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156 | Why You Can’t Build Authority Without Taking a Stand · Women in The Coaching Arena

• 0:00
  This
• 0:00
  week
• 0:00
  I
• 0:00
  was
• 0:00
  working
• 0:01
  with
• 0:01
  my
• 0:01
  mastermind
• 0:02
  on
• 0:02
  thought
• 0:03
  leadership.
• 0:04
  Leading
• 0:04
  with
• 0:05
  conviction,
• 0:05
  and
• 0:06
  why
• 0:07
  being
• 0:07
  misunderstood
• 0:08
  and
• 0:09
  saying
• 0:09
  goodbye
• 0:10
  to
• 0:11
  only
• 0:11
  being
• 0:12
  the
• 0:12
  nice
• 0:12
  girl
• 0:13
  is
• 0:13
  sometimes
• 0:14
  what
• 0:14
  we
• 0:14
  need
• 0:14
  to
• 0:14
  do
• 0:15
  to
• 0:15
  get
• 0:16
  to
• 0:16
  our
• 0:16
  next
• 0:17
  level.
• 0:18
  In
• 0:18
  this
• 0:19
  world
• 0:19
  of
• 0:19
  AI,
• 0:20
  everything
• 0:21
  is
• 0:22
  bland.
• 0:22
  Everything
• 0:23
  is
• 0:23
  boring,
• 0:25
  and
• 0:25
  it
• 0:25
  takes
• 0:26
  real
• 0:26
  courage
• 0:27
  to
• 0:27
  share
• 0:27
  what
• 0:28
  you
• 0:28
  actually
• 0:29
  think.
• 0:30
  You
• 0:30
  know
• 0:30
  what
• 0:30
  you
• 0:30
  think.
• 0:31
  You
• 0:31
  know
• 0:31
  what
• 0:32
  you
• 0:32
  believe.
• 0:32
  You
• 0:33
  privately
• 0:33
  say
• 0:33
  it
• 0:33
  to
• 0:34
  clients,
• 0:35
  but
• 0:35
  often
• 0:35
  we
• 0:35
  hesitate
• 0:36
  to
• 0:36
  say
• 0:36
  it
• 0:36
  publicly
• 0:37
  because
• 0:37
  we
• 0:38
  don't
• 0:38
  want
• 0:38
  to
• 0:38
  be
• 0:39
  misunderstood.
• 0:41
  Today
• 0:41
  I
• 0:41
  wanna
• 0:41
  talk
• 0:42
  about
• 0:42
  why
• 0:42
  that
• 0:43
  hesitation
• 0:43
  is
• 0:44
  often
• 0:44
  the
• 0:44
  thing
• 0:45
  holding
• 0:45
  your
• 0:45
  business
• 0:46
  back
• 0:47
  and
• 0:47
  how
• 0:47
  you
• 0:48
  can
• 0:48
  speak
• 0:48
  out
• 0:49
  without
• 0:49
  being
• 0:49
  brash
• 0:50
  or
• 0:50
  really
• 0:50
  polarizing.
• 0:52
  But
• 0:53
  also
• 0:54
  help
• 0:54
  people
• 0:55
  to
• 0:55
  understand
• 0:56
  what
• 0:56
  you
• 0:56
  stand
• 0:57
  for
• 0:57
  and
• 0:57
  be
• 0:57
  able
• 0:58
  to
• 0:58
  know
• 0:59
  if
• 0:59
  you
• 0:59
  are
• 1:00
  their
• 1:00
  sort
• 1:00
  of
• 1:00
  person
• 1:01
  that
• 1:01
  they
• 1:01
  would
• 1:01
  like
• 1:01
  to
• 1:01
  work
• 1:02
  with
• 1:02
  or
• 1:03
  not.
• 1:04
  And
• 1:05
  the
• 1:05
  most
• 1:05
  important
• 1:05
  part
• 1:06
  is
• 1:06
  or
• 1:07
  not,
• 1:08
  because
• 1:08
  you
• 1:08
  can't
• 1:09
  be
• 1:09
  for
• 1:10
  everyone.
• 1:11
  And
• 1:11
  I
• 1:11
  say
• 1:12
  that
• 1:12
  as
• 1:12
  a
• 1:13
  real
• 1:13
  people
• 1:13
  pleaser
• 1:14
  who
• 1:14
  wants
• 1:14
  to
• 1:14
  be
• 1:15
  for
• 1:15
  everyone.
