Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Do Your Clients Actually Like You? The Secret to Referrals
Transcript
- 0:00Today on the podcast, we're going to look at how to get more
- 0:04clients. Now, the case study that we're
- 0:07going to use is what will I put it now?
- 0:12OK, electrician, let's just put it that way.
- 0:14So we're going to be using an electrician as a case study.
- 0:17And the reason why was because the question came from an
- 0:21electrician. There's not an electrician who
- 0:24listens to the podcast but rather someone who catches my
- 0:27radio show which is live every single Tuesday on Radio Maria
- 0:3291.3 FM, Abuja. However, if you're just
- 0:35listening to this particular podcast episode and you live in
- 0:39Abuja and you tune into the radio show because you know you
- 0:43don't want to see, you want to catch the radio vibes, you won't
- 0:46catch me this week. And that's because I'm actually
- 0:49in Benue Estate. I travelled to spend the
- 0:52Christmas with Mumsy and of course the kids, you know, they
- 0:56like seeing their cousins. So yeah, it's just a nice way to
- 1:00go and chill at home and then ride out into the new year.
- 1:04And oh, by the way, apologies, making today's recording at
- 1:08home. It's late in the night and
- 1:10everybody has slept because you know how it is now, as in when
- 1:14I'm in Abuja is busy enough now I'm here, Mumsy's here, cousins
- 1:18are here, everybody's here. So it's a full house.
- 1:21So I had to wait until everybody went to bed so I can have some
- 1:25peace and quiet just so I can mention this recording.
- 1:28So anyway, what I was trying to say is if you're trying to catch
- 1:33me live in Abuja, you won't because I'm not in Abuja.
- 1:36So the episode that is going live is something that has been
- 1:40pre recorded just in case you say let me catch this guy, it's
- 1:44pre recorded. But anyway, that's not a
- 1:46problem. I leave instructions on the
- 1:49radio show for how people are supposed to get in touch.
- 1:52But for those of you who are not going to listen to the radio
- 1:54show and you would like to get in touch with me here, I always
- 1:57give my personal phone number. My name is Tavishima Aidi.
- 2:01I'm a former lawyer turned business consultant.
- 2:06Sorry. Excuse me.
- 2:08My time is really rough in this place.
- 2:10So what was that? Yeah, so former lawyer to our
- 2:15business consultant. If you'd like to reach out, then
- 2:18you can call, send me a text message or send me a WhatsApp
- 2:21message on 08064662140. Then I'm also on LinkedIn if in
- 2:29case you'd like to reach out to me on socials.
- 2:31I'm not on any other social media then of course, if you
- 2:36love these sorts of things, how do you get more clients?
- 2:39How do you close deals? You like these sorts of stuff,
- 2:41then subscribe on Spotify, YouTube, Apple, or any player of
- 2:47your choice. Now let's get back to the
- 2:49question for today. How do you get more clients,
- 2:52especially if you're an electrician?
- 2:55But like I say on the podcast, it doesn't matter who or what we
- 2:59use as a case study, whether we use oil and gas or real estate
- 3:03or electrician or Carpenter or mechanic or whatever, The
- 3:09principles apply. So every single time you hear
- 3:12electrician, but what you do is maybe you sell car financing
- 3:18services, just remove, excuse me, just remove electrician and
- 3:24then insert car financing services.
- 3:28You will see that the principles, the practices, the
- 3:32tactics apply. Even if you know to apply, then
- 3:37just ask yourself, OK, how can I squeeze it and kind of make it
- 3:41work? This is how we improve
- 3:43ourselves. All right, now the fellows have
- 3:46been the question, how do I get more clients?
- 3:48I'm an electrician and I'll tackle the question.
- 3:50But of course, I let the folks know on the radio that these
- 3:53kind of questions, you know, you know, to help all these general,
- 3:57general questions because the problem with these general
- 4:00questions is we can be asking, you know, we can be given idea,
- 4:04idea, idea from now on till eternity, but we might not hit
- 4:08the spot. So it helps when you can be much
- 4:11more particular. So if you say I'm an
- 4:13electrician, I'm based in Lago state, I've been doing this
- 4:16thing for 22 years. This is how I built my business.
- 4:20It was OK, I put my children through school.
