Latest / Influencer Confidential / How to Fuel Your Creativity with AI Tools | Adobe Express Tutorial with Elise Swopes

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How to Fuel Your Creativity with AI Tools | Adobe Express Tutorial with Elise Swopes · Influencer Confidential

0:00
Speaker 1: Hey, everyone, Welcome back to another episode of Influencer Confidential.
0:03
Speaker 1: I am so excited about today's conversation, particularly because today's
0:08
Speaker 1: episode is sponsored and brought to you by our friends
0:11
Speaker 1: over at Adobe. As the founder of a creator community,
0:14
Speaker 1: I am always thinking about how can we work smarter
0:18
Speaker 1: us creators, How can we create better content, how can
0:21
Speaker 1: we scale produce, and honestly just make this whole process
0:25
Speaker 1: feel a little bit easier and more efficient. And this
0:28
Speaker 1: episode is particularly exciting because, you guys know, I am
0:32
Speaker 1: a big believer in showing and not just telling. So
0:35
Speaker 1: what we've decided to do is not only walk you
0:38
Speaker 1: through how AI can help you in your content creating process,
0:42
Speaker 1: but also show you a real demo of how you
0:44
Speaker 1: can create content, write captions, schedule, repurpose clips, literally all.
0:49
Speaker 2: In one click using Adobe Express. I'm not gonna lie.
0:52
Speaker 1: It was a little mind blowing and I'm so excited
0:55
Speaker 1: to share this with you guys. Now, who better to
0:57
Speaker 1: walk us through today's episode than our guests Elise Swopes.
1:01
Speaker 1: Elise is the Senior Community Relationship Manager at Adobe, and
1:05
Speaker 1: she's an Adobe Express evangelist, which means she knows it all.
1:08
Speaker 1: She's also a self taught photographer, digital artist. She's a
1:12
Speaker 1: creative entrepreneur. She's known as one of the original iPhone
1:16
Speaker 1: artists and early Instagram creators. When you guys see her work,
1:18
Speaker 1: you're going to be like, wait, wow, I get it.
1:21
Speaker 1: She has built her whole career transforming everyday cityscape surreal
1:25
Speaker 1: imaginative visuals and eventually has worked with global brands like Apple, Nike, Google,
1:31
Speaker 1: and of course Adobe. At Adobe, she focuses on empowering
1:34
Speaker 1: creators like you, helping you, guys, build your communities and
1:38
Speaker 1: bring your ideas to life through accessible design. And that's
1:42
Speaker 1: why today's episode on using AI and design is going
1:45
Speaker 1: to be such an eye opener for you all. She's
1:47
Speaker 1: a natural teacher, very passionate about education and mentorship and
1:51
Speaker 1: using creative tools for impact, regularly sharing her journey for
1:56
Speaker 1: the next generation of creators. Guys, get ready to meet
1:59
Speaker 1: Elise and the team over aut Adobe. All right, all right,
2:02
Speaker 1: welcome everyone back to Influencer Confidential. I'm so excited to
2:06
Speaker 1: have a lease here to talk all things AI.
2:10
Speaker 2: Especially when it comes to the content creator world.
2:13
Speaker 1: We all know, how you know, a lot of us
2:15
Speaker 1: are feeling about AI, and actually a lease I would
2:18
Speaker 1: love to start off today's conversation if you wouldn't mind
2:22
Speaker 1: just like briefly introducing yourself to our community and letting
2:24
Speaker 1: them know just like a little bit about you, and
2:26
Speaker 1: then I want to dive into all things AI and
2:28
Speaker 1: the creator process because I know you have tons to
2:30
Speaker 1: share my gosh.
2:32
Speaker 3: Of course, Well thanks first of all for having me.
2:34
Speaker 3: I'm so excited to be here chatting with you and
2:37
Speaker 3: all you amazing people. So yeah, my name is Elise
2:41
Speaker 3: Swopes and my background is quite unconventional in many ways.
2:45
Speaker 3: I'm a self taught artist and have been since I
2:48
Speaker 3: was a child. Since I was ten years old, I
2:50
Speaker 3: started design, but I dropped out of college because I
2:54
Speaker 3: already started building something. But eventually, what's funny is the
2:57
Speaker 3: college ended up gifting me my degree because what I
3:00
Speaker 3: accomplished outside of school, so that kind of all encompasses
3:03
Speaker 3: all the success that I've kind of had. It was
3:05
Speaker 3: one of the first iPhone artists in the world. Because
3:07
Speaker 3: that gained a lot of real recognition. I became one
3:10
Speaker 3: of the highest selling iPhone artists in the world. And
3:13
Speaker 3: then I was also one of the first Instagram influencers
3:16
Speaker 3: in the creative space before influencer was even a word.
3:19
Speaker 3: So I've been at Adobe for almost three years now
3:23
Speaker 3: as a senior evangelist and a community advocate and just
3:27
Speaker 3: creating content. It's speaking globally, it's speaking to amazing people
3:31
Speaker 3: like you and working directly with the creator community to
3:34
Speaker 3: just make sure that their voices are heard. So very
3:38
Speaker 3: excited to be here, and I've been a creator all
3:41
Speaker 3: of my life, so this is just a wonderful opportunity
3:44
Speaker 3: to show where Adobe is at the moment.
3:47
Speaker 1: I make so pumps for our community just to get
3:49
Speaker 1: to know you and you guys. Her work is so
3:51
Speaker 1: beyond beautiful. I was binging it and I'm like, wow,
3:54
Speaker 1: like just the quality, just the heart, just the passion,
3:57
Speaker 1: and I love how Adobe helps bring that to life
3:59
Speaker 1: for you. So I think around AI like I'm sure
4:03
Speaker 1: you're feeling it, just being like boots on the ground too,
4:05
Speaker 1: Like we're all feeling a thought around AI, Like some
4:10
Speaker 1: people are super excited and their gung ho, and others
4:13
Speaker 1: are just kind of like hesitant, like they feel like,
4:16
Speaker 1: I know I should be doing this, but I'm not
4:18
Speaker 1: fully ready to make the jump or the leap. I
4:21
Speaker 1: think as someone who has been a creator forever and
4:23
Speaker 1: ever and ever, and is also very very very good
4:26
Speaker 1: at it. How would you kind of share with the
4:28
Speaker 1: other creators listening in, like, how do you view AI
4:32
Speaker 1: as like a creative tool without replacing that human side?
4:35
Speaker 1: Because I think so many creators in general like afraid
4:38
Speaker 1: of that human side being replaced. I would love to
4:41
Speaker 1: hear how you've been able to kind of balance that
4:44
Speaker 1: for sure.
4:45
Speaker 3: Well, I think this one is kind of personal to
4:48
Speaker 3: me because of the visual language that I have that
4:52
Speaker 3: took so long to kind of create. I mean, we're
4:54
Speaker 3: talking fourteen twenty plus years of self taught practiceiguring out
5:00
Speaker 3: how I see the world, what I'm drawn to, you know,
5:04
Speaker 3: what kind of makes an image mine? So to speak.
5:08
Speaker 3: I think at the end of the day, when it
5:12
Speaker 3: comes to like my surreal compositions and the specific way
5:15
Speaker 3: I think about scale and tension and an image. AI
5:17
Speaker 3: didn't teach me that, right, No tool really kind of did.
