Latest / Omni Talk Retail / Retail Tech Startup of the Month | How Botify Helps Brands Win in Generative Search

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Retail Tech Startup of the Month | How Botify Helps Brands Win in Generative Search · Omni Talk Retail

• 0:00
  Foreign
• 0:09
  Today
• 0:09
  we
• 0:10
  are
• 0:10
  introducing
• 0:10
  a
• 0:11
  new
• 0:11
  monthly
• 0:12
  segment
• 0:12
  where
• 0:12
  each
• 0:12
  month
• 0:13
  we
• 0:13
  will
• 0:13
  bring
• 0:13
  on
• 0:14
  AWS's
• 0:15
  Danele
• 0:15
  Stropa
• 0:16
  onto
• 0:17
  our
• 0:17
  program
• 0:17
  to
• 0:17
  hand
• 0:17
  out
• 0:17
  a
• 0:18
  new
• 0:18
  award
• 0:18
  we
• 0:18
  are
• 0:19
  calling
• 0:19
  Omnitox
• 0:20
  Retail
• 0:21
  Tech
• 0:21
  Startup
• 0:22
  of
• 0:22
  the
• 0:22
  Month.
• 0:23
  And
• 0:23
  the
• 0:23
  first
• 0:24
  award
• 0:24
  winner,
• 0:24
  let
• 0:24
  me
• 0:25
  tell
• 0:25
  you
• 0:25
  folks,
• 0:25
  could
• 0:25
  not
• 0:26
  be
• 0:26
  more
• 0:26
  timely
• 0:27
  and
• 0:27
  apropos.
• 0:28
  But,
• 0:28
  but
• 0:28
  before
• 0:29
  we
• 0:29
  award
• 0:29
  this
• 0:30
  month's
• 0:30
  winner,
• 0:30
  let's
• 0:31
  first
• 0:31
  introduce
• 0:31
  Danele.
• 0:32
  Danele
• 0:33
  is
• 0:33
  a
• 0:33
  worldwide
• 0:33
  technical
• 0:34
  leader
• 0:34
  for
• 0:34
  AWS
• 0:35
  Partners
• 0:35
  in
• 0:35
  Retail
• 0:36
  at
• 0:36
  Amazon
• 0:36
  Web
• 0:37
  Services,
• 0:37
  where
• 0:37
  he
• 0:38
  drives
• 0:38
  the
• 0:38
  technical
• 0:38
  strategy
• 0:39
  for
• 0:39
  AWS
• 0:40
  partners
• 0:40
  in
• 0:41
  digital
• 0:41
  commerce,
• 0:41
  customer
• 0:42
  engagement
• 0:42
  and
• 0:43
  generative
• 0:43
  AI.
• 0:44
  Daniele,
• 0:45
  welcome
• 0:45
  to
• 0:45
  omnitalk.
• 0:46
  We're
• 0:46
  so
• 0:46
  excited
• 0:47
  to
• 0:47
  have
• 0:47
  you.
• 0:48
  Let's
• 0:48
  start
• 0:48
  first
• 0:49
  by
• 0:49
  just
• 0:49
  giving
• 0:49
  our
• 0:50
  audience
• 0:50
  a
• 0:50
  little
• 0:50
  bit
• 0:51
  of
• 0:51
  your
• 0:51
  background
• 0:52
  before
• 0:52
  we
• 0:52
  get
• 0:52
  into
• 0:53
  this
• 0:53
  month's
• 0:53
  award
• 0:53
  winner.
• 0:55
  Yeah,
• 0:55
  well,
• 0:56
  thanks
• 0:56
  for
• 0:56
  having
• 0:56
  me.
• 0:57
  I'm
• 0:57
  really
• 0:58
  excited
• 0:58
  to
• 0:58
  be
• 0:58
  here.
• 0:58
  I'm
• 0:59
  really
• 0:59
  looking
• 0:59
  forward
• 0:59
  to
• 1:00
  these
• 1:00
  segments
• 1:01
  and
• 1:01
  these
• 1:01
  awards
• 1:02
  as
• 1:02
  well.
• 1:03
  So
• 1:04
  my
• 1:04
  role
• 1:04
  at
• 1:05
  AWS
• 1:05
  has
• 1:06
  two
• 1:07
  folds.