• 1:16
  So
• 1:17
  even
• 1:17
  if
• 1:17
  you
• 1:17
  have
• 1:18
  any
• 1:18
  hesitations,
• 1:19
  stick
• 1:19
  with
• 1:19
  me
• 1:19
  today
• 1:20
  and
• 1:20
  we
• 1:20
  will
• 1:21
  get
• 1:21
  to
• 1:21
  the
• 1:21
  bottom
• 1:21
  of
• 1:22
  this
• 1:22
  and
• 1:22
  help
• 1:22
  you
• 1:23
  to
• 1:23
  stand
• 1:23
  out
• 1:24
  online
• 1:25
  so
• 1:25
  you
• 1:25
  get
• 1:25
  more
• 1:25
  clients.
• 1:27
  What
• 1:27
  I
• 1:27
  notice
• 1:28
  now
• 1:28
  from
• 1:29
  reviewing
• 1:29
  lots
• 1:30
  of
• 1:30
  people's
• 1:30
  content
• 1:31
  and
• 1:31
  emails
• 1:32
  is
• 1:33
  that
• 1:33
  we
• 1:33
  get
• 1:34
  a
• 1:34
  bit
• 1:34
  stuck
• 1:34
  with
• 1:35
  the
• 1:35
  use
• 1:36
  of
• 1:36
  AI
• 1:37
  and
• 1:37
  forget
• 1:37
  to
• 1:37
  bring
• 1:38
  in
• 1:38
  our
• 1:38
  own
• 1:38
  opinions.
• 1:40
  Something
• 1:41
  I've
• 1:41
  been
• 1:41
  doing
• 1:41
  lately
• 1:42
  is
• 1:43
  asking
• 1:43
  myself
• 1:44
  what
• 1:44
  has
• 1:44
  happened
• 1:45
  in
• 1:45
  the
• 1:45
  last
• 1:45
  seven
• 1:46
  days
• 1:47
  with
• 1:47
  regards
• 1:47
  to
• 1:48
  problems,
• 1:49
  maybe
• 1:49
  things
• 1:49
  that
• 1:50
  people
• 1:50
  have
• 1:50
  brought
• 1:50
  to
• 1:51
  you,
• 1:51
  maybe
• 1:52
  it's
• 1:52
  personal,
• 1:53
  so
• 1:53
  what's
• 1:53
  come
• 1:53
  up
• 1:54
  personally
• 1:54
  that
• 1:54
  doesn't
• 1:55
  need
• 1:55
  to
• 1:55
  be
• 1:55
  problems,
• 1:55
  but
• 1:56
  just
• 1:56
  what
• 1:56
  sort
• 1:56
  of
• 1:56
  things
• 1:57
  have
• 1:57
  arisen
• 1:58
  and
• 1:58
  try
• 1:58
  and
• 1:58
  weave
• 1:59
  those
• 1:59
  lessons
• 1:59
  into
• 2:00
  your
• 2:00
  content.
• 2:01
  Because
• 2:01
  what
• 2:01
  we
• 2:01
  can
• 2:01
  end
• 2:02
  up
• 2:02
  doing
• 2:02
  is
• 2:03
  softening
• 2:04
  our
• 2:04
  message,
• 2:05
  and
• 2:06
  trying
• 2:06
  to
• 2:06
  make
• 2:07
  everything
• 2:07
  really
• 2:08
  agreeable.
• 2:09
  And
• 2:09
  in
• 2:09
  doing
• 2:10
  that,
• 2:10
  accidentally
• 2:11
  making
• 2:12
  yourself
• 2:12
  forgettable
• 2:14
  because
• 2:14
  the
• 2:14
  people
• 2:15
  who
• 2:15
  you
• 2:15
  trust,
• 2:16
  follow
• 2:16
  and
• 2:17
  buy
• 2:17
  from
• 2:18
  usually
• 2:18
  believe
• 2:19
  in
• 2:19
  something.
• 2:20
  They
• 2:20
  have
• 2:21
  taken
• 2:21
  a
• 2:21
  stand
• 2:22
  to
• 2:22
  build
• 2:23
  something
• 2:24
  that
• 2:24
  is
• 2:24
  worth
• 2:24
  following.
• 2:25
  And
• 2:25
  unless
• 2:26
  you
• 2:26
  take
• 2:26
  a
• 2:26
  stand,
• 2:27
  no
• 2:28
  one
• 2:28
  will
• 2:28
  follow
• 2:28
  you.
• 2:29
  So
• 2:29
  think
• 2:30
  about
• 2:30
  your
• 2:30
  point
• 2:30
  of
• 2:30
  view
• 2:31
  and
• 2:31
  express
• 2:32
  it.