5:21
Speaker 3: And I think that came from years of making things
5:24
Speaker 3: and being honest about what wasn't working right. So when
5:28
Speaker 3: AI came into my workflow, I think the first question
5:31
Speaker 3: was like wasn't like what can this do? It was
5:35
Speaker 3: like what does this protect? Because AI doesn't really know
5:40
Speaker 3: like why I put a giraffe in the middle of
5:42
Speaker 3: like a city scape or whatever. It doesn't have my taste.
5:46
Speaker 3: It can't replicate the instinct I have behind a creative
5:50
Speaker 3: decision that I've been refining for over a decade, Right,
5:53
Speaker 3: But what it can do is handle everything that's eating
5:57
Speaker 3: the time that I need to make those decisions. Okay,
6:00
Speaker 3: So like the production layer, the formatting, the resize and
6:03
Speaker 3: the captioning, the scheduling, And that's what we're going to
6:05
Speaker 3: talk about today. That's not always like where my creativity lies,
6:09
Speaker 3: you know. So when AI, when I use AI, I
6:12
Speaker 3: think it's taking that kind of stuff off my plate,
6:14
Speaker 3: the tedious things, and I actually get to have more
6:16
Speaker 3: time to be intentional about the parts that are mine. Right,
6:20
Speaker 3: So we talk about like a brand kit and an
6:22
Speaker 3: express Like that's a huge part part of how I
6:25
Speaker 3: think we kind of protect our you know, our practice.
6:28
Speaker 3: Like your colors, your fonts, your logos, they're locked in
6:30
Speaker 3: kind of from the start, and that means like every
6:33
Speaker 3: single thing that you kind of generate or create is
6:36
Speaker 3: kind of already being filtered through your own identity at
6:38
Speaker 3: the end.
6:39
Speaker 2: Of the day.
6:39
Speaker 3: Right, So it's kind of decided before you kind of
6:42
Speaker 3: make those creative choices, so you're not just starting from
6:44
Speaker 3: a blank canvas. You know, you're starting commute, which is it?
6:48
Speaker 1: Yeah, no, And I love that, Like the minutia, the
6:51
Speaker 1: time suck, the things that just hold you back as
6:53
Speaker 1: a creator, and it's just like, I don't want to
6:54
Speaker 1: deal with this, you know, I know a lot of
6:56
Speaker 1: people in my community, and that's where AI like feels
6:59
Speaker 1: to be the best bit, right, not replacing our creative instincts,
7:02
Speaker 1: but supporting us in the minutia of it all. And
7:05
Speaker 1: I actually heard somewhere I was watching some of your
7:07
Speaker 1: videos where you mentioned like when you're confident, people take
7:11
Speaker 1: you seriously. And I love that idea of like using
7:14
Speaker 1: AI to also help from a professional standpoint, like look
7:18
Speaker 1: the part the Adobe express. I feel like it helps
7:21
Speaker 1: creators look that part and because of that you get
7:23
Speaker 1: taken seriously. And I'm excited to do that demo in
7:25
Speaker 1: a little bit. Before we do, I think it would
7:27
Speaker 1: be really nice to kind of break down instead of
7:30
Speaker 1: talking in theory and then ethos, just kind of like, Okay,
7:32
Speaker 1: how does a lease use AI and content creation process?
7:37
Speaker 2: Like how are you.
7:38
Speaker 1: Actually using it. Is it in the ideation and then
7:42
Speaker 1: also in the execution piece of it?
7:45
Speaker 3: Yeah, so I'm kind of using it across the board,
7:47
Speaker 3: I mean, and I mean that genuinely would have been
7:50
Speaker 3: the way either if I was at Adobe or not.
7:52
Speaker 3: It's it's not just one tool. I think, it's kind
7:54
Speaker 3: of a full workflow that connects. So I kind of
7:57
Speaker 3: start off with the AI assistant to ID eight, and
8:00
Speaker 3: sometimes I know exactly what I want to make, but
8:02
Speaker 3: I also don't know where to begin visually. So instead
8:05
Speaker 3: of just starting from a blank canvas, I just describe
8:07
Speaker 3: it and start from that direction first. And that alone
8:10
Speaker 3: kind of costs me an hour usually, which saves me
8:13
Speaker 3: a bunch of time. Right. So I also batch process
8:16
Speaker 3: my photos, which sounds like pretty technical, but it's really
8:19
Speaker 3: just it just means that I'm not sitting there editing
8:22
Speaker 3: one image at a time. I'm actually like if I
8:24
Speaker 3: shot like twenty images, for example, I'm processing them all
8:29
Speaker 3: together and then I'm just moving on. Clipmaker, which I'm
8:32
Speaker 3: going to show you today, is like a whole separate
8:34
Speaker 3: workflow entirely. I upload a long form video and it
8:39
Speaker 3: breaks down with AI different clips that are ready for me.
8:42
Speaker 3: To post, which I think is super incredible and saves
8:44
Speaker 3: tons of time in itself, and then captions, which typically
8:48
Speaker 3: sounds like the smallest thing, but it's actually like it
8:52
Speaker 3: take forever. No, yeah, for ever, and especially if you're
8:57
Speaker 3: posting consistently on across different platforms, and we know that
9:00
Speaker 3: each platform requires a different kind of voice, right, so
9:02
Speaker 3: it just saves me hours a week. And then that
9:06
Speaker 3: scharators need.
9:06
Speaker 2: Yeah, sorry, go ahead. I didn't mean to cut you off.
9:09
Speaker 3: No worries, no please coming off any time, because I
9:11
Speaker 3: know we have so much to say. But you know,
9:13
Speaker 3: I think at the end of the day, I think
9:15
Speaker 3: one word kind of speaks it to me.
9:17
Speaker 2: It just compounds.
9:18
Speaker 3: It compounds, so each part of that workflow makes the
9:20
Speaker 3: next part easier, and it helps you produce a value.
9:25
Speaker 3: It makes it consistency easy. And I think you know
9:27
Speaker 3: what makes Adobe Express specifically powerful is that it's just
9:31
Speaker 3: all in one place. It's one place, which means we're
9:34
Speaker 3: not jumping around between all these different apps.
9:37
Speaker 1: Which is annoying in itself because there's always so many
9:41
Speaker 1: apps and so many tabs and toggles like you have
9:43
Speaker 1: that one stop shop you mentioned clipmaker. I really want
9:46
Speaker 1: to see that, because repurposing is something that we talk
9:49
Speaker 1: a lot about here at our community. Like, if you're
9:51
Speaker 1: spending the time making a long form you know, why
9:54
Speaker 1: not have AI like pull the best clips from this
9:56
Speaker 1: interview and help me give this interview the detention it
10:01
Speaker 1: deserves by you know, taking those clips and then helping
10:03
Speaker 1: me repurpose it on short form. So, guys, like these
10:06
Speaker 1: are the little ways that we want to be thinking
10:09
Speaker 1: about saving our time, which ultimately protects our energy too
10:12
Speaker 1: as creators, to not feel so inundated and overwhelmed. And
10:16
Speaker 1: we will be talking about overwhelming this episode because I
10:18
Speaker 1: know that that's something a lot of creators are feeling
10:22
Speaker 1: regarding the like workflow, because I think this is something
10:26
Speaker 1: that's attached to my previous question, just like how AI
10:30
Speaker 1: has helped you with your workflow, helping you remove friction
10:35
Speaker 1: and again specifically Adobe Express helping you like remove that
10:39
Speaker 1: friction from the creative process. I would love if you
10:42
Speaker 1: could share or even share your screen maybe like walk
10:46
Speaker 1: us through it, because that's the best.
10:48
Speaker 2: Way to learn is to see.
