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Navigating the Landscape of Composite Wood Products in Australia with Troy Cleyne
In this episode of the Sales Trajectory Podcast, Jason Howes sits down with Troy Cleyne, VP of the Australian Deck and Handrail Association and National BDM for Everdeck by Timberlink, to explore the evolution of the composite wood product market in Australia.
We unpack the market dynamics, explore why quality assurance matters, and discuss how brand failures can reshape the competitive landscape.
Key Highlights:
Troy’s Journey: From sports and Puma to timber and composites, and how early training in sales and presentation shaped his career.
Composite Decking Growth: From skepticism at home…
The skinny
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