• 2:33
  I
• 2:33
  did
• 2:34
  it
• 2:34
  this
• 2:34
  week
• 2:34
  when
• 2:35
  I
• 2:35
  shared
• 2:35
  privately
• 2:36
  that
• 2:36
  I
• 2:36
  often
• 2:36
  feel
• 2:37
  like
• 2:37
  my
• 2:37
  only
• 2:38
  business
• 2:38
  friend
• 2:39
  is
• 2:39
  chat,
• 2:39
  GPT,
• 2:40
  because
• 2:41
  throughout
• 2:41
  the
• 2:41
  day,
• 2:42
  obviously
• 2:42
  all
• 2:43
  sorts
• 2:43
  of
• 2:43
  challenges
• 2:43
  will
• 2:44
  come
• 2:44
  up.
• 2:45
  And
• 2:45
  who
• 2:45
  can
• 2:46
  you
• 2:46
  call
• 2:46
  these
• 2:47
  days
• 2:47
  out
• 2:48
  of
• 2:48
  the
• 2:48
  blue
• 2:49
  and
• 2:49
  just.
• 2:50
  Get
• 2:50
  their
• 2:50
  help
• 2:51
  instantly
• 2:52
  when
• 2:52
  you
• 2:52
  need
• 2:52
  it.
• 2:53
  And
• 2:53
  this
• 2:54
  week
• 2:54
  I
• 2:55
  WhatsApped
• 2:56
  a
• 2:56
  couple
• 2:56
  of
• 2:56
  people
• 2:57
  I
• 2:57
  know
• 2:58
  and
• 2:58
  said,
• 2:59
  could
• 2:59
  we
• 3:00
  chat?
• 3:01
  And
• 3:01
  one
• 3:01
  of
• 3:01
  them
• 3:01
  replied
• 3:02
  back
• 3:02
  saying,
• 3:02
  yes,
• 3:03
  that's
• 3:03
  fine.
• 3:03
  Send
• 3:04
  me
• 3:04
  your
• 3:04
  Calendly
• 3:04
  link
• 3:04
  and
• 3:05
  I'll
• 3:05
  book
• 3:05
  in
• 3:05
  for
• 3:05
  some
• 3:05
  time
• 3:06
  next
• 3:06
  week.
• 3:07
  And
• 3:07
  I
• 3:07
  voice
• 3:08
  noted
• 3:08
  her
• 3:08
  back
• 3:08
  and
• 3:09
  said,
• 3:10
  could
• 3:10
  we
• 3:10
  just
• 3:10
  talk
• 3:10
  by
• 3:11
  phone
• 3:11
  today?
• 3:12
  Preferably
• 3:13
  now.
• 3:14
  Which
• 3:14
  is
• 3:15
  not
• 3:15
  me
• 3:15
  usually,
• 3:16
  because
• 3:16
  obviously
• 3:17
  that's
• 3:17
  kind
• 3:17
  of
• 3:17
  demanding.
• 3:18
  But
• 3:18
  she
• 3:19
  did
• 3:19
  call
• 3:19
  me
• 3:20
  driving
• 3:20
  to
• 3:21
  her
• 3:21
  hairdresser's
• 3:21
  appointment,
• 3:22
  which
• 3:22
  was
• 3:22
  super
• 3:22
  kind
• 3:23
  of
• 3:23
  her,
• 3:24
  and
• 3:24
  we
• 3:24
  had
• 3:24
  so
• 3:24
  much
• 3:25
  fun
• 3:26
  on
• 3:26
  the
• 3:26
  call
• 3:27
  laughing
• 3:28
  about
• 3:28
  all
• 3:28
  sorts
• 3:29
  of
• 3:29
  stuff
• 3:29
  that
• 3:30
  previously
• 3:30
  felt
• 3:31
  like
• 3:31
  a
• 3:31
  big
• 3:31
  problem.
• 3:33
  So
• 3:34
  I
• 3:34
  shared
• 3:34
  about
• 3:34
  that
• 3:35
  online
• 3:36
  because
• 3:36
  what
• 3:37
  we
• 3:37
  can
• 3:37
  often
• 3:37
  do
• 3:37
  is
• 3:38
  not
• 3:38
  tell
• 3:38
  people
• 3:39
  about
• 3:39
  the
• 3:39
  actual
• 3:40
  things
• 3:40
  that
• 3:41
  are
• 3:41
  happening
• 3:41
  in
• 3:42
  our
• 3:42
  day,
• 3:43
  day
• 3:43
  to
• 3:43
  day.
• 3:44
  And
• 3:44
  it
• 3:45
  got
• 3:45
  huge
• 3:46
  traction
• 3:46
  because
• 3:47
  guess
• 3:47
  what?