- 4:23However, my children are saying, Daddy, you suppose tap into this
- 4:27online thing and I'm wondering online, where do I even start?
- 4:31Is it possible for me Now, that kind of question now is fairly
- 4:35specific. I now have a sense of who you
- 4:38are. I have a sense of your trading
- 4:40history. I have a sense of what you've
- 4:41tried and I have a sense of where it is that you're looking
- 4:44forward to, to try and grow the business.
- 4:46Now I can start dropping some ideas and then we'll try and
- 4:49reason it and see how we can make progress.
- 4:53So if you're going to send me some questions, I already give
- 4:55my phone number at the top of the episode.
- 4:57The more specific you can make it, the better for me, because
- 5:03honestly, boring. I say boring questions.
- 5:07In fact, yes, boring questions, all these open, open questions.
- 5:11How can I find more clients? They get boring after a while.
- 5:14I've done 1300 episodes, You know, that's a lot of episodes.
- 5:20If you're going to give the same old boring question that
- 5:22everybody asks, it's, you know, been there, done that.
- 5:27So be more specific, give some more context.
- 5:30It will help me, let me work on some creative problems,
- 5:33especially since you guys are not paying me, and then it will
- 5:36help you. The broadcast episode that I
- 5:38make will now be particular to you.
- 5:40You will listen and then bam, the thing will hit you in your
- 5:43chest and you now know, OK, this is what I need to now try next.
- 5:48Speaking of hitting people in the chest, my partners and I are
- 5:52coming up with the training on the 12th of January 2026 and
- 5:56it's on how to sell using the phone.
- 5:59So if you're a consultant, if you are an electrician, anybody
- 6:04who wants to improve their sales and you think you can do that by
- 6:07using the phone, by calling people, by haggling on the
- 6:10phone, by negotiating on the phone, by making a presentation
- 6:14on the phone, by doing whatever on the phone, then this training
- 6:17is for you. If you're interested, I've
- 6:20already given my contact details 0806466 2140 Reach out, let's
- 6:28chat. When you reach out, I will ask
- 6:32you a couple of questions. Because I want to know about
- 6:35you. I want to know about your
- 6:37history, I want to know about your vision, your goals.
- 6:40I want to know where you're heading.
- 6:42Because I want to be sure that this program can indeed help
- 6:45you. Because I love money and if you
- 6:48dash me money, I'll collect it. But I do not want to be a fraud.
- 6:54I only want to collect money from people that I know that I
- 6:57can help. And honestly speaking, if I
- 7:00can't help you, I will tell you. Now bro, you know what Madam?
- 7:04You know what I'll for? Like take your money.
- 7:08But honestly, what you need to do is work on this, work on
- 7:13this, work on this, or go and check this person instead.
- 7:16I can't help you if I will convince you and I'll confuse
- 7:20you. Reach out to me, you'll be
- 7:22surprised. But there are Nigerians like
- 7:24that who will tell you straight to your face that you know what,
- 7:27I can do that. Speaking of that, I was talking
- 7:29with my sister-in-law today because she, I just found out
- 7:35that my sister-in-law can drive. Can't imagine.
- 7:39And I was wondering, all these years, I didn't know she could
- 7:42drive. I could have been putting her to
- 7:44good use, like, oh, I beg. I mean, they're blind, you know,
- 7:47go and pick up the kids from school, that kind of thing.
- 7:49But I had no idea Anyway So just the day I knew she could drive
- 7:52so she dropped me and my family at the park when we travelled.
- 8:00So where are we now? So my sister-in-law is a Baker
- 8:04now and so she said somebody contacted her for dummy cake
- 8:08100% and then nothing just blew my mind.
- 8:12I said what do you mean? She said dummy cake.
- 8:14Now the whole thing. Now see I used to be in the
- 8:17event space as a wedding photographer and some couples
- 8:21used to do this thing. And please, if you're one of
- 8:25these couples, why are you forming?
- 8:27Stick to your own level. If what you can't afford is 1
- 8:30level cake, just do one level cake and leave you be.
- 8:33How can you make one level is cake?
