
5:03
I'm not interested in doing that
5:05
but I will help you um
5:07
she started her brokerage
5:09
just her and I and one other agent
5:11
in her mobile home kitchen
5:13
the kitchen in her mobile home
5:15
and we grew that
5:18
that office to almost 50 agents in three
5:21
brick and mortar so I just give you that background
5:25
because I think it's important to understand that
5:28
it took a lot to build that
5:31
and then it also took a lot to acknowledge
5:34
perhaps the plateau that you're speaking of
5:37
as an independent brokerage
5:39
sure it was going well sure we built a great brand
5:43
um we
5:44
we had an incredible team
5:47
and we had a lot of wonderful things
5:50
but at some point you reach that plateau and
5:53
and you have to like acknowledge
5:56
you know
5:56
what are we gonna do to stay ahead of the industry
6:00
and the things that are changing
6:02
how are we going to give
6:04
things and resources and trainings
6:07
and all the things to our people
6:09
um in a much bigger way
6:10
I mean I can go on and on and on
6:12
I'm just trying to like touch on that plateau
6:14
because I think it's
6:15
important that we had to make some tough decisions
6:18
and ultimately through
6:21
you know looking at all kinds of things
6:24
should we acquire another brokerage
6:25
should we merge with somebody
6:27
should we go to a different cloud brokerage
6:29
ultimately we chose EXP which was never on our radar
6:36
said everybody that's joined EXP right
6:40
um but we had to make that decision
6:43
and we made it
6:44
because we felt like the people here at EXP
6:47
aligned with where we were
6:49
and where we wanted to go um
6:51
so to answer your question
6:54
that's just one example of identifying
6:57
we are at that spot where we need to make a change
7:00
and then doing the the research on
7:03
you know
7:04
where what is the next best move and who is it with
7:08
and I think that that scenario applies
7:11
did basically everything um
7:13
but I just I I just wanna I guess start there awesome
7:16
and so how like let's go back a little bit
7:20
how did you guys come together
7:22
like what was your role within the brokerage
7:24
and what was her role um
7:26
I would assume that
7:28
she was more on the real estate transaction side
7:30
and you were more on the sales training
7:33
kind of that but that's just an Assumption
7:35
so I mean integrator
7:37
I that was basically my um
7:40
role on her ultimately we created a leadership team
7:44
um but I was
7:45
I was and I would even say I still am
7:48
cause we're now
7:49
we're business partners when we took the
7:50
the company to to EXP
7:53
but um
7:54
definitely integrator
7:55
I'm like the person that integrates
7:58
um she's more the visionary
8:01
um raw
8:02
raw raw
8:03
let's I'm the one that's like
8:05
oh it's good
8:05
but maybe we should think about X
8:07
y and Z so that was essentially
8:10
I mean originally when I first started
8:12
I started doing her trans transactions
8:15
I was like PC her like paper files
8:18
yeah so I started in that but then as we grew
8:21
obviously that was my ultimate role
8:23
so in integrations
8:25
you're having direct connection with the agents
8:28
you're helping those agents
8:29
how many of those agents came over with you guys
8:31
when you transitioned
8:33
oh I think we had
8:35
we had a well
8:36
all of them came initially right
8:39
that's no
8:40
that's not I mean
8:41
could be could be assumed
8:43
I'll tell you that right now
8:44
they all came
8:45
there were a few that that left right after
8:50
um and I think we ended up with about 30 and then it
8:53
then it's been like you know
8:55
rebuilding and so we're way
8:57
we're at you know
8:59
I wanna say collectively nearing 100
9:02
I think 80 something is the
9:05
the nearest count so
9:07
so so now what has that like
9:11
obviously with the agents and coming over
9:13
you guys do not have a production team anymore
9:15
or do you still have a production team
9:17
well Courtney does
9:18
she has a small production team um
9:21
I believe she downsized for sure
9:25
um now she
9:27
she has people in her specific market
9:32
that have chose to keep utilizing her brand
9:36
right but they're not on her production team
9:39
okay perfect
9:40
so she's kind of grown that as a rep share
9:44
kind of production pseudo
9:46
you know mix there and helping with
9:48
and helping with the brick and mortar
9:49
she kept two brick and mortars
9:51
so perfect that's
9:52
that's huge so now in your role as integrations
9:57