• 1:08
  On
• 1:08
  one
• 1:09
  side,
• 1:09
  I
• 1:10
  look
• 1:10
  at
• 1:10
  the
• 1:10
  industry
• 1:11
  trends,
• 1:12
  market
• 1:12
  signals,
• 1:14
  our
• 1:14
  customers,
• 1:15
  feedback
• 1:15
  to
• 1:16
  drive
• 1:16
  that
• 1:17
  strategy,
• 1:17
  define
• 1:18
  the
• 1:18
  strategy,
• 1:19
  but
• 1:19
  then
• 1:19
  we
• 1:19
  go
• 1:19
  and
• 1:20
  implement
• 1:20
  with
• 1:20
  our
• 1:21
  partners
• 1:21
  in
• 1:21
  terms
• 1:22
  of
• 1:22
  what
• 1:22
  kind
• 1:23
  of
• 1:23
  solutions,
• 1:23
  what
• 1:24
  kind
• 1:24
  of
• 1:24
  challenges
• 1:25
  are
• 1:25
  our
• 1:25
  customers
• 1:26
  seeing
• 1:26
  and
• 1:26
  how
• 1:26
  can
• 1:27
  we
• 1:27
  best
• 1:27
  help
• 1:28
  them
• 1:28
  solve
• 1:29
  those.
• 1:30
  And
• 1:30
  then
• 1:30
  on
• 1:30
  the
• 1:31
  other
• 1:31
  side,
• 1:31
  I
• 1:31
  also
• 1:31
  work
• 1:32
  closely
• 1:32
  with
• 1:32
  our
• 1:33
  customers
• 1:33
  and
• 1:33
  our
• 1:34
  sales
• 1:34
  teams
• 1:35
  to
• 1:35
  then
• 1:36
  connect
• 1:36
  them,
• 1:36
  being
• 1:37
  able
• 1:37
  to
• 1:38
  advance
• 1:39
  the
• 1:39
  use
• 1:39
  of
• 1:40
  these
• 1:40
  partner
• 1:41
  solutions
• 1:43
  with
• 1:43
  their
• 1:44
  customers.
• 1:45
  I've
• 1:45
  been
• 1:45
  with
• 1:45
  Amazon
• 1:46
  now
• 1:46
  for
• 1:47
  a
• 1:47
  bit
• 1:47
  over
• 1:48
  11
• 1:48
  years
• 1:49
  and
• 1:50
  in
• 1:50
  this
• 1:50
  particular
• 1:50
  role
• 1:51
  for
• 1:51
  the
• 1:51
  last
• 1:52
  three
• 1:52
  and
• 1:52
  a
• 1:52
  half
• 1:53
  and
• 1:53
  as
• 1:53
  I
• 1:54
  said,
• 1:54
  really,
• 1:54
  really
• 1:55
  excited
• 1:55
  to
• 1:55
  be
• 1:55
  really
• 1:56
  looking
• 1:56
  forward
• 1:56
  to
• 1:57
  these
• 1:57
  sessions.
• 1:58
  I
• 1:58
  can't
• 1:58
  think
• 1:58
  of
• 1:58
  a
• 1:59
  better
• 1:59
  person
• 1:59
  to
• 1:59
  partner
• 2:00
  with
• 2:00
  on
• 2:00
  this
• 2:00
  award
• 2:01
  each
• 2:01
  and
• 2:01
  every
• 2:01
  month.
• 2:02
  All
• 2:02
  right,
• 2:02
  so
• 2:02
  I
• 2:02
  baited
• 2:02
  the
• 2:03
  hook.
• 2:03
  I
• 2:03
  tease
• 2:03
  it
• 2:04
  at
• 2:04
  the
• 2:04
  outset.
• 2:04
  Who
• 2:05
  is
• 2:05
  this
• 2:05
  month's
• 2:06
  inaugural
• 2:07
  retail
• 2:08
  tech
• 2:08
  startup
• 2:09
  winner?
• 2:10
  So
• 2:11
  really
• 2:11
  excited
• 2:12
  to
• 2:12
  share
• 2:12
  that.
• 2:13
  That
• 2:13
  would
• 2:13
  be
• 2:14
  Botify.