- 8:35The remaining 2 levels of cake is plastic or Styrofoam to
- 8:40deceive who you will now tell people that you had a three
- 8:43Level 3 tier cake. Meanwhile, your cake is only the
- 8:49topmost level that is cake the other two is plastic is
- 8:53Styrofoam. Anyway, so I've known about this
- 8:58for a while, but then my sister-in-law, she blew my mind.
- 9:00She told me that somebody called her today and they say for their
- 9:04own wedding they want to do whole thing.
- 9:07The four levels everything should be Styrofoam.
- 9:11I say. What she say yes that everything
- 9:13should be Styrofoam. I say not even one single grain
- 9:18of of sand or nothing will be a dual cake.
- 9:21She said no, that everything will be Styrofoam.
- 9:23And they say why do people do this?
- 9:26And she said my sister-in-law said the country is hard now and
- 9:29people want to represent, people want to flex.
- 9:32So you just make that massive thing there and you think almost
- 9:35see this cake, 7 layers. Meanwhile the whole thing is
- 9:38plastic. How did I get here?
- 9:43Well, hey, I was talking about Nigerians who say no.
- 9:45So my sister-in-law said that, well, yeah, that people do it.
- 9:49But what she told the person was, you know what?
- 9:51I know this other Baker who already has this thing
- 9:56prefigured, as in she already has the model set already there
- 10:00in the shop. So what you do is you just call
- 10:03up, tell her that I sent you. You will just rent the model.
- 10:08There's no need to pay me to sculpt something brand new.
- 10:13I looked at my sister-in-law and I said OK I will use her real
- 10:17name. I say sis.
- 10:18She said. I said I think that he did is
- 10:20wise. She said why is he wise?
- 10:22I said because somebody who saw that in Nigerian is being honest
- 10:28like this. In the future when there's
- 10:31something she'll call you up because she knows that this
- 10:34babe, I can trust this babe. And then my sister-in-law gave
- 10:37me high 5. She said exactly, that's what I
- 10:38was going for and I said, sister, it is not flesh and
- 10:43blood that reveal this name to you.
- 10:45It is the Holy Spirit that told you this is the way to go.
- 10:48So yes, the Nigerians who say no and if you're one of those
- 10:51people, continue. You will not see the benefit
- 10:55now, but in the future, you know, some business will come
- 10:59your way and you now find out somehow, somehow that's because
- 11:03you told somebody no before. People are like, I can trust
- 11:06this guy, I can trust this babe so that later on when there's
- 11:11something good, something substantial, they'll say call
- 11:14this guy. This guy is straightforward.
- 11:16Call this babe. This baby is straightforward.
- 11:19So we should learn how to say no.
- 11:22How did I get here? I was saying that this training
- 11:27January 12th, 2026, learn how to sell using the phone.
- 11:35If I can't help you, I'll tell you that I can't help you.
- 11:38So reach out. Don't be scared.
- 11:40I'm not going to forcefully strong and collect your money.
- 11:44Who is this cost for? It's for different people.
- 11:46There's somebody who's reached out to me who is a account
- 11:50manager in Auto Check. Auto Check.
- 11:53What they do is they sell car financing.
- 11:56So you want to buy a car, you want to put some money down and
- 11:58then you pay a small, small, small when your salary comes in
- 12:01and that's what Auto Check does. One of their managers has
- 12:04reached out to me. There's another entrepreneur who
- 12:06is in the skin space, in skin care space in Lagos and she's
- 12:10reached out, although she's thinking of the job opportunity
- 12:14at the end of the training because there is a job
- 12:16opportunity. Who else?
- 12:19Another person has reached out to me.
- 12:21He's a voice actor. He runs his own production
- 12:24company and of course, he also consults in the voice acting
- 12:27space. They reached out and then who
- 12:29again? Who again?
- 12:31There are plenty, but you can see that people are coming from
- 12:36different walks of life, from different spheres of life,
- 12:39because they know that selling on the phone be a useful skill.
- 12:42The voice over guy, voice agency, voice acting, he knows
- 12:47that selling on the phone will be a useful skill.
- 12:50The skin care artist, not artist, skin care, you know,
- 12:54beautician, consultant, she knows this thing will be a
- 12:58useful skill. The car financing guy who works
- 13:01in auto check, even though he's already hitting his quota, he
- 13:05knows that selling on the phone is a useful skill.