what are some things that you're seeing
9:59
agents in a very tough market
10:01
kind of just blah as we were talking um
10:04
things have started to change here in Denver um
10:08
but what are things that you're doing with agents
10:10
to kind of help them through their plateaus
10:13
like what's what's your role look like from
10:16
you know your brokerage and you're being kind of in the
10:19
the limelight
10:20
to being a business partner in a revenue share setup
10:23
so now I mean
10:25
one of the things that we're doing similar to you
10:28
we do a weekly mastermind
10:30
it's called Fast Break Friday
10:32
and now that I'm in the space
10:34
where I have been able to meet a
10:37
as you know I mean
10:38
I have met so many incredible
10:41
people that know so much more than we could ever know
10:45
collectively together in this space
10:47
and that's related to real estate
10:49
and not related to real estate
10:51
so even if we're gonna talk real estate about being at
10:54
you know a particular plateau or struggles
10:56
a lot of personal stuff is what's actually happening
11:00
that might be holding you back from getting
11:01
the other stuff done
11:02
so now that we're in this world with EXP
11:06
I have met so many people that we
11:08
we bring to the table every single week
11:10
and those are agents from other brokerages
11:14
those are people in our upline
11:15
those are coaches that I've met I mean
11:17
it's a collective group of individuals that we can
11:20
I pull from um
11:23
and we get on these at masterminds
11:25
and it's just mind blowing
11:26
I mean I just had an agent from Remax
11:29
down in Southern California
11:31
who talked about how she was selling
11:33
million dollar properties
11:35
at the beginning of the year
11:36
obviously things were changing
11:38
she saw the market shifting
11:40
and she decided to do an analysis on
11:42
what was actually selling
11:44
and she identified it was a mobile home park
11:47
okay like
11:49
you know medium price of three fifty 400
11:52
and she just put this entire campaign together
11:56
and just dominated the market this summer
11:59
and she came on the mastermind and said
12:01
here are my templates here's my Canva
12:03
here's the vendor I used
12:05
here's the person that did all the farming here you go
12:10
and so I'm doing the same thing
12:12
you're selling mobile homes
12:14
and she's like I'm I you know
12:15
like didn't see myself doing that
12:17
but to your point you know
12:19
people are like I gotta pivot
12:20
I'm not getting the business I used to
12:22
what am I supposed to freaking do
12:25
how many people think about doing that right yeah
12:28
that's that's incredible and uh
12:31
I think that that's you know
12:33
only a testament to
12:37
being able to find the winners in the market
12:38
and making those because they're such a push right
12:41
to niche down and niche down and niche down
12:43
but they always say like
12:44
you can still do other things right
12:46
because that's how they get new agents to you know
12:49
focus on niching down but ultimately
12:52
if we can look at the market and we can say okay
12:55
these this is where we're gonna win
12:57
like you can gain market share like that
13:01
and if that's really what you're after
13:03
and you're really about pushing your business forward
13:05
all of a sudden if you know like in from 2020 to 2020
13:10
three and a half first time home buyers were struggling
13:14
right and you had to be really
13:15
good about getting them under contract
13:17
and pushing that moving that needle
13:18
forward to you know
13:22
to now where it's like okay
13:24
if I get a first time home buyer
13:25
I can put them in a house
13:26
and they're gonna have concessions
13:27
and they're gonna buy down the rate
13:28
and do the thing pretty quickly right
13:31
like you need to have those niches
13:32
and you need to be able to shift within that if
13:35
if it's required right
13:37
and I'm sure that yeah
13:39
and then also just rinse and repeat
13:41
which is basically what she did
13:42
she's like
13:43
what do what do I normally do for this market
13:45
the million dollar market
13:46
and how I'll just do the same thing
13:48
just tweak it for this market
13:50
and the same thing with your point
13:51
on first time home buyers right well
13:53
turns out that humans are humans
13:55
no matter how much money they have
13:56
oddly enough so that's that's a good one
13:59
so talk about how you build
14:01
kind of the atomic habits into that fast break Friday
