Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Right Information, Right Time: Turning "Send Me Info" into Actionable Sales Opportunities
Transcript
- 0:02Hello and welcome to the show. Today.
- 0:04We are still on how to handle the typical sales objections,
- 0:09business objections that we get when we're trying to, when we're
- 0:13having conversations with people, we're trying to close
- 0:15the deal. And an objection for those of
- 0:18you who are just tuning into the show is any reason that someone
- 0:21gives you, your potential customer gives for not wanting
- 0:24to go ahead with the, with the agenda, with the transaction,
- 0:29with the relationship. So if they say you're too
- 0:32expensive, that is an objection. If they say Chikody down the
- 0:38road is cheaper, OK, well, Chikody down the road is
- 0:40cheaper. That's also another variation of
- 0:43you're too expensive. But bottom line, you get the
- 0:46juice. Whatever reason they give for
- 0:47not wanting to take the next step, that is an objection.
- 0:51So today we're going to be exploring another objection.
- 0:54Oh, by the way, for those of you who are newbies listening to the
- 0:56show, we've already run through those other objections, like
- 1:00Chikudi is cheaper, you're too expensive.
- 1:05Let's see what else you know, all those kinds of objections.
- 1:09I can't go with you because, you know, the last time I trusted
- 1:13somebody, this happened. That's happened.
- 1:15So we've done a couple of episodes before this one.
- 1:18So once you're done listening to the episode, just keep hopping
- 1:20back one more episode and you get caught up to speed with all
- 1:24the other objections that we've handled so far.
- 1:27Now today we're going to handle the objection when people say,
- 1:31can you send me some more information?
- 1:34Now of course there are other variations because not everybody
- 1:37is going to say, can you send me some more, some more
- 1:40information. Some people are going to say,
- 1:42oh, do you have a flyer or do you have some promo material?
- 1:45If they say that that is a variation of can you send me
- 1:48some more information or excuse me, then some people are going
- 1:51to say, oh cool, this sounds interesting, can you e-mail my
- 1:55secretary with blah blah blah blah blah?
- 1:57Or can you drop off some Flyers with my PA on Monday?
- 2:03Or can you come by the office next week Tuesday and then drop
- 2:06your brochure with my office assistant?
- 2:09You know, all those sorts of things.
- 2:10So this, these are different variations of can you send me
- 2:13some more information Now the reason why people say these
- 2:17sorts of things, drop it with my PA e-mail me a flyer, can you
- 2:22send me some more information? Blah blah blah.
- 2:24The reason why people do say these sorts of things are for a
- 2:28number of reasons, varied reasons of course, just like
- 2:31we've been I'm looking at with other objections.
- 2:36So sometimes it's because the prospects, the potential
- 2:39customer, the potential clients, the person that you're talking
- 2:41to, sometimes they genuinely need more information or the
- 2:45information that you've given them so far is incomplete.
- 2:49So they have an incomplete understanding of your product or
- 2:52your service. Now this can come up in
- 2:56financial services and it's something that I saw quite a bit
- 2:58when I tried selling some financial products, you know,
- 3:00like insurance. So you're talking to someone, a
- 3:05potential customer, the person is you know getting ready to
- 3:09leave the civil service and you have some insurance products
- 3:14that you're trying to sell, annuities and program
- 3:19withdrawals, defined contribution pension schemes,
- 3:21although those are not things that are sold under insurance.
- 3:25But these are different products that have been designed by
- 3:28employers and by government regulators to make sure that
- 3:35after people leave their service, you know, after you
- 3:37stop working with Unilag or you stop working with Ministry of
- 3:41Finance or you stop, you retire as a head teacher or something.
- 3:44These are schemes that are designed to make sure that you
- 3:46receive some sort of money to cater for yourself in, you know,
- 3:51in your old age. Because, of course, after you
- 3:53leave work, you still have to pay bills, buy medicine, pay
- 3:58house rent, you know, take care of yourself.
- 4:00And some of these products, especially for people who are
- 4:04not, what will I say, are not financially savvy.
- 4:09Some of these things are hard to understand.
- 4:11So you're talking to someone about an annuity and an annuity,
- 4:14the way that I like to describe it for people is sort of like a
- 4:18salary for life. And then there's something
- 4:20called a programmed withdrawal. The program withdrawal means
- 4:24that you're receiving a set, some.