- 13:10All these people are reaching out because they know be a
- 13:11useful skill. So reach out let's talk If I can
- 13:15help you, we'll go ahead if I can't, I'll tell you, you know,
- 13:20keep your money and maybe walk on one or two things instead or
- 13:24maybe check out this guy instead.
- 13:28OK so anyway, let's get straight into it because we don't have 13
- 13:31minutes. I haven't even answered the
- 13:32question. Sorry about that.
- 13:33If this is your first time listening to the podcast, you
- 13:35know, this is how sometimes we we get off track, but don't
- 13:38worry, we always land the plane and I'll make it worth it.
- 13:43So for the electrician, I made a couple of assumptions from the
- 13:48way the guy sent the question. I assume that the guy no to go
- 13:51school. That's my own assumption.
- 13:54So in this case, I said let's keep you simple.
- 13:57Now let's look at three things. Number one, we'll look at
- 13:59referrals #2 we'll look at inbound strategy #3 we'll look
- 14:04at outbound strategy. So excuse me.
- 14:07So I repeat, this was how I decided to tackle it with the
- 14:11guy. And #1 we'll look at referrals
- 14:13#2 inbounds #3 about now. This sounds like big grammar, so
- 14:17let's break it down. What does referral mean?
- 14:20Referral is a big word, but in Nigeria, referral just means
- 14:24introduction. If you come and talk to me, you
- 14:28say I'm interested in this January 12th training.
- 14:30This is what I want to achieve in my business.
- 14:32And then we talk and I see that I can't help you.
- 14:34And I say, you know what? Called is my guy, he can help
- 14:37you out. Me saying called is my guy, he
- 14:40can help you out. That's an introduction.
- 14:42So therefore it is a referral. If you are in business, you're a
- 14:49cake person. You make cakes.
- 14:54You made a wonderful cake for somebody last year in 2025.
- 14:58Now it's 2026 and maybe that person's younger sister is
- 15:03getting married and the person tells the younger sister call
- 15:06this babe, she's my cake person that call this person.
- 15:14That's an introduction, is it not?
- 15:16So therefore that is a referral. So every time on this podcast or
- 15:21in Nigeria, you hear anybody say referral, just substitute
- 15:25referral for introduction and you understand the game that is
- 15:29being played. If you understand it, key in you
- 15:36are supposed to be playing that game too.
- 15:38So this is what you do, whether you're a cake person, you work
- 15:43in car financing or you work as an electrician, you gas to be
- 15:47getting referrals. In fact, for me, that's how I
- 15:50started taking my sales game seriously because as a young
- 15:54wedding photographer, I'd already showed a couple of
- 15:55weddings, not too many, you know, 10, maybe 20.
- 16:00And then one of my clients called me up to say, oh, I gave
- 16:03you a number to so and so, blah, blah, blah, blah, blah.
- 16:05You know, she will call you after the call ended.
- 16:09And I thought to myself, I said, Tavish, man, there's a problem.
- 16:12I said, how can I be in the game?
- 16:15Yeah, for this number of years, I've shot this number of people,
- 16:19and only one person is calling me to say, what's up, my girl is
- 16:25getting married. I told her that she should give
- 16:26you a call. It was then I said, Tavi
- 16:28Schumer, there's a problem. I started to look at my life,
- 16:32well, my business life, not my personal life.
- 16:35Do you think my life that truly, truly, truly there's a problem.
- 16:41All you want a referral. So we should be reaching out to
- 16:45our past clients to try and get introductions.
- 16:48But the problem is lots of you reach out to your past clients
- 16:51and you say, you know, support your boy, you know, blah, blah,
- 16:55blah. Your boys are loyal, You know,
- 16:58all that kind of talk. But The thing is, you don't
- 17:01bother to find out first whether they weren't happy with you or
- 17:04not. So when you call someone you're
- 17:08trying to get referrals, the first thing you should do is a
- 17:11debrief and try and figure out if they're happy.
- 17:15Are they happy with your product or your service?
- 17:17But I'm so, so, so and so. This is corny.
- 17:23I'm the guy who worked on your electrical panel last week.
- 17:26I'm just calling to be sure that everything is OK.
- 17:30That conversation goes a very long way.