14:05
and kind of how important that habit is
14:07
because you touched on something that
14:09
I think is underscored in our industry
14:11
when it comes to agent success and agent growth
14:14
and that's that there's usually a lot going on
14:17
personally that they need
14:20
and I would assume that the atomic habits
14:22
connection there helps kind of get that right
14:25
so that they can be in the right mind space to grow
14:28
I think that everyone in fact
14:30
I saw this on the call I was on that 200 club at 10
14:34
and I saw a comment of an agent saying
14:36
I just I feel like I'm overwhelmed with work
14:40
and life and balance and I mean
14:42
that's that's every career
14:44
every person everybody that's trying to make
14:48
something move in a way that's successful
14:51
we all feel that way and and I'm that way right now
14:56
I'm like I'm trying to exercise
14:58
I'm trying to build my rep share
14:59
I'm trying to like it's it
15:01
and and you you
15:03
you really need to have the confidence to understand
15:08
like people say time management
15:11
right like
15:12
like that's the atomic habit thing of like
15:14
managing your time and time blocking and all that
15:17
bullshit
15:19
it it is
15:20
Courtney will say I'm the master of time management
15:23
but it's also being keenly aware of how you are
15:26
spending your time and when I say that
15:28
I mean
15:28
like when you are with your spouse and they're like
15:30
I need your help with this it's like nope
15:33
it's almost like the same thing of putting
15:34
do not disturb
15:36
I'm not available right now for that that has to wait
15:38
I'm doing a B C and d and so it's you can time block
15:43
we all time block 8 8 to noon
15:45
I'm gonna I'm gonna make calls okay
15:49
are you making the calls right
15:52
yep
15:53
you you know what I mean
15:54
are you checking out Astra General on Instagram
15:57
like seeing what she's putting down for us agents
16:00
out there right like that's the truth and you know
16:03
you make a good point
16:04
I would say the flip also exists right
16:08
and agents aren't very good at saying you know
16:12
when their phone rings and it's a commission check
16:15
or it's an you know
16:16
a new agent who's looking to join like
16:19
I mean if you're gonna say like
16:21
not right now husband or wife spouse right
16:24
that you need to say not right now clients
16:27
because otherwise we get in this very toxic
16:31
uh huh flow and I think that there's
16:34
there's a lot to be said about that
16:37
one of the one of the things that I have always used
16:41
and this comes from my pharmaceutical career
16:44
is
16:44
I always just try to use the communication specific to
16:49
is it it unreasonable to or reasonable for
16:53
in other words if I'm putting
16:54
I had to coach someone on this yesterday who was like
16:57
I answer the phone all the time
16:59
I'm available all the time and I'm like
17:03
there's nothing wrong with you saying
17:05
I can't take phone calls right now like
17:07
and if a client is upset with you
17:09
I I had an agent call me three times and I'm like
17:14
when I talk to her she's like
17:16
I wanna I wanna schedule an appointment for
17:18
to see that you're listing
17:19
and I'm like just so you know
17:22
when I put my phone on do not disturb
17:24
it means that I'm giving my attention to someone else
17:28
or something else is the same attention
17:30
I'm gonna give you when I talk to you on the phone
17:33
is that unreasonable for you to understand that
17:36
I just needed a few minutes to call you back
17:39
yeah and it's and then it's like
17:42
oh
17:42
agents don't answer their phone and they don't do this
17:44
but the truth is is if you're managing your time
17:47
and you're teaching people to respect that time
17:49
but we we haven't been conditioned like that right
17:52
we've been conditioned to the 10 second dopamine effect
17:56
right
17:56
the 10 second dopamine hit from Instagram to TikTok
18:00
to Sora now to all of like
18:03
it's just like we need constant entertainment
18:06
and when we click a button
18:08
we see something on the screen happen
18:09
and that's like the uh huh
18:12
and so you know
18:13
in real life in real conversation
18:15
that's the case
18:16
but it's extremely dangerous in this automated AI
18:22
you know driven world
18:23
granted I'm an AI proponent
18:25
I use AI
18:27
but if we get so used to like chat GBT right
18:30
you send something in there
18:32
and I'll send you something out right
18:34