• 2:16
  But
• 2:16
  if
• 2:16
  I
• 2:17
  is
• 2:19
  an
• 2:19
  enterprise
• 2:20
  platform
• 2:21
  that
• 2:22
  helps
• 2:23
  brands,
• 2:24
  retailers
• 2:25
  really
• 2:26
  maximize
• 2:27
  their
• 2:27
  visibility
• 2:28
  across
• 2:29
  search
• 2:30
  platform
• 2:30
  and
• 2:30
  search
• 2:31
  engines
• 2:31
  and
• 2:32
  different
• 2:33
  platforms.
• 2:35
  And
• 2:35
  really
• 2:36
  what
• 2:36
  that
• 2:36
  means
• 2:37
  today
• 2:39
  in
• 2:39
  this
• 2:39
  changing
• 2:40
  environment
• 2:40
  is
• 2:41
  that
• 2:42
  they
• 2:42
  are
• 2:42
  able
• 2:43
  to
• 2:43
  be
• 2:43
  seen
• 2:43
  everywhere
• 2:44
  or
• 2:44
  able
• 2:44
  to
• 2:45
  be
• 2:45
  found
• 2:45
  everywhere.
• 2:46
  Why
• 2:46
  is
• 2:47
  that
• 2:47
  so
• 2:47
  important
• 2:47
  in
• 2:47
  your
• 2:48
  mind
• 2:48
  right
• 2:48
  now?
• 2:49
  Daniele
• 2:49
  like
• 2:50
  what
• 2:50
  sets
• 2:50
  them
• 2:50
  apart
• 2:51
  from
• 2:51
  other
• 2:52
  providers?
• 2:53
  What
• 2:53
  we
• 2:53
  are
• 2:53
  seeing
• 2:54
  is
• 2:54
  a
• 2:55
  change
• 2:55
  in
• 2:56
  consumer
• 2:56
  behaviors,
• 2:58
  meaning
• 2:58
  that
• 2:59
  when
• 3:00
  consumers
• 3:01
  look
• 3:01
  for
• 3:02
  products,
• 3:03
  they
• 3:03
  start
• 3:04
  their
• 3:04
  shopping
• 3:05
  journey.
• 3:06
  They
• 3:07
  don't
• 3:07
  necessarily
• 3:07
  start
• 3:08
  that
• 3:08
  anymore
• 3:09
  on
• 3:09
  a
• 3:10
  traditional
• 3:11
  search
• 3:11
  engine,
• 3:13
  but
• 3:13
  they
• 3:13
  rely
• 3:14
  more
• 3:14
  and
• 3:15
  more
• 3:15
  on
• 3:17
  generative
• 3:18
  engines
• 3:19
  like
• 3:20
  the
• 3:20
  perplexity
• 3:21
  or
• 3:21
  ChatGPT
• 3:22
  or
• 3:22
  Claude
• 3:24
  and
• 3:26
  these
• 3:26
  platforms
• 3:28
  or
• 3:29
  brands
• 3:29
  need
• 3:30
  to
• 3:30
  be
• 3:30
  able
• 3:30
  to
• 3:30
  be
• 3:31
  visible
• 3:32
  on
• 3:33
  these
• 3:33
  platforms
• 3:33
  as
• 3:34
  well.