- 17:34It's one of my wife's colleagues who needed somebody to fix that
- 17:37AC. And my wife asked me, do you
- 17:39know somebody? I say, yeah, let me send that
- 17:41Amos. Amos is one of my guys.
- 17:43So I say, Amos, I beg. He's my wife's person.
- 17:46Take good care of her. So Amos went there, fixed the
- 17:48AC. One week later, Amos called.
- 17:53The lady didn't store the number, so she answered say
- 17:56hello, this is Amos. Who Amos?
- 17:58I'm the guy who fixed your AC last week.
- 18:01I just wanted to be sure if everything is OK.
- 18:03You don't believe him. My wife's colleague also
- 18:07tripped. She was telling everybody that
- 18:09story. And then of course, when the
- 18:11time came to refer, who did she call was Amos?
- 18:13Because since then born that my wife's colleague, there is no
- 18:20hand work person, no electrician, no mechanic, no
- 18:24whatever. Since that woman was born,
- 18:27there's nobody that has called her to say nothing that I fixed
- 18:30for you last week. How far is it still working?
- 18:35That was the first time it had only happened to her.
- 18:37Now in other places, you know, in the West, I guess maybe they
- 18:40do it a lot. But in Nigeria, small, small
- 18:42things like this, you stand out because you will do to some
- 18:46people, 456 people, it has never happened to them before and you
- 18:50will stand out, call people up. But I'm listening that I fixed
- 18:54for you this project that I worked on for you.
- 18:56How far is this still OK? Is it still working?
- 18:58That noise has the noise stop, That leaking, that linkage, that
- 19:03leakage has the thing stop. Ask when people are happy and
- 19:08there's no problem, then you can now say abegma.
- 19:14I'll appreciate if you can help me move my ministry.
- 19:17If you can introduce me to anyone or two people it is then
- 19:20you can ask for a referral. If you ask for a referral, A
- 19:23referral before. If you ask for a referral
- 19:26prematurely, meanwhile they're angry with you.
- 19:29Meanwhile, The thing is not really too working.
- 19:32You'll be annoying some people, you'll be an irritant.
- 19:35So the first thing we do is when I reach out to past clients, we
- 19:37debrief how far? Nothing that I fixed.
- 19:40Is he OK? Is everything cool?
- 19:42Everything kosher, everything on point.
- 19:46Then when it comes to asking for the introduction, don't keep it
- 19:49on a general level. Don't say Madam, who do you know
- 19:52that needs an electrician that's too broad.
- 19:55You need to keep it specific to what it is that you did for the
- 19:58person. So like now in a most case, you
- 20:01don't say, Madam, do you know anybody who needs an electrician
- 20:04that's too broad? Anybody can need electrician
- 20:06that's too broad. And because it's too broad, the
- 20:08person will say, you know what? Let me think about it.
- 20:12If anybody asks, I will get back to you.
- 20:15So we keep the ass specific in this case, you have an
- 20:18electrician, you have fixed electrical panel or you have
- 20:21fixed AC. You ask the question Madam, do
- 20:24you know any of your colleagues who thinks they might be having
- 20:27a problem with their electrical panel?
- 20:29Now, now that kind of 1 is very specific.
- 20:32They might not think of anyone. But The thing is, if you go
- 20:34around asking 20 people this kind of specific questions, you
- 20:37know, how know how two or three people will say, Oh yes, I was
- 20:41talking to chief so, so, so and so I was talking to Madam so,
- 20:45so, so, so and she mentioned that this this, this.
- 20:49I'm not sure if it's that kind of problem.
- 20:52Then from there's OK, Madam, can I have their number as I do it
- 20:59be specific if it's ACU fix for them.
- 21:02Madam, is there anybody else in this estate, especially now we
- 21:06don't enter hammer time everywhere hot.
- 21:08Do you know anybody in this estate who you think is having
- 21:12problems with the AC? Now, one is fairly specific.
- 21:15She might not. But The thing is, if she has
- 21:20been gossiping with her neighbors, ah, this heat.
- 21:22OK, well, that one is not gossip.
- 21:24Ah, this heat, this AC. Oh my.
- 21:27She Nah, blah, blah, blah, blah, blah.
- 21:29You know, she'll remember. I said, oh, that's true.
- 21:31My Marisika, just two houses down.