- 4:26It's not a salary for life, but there's some advantages of going
- 4:28one way over another. So for some people it's
- 4:31confusing when you start talking annuity versus programmed
- 4:36withdrawal, or you're talking to somebody who has not yet
- 4:39retired, and his organization is one of those organizations where
- 4:42you can have a defined contribution pension scheme.
- 4:45I won't go into what that is. And maybe you're trying to toast
- 4:49the person to see how they can opt out of it and then go with
- 4:51your own firm instead. So with these sorts of things,
- 4:55the average person who is selling financial products is
- 4:58trying to close on the first time on the first visit.
- 5:03And that's a problem because this person hasn't started
- 5:07considering their retirement yet, really because you know,
- 5:10retirement is something that happens in the future.
- 5:12So if you're talking to somebody now and the person is going to
- 5:15retire next year, they might think, you know, what I still
- 5:18have to do is let me handle, let me handle this, let me get to
- 5:20that thing later. So you're talking to someone who
- 5:24hasn't really started the process of considering what
- 5:26retirement life is going to look like, and then you start
- 5:28bombarding them with these things, annuity program,
- 5:31withdrawal, defined contribution, blah blah blah.
- 5:34This advantage, that advantage, of course, is going to seem
- 5:37overwhelming to some people. They might understand one, not
- 5:42understand another. They might not get a sense of
- 5:44how everything works together. So in those situations, people
- 5:48genuinely need some more information or they have an
- 5:50incomplete understanding. And that's a situation where if
- 5:54you're talking to someone who is, what's it called?
- 5:58What's that level? Director.
- 6:00Maybe like director level. He can say, OK, you know what?
- 6:02Thank you very much. Nice meeting.
- 6:04I'm glad you helped me shed some light on blah, blah, blah, blah,
- 6:06blah. But you know what?
- 6:07How? How about you come over to the
- 6:09office on Monday and then drop some Flyers with Baku?
- 6:13Baku is my assistant. And so drop it with him and I'll
- 6:16get back to you. So that's the.
- 6:17Can you send me some more information?
- 6:21Objection. And that's because in this case
- 6:24the, you know, the director has heard you, he has listened, but
- 6:29he has an incomplete understanding of what it is that
- 6:31you're talking about because he has been hearing people say
- 6:34annuity, annuity. But this is the first time he
- 6:36has sat down to have an in depth conversation with someone about
- 6:39it. And it's just all a bit much.
- 6:41It's in there's overwhelming information or incomplete
- 6:44information. So he says county office on
- 6:47Monday, drop a flyer with my office assistant because he
- 6:51actually wants to sit down and read the whole thing and then
- 6:54try and make up his mind. And then of course another
- 6:57reason why is when people have confusion over futures and
- 7:00benefits. It also ties into, you know,
- 7:03this scenario that I've been talking about right here because
- 7:06somebody's trying to consider what do I really need?
- 7:09OK, annuity is salary, salary for life, but program withdrawal
- 7:12is not salary for life. But if I die, I want to be able
- 7:15to leave some money to my children.
- 7:17So which package is going to help me maximize the amount of
- 7:20money that I'm going to leave to my children?
- 7:22Or which one is going to maximize the amount of money
- 7:24that I'm going to have for paying house rent and paying
- 7:26medicine? And so people are trying to
- 7:29juggle these sorts of things, and then it causes some
- 7:31confusions. So what are the features of
- 7:33annuity? How much will I be getting every
- 7:35month? What are the features of program
- 7:37withdrawal, or will I be getting every month?
- 7:39If I die before the program is supposed to stop, how much am I
- 7:42going to be able to leave to my children if I live beyond when
- 7:45the program is supposed to stop? What does that mean for me?
- 7:49So all sorts of features, all sorts of benefits, They're
- 7:51asking themselves what do I really need?
- 7:53And so of course they say, please send me some more
- 7:57information, Drop your flag with my with my secretary, here's my
- 8:03e-mail address. e-mail me some more things.