and sometimes it's complete BS
18:37
and sometimes it's actually legitimate
18:39
but do we take the time to actually do it
18:41
or just do we just call it good right
18:43
and that's that's the piece about it
18:46
because if we're just automated
18:48
and we're just input and output
18:50
we're replaceable by AI like I'll say that right now
18:53
and
18:54
if we can't keep the human element of conversation and
19:00
respect of other people's time and that kind of stuff
19:03
we're we're in big trouble
19:04
I think because
19:06
totally agree um
19:07
that's that's a great example of that
19:10
so talk about this collaboration
19:14
obviously you and your now business partner started
19:18
at the brokerage
19:19
and how have you guys taken that idea of collaboration
19:22
obviously
19:23
something that was very successful with 50 agents
19:25
and brick and mortar locations
19:27
and things like that
19:28
how have you taken that collaboration
19:30
to a different level
19:32
in a way that helps those agents who partner with you
19:36
well the
19:36
I think since we've been with EXP
19:39
we've done a lot of things that have already existed
19:42
just like you like
19:43
most organizations with an EXP
19:46
all do weekly masterminds
19:47
uplines do weekly masterminds
19:50
hold in person events we've done that too
19:52
so a lot of the things that we've done
19:53
the last couple of years have been
19:56
things that I think are relatively similar to um
20:00
what organizations with an EXP offer
20:03
obviously just different people right
20:06
um I will say that the new idea that I had has stemmed
20:11
from you know
20:12
moving down to a new area
20:15
and trying to participate in
20:17
local events with other realtors
20:20
and I have noticed in these meetings
20:25
I'm like I'm
20:27
I don't really feel like I belong here
20:29
do you know what I mean like
20:30
I just have felt
20:31
I've gone to a few of them in this community
20:34
all wonderful people
20:37
all great subjects um
20:39
just something has been missing for me
20:43
and when I kind of took a moment to think about
20:46
what is it that's missing
20:48
and I and what is it that I need
20:49
and who do I need to be around
20:51
I identified
20:52
the people that I really like to be around
20:55
or the people that have wellness as the foundation
20:59
and the pillars of their life
21:01
and I'm incredibly committed to living a healthy life
21:06
um physically financially
21:08
spiritually mentally
21:11
all of those pillars are very important to me
21:14
and my family it's also important
21:17
to provide that level of service to
21:19
to my clients and and the people in my organization
21:23
and then also give back to the community in that way
21:27
and so when I like sat here thinking about
21:30
you know that must exist right
21:34
there should be an organization and there's not
21:37
I'm like how is there not an organization for Realtors
21:41
to collaborate and connect in this way
21:44
and so I'm just gonna create it
21:49
that's on for you yeah
21:52
so I think that's probably to answer your question
21:55
the thing that's standing out
21:57
that's new that I just launched last week
22:00
was our first meeting here locally um
22:04
and the outreach has been ridiculous
22:08
I mean every single realtor I've talked to is like
22:11
oh my gosh this this is so needed
22:13
we don't take care of ourselves
22:14
we don't tap into wellness
22:17
and somatic healing and how to really
22:20
really invest our money for generational wealth
22:23
I mean there's like the agents that just kind of do the
22:27
the thing you know
22:28
like get the buyer sell the house
22:31
close the deal and get the next one and
22:33
and move and this space that I'm talking about
22:36
seems to be an area that a lot of us are aligned with
22:40
but we just don't have a way to connect
22:42
so that's what I'm working on
22:44
yeah and I think it's a
22:45
one of the most underserved right
22:47
there's coaches out there to help you
22:48
with lead generation and follow up
22:50
and YouTube and Instagram and all of that
22:54
but what do we do with money when it's over
22:57
what do we do with money when we
22:58
we get that commission check right
23:00
because April 15th comes every single year
23:04
and only some of us are prepared for that
23:07
so certainly a peace
23:09
and the thing I love about your journey
23:12
and as we kind of talk about plateauing
23:14
and agents burning out and all of this
23:18
notice this has nothing to do with real estate
