Latest / The SportBusiness Podcast
$300m showjumping series to stirrup competition
This week on The SportBusiness Podcast, we shake up the format as co-hosts Martin Ross and Jonathan Rest bring you the latest insights from the cutting edge of the industry.
THE NEWSROOM: The launch of the $300m Premier Jumping League – its business model, backstory and disruption in showjumping. And the latest on investment in the NFL’s flag football league and its commercialisation.
INSIDE THE DEAL: Ben Cronin explains why Mistral, Europe’s most valuable AI start-up, has invested in professional cycling and how the tech-led sponsorship sector is rapidly evolving.
AOB: Bidding for NBA Europe…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.