When Content Isn't Enough (Malcolm Friedberg and Jamie Schneiderman)
In this episode, Jamie welcomes Malcolm Friedberg to discuss the reinvention of sales and marketing in today's rapidly evolving landscape. Malcolm shares the GetGoaler journey from his extensive experience in marketing and demand generation, highlighting the significant shifts and challenges faced by professionals in the industry. The conversation explores the importance of getting people's attention in an era where traditional methods fall short, and how AI can serve as an amplifier, although it can't replace the fundamentals. Whether you’re a security professional, team leader, or just…
The skinny
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