10:49
Speaker 3: Yes, please, I would love to. Let's get into the
10:52
Speaker 3: demo now, first and foremost, before I jump in, let's
10:56
Speaker 3: just get a quick lay of the land. Okay, so
11:00
Speaker 3: this is Adobe Express. It's essentially a create anything app, right.
11:03
Speaker 3: It's built for creators who need to go from an
11:05
Speaker 3: idea to finish content fast without pretty much sacrificing quality
11:09
Speaker 3: or losing their identity in the process, which we're going
11:12
Speaker 3: to cover a lot today, right, So everything lives in
11:13
Speaker 3: one place. Now, this is the homepage. I have a
11:19
Speaker 3: quick canvas popped open just to show you really quickly
11:22
Speaker 3: the leg of the land before we really dive into it.
11:24
Speaker 3: You can pull from your own photos, you can pull
11:29
Speaker 3: from Adobe stock so we see add content. We've got
11:31
Speaker 3: media elements, charts, grids, jen ai. We've also got tons
11:37
Speaker 3: of text here.
11:38
Speaker 2: We have.
11:41
Speaker 3: So much like brand kits and template styles, add ons.
11:45
Speaker 3: There's just a lot of fun stuff you can do
11:47
Speaker 3: in here. We also have a timeline, which is awesome.
11:50
Speaker 3: So just go ahead and pop this open really quick.
11:52
Speaker 3: Just do a quick little animate all just to show you
11:54
Speaker 3: there's a timeline in here as well. It's actually ended
11:58
Speaker 3: the timeline you'll see. It's just got all these different
12:00
Speaker 3: layers in here. But that's a quick little gist of
12:04
Speaker 3: kind of all the fun things. I mean, the AI
12:06
Speaker 3: is built directly into the experience as well. So we'll
12:09
Speaker 3: talk about AI assistant in a moment. Basically that happens
12:12
Speaker 3: as I go to the homepage. Right on the top here,
12:15
Speaker 3: we've got the AI assistant, So let's just dive in
12:18
Speaker 3: there because we only have a little bit of time
12:20
Speaker 3: to really impress the people, right, So let's go into
12:24
Speaker 3: the AI assistant here. Now, the AI assistant is essentially
12:27
Speaker 3: your creative copilot, right, so it lives inside Express It's
12:31
Speaker 3: really cool. They even show you how we can toggle
12:33
Speaker 3: it off to go back into that canvas, which is
12:36
Speaker 3: exciting to give you a little bit more of that control.
12:38
Speaker 3: So instead of starting from a blank canvas, are hunting
12:40
Speaker 3: through the hundreds of thousands of templates we have, which
12:44
Speaker 3: is also such a great plus. You can describe what
12:47
Speaker 3: you're making and who is for, and it really builds
12:49
Speaker 3: from that starting point, right. It's not replacing that creative decision,
12:53
Speaker 3: it's just getting you out of that blank page faster.
12:55
Speaker 3: So we're going to go ahead and diype in our
12:58
Speaker 3: prompt and right now, I've got a create a set
13:01
Speaker 3: of social content for a creator launching a new digital
13:03
Speaker 3: workshop called Create with Intention. It's an Instagram post, a story,
13:07
Speaker 3: a YouTube thumbnail. I want to keep the tone bold, modern,
13:10
Speaker 3: inspiring and creative for entrepreneurs, right, So.
13:14
Speaker 2: My gosh, I'm so excited. What is about to happen?
13:17
Speaker 2: Oh my gosh.
13:18
Speaker 3: No, as I cick into that, which it will, uh
13:23
Speaker 3: a couple things it's going to do. It's going to
13:25
Speaker 3: generate a custom design, but it's also going to provide
13:27
Speaker 3: me with some options. Right, So for the sake of time,
13:31
Speaker 3: I already have this pulled up, right, So it's generated
13:35
Speaker 3: a couple designs based on some of my feedback. Now,
13:38
Speaker 3: I'm a big fan of this one in the middle here,
13:40
Speaker 3: but honestly, I went down and I saw all these
13:43
Speaker 3: awesome templates that we kind of have. And I'm also
13:45
Speaker 3: a really big fan of Aaron. I don't know if
13:47
Speaker 3: you know her, but you should. She's incredible. Her content
13:50
Speaker 3: is always cool. So I actually love this template that
13:53
Speaker 3: she created. So gonna go ahead and open that up
13:56
Speaker 3: and I can edit this with the AI assistant, right,
13:58
Speaker 3: So it's gonna pop that open up to the AI assistant,
14:01
Speaker 3: which is awesome. And the cool part about this is
14:03
Speaker 3: going to pop up some suggestions right here on the bottom,
14:07
Speaker 3: so it says, change the text to be about creating intention,
14:11
Speaker 3: change the photos to create with intention photos. I've got
14:13
Speaker 3: all these awesome suggestions here, but I could also go
14:16
Speaker 3: in here and do the same kind of prompting. I
14:19
Speaker 3: could tap this little plus sign and add some more
14:21
Speaker 3: elements from my photos, templates, text layouts, my stuff, elements, brands,
14:25
Speaker 3: all that good stuff, and especially even adding texts as well.
14:28
Speaker 3: So what I'm actually gonna do instead of continuing to
14:33
Speaker 3: play around with the AI Assistant, I'm actually just going
14:35
Speaker 3: to show you how I can toggle this off and
14:38
Speaker 3: I can go right back into that editor, which is
14:41
Speaker 3: pretty smooth. Right, So I've got that a graphic that
14:45
Speaker 3: I have chosen that AI has assisted me with finding. Again,
14:49
Speaker 3: I don't have to search through all the templates. It
14:50
Speaker 3: knows exactly what I'm looking for. This is exactly what
14:53
Speaker 3: I'm I'm excited about to continue editing. So the nice
14:58
Speaker 3: part about this is of you know, I'm not Aaron,
15:00
Speaker 3: even though she's gorgeous. I can easily go ahead and
15:03
Speaker 3: go into replace in this little contextual taskbar going to brands,
15:07
Speaker 3: and I'm just gonna go ahead and open up the
15:08
Speaker 3: creative Connection brand kit that I have here, right, So
15:12
Speaker 3: I've got my logos, I've got my different templates that
15:16
Speaker 3: I've saved, even got this brand new headshot that I've
15:18
Speaker 3: been using, so I'm actually just gonna replace that nice
15:22
Speaker 3: with ease. Just get to a little fit a little better,
15:25
Speaker 3: and I can go ahead and go into removed background
15:28
Speaker 3: over here in our edit settings and boom, yes, perfection. Right,
15:36
Speaker 3: you you've got my all my curls intact. Listen, the
15:39
Speaker 3: curls are curled, so that's really easy. But of course
15:43
Speaker 3: I can go in here and adjust. Now there's an
15:45
Speaker 3: option here to go into the brand kit and I
15:49
Speaker 3: can actually go in here and apply the colors and
15:52
Speaker 3: the apply the colors to the graphic and I can
15:55
Speaker 3: go ahead and hit apply brand. But I want a
15:57
Speaker 3: little bit more control with that, so I can go
15:59
Speaker 3: into effects here, going to tones and actually you all
16:04
Speaker 3: go into custom here, and then I can actually select
16:08
Speaker 3: my brand kit. Let's go ahead and select our brand
16:12
Speaker 3: kit from the library. Do do okay? Yep, Well, you
16:18
Speaker 3: know what, I'm not on my demo account, so it's
16:20
Speaker 3: giving me my personal account ones.
16:24
Speaker 1: Yeah, but I think that you can get the geste this.