- 8:04Let me have a look at. Now sometimes people say, can
- 8:07you send me more information because they're trying to do
- 8:10some comparison shopping and getting quotes, trying to do
- 8:13quote matching. So like back in this insurance
- 8:17case, so let's say the person genuinely understands, the
- 8:20person understands, he knows what anonymity is.
- 8:23He or she knows what the program withdrawal is.
- 8:25The person already knows what it is that they need and what
- 8:28they'll be going for. But now they are trying to get
- 8:32the best rate. So you come, you're from Axis
- 8:36Bank because now they have their own pension schemes.
- 8:39And yes, so your Axis Bank and they say, OK, no problem, drop
- 8:44me some material and then you leave.
- 8:46And then somebody else comes from lead way insurance and then
- 8:49say, oh, can you drop me some insurance, some material and
- 8:51then they leave. And then somebody else comes
- 8:54from, let's see which other organization is there.
- 8:57Nikon, Nikon insurance. And they say, can you drop me
- 8:59some material and then they leave.
- 9:01Now the reason why they're doing this is because they want to
- 9:06compare the quotes. They want to sit down on
- 9:08Saturday or Sunday, get a nice bottle of wine or a glass of
- 9:12beer or whatever, and then sit down and start saying, OK,
- 9:14Access Bank, They offer this Nikon insurance, they offer
- 9:18this, you know, lead way, they offer this so it is better here
- 9:23or better there. So now some of you might be
- 9:25offended at this point, but please, we are big boys and
- 9:28we're big girls, so don't be offended.
- 9:31It's just business. Let's stop being naive.
- 9:34Stop assuming that because you're talking to Alhaji right
- 9:39now that he's not talking to anybody else.
- 9:42So let's not be naive. I run into people who get
- 9:44offended by the whole thing and they say that customers are
- 9:49dubious. The customers are shifty.
- 9:51They're not being shifty. They're just trying to maximize
- 9:53their self-interest. So and The thing is, you know,
- 9:57you listening to the podcast, you do it too.
- 9:59You tell the plumber to come to the house.
- 10:01The plumber gives you a quote and the quote at the end of the
- 10:05day is, you know, 55K and you're like 55 Watt and you're like,
- 10:08let me think about it. And then he leaves and then you
- 10:11call another plumber. And then the plumber comes and
- 10:13gives a quote and the person comes in at 45 and then you
- 10:16compare, OK, 55K45K, let me go for the 45.
- 10:19So we all do it. So let's stop getting offended
- 10:22when you find out that you are talking to someone you thought
- 10:25you were having a good relationship and then you found
- 10:26out that they're talking to the competition, they're talking to
- 10:28somebody else. It's just business.
- 10:30Everybody does comparison shopping, quote matching, you
- 10:32know, whatever it is that we want to call it.
- 10:34So those are some of the reasons why people say, can you send me
- 10:37more information? They want to get information
- 10:39from everybody. Then they'll sit down and kind
- 10:43of make up their mind on what they think is the best.
- 10:46Sometimes people ask, can you send me more information?
- 10:49Because they have internal discussions that they need to
- 10:53have. So you need to discuss with
- 10:56another stakeholder or somebody else who is important to the
- 10:58decision and they just want to have something.
- 11:00A folder, a flyer, APDF is something that they can show the
- 11:05other person to say, I had a meeting with this guy or with
- 11:08this girl, this thing is making sense.
- 11:10What do you think? How should we go about it?
- 11:12Then? Let's see what else, What other
- 11:16reason can people give for? Can you send me more
- 11:19information? Oh yes, I have.
- 11:21Sometimes there's an internal buying process and it's just
- 11:24official policy that everybody who comes and wants to do
- 11:27business with this organization, the person has to drop some
- 11:29documents, the person has to drop company profile or letter
- 11:33of introduction or project scope or hardbound proposal or
- 11:37whatever. So sometimes it's just the
- 11:40internal policy. Yes, the person feels you.
- 11:42Yes, the person likes you. Yes, the person wants to go with
- 11:45you and your quote. But it's just official policy.
- 11:49Everybody has to drop something. And then of course there's
- 11:53nothing of some people are not ready to commit.
- 11:55And like I say, Nigerians are very, very polite people.
- 11:58So they're trying to stall and they're trying to brush you off
- 12:02without being rude. So they just say, can you send
- 12:04me some information? You send it the next time you
- 12:06call, they won't pick up your phone.
