Latest / The Advisor with Stacey Chillemi
He Toured With Rush and Peter Gabriel — Then Used Those Lessons to Build Loyalty for Nike and Disney
What does lighting up a rock concert have to do with building a business that creates loyal fans for life? Everything — if you are Jason Friedman. He spent years as a touring lighting designer for Rush and Peter Gabriel before translating the backstage hustle, the crowd psychology, and the art of creating an unforgettable experience into a customer loyalty framework that now powers brands like Nike and Disney. With five business exits behind him he has built and proven a system that shifts companies from forcing growth to flowing toward it — and what he shares about the single promise that…
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