16:28
Speaker 3: And guess what this is The outcome woo nice. So
16:33
Speaker 3: the nice part is, as I went in here and
16:35
Speaker 3: I went into the effects and the tones, I have
16:37
Speaker 3: the ability to adjust these shadows and these highlights and
16:40
Speaker 3: it'll match my brand kit. Right, So when we go
16:42
Speaker 3: back into the brand kit here, you'll see that it
16:45
Speaker 3: does have those colors. These are all the colors that
16:48
Speaker 3: I used within this graphic. Now that background is the
16:52
Speaker 3: color I always use textsponts, just keeping it really consistent
16:56
Speaker 3: with my style of my Instagram Live or the different
17:00
Speaker 3: branding that I have for my social posts. So basically,
17:04
Speaker 3: you know, I went from this graphic that was not
17:09
Speaker 3: me whatsoever into one that's totally me and consistent with
17:13
Speaker 3: my branding.
17:14
Speaker 1: Which is exactly what creators. I feel like in ordered
17:17
Speaker 1: again to move fast, like we all know thumbnails just
17:20
Speaker 1: take us time, or like these sort of shots take
17:23
Speaker 1: us time, And I think being able to just like
17:25
Speaker 1: swap this out quickly is going to I'm already like
17:27
Speaker 1: know who I'm sending this to in my head, I'm like,
17:29
Speaker 1: oh my gosh, I need to send this, Like I
17:31
Speaker 1: was just on the call before we got on this
17:33
Speaker 1: being like I do I keep the same text for
17:36
Speaker 1: every video. I'm like yes, it keeps consistency, like you
17:39
Speaker 1: want your brand to look, you know again, professional, polished, confident,
17:42
Speaker 1: all of that. And I love how this turned out.
17:44
Speaker 3: So great job, absolutely thank you and it only took
17:47
Speaker 3: me a couple seconds.
17:48
Speaker 2: Really truly amazing.
17:50
Speaker 3: And then we can also resize too, so of course
17:53
Speaker 3: I've got it in the nine by sixteen, but I
17:54
Speaker 3: can go into resize here, going to Instagram, square Post,
17:57
Speaker 3: maybe I want to do an institute grand portrait, and
18:01
Speaker 3: just click both of those and then I can hit
18:04
Speaker 3: duplicate and resize and I'll automatically resize for me, which
18:07
Speaker 3: is great. I can also go in here and animate
18:09
Speaker 3: it all, which is also sweet. So it really gives
18:12
Speaker 3: me a little bit more dynamic in catching people.
18:16
Speaker 1: And based on your original prompt, we can now take
18:19
Speaker 1: this and also make it a YouTube thumbnail, or we
18:21
Speaker 1: can like take this and like you said, change those
18:24
Speaker 1: things so that way, it's like when even for a
18:26
Speaker 1: lot of my creators, we do a lot of brand deals,
18:28
Speaker 1: so I think about, like if you're doing a brand
18:30
Speaker 1: deal and you need to make a piece of content
18:32
Speaker 1: and it includes a cover photo, a thumbnail, real you know,
18:37
Speaker 1: all of these things, like it can also all.
18:39
Speaker 2: Match and you're not just there manually making.
18:41
Speaker 3: Everything absolutely and sometimes when you resize one page, it'll
18:46
Speaker 3: also give you a bunch of different options to how
18:50
Speaker 3: that content is performing on that certain size, which is great.
18:54
Speaker 3: So just get a little bit more control over that.
18:57
Speaker 2: I love that.
18:58
Speaker 3: Okay, so very quickly, let's talk about clipmaker. So let's
19:02
Speaker 3: go actually back to the homepage real quick. You'll see
19:05
Speaker 3: as I scrolled down, we've got these quick edits or
19:08
Speaker 3: quick actions we like to call them sometimes, and as
19:11
Speaker 3: you see in here, we've got tons of different stuff
19:14
Speaker 3: to do. Generate presentation, you get a profile pick maker,
19:17
Speaker 3: you can remove background, generate QR codes, which always excites everybody.
19:21
Speaker 3: But we also have this thing called the clipmaker, right,
19:24
Speaker 3: so as I click and a clipmaker, we'll get this
19:26
Speaker 3: pop up here. Now. It's basically it quickly turns a
19:31
Speaker 3: video into multiple clips ready to share on social media
19:34
Speaker 3: and more. And you can upload up the two hours
19:36
Speaker 3: of length, so I can actually go ahead and drag
19:39
Speaker 3: and drop this video. You see, it's an eighteen minute
19:41
Speaker 3: Instagram Live. I can also decide on what kind of
19:44
Speaker 3: aspect ratio I want. I can add captions as well.
19:47
Speaker 3: I can go ahead and click generate clips. Now that
19:49
Speaker 3: takes a little bit, and as the incredible chef that
19:53
Speaker 3: I am, we're ready to go. So we see this
19:58
Speaker 3: is how the clipmaker eventually comes to play. I can
20:01
Speaker 3: choose different styles of captioning, which is great. I can
20:06
Speaker 3: also edit from here, which is important. I can edit
20:08
Speaker 3: that caption before we go back into the editor. So
20:11
Speaker 3: basically it's saying these are AI generated outputs that are
20:17
Speaker 3: dictated by what's within those clips. So we've got a
20:20
Speaker 3: title here, we've got an explanation of what that clip is,
20:23
Speaker 3: and it's also giving you those top clips signifier, and
20:26
Speaker 3: it's also telling you how long that clip is, which
20:28
Speaker 3: is awesome. So there's a ton of really great conversations
20:31
Speaker 3: I had with my friend about just her inspiring journey
20:35
Speaker 3: and how she creates empowering portraits, and it really picked
20:38
Speaker 3: up on all these really important conversations. And so basically
20:42
Speaker 3: I can go in here, I can customize the captions,
20:44
Speaker 3: and I can go ahead and open it up in
20:46
Speaker 3: the editor. And this is really great because it'll pop
20:49
Speaker 3: open all these awesome pages. I can go back in
20:52
Speaker 3: here and I can actually go and adjust the captions,
20:58
Speaker 3: move it right in the middle and go to my
21:00
Speaker 3: brand kit again. Grab that logo that is so helpful
21:05
Speaker 3: to have. It's not drag it. Let's actually just click
21:08
Speaker 3: it because that's the easiest way to go about it,
21:11
Speaker 3: and it's going to add it right in here. So
21:13
Speaker 3: it's got that logo added in there. Now I want
21:16
Speaker 3: to go as far as to say that, and we'll
21:20
Speaker 3: talk about this a little bit about just how content
21:23
Speaker 3: is transforming with certain kinds of AI, especially translation. You'll
21:29
Speaker 3: see that tons and tons of new creators and even
21:32
Speaker 3: very professional creators are utilizing translate to get to different audiences.
21:37
Speaker 3: And so I can actually translate the captions, which I
21:40
Speaker 3: think is pretty incredible. So maybe I want to go
21:42
Speaker 3: to French. I can translate that first page and then
21:46
Speaker 3: I can hit translate and it's going to automatically detect
21:49
Speaker 3: all those different words and it's going to translate them
21:53
Speaker 3: into the different language that I have. So I have
21:56
Speaker 3: this ability again to kind of you know, have all
22:00
Speaker 3: of the absolutely and it really helps support getting my
22:05
Speaker 3: content out there to different audiences. Right. So additionally, I
22:11
Speaker 3: can now if I'm really happy with this clip, I
22:13
Speaker 3: can go to share here. Let's go and go to
22:17
Speaker 3: schedule posts, and this is where I can add them
22:20
Speaker 3: to different channels. Now. Of course, as always, I usually
22:23
Speaker 3: have them all connected, but decided for some reason today
22:27
Speaker 3: to use my personal account. But what I can do
22:29
Speaker 3: is I can connect them to three accounts per platform.
