471: What Makes a Great Chief Marketing Officer
The role of chief marketing officer (CMO) is incredibly important.
It’s also often misunderstood.
What does it look like to be a modern CMO?
It looks like knowing your brand, embracing creativity, utilizing data, having a great attitude, and empowering others.
And it’s certainly not easy.
But it’s worth it.
On today's throwback episode of #FlipMyFunnel, Alex Gobbi and Kira Mondrus, both CMOs of highly respected companies, share their expertise on how to embrace the role of chief marketing officer in the modern business world.
The skinny
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