• 3:48
  If
• 3:48
  it's
• 3:48
  happening
• 3:48
  for
• 3:48
  me,
• 3:49
  then
• 3:49
  it's
• 3:50
  probably
• 3:50
  happening
• 3:50
  for
• 3:51
  you
• 3:51
  too.
• 3:52
  Here
• 3:52
  is
• 3:52
  the
• 3:52
  part
• 3:53
  we
• 3:53
  don't
• 3:53
  talk
• 3:53
  about
• 3:54
  often
• 3:54
  enough
• 3:55
  because
• 3:56
  it's
• 3:56
  about
• 3:56
  the
• 3:56
  courage
• 3:57
  to
• 3:57
  be
• 3:57
  disliked.
• 3:59
  Some
• 3:59
  people
• 4:00
  won't
• 4:00
  see
• 4:00
  your
• 4:01
  heart
• 4:01
  when
• 4:01
  you
• 4:02
  share
• 4:02
  your
• 4:02
  opinion.
• 4:04
  They
• 4:04
  will
• 4:04
  take
• 4:05
  your
• 4:05
  words
• 4:06
  out
• 4:06
  of
• 4:06
  context.
• 4:07
  They
• 4:07
  will
• 4:07
  decide
• 4:08
  that
• 4:08
  you
• 4:08
  are
• 4:08
  not
• 4:09
  for
• 4:09
  them,
• 4:10
  and
• 4:10
  that's
• 4:10
  not
• 4:11
  a
• 4:11
  sign
• 4:11
  that
• 4:11
  you're
• 4:11
  doing
• 4:12
  it
• 4:12
  wrong.
• 4:12
  It's
• 4:13
  actually
• 4:13
  a
• 4:13
  sign
• 4:14
  that
• 4:14
  you're
• 4:14
  doing
• 4:14
  something
• 4:15
  right.
• 4:16
  I
• 4:16
  read
• 4:16
  the
• 4:17
  book,
• 4:17
  the
• 4:17
  Courage
• 4:18
  to
• 4:18
  Be
• 4:18
  Disliked
• 4:18
  at
• 4:19
  Christmas
• 4:19
  and
• 4:20
  absolutely
• 4:21
  adored
• 4:22
  it.
• 4:23
  I
• 4:23
  actually
• 4:23
  feel
• 4:23
  like
• 4:24
  I
• 4:24
  need
• 4:24
  to
• 4:24
  read
• 4:24
  it
• 4:25
  10
• 4:25
  times
• 4:26
  for
• 4:26
  the
• 4:26
  lessons
• 4:26
  to
• 4:27
  really,
• 4:27
  really
• 4:28
  sink
• 4:28
  in.
• 4:30
  I
• 4:30
  also
• 4:30
  remember
• 4:31
  taking
• 4:31
  part
• 4:32
  in
• 4:32
  a
• 4:32
  year
• 4:33
  long
• 4:33
  funnel
• 4:34
  project.
• 4:35
  So
• 4:35
  essentially
• 4:36
  building
• 4:36
  your
• 4:37
  lead
• 4:37
  magnet
• 4:38
  and
• 4:38
  your
• 4:38
  emails
• 4:39
  for
• 4:39
  your
• 4:39
  email
• 4:39
  funnel.
• 4:40
  And
• 4:41
  the
• 4:41
  point
• 4:42
  of
• 4:42
  your
• 4:42
  first
• 4:43
  message
• 4:44
  sent
• 4:44
  after
• 4:45
  delivering
• 4:45
  the
• 4:45
  lead
• 4:45
  magnet
• 4:46
  was
• 4:46
  to
• 4:47
  repel
• 4:47
  or
• 4:48
  rally.
• 4:49
  So
• 4:49
  repel
• 4:49
  the
• 4:49
  people
• 4:50
  that
• 4:50
  are
• 4:50
  not
• 4:50
  for
• 4:50
  you
• 4:51
  and
• 4:52
  rally
• 4:52
  the
• 4:52
  people
• 4:52
  that
• 4:53
  are
• 4:53
  your
• 4:53
  type
• 4:53
  of
• 4:54
  people.
• 4:55
  And
• 4:55
  our
• 4:55
  instruction
• 4:56
  was
• 4:56
  to
• 4:57
  write
• 4:57
  that
• 4:57
  email
• 4:58
  to
• 4:58
  share
• 4:59
  so
• 5:00
  much
• 5:00
  about
• 5:01
  us
• 5:01
  and
• 5:01
  our
• 5:02
  thoughts
• 5:02
  and
• 5:03
  our
• 5:03
  opinions
• 5:03
  and
• 5:04
  our
• 5:04
  beliefs
• 5:05
  that
• 5:05
  would
• 5:06
  repel
• 5:06
  or
• 5:07
  rally
• 5:07
  those
• 5:07
  people.