22:32
Speaker 3: So we've got Facebook, we've got Twitter, we've got Instagram,
22:34
Speaker 3: we've got LinkedIn, we've got Pinterest and TikTok, and can
22:37
Speaker 3: choose all of those within the scheduled to social media. Right. So,
22:40
Speaker 3: right now, it's loading that video in and I can
22:43
Speaker 3: easily add a caption here. Know, the nice part is
22:45
Speaker 3: I can also ask it specifically to generate a caption
22:50
Speaker 3: of something specific to the conversation. Or if you're utilizing
22:55
Speaker 3: a graphic, for example, maybe I go back to this
22:58
Speaker 3: graphic here, go to share, go to schedule posts. It's
23:02
Speaker 3: going to upload that graphic and it'll also read the
23:04
Speaker 3: information within the graphic, right, so I can go ahead
23:08
Speaker 3: and generate a brand new caption based on what's within
23:11
Speaker 3: the content. So it takes a little bit to upload
23:15
Speaker 3: that content and hopefully we will be able to show
23:20
Speaker 3: you how incredible the generate is. So actually, from here,
23:24
Speaker 3: I can set it as a draft. I can also
23:26
Speaker 3: choose a different date. I can choose a different time
23:29
Speaker 3: for that post. Again, I'm choosing those different channels as well.
23:32
Speaker 3: Now you know what I'd like to do is actually,
23:35
Speaker 3: let's edit the timeline, Let's remove duration, share again one
23:40
Speaker 3: more times. I really want to show you how awesome
23:41
Speaker 3: this generated is. That is a draft. Choose a different time.
23:48
Speaker 3: We all know ten am sometimes is the best time
23:51
Speaker 3: to share. And so now I can go ahead and
23:55
Speaker 3: you'll see I haven't typed anything in there. Go ahead
23:57
Speaker 3: and generate, generate new caption and again it's and read
24:00
Speaker 3: the content within the graphic to provide a caption for
24:04
Speaker 3: me that I can utilize now saying some really nice stuff,
24:08
Speaker 3: maybe an incident in here, but maybe I also want
24:10
Speaker 3: to change it a little bit, and I can go
24:12
Speaker 3: ahead and you know, adjust things, I can delete things.
24:15
Speaker 3: It's also giving me captions as well, which is really great.
24:18
Speaker 1: So I am truly like blown away because one of
24:21
Speaker 1: the things that you know I had today that I
24:25
Speaker 1: think is important for the creators that no one trusts
24:27
Speaker 1: me is so many of us are looking to scale, right,
24:30
Speaker 1: We're looking to scale and we're looking to create more
24:34
Speaker 1: content and show up on more platforms. But what this
24:38
Speaker 1: is also showing me is like, not only do you
24:40
Speaker 1: have the capabilities for the repurposing and scaling and showing
24:44
Speaker 1: up on more platforms, it's also supporting you with your caption,
24:48
Speaker 1: with sharing it, with scheduling it. So it's like a scheduler,
24:52
Speaker 1: a repurposer. You have the AI assistant, you have the design.
24:55
Speaker 1: So I see what you mean about the all in one, Like,
24:57
Speaker 1: I have not seen anything do something like this.
25:01
Speaker 3: We've set it all.
25:02
Speaker 2: Yeah, it's really incredible.
25:04
Speaker 1: The point of what creators are doing is to share
25:06
Speaker 1: their content, so to be able to share directly from
25:09
Speaker 1: the source, to generate captions from the source, to do
25:13
Speaker 1: this like one size fits all. I mean, it's really remarkable, truly.
25:17
Speaker 3: Sure, absolutely agreed. Yeah, and that's kind of the gist
25:22
Speaker 3: of a lot of it. Honestly, there's so much more
25:26
Speaker 3: you can do and express. I haven't even like scraped
25:29
Speaker 3: the surface. I'm telling you, just the cool part about
25:32
Speaker 3: it will be expressed, is it. First of all, it's
25:34
Speaker 3: free to try. Most of the most incredible features are
25:38
Speaker 3: also free to try. Also, scheduling is free, which I
25:41
Speaker 3: think is incredible thing. You get up to one account
25:43
Speaker 3: for platform. I mean the list goes on, and so
25:47
Speaker 3: it really doesn't hurt to just get in and give
25:49
Speaker 3: it a go.
25:50
Speaker 2: Yeah, and give it a go.
25:51
Speaker 1: And I think it's important because what I'm seeing anyways
25:54
Speaker 1: from the creator side is that burden, the overwhelm, the burnout,
26:00
Speaker 1: and the multi platform of like, Okay, I use this
26:02
Speaker 1: to cut my content up and reshare it. Okay, I
26:06
Speaker 1: use this to create my graphics. Okay, I use this
26:08
Speaker 1: to make my scheduler. Okay, I use this. It's like
26:10
Speaker 1: this constant jumping around, and that is part of the
26:14
Speaker 1: mental load of a creator, like the mental exhaustion of
26:18
Speaker 1: a creator nowadays, because we are inundated with so much
26:22
Speaker 1: versus you know, something like this that's obviously a trusted
26:25
Speaker 1: source that all in one opportunity to find something for everyone.
26:28
Speaker 2: So I mean, I love that.
26:30
Speaker 3: Absolutely and most importantly too, once you get that draft
26:33
Speaker 3: in there, we actually have a calendar where you can
26:36
Speaker 3: see all those drafts books, so you can change them
26:39
Speaker 3: to different days. You can see your analytics, you can
26:42
Speaker 3: see the different connections. You can choose week view, you
26:44
Speaker 3: can choose months. You can also see a grid, which
26:48
Speaker 3: is pretty cool seeing those examples of your draft content, right,
26:51
Speaker 3: on your Instagram grid, So there's a lot that's possible.
26:56
Speaker 2: Amazing.
26:56
Speaker 1: Well, thank you so much for showing us the demo.
26:58
Speaker 1: So this basically answered the idea of workflow, removing friction, scaling,
27:04
Speaker 1: being able to be on multiple platforms. That was a
27:06
Speaker 1: question I had, And it also shows a little bit
27:09
Speaker 1: of like that overwhelm because I think again people are like,
27:11
Speaker 1: well where do I start?
27:12
Speaker 2: How do I get started?
27:14
Speaker 1: And I think we were able to clearly see that
27:18
Speaker 1: the Adobe Express platform is able to host a variety
27:22
Speaker 1: of different tools depending where you are at, you know,
27:25
Speaker 1: as a creator, and it seems like the more you dig,
27:28
Speaker 1: the more you can get from it. So whether you're
27:30
Speaker 1: a beginner creator or more advanced creator, there are there
27:34
Speaker 1: are things. One of the you know, common phrases we'll
27:37
Speaker 1: always hear is work smarter, not harder, right, And I
27:40
Speaker 1: feel like this is showing us just like working smarter,
27:43
Speaker 1: right and not spending time in the minutia of it all.
27:47
Speaker 2: So thank you for that demo. That was really cool,
27:50
Speaker 2: My pleasure.
27:51
Speaker 1: So what do you think in general, like when we
27:54
Speaker 1: talk about AI and the impact it's having, you know,
27:58
Speaker 1: on creators just in this next year, I feel like
28:01
Speaker 1: right now.
28:01
Speaker 2: We're in the thick of it, Like.