- 21:34This is her phone number. If I wait, let me call her for
- 21:37you. So that is how he asked for the
- 21:40introduction for the referral. Keep it specific.
- 21:45OK, 20 minutes. I'm wondering whether I should
- 21:47continue or just bring you down to a close.
- 21:51OK, let me continue Now that's one leg.
- 21:54Referrals #2 inbound and outbound.
- 21:56Now inbound and outbound, they're just two faces of the
- 21:59same coin. Inbound just means we try and
- 22:01structure our business, structure our marketing,
- 22:04structure our sales in such a way that people are chasing us.
- 22:09They'll be coming in to us. That is why it's called inbound.
- 22:12Then outbound is when we structure our business, our
- 22:15marketing so that everything is oriented outwards.
- 22:18We are going out to chase for people.
- 22:23So that is outbound. Now, which is better?
- 22:28No one is better. It depends who are you, what's
- 22:31your industry, what's your experience, what's your goals?
- 22:33Either way, everybody should be doing both, but then you get to
- 22:36a certain level where you will crank one up or you will peel
- 22:40one back, but everybody should be doing it.
- 22:42Now, this is the example that I gave when I discussed this on
- 22:45the radio show. The example I gave was
- 22:46Coca-Cola. Coca-Cola is everywhere.
- 22:49It's in my father's village. It's in your father's village.
- 22:51If you need Coke in the Sahara Desert, you will find it.
- 22:54If you need Coke in the North Pole, it will get to you.
- 22:57They're everywhere. It just remaining for them to
- 23:00land on the moon. That's all.
- 23:02Coke is everywhere. But guess what?
- 23:04Coke is still advertising till today.
- 23:08As we entered, Michael D now sat in my mom's house, kids put on
- 23:12the TV. What do you I mean what?
- 23:14What do you know? Coca-Cola advertisement came on
- 23:17TVI was tripped. I said Coca-Cola and I still
- 23:22advertise. Before I was born they were
- 23:26advertising. When I was born, they were
- 23:28advertising in my primary school.
- 23:29They were advertising secondary school, the advertising.
- 23:32Now I have my own children, the advertising, and guess what?
- 23:35When my children have children, Coca-Cola will still be
- 23:38advertising that is inbound. Let people see us, let them feel
- 23:44us. Let them remember us.
- 23:45Then that damn good, they rush us inbound.
- 23:49Then of course, outbound Coca-Cola, it's distribution
- 23:52LED. So that was looking for new
- 23:53distributors. So they will always be looking
- 23:58for distributors, come and be a distributor for us and then
- 24:01distributors will be going out into the market.
- 24:04So advertising on one end, Coca-Cola is doing it,
- 24:08distributors on another end, Coca-Cola is doing it.
- 24:11But you can see even for the big boys, they don't pick one.
- 24:15They say let's only do inbound or let's only do outbound.
- 24:17Even the big boys, the big girls, they are playing both.
- 24:21If Coca-Cola is doing both, who are you?
- 24:24Who are you? Do both do both right?
- 24:32So for inbound, some of the ideas that we played with for
- 24:36the electrician, Google My Business because there are some
- 24:40people who search for these things online.
- 24:42The first way is that somebody will go and ask your neighbor,
- 24:45say neighbor, I beg, my TV is misbehaving.
- 24:48Do you know anybody who can fix TV, who can fix their TV?
- 24:51Yes, that's the primary way, but there are some people who go
- 24:56online and if they go online, you want to make sure that
- 24:59you'll be easy to to be found. So you should have optimized
- 25:03your profile if you're an electrician.
- 25:08I know some of you says hi bro, but please just allow me because
- 25:14how do I put it? You know, some of these are
- 25:16people who are like the no go school and they are like on one
- 25:20level. We should not keep consigning
- 25:22them to be on the same level forever.
- 25:25We should get them to dream them, let them let them scale up
- 25:30to let them clean up, let them to shop, let them refine small.
- 25:35You can't keep being on the same level forever.
- 25:39So it's not too big. We can't say that Google is is
- 25:46more than them. Also, what's the time right now?
- 25:49So let me see because I'm supposed to.
- 25:52Oh, it's ready after I never. OK, let me wrap it up here.
- 25:55So I spoke about Google My Business, how you can optimize,
- 25:59how they can optimize the Google My Business listening.