• 5:08
  If
• 5:08
  everything
• 5:09
  we
• 5:09
  say
• 5:09
  is
• 5:10
  universally
• 5:10
  light,
• 5:11
  it
• 5:11
  usually
• 5:12
  means
• 5:12
  it's
• 5:12
  too
• 5:13
  vague
• 5:13
  to
• 5:14
  really
• 5:14
  matter
• 5:15
  and
• 5:15
  really
• 5:15
  hit
• 5:15
  people
• 5:16
  emotionally.
• 5:17
  So
• 5:18
  when
• 5:18
  we
• 5:18
  are
• 5:18
  leading
• 5:18
  with
• 5:19
  conviction,
• 5:19
  it
• 5:20
  often
• 5:20
  comes
• 5:21
  from
• 5:21
  experience.
• 5:23
  Real
• 5:23
  things
• 5:24
  that
• 5:24
  you
• 5:24
  know
• 5:24
  to
• 5:24
  be
• 5:24
  true
• 5:25
  from
• 5:26
  working
• 5:26
  with
• 5:26
  your
• 5:27
  clients.
• 5:29
  Maybe
• 5:29
  beliefs
• 5:30
  that
• 5:30
  you
• 5:30
  have
• 5:30
  changed
• 5:31
  your
• 5:31
  mind
• 5:31
  about
• 5:32
  over
• 5:32
  time.
• 5:33
  So,
• 5:33
  for
• 5:33
  example,
• 5:34
  I
• 5:34
  commented
• 5:35
  on
• 5:35
  someone's
• 5:35
  post
• 5:36
  on
• 5:36
  LinkedIn
• 5:36
  this
• 5:37
  week
• 5:37
  telling
• 5:38
  her
• 5:38
  that
• 5:38
  I
• 5:38
  used
• 5:39
  to
• 5:39
  think
• 5:39
  a
• 5:39
  leader
• 5:40
  was
• 5:41
  a
• 5:41
  50-year-old
• 5:42
  grey
• 5:42
  head
• 5:43
  man.
• 5:43
  Because
• 5:44
  years
• 5:44
  ago
• 5:45
  that
• 5:46
  was
• 5:46
  my
• 5:46
  boss.
• 5:47
  I
• 5:47
  didn't
• 5:47
  really
• 5:47
  have
• 5:48
  many
• 5:48
  female
• 5:49
  role
• 5:49
  models.
• 5:50
  My
• 5:50
  dad
• 5:50
  in
• 5:50
  our
• 5:51
  household
• 5:51
  was
• 5:52
  the
• 5:53
  person
• 5:53
  with
• 5:53
  his
• 5:54
  name
• 5:54
  above
• 5:54
  the
• 5:54
  door,
• 5:55
  the
• 5:55
  person
• 5:55
  with
• 5:56
  the
• 5:56
  money,
• 5:56
  the
• 5:56
  person
• 5:57
  whose
• 5:57
  name
• 5:57
  was
• 5:57
  on
• 5:57
  all
• 5:58
  of
• 5:58
  the
• 5:58
  bank
• 5:58
  accounts.
• 6:00
  So
• 6:00
  we
• 6:00
  have
• 6:01
  often
• 6:01
  been
• 6:01
  brought
• 6:02
  up
• 6:02
  with
• 6:02
  that,
• 6:03
  but
• 6:03
  instead
• 6:03
  of
• 6:04
  feeling
• 6:04
  a
• 6:05
  bit
• 6:05
  embarrassed
• 6:05
  that
• 6:06
  that
• 6:06
  was
• 6:06
  genuinely
• 6:07
  true,
• 6:08
  I've
• 6:08
  actually
• 6:09
  managed
• 6:09
  to
• 6:09
  change
• 6:10
  my
• 6:10
  beliefs
• 6:10
  about
• 6:11
  that
• 6:12
  over
• 6:12
  time
• 6:12
  since
• 6:13
  six
• 6:13
  years
• 6:13
  ago
• 6:13
  when
• 6:14
  someone
• 6:14
  said
• 6:14
  to
• 6:14
  me,
• 6:15
  who
• 6:15
  is
• 6:16
  a
• 6:16
  leader?
• 6:16
  Tell
• 6:16
  us
• 6:17
  more
• 6:17
  about
• 6:17
  what
• 6:17
  comes
• 6:18
  to
• 6:18
  your
• 6:18
  mind
• 6:18
  when
• 6:18
  we
• 6:19
  say
• 6:19
  the
• 6:19
  word
• 6:19
  leader.