28:02
Speaker 1: Things are just happening and changing so fast, Like there's
28:06
Speaker 1: constantly waves of new tools or new things happening just
28:11
Speaker 1: in general with the content creator process, or like just
28:14
Speaker 1: for the influencers listening in any thoughts about like what
28:18
Speaker 1: you see that impact AI is going to have in
28:21
Speaker 1: our little specific economy over the next year.
28:23
Speaker 3: I mean, we touched on it for a second. I
28:25
Speaker 3: think translation is one of them in my opinion. I mean,
28:28
Speaker 3: I genuinely think it's the one that people are kind
28:30
Speaker 3: of sleeping on right now. I mean, if you think
28:32
Speaker 3: about it, half the Internet's content is in English. But
28:35
Speaker 3: that means that sixty five percent of people probably prefer
28:39
Speaker 3: content in their own language, even if they're proficient in English.
28:42
Speaker 3: And that's a massive gap I think between creators who
28:45
Speaker 3: are reaching and who you could be reaching, right and
28:49
Speaker 3: I think the audience is there. I think the creator
28:51
Speaker 3: economy in essence, I think it's serged from like two
28:54
Speaker 3: hundred million users are fifty million users to two hundred
28:57
Speaker 3: million users now creators worldwide, and that's the fastest growing
29:02
Speaker 3: market that isn't primarily English, right, So you're thinking about
29:07
Speaker 3: like in India alone, over sixty five percent of Internet
29:11
Speaker 3: users prefer consuming content in the regional area. So that's
29:14
Speaker 3: like Asia, Pacific, Latin America and Middle East, like these
29:17
Speaker 3: are where the next wave of audiences live. And you
29:21
Speaker 3: even I mean, dare I say even creators like mister Beast,
29:23
Speaker 3: who built like one of the biggest channels in history
29:26
Speaker 3: and English only, he's now reaching audiences in Spanish and
29:29
Speaker 3: Portuguese and Russian. I mean, the shift is happening at
29:32
Speaker 3: every single level. So when you create something in English,
29:35
Speaker 3: you hit it translate and express, you're immediately reaching all
29:38
Speaker 3: these different audiences. And that to me, if creators can
29:41
Speaker 3: figure that out early, that's a massive advantage in my opinion.
29:46
Speaker 1: Oh, that's so cool, And I think it's something that we,
29:49
Speaker 1: like you said, people are sleeping on.
29:51
Speaker 2: Like we don't talk about it enough.
29:52
Speaker 1: But when you think about reach and impact, how do
29:56
Speaker 1: we impact others, it's by speaking to them in their
29:58
Speaker 1: native tongue. To your point, I think that is it's brilliant,
30:02
Speaker 1: especially when you are thinking about how many people can
30:04
Speaker 1: I serve, how many people can I help? I was
30:06
Speaker 1: just today talking to like a creator and the mom
30:09
Speaker 1: niche mom hacks I mean, mom hacks is not just
30:11
Speaker 1: for English speaking moms, right, Like, moms all across the
30:14
Speaker 1: world are looking for systems or hacks or whatever, you know.
30:17
Speaker 1: And it just got me thinking this idea of translations
30:20
Speaker 1: and how important that could be if you're really looking
30:24
Speaker 1: to reach more pockets of people and really helping people.
30:28
Speaker 2: Because I work with a lot.
30:29
Speaker 1: Of education creators too, they're truly educating their audiences and
30:33
Speaker 1: supporting them. And I love this kind of like this
30:37
Speaker 1: idea of translations in the future. That's such a cool insight.
30:39
Speaker 1: I've never heard anyone that actually mentioned that on any
30:42
Speaker 1: interview truly, So I love that.
30:45
Speaker 3: Honestly, I'm in the communities and I know you are too,
30:48
Speaker 3: and that's it's something that I think is one of
30:50
Speaker 3: our highest used tools, and I see that it's only
30:54
Speaker 3: going to keep getting deeper. I mean, we just unveiled
30:57
Speaker 3: even the Firefly AI assystem, which I think is moving
31:01
Speaker 3: towards more of like an agentic creativity where you can
31:05
Speaker 3: kind of describe an outcome and then it'll it'll execute
31:08
Speaker 3: that across the entire creative suite. And I think that's
31:11
Speaker 3: kind of of like a different level of what's coming
31:14
Speaker 3: how can you work across all apps in one single prompt.
31:19
Speaker 1: I can't wait to see where all of that goes,
31:22
Speaker 1: because you know, we have a big section of our
31:25
Speaker 1: business that is very design centric, especially when I think
31:28
Speaker 1: about my creators.
31:29
Speaker 2: You know, we're like guys.
31:30
Speaker 1: You know, it's not just developing your brain hits and
31:32
Speaker 1: your logos and your your you know, your colors.
31:34
Speaker 2: It's more than that.
31:35
Speaker 1: It's how you present in the world, right, It's how
31:37
Speaker 1: you're showing up as a creator, as a business being
31:41
Speaker 1: the sustainable business owner. You're really taking your design into
31:46
Speaker 1: not even consideration, but putting it at the forefront. Like
31:49
Speaker 1: I have been very vocal about, like make sure your
31:51
Speaker 1: portfolios look solid and represent you. You know, that's how
31:55
Speaker 1: you're gonna be able to work with brands by showing them.
31:58
Speaker 1: You know, design helps you make money. Like let's call
32:00
Speaker 1: a spade a spade. Like when you have strong design assets,
32:04
Speaker 1: when you have strong portfolios, media kits, rate sheets, proposal decks,
32:09
Speaker 1: you know, and you have a solid social presence that
32:12
Speaker 1: again has cohesion in your thumbnails, in your real covers.
32:16
Speaker 1: I mean, all of these things add to your bottom
32:18
Speaker 1: line as a creator and allow you to charge more
32:21
Speaker 1: So tell them, tell them. I mean I speak from
32:24
Speaker 1: it from an authentic place. Anyone in my community knows that.
32:27
Speaker 1: To me, this is it's not a choice. You know,
32:31
Speaker 1: design is not a choice. It's it's a professional decision.
32:34
Speaker 1: And it shows the amateurs from the professionals. And when
32:37
Speaker 1: you're trying to be a professional creator and do this
32:39
Speaker 1: full time, you know, having that assistant from an AI perspective,
32:44
Speaker 1: but also having the design piece that obviously Adobe is
32:47
Speaker 1: so loves for is going to just elevate them and
32:51
Speaker 1: allow them to make more money over the long time.
32:53
Speaker 1: So that's that's important to me. Now, I think we
32:55
Speaker 1: went over some of your favorite tools within the platform
33:00
Speaker 1: and just things that were some of your favorites. Not
33:02
Speaker 1: to be a Debbie downer, but when we talk about AI,
33:06
Speaker 1: I'm sure there's common mistakes that creators do make, like
33:09
Speaker 1: just kind of going into it, you know, maybe they're
33:12
Speaker 1: you know, maybe you have more insight, like what are
33:15
Speaker 1: some common mistakes that creators do have when kind of
33:18
Speaker 1: jumping into the world of AI. So that we can
33:19
Speaker 1: help our friends prevent, you know, from making them.
33:23
Speaker 3: I mean, I think you kind of touched on it
33:24
Speaker 3: just now, Like I think the biggest one is using
33:27
Speaker 3: AI to replace your esthetic instead of protecting it. You know,
33:31
Speaker 3: creators regenerate something. It looks polished, it looks good, and
33:35
Speaker 3: they just post it, right, but it doesn't they don't
33:38
Speaker 3: really like look look over it. It doesn't look like them.