- 12:08You know, you start entering a voicemail.
- 12:11So that was just it. You know that Nigerians are just
- 12:13being nice. They don't want to tell you,
- 12:14look, young man, you're wasting your time, young lady, you're
- 12:16wasting your time. Don't come here.
- 12:18I'm not interested. And then sometimes the problem
- 12:22is that you haven't done a good job of qualifying the person
- 12:27that you're talking to. And The thing is just a matter
- 12:31of low priority and there is no urgency.
- 12:34So sometimes that's just how it works.
- 12:37So we've done over 10 minutes of looking at how these sorts of
- 12:41things come up in the 1st place. So let's quickly go through how
- 12:44we can deal with this objection. Now, if you've been listening to
- 12:49the episodes that we've done before this, it's no surprise
- 12:52that the first step is to acknowledge, empathize, show
- 12:56some understanding Because nobody wants to feel like
- 12:59they're full or nobody wants to be accused of lying.
- 13:02Even when they're trying to be polite, they're not going to do
- 13:05business with you, and they actually are lying.
- 13:06You know, nobody wants to be called out for being a liar.
- 13:09So empathize like, Oh yes, I understand it sounds pretty
- 13:14confusing. I totally understand.
- 13:15When my Pop C was about to retire was the same thing we
- 13:19know when they were telling him about annuity program
- 13:21withdrawal, blah, blah, blah. In fact, he even called me to
- 13:23ask that. Oh, OK, my son, this is your
- 13:26line of business. So what do you think?
- 13:27So I understand it's, it can be confusing.
- 13:31So when the person says give me a flyer, you know that's you're
- 13:34going through that whole spiel. But when you do all of that,
- 13:39you're actually trying to gain permission to start asking
- 13:42clarifying questions. Because before you drop Flyers,
- 13:45because it's easy to drop a flyer, you need to know exactly
- 13:49which kind of flyer or PDF or report or proposal or
- 13:52presentation or whatever it is you need to know which kind,
- 13:57what kind of information that they need.
- 13:59So you should ask them the question.
- 14:01Oh, OK, so I understand this all seems confusing and everything,
- 14:04but what kind of information? What kind of information do you
- 14:08need exactly? Because if you're going to drop
- 14:12a general brochure, it is not going to help if this person
- 14:16you're talking to, you're an insurance person and he
- 14:23understands, OK, no, let me move past the insurance.
- 14:29Let me see. OK, I don't have to come up with
- 14:31a particular example here. I'm sure you guys are getting
- 14:33the gist. So if this person understands
- 14:39one product or one set of features but doesn't understand
- 14:42the other, but then you drop a general, what's it called?
- 14:47OK, sorry about the banging that is coming over from the window.
- 14:50My neighbour runs a commercial kitchen so his staff are they're
- 14:54out there, you know, doing stop pounding.
- 14:56Yeah more pounding. Whatever.
- 14:59OK so was I. So if the person has understands
- 15:03one set of features very well but has confusion over features
- 15:07BC and D and you drop a general brochure, it's not going to be
- 15:10helpful. But if you ask him the question,
- 15:12what info exactly do you need or do the other people in the
- 15:16office need or whatever? And he says, oh, we're good on
- 15:18ABC, but we have questions about Ed and F Then you know that the
- 15:23material that you have to send are things that are related to
- 15:26options, Ed and F So you need to ask specifically what they're
- 15:32unclear about, what specific information that they need so
- 15:35that you know which kind of material that you're going to
- 15:40drop off with the PA or drop at the office that explains
- 15:45different features or different pricings or showing case studies
- 15:48or other kinds of reports. Then you also have to ask more
- 15:52questions around their needs, their priorities, the
- 15:55difficulties that they're facing with the proposal that you put
- 15:58so far, where things seem obscure, what is it that they
- 16:01don't understand properly? So that way you're going to be
- 16:04able to send tailored documents or come up with a new proposal
- 16:07or something else. Because if you're going to go
- 16:09and drop some material with Tahir, let's say Tahir is the
- 16:14the office PA. If you're going to drop some
- 16:16material with Tahir, at the very least you want to be sure that
- 16:19what you're dropping with Tahir is tailored and relevant so that
- 16:24when Oga or when Madam sits down to have a look at it, it'll be
- 16:27able to answer the questions that they had the last time that
- 16:33you guys had a meeting. So the main thing to consider
- 16:38here is that whatever content you're going to be dropping with
- 16:42the PA, with the secretary, or that you're going to e-mail or
- 16:45you're going to drop out the house, you want to make sure
- 16:47that the content is relevant. Now, another thing that we have
- 16:51to bear in mind is nowadays we have different formats and
- 16:55people have different learning styles and preferences.