23:22
right
23:22
and I think so many times as an agent in production
23:27
we're like okay
23:28
I'm plateauing and immediately we're like oh
23:31
interest rates are high
23:32
the markets this the markets that
23:35
and
23:37
I think the top of the top
23:40
are able to separate themselves from the market
23:43
mm hmm and that's because they're living a aligned
23:48
mm hmm life not that we're nobody's amazing
23:52
but it was funny cause I was at a Family Feud
23:54
Realtor event yesterday that one of my agents put on
23:57
which was incredible oh my gosh
23:59
that sounds like so much fun
24:00
it was awesome I'll tell you about it
24:02
but one of the things was
24:04
what do agents not do for themselves
24:08
right survey says number one thing was self care
24:12
mm hmm right exercise
24:14
there was a bunch of different things that fall
24:16
into self care it was the first time she ran it
24:19
so we'll give her a break on that
24:20
but ultimately
24:21
the overarching conversation in the room or you know
24:25
when people mumble under their breath
24:26
it was like self care is like No. 1
24:29
but what do we do for self care
24:32
like when the market changes
24:34
we're trying to you know get 50 year mortgages
24:37
we're trying to do portable mortgages
24:39
and we're trying to get buy downs
24:40
and temporary buy downs
24:41
all of a sudden like we try and fix it
24:45
but when when we're all together
24:49
we know it
24:50
we know that it's a piece like we live out of our cars
24:53
we don't sleep we don't eat you know properly
24:56
we don't you know maybe we drink a little too much wine
24:59
like all of those things
25:01
and I think that it's incredible that you're like
25:05
okay and it's a 100%
25:08
because you're
25:10
not solely focused on selling all the houses
25:12
all the time right
25:14
you didn't want to be a real estate agent
25:16
you're not technically a real estate agent until you
25:18
you know say you are
25:20
but you found a way within this community
25:23
now to really find that stride
25:25
and it it's gonna grow
25:26
so keep doing that that's all I can say
25:30
like as far as as growing that and you know
25:34
giving back ultimately
25:37
we're an international company and corporation
25:39
and I think that there's massive success there
25:43
so when we talk about that and you identify like hey
25:46
like maybe it's
25:48
cause you haven't eaten a healthy lunch in forever
25:51
or maybe you haven't worked out
25:53
maybe you haven't left your basement
25:56
or maybe you haven't just um
25:58
so we did it for the first meeting
26:01
we were supposed to go do a walk and um
26:04
it rained so I pivoted and I asked um
26:07
my a transformational
26:09
somatic coach that I worked with in the past
26:12
if she would pop on and do a breathing exercise
26:14
with these agents and she was like oh
26:16
this is gonna be fun
26:17
like these these people don't sit still
26:20
so I was a little nervous
26:22
I'm not even gonna lie
26:24
and when we finished the exercise
26:27
someone within my downline actually a team lead
26:31
she said
26:33
I never sit still like physically like mentally
26:38
I never quiet the noise
26:40
and so that was the first time she's like 46 years old
26:44
yeah and she was like that was absolutely amazing
26:50
and I'll tell you like you know why I know this works
26:54
like who's the No. 1
26:56
like inspirational business
26:58
development speaker in the world
27:00
like Tony Robbins right and he's got all kinds of
27:04
this stuff infiltrated into his eight hour sessions
27:08
right like 12 hour sessions
27:10
and so like people will do it if they a
27:14
pay enough money or someone
27:16
you know
27:16
kind of grabs them by the uh huh head and is like
27:20
hey focus
27:20
and and I think that's absolutely incredible
27:23
because we can't truly show up as good
27:26
or as awesome as we think we are
27:28
top producer
27:29
this top producer that without having that
27:32
you know grounding piece personally
27:35
the fresh air
27:36
like I did live hard 75 hard all the way through um
27:41
a couple years ago right
27:43
the outdoor walks were incredible
27:45
do I do an outdoor walk every day anymore
27:47
no which is dumb
27:49
but that's like clear headspace you don't even know
27:53
right and
27:55
and just talking about that
27:56
and hearing that is absolutely awesome
27:58
that you're bringing that to a small place
28:01
and you know I'll tell you right now
28:03
that
28:04
there will be recommendations
28:06