- 26:02Make sure that your name is there, the business name is
- 26:05there a nice picture, photos of jobs that you have completed
- 26:09because it lends credibility opening times there.
- 26:12If you have websites, put if you don't have websites, no problem,
- 26:15address on Google Maps. It helps if somebody wants to be
- 26:19able to drive directly to your shop in Area 3 or whatever.
- 26:22That's for those of you who are based in Abuja, which are
- 26:25addressed there. So that some people, because you
- 26:27know, there's some people who want the security of this guy
- 26:30has a physical office so that if there's anything we bundle
- 26:33police or military to go and carry that guy.
- 26:38So yeah, put it there so that people can click on Google My
- 26:45Business profile and it leads you directly to their shop, then
- 26:49to your shop. Then of course, good reviews
- 26:50from past clients, you know, those sorts of things.
- 26:53Then we've already made lots of podcast episodes where we talk
- 26:56about optimizing WhatsApp business page.
- 27:01We've also spoken about advertising in the past.
- 27:03So you can see that this is, these are different ideas where
- 27:07you are trying to set things up so that people will find you and
- 27:11that damn would they rush you. That is inbound.
- 27:14Then our bound is, you know, of course you're running out.
- 27:17Then I give examples about how that's through the referral
- 27:21angle. Let's say you fix Omar's DB or
- 27:24you fix Omar's AC and you think, man, this estate looks nice.
- 27:28It'd be like say you know, these people have some money because
- 27:31not all estates are created equal at all.
- 27:35Because those one time I had to pick up a, a delivery for my
- 27:40wife and it was in, was it in Sun City?
- 27:43I think Sun City in Gala, Dimama, also in Abuja.
- 27:46And I drove in and normally when I drive in, I follow that center
- 27:50Rd. And you know those people on
- 27:52that center Rd. now, you know, they live like the rest of us,
- 27:54you know, just everyday ordinary people, you know, maybe middle
- 27:58class. But then for this delivery, now
- 28:00I had to turn to the right. I need to know there's a road on
- 28:04the right as I turned right now. Now I see Blvd. everywhere, nice
- 28:09trees, manicured lawns, you know, pavement, interlocking
- 28:14tires. I say as a man come and see
- 28:17houses as this is Abuja that I'm looking at ABI, Saudi Arabia.
- 28:22And then as I was driving all the houses, all the houses,
- 28:26solar panel everywhere, decked out, nice, nice cars, choice
- 28:31cars and all of them had these fancy balconies that have
- 28:36chandelier on top. You know, as I know you're in a
- 28:39rich neighborhood. You know, people don't use their
- 28:41lighting anymore with chandelier.
- 28:43So all of them have chandelier hanging outside.
- 28:45I see. I see, man.
- 28:48See money, see money, good money.
- 28:52So you're an electrician, You fix somebody's AC in that kind
- 28:55of place and everywhere you look, you're just seeing money,
- 28:58money, money. You can do some outbound.
- 29:02You can say, mommy, the AC is working, OK, blah, blah, blah.
- 29:06Mommy, I'd appreciate if our next estate meeting, is it
- 29:11possible for me to Joshua, you know, 5 minutes, maybe just make
- 29:14small presentation. Maybe it's even possible.
- 29:17I can do work for some other people.
- 29:19You can do those kind of things. Now I didn't come up with this
- 29:22idea on my own. I didn't.
- 29:24I was actually selling the estate one day.
- 29:26That's my own estate now, not that kind of, I don't live in
- 29:30that kind of estate yet, but God willing, I will soon.
- 29:34So as our security guard came knock on my GIT.
- 29:39So who is it? I say it's me, Raymond.
- 29:41I say, Raymond, what's up now? So somebody wants to see you.
- 29:44I say, I say who? I say is this guy.
- 29:47And then the guy came. It turned out the guy was a
- 29:49sales Rep from a company that sells Internet fiber, fiber
- 29:54optic, Something, something, something, you know, I don't
- 29:56know the technology, but basically they lay cables in
- 29:59their estate and they're supposed to get high speed
- 30:01Internet. So the guy said that he had been
- 30:04talking to the security guard and he wanted to see the
- 30:07chairman. So they just thought I was
- 30:09chairman. You know, when you see me, I'm,
- 30:11if I'm bored, my skin is smooth and I have pot belly.
