How to Build a Business You Can Actually Sell | Bruce Eckfeldt
In this episode of Books4Guys, Chris sits down with entrepreneur, executive coach, and author Bruce Eckfeldt to discuss what it really takes to build a successful company—and why the best founders begin thinking about their exit long before they're ready to sell.
After founding, scaling, and successfully exiting his own technology company, Bruce now helps entrepreneurs navigate leadership, growth, and one of the most overlooked transitions in business: preparing for life after the exit. The conversation explores the evolution from founder to CEO, overcoming imposter syndrome, building an…
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