• 6:20
  And
• 6:20
  I
• 6:20
  was
• 6:20
  really
• 6:21
  shocked
• 6:21
  to
• 6:21
  have
• 6:22
  that
• 6:22
  insight.
• 6:23
  But
• 6:23
  instead
• 6:24
  of
• 6:24
  feel
• 6:24
  like
• 6:24
  that's
• 6:24
  embarrassing,
• 6:25
  I
• 6:26
  shared
• 6:26
  it
• 6:27
  on
• 6:27
  LinkedIn
• 6:27
  this
• 6:28
  week.
• 6:28
  Because
• 6:29
  do
• 6:29
  you
• 6:29
  know
• 6:29
  what
• 6:29
  that's
• 6:30
  my
• 6:30
  reality.
• 6:30
  So
• 6:31
  if
• 6:31
  it's
• 6:31
  my
• 6:31
  reality,
• 6:32
  lots
• 6:32
  of
• 6:32
  other
• 6:32
  people
• 6:33
  may
• 6:33
  have
• 6:34
  that
• 6:34
  same
• 6:34
  reality
• 6:35
  and
• 6:35
  not
• 6:36
  see
• 6:36
  themselves
• 6:37
  as
• 6:37
  a
• 6:37
  leader
• 6:38
  because
• 6:38
  they
• 6:38
  have
• 6:39
  an
• 6:39
  outdated
• 6:39
  belief
• 6:40
  of
• 6:40
  what
• 6:40
  a
• 6:40
  leader
• 6:41
  is.
• 6:41
  So
• 6:42
  I'm
• 6:42
  really
• 6:43
  excited
• 6:43
  that
• 6:43
  I
• 6:43
  have
• 6:44
  managed
• 6:44
  to
• 6:44
  change
• 6:44
  that
• 6:45
  belief,
• 6:45
  and
• 6:45
  I
• 6:45
  do
• 6:46
  see
• 6:46
  myself
• 6:46
  as
• 6:47
  a
• 6:47
  leader
• 6:47
  in
• 6:47
  my
• 6:48
  field
• 6:48
  now.
• 6:49
  Often
• 6:50
  you
• 6:50
  will
• 6:50
  dismiss
• 6:51
  some
• 6:52
  of
• 6:52
  these
• 6:52
  things
• 6:52
  because
• 6:53
  it
• 6:53
  feels
• 6:53
  too
• 6:54
  simple.
• 6:54
  You
• 6:54
  might
• 6:55
  think
• 6:55
  everyone
• 6:56
  knows
• 6:56
  this.
• 6:56
  It's
• 6:57
  really
• 6:57
  obvious.
• 6:58
  I
• 6:58
  don't
• 6:58
  need
• 6:58
  to
• 6:58
  say
• 6:59
  that.
• 7:00
  But
• 7:00
  actually
• 7:01
  it's
• 7:01
  those
• 7:02
  things
• 7:02
  that
• 7:03
  are
• 7:03
  really
• 7:03
  obvious
• 7:04
  and
• 7:04
  you
• 7:05
  maybe
• 7:05
  brush
• 7:05
  under
• 7:05
  the
• 7:06
  carpet
• 7:07
  that
• 7:07
  actually
• 7:07
  create
• 7:08
  amazing
• 7:08
  content.
• 7:10
  So
• 7:10
  the
• 7:10
  more
• 7:10
  we
• 7:10
  can
• 7:11
  brave
• 7:11
  it
• 7:11
  and
• 7:12
  share
• 7:12
  our
• 7:12
  real
• 7:13
  experiences
• 7:14
  and
• 7:14
  the
• 7:14
  experiences
• 7:15
  of
• 7:15
  the
• 7:15
  things
• 7:16
  that
• 7:16
  go
• 7:16
  on
• 7:16
  behind
• 7:17
  the
• 7:17
  scenes,
• 7:17
  the
• 7:18
  more
• 7:18
  our
• 7:18
  content
• 7:19
  will
• 7:19
  stand
• 7:19
  out
• 7:20
  online
• 7:20
  above
• 7:21
  the
• 7:21
  sea
• 7:21
  of
• 7:22
  AI
• 7:22
  generated
• 7:23
  content.
• 7:24
  That's
• 7:25
  not
• 7:25
  to
• 7:25
  say
• 7:25
  you
• 7:25
  can't
• 7:26
  use
• 7:26
  ai.
• 7:27
  All
• 7:27
  I'm
• 7:28
  saying
• 7:28
  is
• 7:29
  put
• 7:29
  a
• 7:29
  lot
• 7:29
  more
• 7:30
  effort
• 7:31
  into
• 7:31
  using
• 7:32
  AI
• 7:32
  with
• 7:33
  your
• 7:33
  real
• 7:34
  life
• 7:34
  experience.