- 30:13So everybody just assumes I'm chairman.
- 30:16So I say I know I'm not the chairman.
- 30:18No, I'm not the chairman. I told him, OK, go and ask for
- 30:22so, so. So now that's actually the
- 30:24chairman. He lives in House 6.
- 30:26And yeah, he might be able to get you a presentation so you
- 30:30can come in and talk during the next meeting.
- 30:34But I told the guy, but look, to be honest, right now, as far as
- 30:37I know, all of us have, you know, private Internet services.
- 30:41And something, something, something the guy said no
- 30:43problem, that he will try his luck.
- 30:45And as he left, I thought to myself, man, that's a good move.
- 30:48That is a very good move. You roll up to an estate, you
- 30:52get cool with the security officials and say I beg of AIC
- 30:58chairman, if it's possible during the next meeting, then
- 31:02make a presentation. Now I don't live in that old
- 31:05neighborhood anymore, but I'm sure that young man eventually
- 31:07pulled it off. I don't know if he was able to
- 31:09get any business but The thing is, imagine if he has maybe like
- 31:131020 estates on his list. Let me try this tactic.
- 31:16You don't think it's possible that one estate, the thing might
- 31:19work and in that one estate he might get 2-3 clients.
- 31:24It's possible. Small presentation.
- 31:27Thank you for having me here. Not going to take up too much of
- 31:29your time. I'm also also company.
- 31:32This is what we do. Have you been having so so and
- 31:35so problems with your Internet right now?
- 31:37Because recently it's been in the news Globe is having so so
- 31:42so issue MTN they get this kind of problem.
- 31:45Airtel is not only is not available in you know, XYZ
- 31:49states of the federation. If you want reliable high speed
- 31:53Internet, something that blah blah blah blah blah, This Is Us.
- 31:56These are our packages and this is how it works.
- 31:58Optical high speed will dig the cable direct to your house.
- 32:03You get the Internet directly from us at something, something
- 32:06megabytes. You know, you Internet people
- 32:08now you know how you can talk. You do that kind of
- 32:10presentation. You never know.
- 32:14Excuse me. So for our bound ideas, it's not
- 32:17a bad idea. And if Internet people, optical
- 32:21people can try this thing, who says electricians can try this
- 32:25too? Think about it.
- 32:29Give it a shot. It's worth a try.
- 32:33It is. But what do you think is a good
- 32:36idea? It's not a bad idea.
- 32:37What I'm just trying to get you to understand.
- 32:39Is this whatever business you're into?
- 32:42Yeah. Fiber optic, cable, Internet.
- 32:45What else? Car leasing, wedding
- 32:49photographer, wedding video, wedding planner, cake maker.
- 32:54These are easy things anybody can try.
- 32:56Referrals. Inbound outbound, if you've been
- 32:59hearing some of these things for the first time, don't worry,
- 33:01don't be confused after you're done listening to this, you
- 33:04know, listen to it again and not don't just listen or try and do
- 33:08something. So thank you very much for
- 33:10listening and remember January 12th, 2026, fresh cohort, new
- 33:16faces, new program focuses, learning how to sell using the
- 33:21phone. The phone is an important tool.
- 33:23It's not just for TikTok and for Instagram, it is also for
- 33:27learning how to get business, learning how to talk to
- 33:31customers better, learning how to negotiate better, learning
- 33:35how to present better, learning how to build relationships
- 33:38better over the phone. So that's the focus.
- 33:40If you are interested. It's going to last two weeks.
- 33:43It will start on the 12th of January and it will last until
- 33:46the 23rd of January, but not every single day.
- 33:48It's going to be Monday to Friday.
- 33:50Reach out 0806466 2140 call, send a text message or WhatsApp
- 33:59message. I'd like to get to know you
- 34:00more, know more about your business, know what your goals
- 34:04are. Reach out to me.
- 34:06Let's see if we can make it happen.
- 34:07And don't worry, I won't try and collect your money by force.
- 34:10If I can't help you, I will tell you that I can help you.
- 34:17What's up? Reach out, let's have a chat.
- 34:20So that's it, I'll catch you all some other time.