made to some people at the XP
28:07
that take that to a more national level
28:09
when you're ready I'll wait for that to they already
28:12
they've already reached out to me oh
28:14
we are shocking but because it's so needed
28:17
so that's that's awesome and I think that that's um
28:21
that's kind of how you speak to that
28:23
and so for agents out there having
28:26
you know trouble
28:28
they're feeling burnt out
28:29
they've had maybe a down year
28:31
which is you know
28:32
didn't exist the last you know
28:34
four years prior to the last two um
28:37
kind of what
28:38
what is your kind of self identification of for them
28:42
like what do you say when someone's like man
28:43
I'm burnt out like how do you diagnose that
28:46
sometimes it's one of those things of like
28:48
getting down to the nitty gritty of like
28:50
why are you doing this
28:53
I mean people talk about your why
28:55
but for me it's like deeper than that
28:58
it's like OK
28:59
cause I remember thinking like
29:00
oh my why is my family you know what I mean
29:03
like my why is to like you know
29:05
be a good role model for my daughter
29:07
my why and and that all sounds great
29:10
but it's like no
29:11
really why are you here
29:12
why am I here talking to you
29:14
to do the thing to get the people
29:16
what is it
29:18
like you gotta like reach in there and be like why
29:22
why are we here doing this
29:25
and I feel like a lot of people just don't ever
29:29
take the time to dissect that
29:31
and it may even be it's a
29:34
a question that's answered over the course of time
29:37
you know obviously
29:38
writing and journaling about it
29:40
and asking really difficult questions
29:42
and you can even use AI to like
29:44
come up with questions to ask
29:46
I mean you did hahaha
29:49
you know I'm like
29:50
how to help you get deep in there
29:52
because if you can't figure that out
29:56
you might be in the wrong career
29:59
and that's incredible
30:01
because I talk on stages every once in a while
30:04
and I always do something to like get the audience up
30:08
and the most successful one is like when I'm like okay
30:11
everybody stand up I'm like
30:13
if your y includes family
30:16
another person you know
30:19
financial freedom along those lines
30:21
sit down mm hmm
30:22
everybody sits down mm hmm right
30:24
so I'll say 2 I'll say family or another person
30:27
supporting another human sit down
30:31
85% of people sit down
30:33
and there's the ones that are like
30:34
oh I want to travel and financial freedom
30:36
and I don't have family and I'm like
30:38
okay
30:38
that's do a financial freedom or time freedom sit down
30:41
mm hmm right
30:42
everybody's sitting down we have the same why
30:45
but then my follow up is if you have those things
30:50
why do we completely abandon them
30:52
uh huh as we're growing
30:54
uh huh right
30:55
as we're getting to that goal
30:57
why do we completely abandon that
30:59
so
31:00
I think that bringing awareness to that
31:03
and keeping that self care piece at the forefront
31:06
because if you don't show up for your main why
31:09
you're not showing up for yourself
31:11
and you're not showing up for agents or your clients
31:13
or whatever that looks like
31:14
and I think that if we can change the narrative
31:18
in this industry to like
31:21
I'm not doing well because the market
31:24
because if you're completely relying on the market
31:26
you're you might as well be at a salary job
31:29
you might as well be completely relying on
31:31
go somewhere else at W2
31:34
and a paycheck coming in and doing that
31:36
and that and guess what
31:38
that's hey yeah
31:40
and and that was like the second part of you like
31:43
getting dissecting that why
31:44
but also like
31:46
I feel like there's a profound amount of fear
31:50
truly that that we don't want to to tackle
31:56
we don't wanna we don't wanna face
31:57
the fact that there's something that is there
31:59
that is actually holding us back
32:01
it's not it's not the market like it
32:04
it if it's your failure of fair failing
32:08
what happens if you fail like let's go down that path
32:13
you don't sell the homes you don't get a paycheck
32:15
then what happens like let's just run it down
32:18
do you know what I mean
32:18
and people like don't wanna okay
32:22
then that means that I didn't
32:25
do the thing
32:25
I set out to do with this real estate thing
32:28
okay
32:29
do you want to accept that right
32:32
and like
32:34
re strategize and like
32:35