• 7:35
  Our
• 7:35
  marketing
• 7:36
  is
• 7:37
  just
• 7:37
  like
• 7:37
  a
• 7:38
  sales
• 7:38
  call
• 7:38
  in
• 7:39
  a
• 7:39
  way
• 7:39
  because
• 7:40
  if
• 7:40
  you
• 7:40
  can
• 7:40
  articulate
• 7:42
  and
• 7:42
  name
• 7:42
  something
• 7:43
  that
• 7:43
  others
• 7:44
  are
• 7:44
  feeling
• 7:44
  but
• 7:44
  haven't
• 7:45
  quite
• 7:45
  articulated
• 7:46
  yet,
• 7:47
  they
• 7:47
  will
• 7:48
  assume
• 7:48
  that
• 7:49
  you
• 7:49
  also
• 7:49
  know
• 7:50
  the
• 7:50
  solution.
• 7:51
  So
• 7:51
  name
• 7:52
  an
• 7:52
  outdated
• 7:53
  belief
• 7:53
  that
• 7:53
  you
• 7:54
  no
• 7:54
  longer
• 7:54
  agree
• 7:54
  with.
• 7:55
  A
• 7:55
  pattern
• 7:56
  that
• 7:56
  you
• 7:56
  keep
• 7:57
  seeing
• 7:57
  in
• 7:57
  your
• 7:58
  clients,
• 7:59
  an
• 7:59
  uncomfortable
• 8:00
  truth
• 8:01
  that
• 8:01
  you
• 8:01
  say
• 8:01
  privately
• 8:02
  but
• 8:02
  not
• 8:03
  publicly.
• 8:04
  If
• 8:05
  you
• 8:05
  are
• 8:05
  talking
• 8:05
  about
• 8:06
  it
• 8:06
  behind
• 8:06
  the
• 8:06
  scenes,
• 8:07
  it's
• 8:08
  probably
• 8:08
  ready
• 8:09
  to
• 8:09
  be
• 8:09
  said
• 8:09
  out
• 8:09
  loud.
• 8:11
  That
• 8:11
  isn't
• 8:11
  oversharing,
• 8:12
  that
• 8:13
  is
• 8:13
  leadership.
• 8:15
  So
• 8:15
  this
• 8:15
  isn't
• 8:16
  about
• 8:16
  polarizing
• 8:17
  for
• 8:17
  attention.
• 8:18
  If
• 8:18
  you
• 8:19
  know
• 8:19
  me
• 8:19
  at
• 8:19
  all
• 8:19
  and
• 8:20
  listen
• 8:20
  to
• 8:20
  this
• 8:20
  podcast,
• 8:21
  you
• 8:21
  will
• 8:21
  know
• 8:21
  I'm
• 8:21
  not
• 8:22
  about
• 8:22
  being
• 8:22
  polarizing
• 8:23
  and
• 8:23
  outrageous.
• 8:25
  It
• 8:25
  is
• 8:25
  not
• 8:25
  about
• 8:26
  hot
• 8:26
  takes
• 8:26
  or
• 8:27
  drama.
• 8:27
  It's
• 8:28
  not
• 8:28
  about
• 8:28
  deliberately
• 8:29
  upsetting
• 8:30
  people.
• 8:31
  It's
• 8:31
  just
• 8:31
  about
• 8:31
  being
• 8:32
  willing
• 8:32
  to
• 8:32
  say,
• 8:33
  this
• 8:33
  is
• 8:33
  what
• 8:34
  I
• 8:34
  believe.
• 8:35
  This
• 8:35
  is
• 8:36
  how
• 8:36
  I
• 8:36
  work.
• 8:37
  This
• 8:38
  is
• 8:38
  who
• 8:38
  this
• 8:38
  is
• 8:38
  for
• 8:39
  and
• 8:39
  this
• 8:39
  is
• 8:40
  who
• 8:40
  it's
• 8:40
  not
• 8:41
  for.
• 8:42
  That
• 8:42
  clarity
• 8:43
  of
• 8:43
  communicating
• 8:44
  what
• 8:44
  we
• 8:45
  believe
• 8:45
  really
• 8:46
  attracts
• 8:46
  clients.
• 8:48
  So
• 8:48
  here
• 8:48
  are
• 8:49
  a
• 8:49
  few
• 8:49
  prompts
• 8:49
  for
• 8:49
  you
• 8:50
  to
• 8:50
  think
• 8:50
  about.