33:43
Speaker 3: Over time, their feed kind of loses identity and their
33:46
Speaker 3: audiences kind of lose a sense of like who they're following,
33:49
Speaker 3: and they can't figure out why engagement is dropping. Well,
33:53
Speaker 3: it's because, Uh, the fix is pretty simple. Most people
33:56
Speaker 3: skip it because they're just don't They just don't know
34:00
Speaker 3: who you are. Like sure, logos, color fonts, your colors,
34:03
Speaker 3: your fonts, your logos are great. But before you generate anything,
34:07
Speaker 3: before you even pick a template, your identity has to
34:10
Speaker 3: be in the room. And now you know, whatever AI produces,
34:14
Speaker 3: it's already kind of been filtered through you. If you're
34:17
Speaker 3: using your brandket that's great, but you have to understand also,
34:20
Speaker 3: like who you are, how you're coming in as a
34:23
Speaker 3: real human, And that's that first step is just it's
34:26
Speaker 3: a lot of it's an internal process before it becomes
34:29
Speaker 3: an external one. Right. I've been a content creator for
34:32
Speaker 3: fourteen fifteen years now, and one of the most important
34:35
Speaker 3: things is taking into account how like where I'm meeting
34:40
Speaker 3: myself at right, how I know myself, how I want
34:44
Speaker 3: to present to the world, what I want from the world,
34:47
Speaker 3: and how I want it to affect me. I think
34:49
Speaker 3: another second mistake, in my opinion, is using AI as
34:54
Speaker 3: like a crutch as the parts that are that actually
34:57
Speaker 3: require like creative decision, right. So, like I think AI
35:00
Speaker 3: is incredible at like the production level, so like resize,
35:04
Speaker 3: captioning variations, formating things like that. But the story you
35:09
Speaker 3: are telling, the angle you're taking, the reason why someone
35:14
Speaker 3: should care that still has to come from you. And
35:18
Speaker 3: if you outsource that part, like you end up with
35:20
Speaker 3: content it's like technically cool, it's fine, but has nothing
35:24
Speaker 3: to say.
35:25
Speaker 1: You know people those yeah, people trust the stories that
35:30
Speaker 1: we trust, our human stories. It's like that's who we
35:32
Speaker 1: are trusting. Right, So to your point, you still have
35:35
Speaker 1: to like dig into that why. And I think it
35:37
Speaker 1: starts us off from my original question about not replacing
35:40
Speaker 1: that human creativity and not the crutch. Like I love
35:43
Speaker 1: that you said that because it's true, like this tool
35:46
Speaker 1: is meant to help you move faster or get what
35:49
Speaker 1: you need, but you need to dig into your why
35:52
Speaker 1: understand your own creative process, like not just be like
35:55
Speaker 1: everyone else, right, and that requires some inner work. So
35:59
Speaker 1: to your yeah, to your point, I think that it's
36:01
Speaker 1: not just like let's just use AI for everything.
36:04
Speaker 2: I mean, the story has to be yours. You know,
36:06
Speaker 2: you have to feel that connection.
36:08
Speaker 1: And then you know, Adobe Expressed and all the tools
36:10
Speaker 1: within it is going to help you ID eight or
36:12
Speaker 1: take it further or help you like expand on it
36:15
Speaker 1: and execute. But you still have to kind of put
36:17
Speaker 1: in that legwork. I mean, I totally agree, goda have.
36:20
Speaker 3: The experience you got to get in the world. You
36:22
Speaker 3: gotta fail, but you got to succeed, and I'm telling
36:24
Speaker 3: you failure will give you more experience than people want
36:28
Speaker 3: to give credit to. I know all of us who
36:30
Speaker 3: have failed so much, we know that for a fact.
36:32
Speaker 3: But some people don't give themselves enough of a chance.
36:35
Speaker 3: And you have to be willing to fail to keep elevating. Also, finally,
36:39
Speaker 3: to that point, I just want to say one more thing, please,
36:43
Speaker 3: is a common mistake is treating like every every AI
36:46
Speaker 3: tool like it's the same. Every single tool does something different.
36:50
Speaker 3: So I just just want to preface that.
36:53
Speaker 1: Yeah, well, yeah, expand I'm curious, like because you're just
36:58
Speaker 1: because maybe people are just clumping AI into this big
37:00
Speaker 1: old mess of a word and just high you know,
37:03
Speaker 1: putting everything in there. But I think what we saw today, yeah, no,
37:06
Speaker 1: I would love I'd love to hear you like expand
37:08
Speaker 1: on that.
37:08
Speaker 3: Well, they're treating every AI tool like it's the same,
37:11
Speaker 3: and they shouldn't. You know, there's a difference between a
37:14
Speaker 3: tool that like helps you ID, and then there's a
37:16
Speaker 3: tool that helps you produce, and then there's a tool
37:18
Speaker 3: that helps you distribute. Right, Like we kind of saw
37:21
Speaker 3: that a little bit today through Express, is that there's
37:23
Speaker 3: multiple features within one app, but they all do very
37:27
Speaker 3: very different things. And I didn't even touch on like
37:30
Speaker 3: generative AI for imaging, and you know, we're not even
37:33
Speaker 3: touching on like Premiere pro for the creative professionals who
37:37
Speaker 3: are lengthening out a clip. I'm also like, the other day,
37:41
Speaker 3: I had a video that I was making and I
37:44
Speaker 3: wanted like a really fun intro for it, but the
37:46
Speaker 3: clip that I had was really old, it was kind
37:48
Speaker 3: of low quality, and I just didn't have more clips
37:51
Speaker 3: to make, so I used an image that I shot
37:54
Speaker 3: from that actual day, and I used it as a
37:57
Speaker 3: reference image in fireflagate really fun intro as if that
38:03
Speaker 3: was an intro or a BTS from the actual day.
38:05
Speaker 3: So there's so much that you can do and even
38:10
Speaker 3: thinking like clipmaker right, like a AI assistant right, Like
38:13
Speaker 3: it just depends also like in your like where.
38:16
Speaker 4: You see yourself and in your skill, and I saw
38:21
Speaker 4: you show us that you can also like turn it off,
38:23
Speaker 4: like there's a piece where you're like disabled, go back
38:25
Speaker 4: to the editor, get in, have some fun yourself, and
38:27
Speaker 4: then like, oh, I actually want it for this, let's
38:30
Speaker 4: turn it back on.
38:31
Speaker 1: Like it doesn't have to be an all or nothing decision.
38:34
Speaker 1: And I think that's what I love about this tool
38:36
Speaker 1: is that you're seeing, you know, this mix of hey,
38:40
Speaker 1: the choice is yours where you want to jump in
38:43
Speaker 1: and going back to that idea of it does not
38:45
Speaker 1: have to replace the human creativity. You can still scale
38:49
Speaker 1: your content, you can still do that, and you can
38:50
Speaker 1: choose when you want AI to assist you. It does
38:53
Speaker 1: not necessarily mean, guys, by making you know AI part
38:57
Speaker 1: of your workflow, that it is replacing everything that you do.
39:00
Speaker 2: You still have to put in the work. You still
39:02
Speaker 2: have to get in there.
39:03
Speaker 1: But I love this idea of like when I want
39:05
Speaker 1: to because I just saw you like kind of turn
39:07
Speaker 1: it off for a second, like a quick toggle, and
39:09
Speaker 1: it's like, okay, I want to get back into the
39:11
Speaker 1: editor myself, right, Yeah.
39:13
Speaker 3: Yeah, so easy.