get after it again and give it another shot
32:38
or are can you accept it and just be like
32:41
that doesn't change who I am
32:42
I'm still a wonderful person
32:44
Michelle can still go get a job doing great shit
32:48
I can go you know what I mean
32:50
like it doesn't mean you're a failure
32:52
but like having all of that discussion with yourself
32:57
or coach or a friend or whomever
32:59
your spouse a lot of people just don't want to do it
33:02
yep and I mean
33:05
right we're
33:06
we're prideful prideful people
33:08
so that's awesome
33:09
so tell me a little bit about the future of the live
33:13
well Realtor Alliance
33:14
like what's what's on I mean
33:16
obviously you just started Week 1 wow
33:19
I'm gonna shift you
33:20
I'm gonna be your visionary for this part of the
33:23
the day so corny's not with us
33:26
but yeah let's talk a little bit about that
33:27
it's so hard because I'm I um
33:30
I tend to have a I've
33:32
I've had a difficult time being in the spotlight
33:35
because I spent so long building
33:39
Courtney's business and her brand
33:41
and so for me now trying to build this organization
33:44
when we were doing the meeting
33:45
Courtney's like
33:46
do you want to tell everybody about yourself
33:49
cause I just it's new for me
33:51
but that being said um
33:53
the vision that I have for this particular alliance is
33:57
is actually just figuring out
33:59
the short term vision is figuring out a great name
34:01
cause I'm not even sure that that's the name um
34:05
but just the the little things the name the frequency
34:08
the cadence of when which we meet
34:10
how we create it on a larger scale
34:13
which it looks like EXP is gonna help do that um
34:18
and and I ultimately I just wanna have an impact
34:21
I mean that's been my objective
34:24
I feel like I've prayed on it a lot
34:26
I've been coached on it a lot
34:27
and it's this is what I meant to do is to help people
34:31
um and so
34:32
I think this is the way that I'm supposed to do it um
34:35
and bringing people like the somatic healer
34:39
bringing coaches that are in this space
34:41
that can help us realtors understand
34:45
you know what's holding us back
34:46
you know what are
34:47
all of the things that I've been able to do on my own
34:50
I wanna be able to get to other people
34:52
so that's that's the goal
34:54
right and you're starting it locally correct
34:57
there's no national help yet
35:01
no I think EXP is gonna help launch it nationally
35:06
probably before the end of the year um
35:09
I suspect that my
35:10
my might be mostly like current EXP people
35:14
you know what I mean
35:15
and then I'm gonna just try and continue to do it here
35:17
regionally yeah um
35:21
pretty excited I guess like
35:22
so if here's here's what I'm getting at with that
35:25
like if people want to know more
35:27
get on some sort of like
35:29
wait list where they can get notified
35:31
um where's the best place to follow you and
35:34
and let you know that well
35:35
obviously ask the general on Instagram
35:37
shoot me a message
35:38
because at some point they'll be like satellite people
35:42
you know if Jeremy's like
35:43
hey I'm in Colorado
35:44
I want to like get the get the
35:46
you know be the boots on the ground in my local market
35:49
um
35:51
and there might be some synergy there
35:53
with those new community what are they called again
35:56
with the cultural centers
35:57
yeah cultural centers correct
35:59
thank you Rick and Morty coming to
36:01
coming to the Cloud Base brokerage
36:04
so there may be an opportunity there
36:06
right for people that are going to be opening
36:08
cultural centers
36:09
to take something like this and use it
36:13
there's all kinds of things
36:14
so I would say
36:15
just reach out to me if you're interested and
36:18
you know
36:18
I'll start creating a list and as we move forward
36:22
leaving people in accordingly
36:24
yep absolutely
36:25
well follower on Astra General
36:28
amazing stuff there
36:30
uh Michelle
36:31
thank you so much for your time today
36:32
thank you so much for your
36:33
the work you're doing for our agent community
36:36
and again if you're feeling a plateau
36:39
if you're feeling that stuck
36:41
like kind of take some retrospect
36:42
have conversations with other people
36:44
and at the very least reach out to Michelle so you can
36:49
you can get that ask the general
36:50
I'll link all her stuff below uh
36:52
thank you so much for your time
36:53
like comment subscribe
36:55
and we'll see you next time on the