- 16:57So you should also ask these sorts of questions.
- 17:00There are some people who refuse to do e-mail.
- 17:04I don't know why, but they exist.
- 17:06There are some people who even if you send the e-mail, they
- 17:08will tell the secretary, print out the e-mail, put it on my
- 17:11desk, then they will read the e-mail and then make whatever
- 17:15replies or annotations, then give it to the secretary or to
- 17:18some general member of staff who will now type it and then send
- 17:22the reply back to you. So ask what format does Madam
- 17:27need? Should I print it out or should
- 17:29it be an e-mail? Some people might not mind video
- 17:33resources because it might be more convincing, especially if
- 17:37there's someone who's in front of the camera.
- 17:38It might be more convincing for you to say, to record a video
- 17:41when you get back to the office. Just a small video on your phone
- 17:44saying, Mr. Coley, thank you very much for the meeting.
- 17:48I really appreciate, blah blah, blah, blah blah.
- 17:49At the last meeting that we had on Friday the 12th of May,
- 17:53something, something, something we discussed this, this and
- 17:55that. And if I remember correctly, you
- 17:57seem to have some difficulties with this aspect of the proposal
- 18:01and the aspect of the proposal. So that's the reason why I'm
- 18:03making this video to explain everything to you.
- 18:05So Mr. Cooney, this is how it works.
- 18:07First of all, we're going to tackle this, this, this, and
- 18:09we're going to do this and we're going to do that.
- 18:11And for the questions that you had around this part of the
- 18:14proposal and this part of the project, this is how we intend
- 18:17to do it. We're going to blah, blah, blah,
- 18:18blah, blah. So if you're smooth on video,
- 18:20that might not be a bad idea then.
- 18:25Yeah. So like I said, the different
- 18:26formats, some people might not mind audio.
- 18:31I think I've only done that once sent sent an audio summary once,
- 18:34but ask you never know. And then the spirits.
- 18:40What we're aiming for here is we're trying to maintain the
- 18:43conversation. When someone says drop it.
- 18:47With Tahir, my PA, we're trying to maintain the conversation.
- 18:50We're still trying to remain in the loop of things.
- 18:54So here we should be aiming for an advancement and we should be
- 18:59wary of continuations. Now this is your first time I'm
- 19:02listening to the podcast in sales and business development.
- 19:05When we see an advancement, it means that you've had a
- 19:08conversation with someone and you guys have very clear
- 19:12indications of whether you're moving forward or not.
- 19:16You know what the next step is, is going to be you know what it
- 19:20is that you guys need to do to move things to the next step.
- 19:23That is an advancement. When you meet someone, you have
- 19:27a good meeting, you laugh and you know there's plenty of vibes
- 19:29and you go away, but you're not sure is this business moving
- 19:33forward or not. What is the next stage When
- 19:37you're unclear of all those things, you're in the
- 19:38continuation. So continuation is just when
- 19:40you're having meetings for the sake of meetings, follow up for
- 19:43the sake of follow-ups. So you're meeting, you're having
- 19:46a good time, everybody's vibing, but you don't know whether
- 19:48they're moving forward or not. So if you want to maintain, to
- 19:53get advancements here, what we have to do is when the person
- 19:56says drop it with Tahir on Monday, you have to be able to
- 20:00schedule a mutually agreed follow up meeting or call and it
- 20:05has to be very specific. He said OK, no problem man, I'll
- 20:07drop it off with Tahir on Monday just like you requested.
- 20:11Typically when we drop off proposals with our clients
- 20:14usually takes them about a week to consider all the information
- 20:17that is there. So, Madam, do you think it we
- 20:19could be OK for you to consider the proposal?