39:15
Speaker 2: Now at the end of the day, AI.
39:17
Speaker 3: This is something I've said before, AI isn't magic. It's infrastructure.
39:21
Speaker 3: The creativity is still yours. So keeping that in mind,
39:25
Speaker 3: it's a tool in your belt. It's just like anybody
39:27
Speaker 3: who wants to learn Photoshop or illustrator or any of
39:30
Speaker 3: our other apps. One thing that even a professional will
39:33
Speaker 3: tell you is that they don't know every single tool
39:35
Speaker 3: in Photoshop or illustrator, but what they do know is
39:38
Speaker 3: the tool that they need to accomplish their idea. So
39:41
Speaker 3: know what your ideas and know which tool does that
39:44
Speaker 3: and utilize that.
39:45
Speaker 2: Yeah.
39:46
Speaker 1: No, that's that's amazing. And I think especially within Express,
39:49
Speaker 1: like you know, I was looking inside obviously before this
39:53
Speaker 1: idea of just like adding your own photos, picking your
39:56
Speaker 1: own template, right, being able to customize, but then taking
39:59
Speaker 1: it that step from or they're with the scheduler or
40:02
Speaker 1: you know, content management, because that's a piece that we
40:05
Speaker 1: all like again, you can make really beautiful content, and
40:09
Speaker 1: then it's like I need to have it go live somewhere.
40:11
Speaker 2: Oh, let me go move somewhere else.
40:13
Speaker 1: So this again the system of making it really easy
40:15
Speaker 1: for the creator to save time, to not be burdened,
40:18
Speaker 1: and to not burn out because the overwhelm is real.
40:21
Speaker 1: As creators, we have so many micro decisions, We have
40:24
Speaker 1: a lot of mental load outside of just creating, Like
40:27
Speaker 1: creating is the fun part, but then there's like all
40:29
Speaker 1: the other steps. I think this feels like it makes
40:32
Speaker 1: content fun again in a way where you can kind
40:34
Speaker 1: of just feel like, Okay, let's remove the burden and
40:38
Speaker 1: like actually do what we love and then all the
40:40
Speaker 1: other pieces, let's have that kind of be supported and
40:43
Speaker 1: to help us execute. So I love that this has
40:45
Speaker 1: been so helpful. Alas, thank you so much for sharing,
40:49
Speaker 1: and just like last little words of wisdom for our
40:52
Speaker 1: friends in there in the sidewalker community listening in. I
40:55
Speaker 1: feel like this conversation has been very hopeful around AI.
40:59
Speaker 1: It has given me a lot of like, Okay, it's
41:01
Speaker 1: not replacing, it's supporting its infrastructure. I loved a lot
41:05
Speaker 1: of that. Any last words before we wrap up to
41:07
Speaker 1: the sidewalker community about your thoughts on using AI in
41:12
Speaker 1: the creative process. Any last words of wisdom here, Yeah.
41:15
Speaker 3: I mean I think we touched on it for a
41:17
Speaker 3: second about like just the overwhelm. I think the first
41:20
Speaker 3: step is just to start with one prompt. Start with
41:22
Speaker 3: a prompt. And you know what, we actually make prompting
41:25
Speaker 3: really easy because even in Firefly AI Assistant and on
41:28
Speaker 3: Firefly and Express, you're getting these prompt suggestions. So if
41:32
Speaker 3: you're not the best at prompts, don't worry about that either.
41:35
Speaker 3: But that's it. Like, don't try to learn every single
41:38
Speaker 3: tool at once. Don't watch one hundred tutorials, even though
41:40
Speaker 3: that's cool too. Don't feel like you need to overhaul
41:43
Speaker 3: your entire process before you post anything. Just describe, you know,
41:49
Speaker 3: your next post, like you're texting a friend for example,
41:51
Speaker 3: right like, I need something from my new workshop launch
41:54
Speaker 3: bold Modern speaks to creative entrepreneurs. That's a prompt. That's
41:58
Speaker 3: the AI assistant, right Like, you didn't learn anything I knew.
42:00
Speaker 3: You just describe what you already had in your head.
42:02
Speaker 3: It's basically it, So don't overthink it. I think that
42:05
Speaker 3: overwhelm usually comes from thinking AI is like a new
42:10
Speaker 3: skill you have to acquire it's not. It's just a
42:14
Speaker 3: new speed for decisions you're already making.
42:16
Speaker 5: You already know what your brand looks like, you already know,
42:19
Speaker 5: you already know who your audience is, at least you should.
42:21
Speaker 5: You already know what you're trying to say, right, Like,
42:24
Speaker 5: AI gets you from that knowledge to a finished piece faster.
42:27
Speaker 5: And I think once you have a starting point like
42:30
Speaker 5: one post one template, like you just start to see
42:32
Speaker 5: the workflow naturally over time.
42:35
Speaker 3: As we all know, the more you do something, the
42:37
Speaker 3: more comfortable you get. So I think the creators who
42:40
Speaker 3: are winning an AI right now didn't start with like
42:44
Speaker 3: like a strategy of AI. They started with one thing,
42:47
Speaker 3: got comfortable and built from there. And I think at
42:49
Speaker 3: the end of the day, that's available to everyone, especially
42:52
Speaker 3: through through Adobe Express.
42:54
Speaker 1: My goodness, I feel like I needed to hear that too,
42:57
Speaker 1: this idea of just start stop learning about AI, like
43:01
Speaker 1: just start I challenge all my sidewalker community to just
43:04
Speaker 1: you know, there's that free trial, just start play around,
43:08
Speaker 1: have fun again, like there's no commitment, there's no like stress,
43:12
Speaker 1: and then as you get more comfortable, you can expand
43:15
Speaker 1: and go deeper into the waters.
43:16
Speaker 2: Right.
43:16
Speaker 1: But I think it's such a great reminder that like
43:19
Speaker 1: strategy and all the things and all the learning traps,
43:22
Speaker 1: sometimes you just got to get in there and play.
43:23
Speaker 1: Just how you showed us how easy it is like
43:26
Speaker 1: to get in there and just play around and try
43:27
Speaker 1: things and be like wait, wow, with one prompt, I'm
43:30
Speaker 1: able to like start and see something and then like
43:33
Speaker 1: build from there, you know, And it seems really really
43:36
Speaker 1: user friendly. I know I've used it and I can
43:39
Speaker 1: attest to like how simple it is. But I think
43:41
Speaker 1: that a lot of the creators in my community, when
43:43
Speaker 1: they get in there, they're going to be relieved that
43:45
Speaker 1: it's like, oh wait, this isn't complicated, this isn't scary,
43:48
Speaker 1: This is actually something that has so many drag and
43:51
Speaker 1: drop features, and the AI assistant is literally just drafting
43:54
Speaker 1: in what we want.
43:56
Speaker 2: I'm really excited for this for design in general.
43:59
Speaker 1: I think I think the creators leveling up their design
44:02
Speaker 1: is all I ever could want or aspire for my community.
44:05
Speaker 1: So I really appreciate you getting on here with us
44:08
Speaker 1: today and kind of making us feel all safe about
44:10
Speaker 1: AI and excited about it. Especially you know how Adobe
44:14
Speaker 1: Express makes it so simple and easy, and at the
44:18
Speaker 1: end of the day, just our choice, how much we
44:21
Speaker 1: want to dive in and how much we want to
44:22
Speaker 1: do ourselves.
44:23
Speaker 2: You know I love that well.
44:24
Speaker 3: Thank you so much, Elise, thank you, Nina, appreciate you.