• 8:51
  What
• 8:51
  do
• 8:52
  you
• 8:52
  say
• 8:53
  to
• 8:53
  clients
• 8:53
  that
• 8:54
  you
• 8:54
  don't
• 8:54
  say
• 8:54
  publicly?
• 8:56
  What
• 8:57
  belief
• 8:57
  have
• 8:57
  you
• 8:58
  softened
• 8:58
  because
• 8:59
  you
• 8:59
  don't
• 8:59
  want
• 8:59
  to
• 9:00
  explain
• 9:00
  yourself?
• 9:03
  What
• 9:03
  truth
• 9:04
  would
• 9:04
  actually
• 9:05
  help
• 9:05
  the
• 9:05
  right
• 9:06
  people
• 9:06
  recognize
• 9:07
  themselves?
• 9:08
  You
• 9:08
  don't
• 9:09
  need
• 9:09
  to
• 9:09
  be
• 9:09
  brash
• 9:10
  or
• 9:10
  bullish.
• 9:11
  You
• 9:11
  just
• 9:11
  need
• 9:12
  to
• 9:12
  stop
• 9:12
  hiding
• 9:13
  it.
• 9:13
  Really
• 9:14
  get
• 9:14
  clear
• 9:15
  on
• 9:15
  what
• 9:15
  you
• 9:15
  believe
• 9:16
  and
• 9:16
  what
• 9:16
  you
• 9:16
  stand
• 9:17
  for.
• 9:17
  Maybe
• 9:18
  why
• 9:18
  you're
• 9:19
  different
• 9:19
  in
• 9:19
  the
• 9:19
  industry,
• 9:20
  and
• 9:21
  start
• 9:21
  communicating
• 9:22
  it.
• 9:23
  This
• 9:23
  is
• 9:23
  the
• 9:23
  work
• 9:24
  I'm
• 9:24
  doing
• 9:24
  with
• 9:24
  clients
• 9:25
  now
• 9:26
  to
• 9:26
  really
• 9:26
  help
• 9:27
  them
• 9:27
  lead
• 9:27
  with
• 9:27
  conviction
• 9:28
  and
• 9:28
  become
• 9:29
  known
• 9:29
  for
• 9:29
  something.
• 9:31
  If
• 9:31
  you
• 9:31
  want
• 9:31
  to
• 9:31
  build
• 9:31
  a
• 9:31
  business,
• 9:32
  you
• 9:32
  need
• 9:33
  to
• 9:33
  put
• 9:33
  a
• 9:33
  stake
• 9:33
  in
• 9:34
  the
• 9:34
  ground.
• 9:34
  Stand
• 9:35
  for
• 9:35
  something
• 9:36
  so
• 9:36
  people
• 9:36
  can
• 9:36
  actually
• 9:37
  follow
• 9:37
  you.
• 9:39
  I
• 9:39
  hope
• 9:39
  this
• 9:39
  episode
• 9:40
  was
• 9:40
  helpful
• 9:41
  in
• 9:41
  finding
• 9:41
  your
• 9:41
  edge,
• 9:42
  and
• 9:42
  I
• 9:42
  hope
• 9:43
  you
• 9:43
  share
• 9:44
  something
• 9:44
  that
• 9:44
  you
• 9:44
  feel
• 9:45
  strongly
• 9:45
  about
• 9:46
  or
• 9:46
  something
• 9:47
  recent
• 9:47
  that's
• 9:47
  happened
• 9:48
  in
• 9:49
  the
• 9:49
  last
• 9:49
  seven
• 9:49
  days
• 9:50
  for
• 9:50
  you
• 9:50
  online.
• 9:52
  Do
• 9:52
  tag
• 9:52
  me
• 9:52
  in
• 9:53
  as
• 9:53
  Joanna
• 9:53
  Lott
• 9:54
  on.
• 9:54
  LinkedIn
• 9:55
  and
• 9:56
  @joannalottcoaching
• 9:57
  on
• 9:57
  Instagram.
• 9:59
  And
• 9:59
  like
• 9:59
  I
• 9:59
  always
• 10:00
  say,
• 10:00
  trust
• 10:00
  yourself.
• 10:01
  Believe
• 10:01
  in
• 10:02
  yourself
• 10:02
  and
• 10:02
  be
• 10:03
  the
• 10:03
  wise
• 10:03
  gardener
• 10:04
  who
• 10:04
  keeps
• 10:04
  on
• 10:04
  watering
• 10:05
  the
• 10:05
  seed.
• 10:07
  Microphone (Samson Q2U Microphone): Thank
• 10:07
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• 10:10
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• 10:10
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• 10:11
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• 10:14
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• 10:14
  Microphone (Samson Q2U Microphone): website
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