- 20:21And she will say, yeah, I'm traveling, but I'll be back by
- 20:24Wednesday, so sure, no problem. I would have read it.
- 20:27OK. So Ma, then would it be OK for
- 20:29me to call you on Friday so that we can have another meeting and
- 20:33she will say fine, it's OK, no problem.
- 20:35Thank you very much, Ma. And then she's off on her way
- 20:37and you're off on your way. At least you have some sort of
- 20:40commitment that you guys are talking on Friday.
- 20:43But would even be better if, let's rewind you say, oh, Madam,
- 20:46typically when we drop off proposal with clients, usually
- 20:48takes them about a week to consider.
- 20:50She says, oh, sure, no problem. A week.
- 20:52Yeah, that's good. And then you say, oh, Madam, so
- 20:54in that case, can I come back to the office Monday next week so
- 20:58that we can discuss next steps And then she will say, OK, yeah,
- 21:02yeah, sure, no problem, Monday next week.
- 21:04And then you give a range of times.
- 21:06OK, Madam, I'll be in central area between 8:00 and 10:00.
- 21:10So which time works for you? You can see that we're getting
- 21:13more narrow, more specific. So this is what we mean when we
- 21:18say advancements. Both of you will leave the
- 21:21meeting and she is clear and you are clear that you guys have a
- 21:25date again for next week, Monday.
- 21:27So it's not a matter of dropping off the proposal with Tahir and
- 21:30then ghosting. But of course, we also should
- 21:34try to identify where there is hesitation because if there is
- 21:37some sort of hesitation, if it's like, well, you know, I'll be
- 21:41back on Wednesday a week, OK, a week should be fine.
- 21:46But you know what? Just just give it to just give
- 21:49it to to here. I'll call you, I'll call you.
- 21:52If there's that kind of hesitation, then there might be
- 21:54a deeper objection there. Maybe they're not interested,
- 21:59you know, stuff like that. And there'll be no point in
- 22:03going into how to deal with these sorts of things because
- 22:05with all, with the prior episodes that we've done so far,
- 22:08we've gone over, you know, every conceivable hidden objection
- 22:14that might be might be there because you might say drop it
- 22:16with Tahir because she's not interested.
- 22:18She might say drop it with Tahir because it's too expensive and
- 22:20she doesn't want to tell you. But we should be able to figure
- 22:24out if there's hesitation. And of course it's always the
- 22:27same, asking more questions to try and get to the root of the
- 22:30issue. But assuming there's no
- 22:32hesitation, don't make the mistake of just dropping it off
- 22:35with Tahir, the PA, or with the chingery, the secretary.
- 22:40And then you just leave things like that.
- 22:42You're going to enter into voicemail, you're going to end
- 22:45up being ghosted, secure advancements.
- 22:47So oh, no problem, I will drop it off with chinnery by Tuesday.
- 22:52So, Madam, would it be OK if I call you the Monday, the week
- 22:56after so we can have another meeting to see whether we can
- 23:00move ahead with option A, option B, or option C?
- 23:03So anyway, you get the spirit. An advancement means me
- 23:09initiating the meeting, the other person receiving the
- 23:12meeting. I mean, both of us in the
- 23:13conversation, we have very clear ideas about what the next step
- 23:18is going to be. And we have agreed now that this
- 23:21is going to be the next step. So, OK, 20 minutes.
- 23:25So let me bring it to a close. Thank you very much for
- 23:29listening to the podcast. I think I think we've dealt with
- 23:33enough objections so we'll be able to move on to what the next
- 23:36question is going to be for the show.
- 23:38I'll have a look at my rough sheet, my list of handy
- 23:41questions, and then I will take it from there.
- 23:44So please connect with me on LinkedIn.
- 23:46It's always nice to hear from you guys.
- 23:47My name is Tavishima Ayede. I'm the host of the show.
- 23:50You can confirm the spelling of my name and my e-mail address
- 23:53from the link we're currently listening to this episode.
- 23:55Also, connect with me on WhatsApp.
- 23:57The phone number is 08064662140. The country code is +234 for
- 24:05those of you who are not Nigerian, so thank you very much
- 24:08for your time and attention. I'll catch you at the next
- 24:10episode.