• 3:35
  And
• 3:35
  what
• 3:35
  Botify
• 3:36
  does
• 3:36
  that
• 3:36
  is
• 3:37
  different
• 3:38
  and
• 3:38
  quite
• 3:39
  unique
• 3:40
  is
• 3:40
  the
• 3:40
  fact
• 3:41
  that
• 3:41
  they
• 3:41
  go
• 3:41
  beyond
• 3:42
  the
• 3:43
  SEO
• 3:44
  and
• 3:45
  keyword
• 3:45
  tracking,
• 3:47
  meaning
• 3:48
  that
• 3:48
  they
• 3:48
  are
• 3:49
  able
• 3:49
  to
• 3:50
  not
• 3:50
  only
• 3:50
  understand
• 3:52
  what
• 3:53
  bots
• 3:53
  agents
• 3:54
  are
• 3:54
  doing
• 3:55
  on
• 3:55
  a
• 3:56
  brand's
• 3:56
  website,
• 3:57
  what
• 3:58
  kind
• 3:58
  of
• 3:58
  content
• 3:58
  they
• 3:59
  access,
• 3:59
  what
• 4:00
  kind
• 4:00
  of
• 4:01
  products
• 4:01
  they
• 4:02
  may
• 4:02
  be
• 4:02
  looking
• 4:02
  at,
• 4:02
  what
• 4:03
  kind
• 4:03
  of
• 4:03
  page
• 4:03
  they
• 4:04
  are
• 4:04
  trying
• 4:04
  to
• 4:04
  access,
• 4:06
  but
• 4:06
  then
• 4:06
  they're
• 4:06
  also
• 4:06
  able
• 4:07
  to
• 4:07
  give
• 4:09
  customers
• 4:11
  an
• 4:11
  understanding
• 4:12
  of
• 4:12
  what
• 4:13
  content
• 4:13
  is
• 4:14
  valuable,
• 4:15
  what
• 4:15
  content
• 4:16
  is
• 4:16
  visible
• 4:17
  and
• 4:17
  not
• 4:17
  visible,
• 4:18
  especially
• 4:19
  so
• 4:19
  brands,
• 4:20
  then
• 4:20
  they
• 4:20
  can
• 4:20
  act
• 4:21
  on
• 4:21
  that
• 4:21
  and
• 4:22
  make
• 4:22
  sure
• 4:22
  that
• 4:23
  the
• 4:23
  content
• 4:23
  that
• 4:24
  they
• 4:24
  want
• 4:24
  to
• 4:24
  be
• 4:25
  seen
• 4:25
  is
• 4:25
  actually
• 4:26
  seen
• 4:26
  is
• 4:26
  actually
• 4:26
  discoverable.
• 4:29
  And
• 4:29
  Daniela,
• 4:30
  what
• 4:30
  are
• 4:30
  the
• 4:30
  long
• 4:30
  term
• 4:31
  implications
• 4:31
  of
• 4:31
  this
• 4:32
  technology
• 4:32
  when
• 4:33
  we
• 4:33
  step
• 4:33
  back
• 4:33
  and
• 4:33
  think
• 4:33
  about
• 4:33
  it
• 4:34
  across
• 4:34
  retail?
• 4:34
  And
• 4:35
  why
• 4:35
  do
• 4:35
  you
• 4:35
  think
• 4:35
  it's
• 4:35
  so
• 4:35
  important
• 4:36
  to
• 4:36
  highlight
• 4:36
  this
• 4:36
  particular
• 4:37
  startup
• 4:37
  as
• 4:38
  our
• 4:38
  first
• 4:38
  retail
• 4:39
  Tech
• 4:39
  startup
• 4:39
  of
• 4:39
  the
• 4:40
  month?
• 4:41
  Yeah,
• 4:41
  I
• 4:41
  think
• 4:42
  there's
• 4:43
  two
• 4:43
  aspects
• 4:43
  here.
• 4:44
  One
• 4:44
  obviously
• 4:45
  is
• 4:46
  for
• 4:46
  the
• 4:46
  brands
• 4:47
  to
• 4:47
  be
• 4:47
  able
• 4:48
  to
• 4:49
  be
• 4:49
  seen
• 4:50
  so
• 4:50
  brand
• 4:51
  recognition,
• 4:52
  but
• 4:52
  also
• 4:54
  increase
• 4:54
  revenue,
• 4:55
  increase
• 4:55
  profitability
• 4:57
  as
• 4:58
  the
• 4:58
  traffic
• 5:00
  keeps
• 5:00
  on
• 5:00
  coming,
• 5:00
  keeps
• 5:01
  on
• 5:01
  coming
• 5:01
  to
• 5:02
  the
• 5:03
  brands
• 5:03
  and
• 5:03
  to
• 5:03
  the
• 5:03
  retailers.
• 5:05
  On
• 5:05
  the
• 5:05
  second
• 5:05
  aspect
• 5:06
  is
• 5:06
  also
• 5:07
  optimizing
• 5:08
  the
• 5:09
  cost,
• 5:10
  optimizing
• 5:10
  the
• 5:11
  operational
• 5:12
  cost.
• 5:13
  Botify
• 5:13
  also
• 5:14
  allows
• 5:14
  you
• 5:14
  to
• 5:15
  serve
• 5:16
  content
• 5:17
  in
• 5:17
  a
• 5:17
  more
• 5:20
  serve
• 5:20
  optimized
• 5:21
  content
• 5:21
  to
• 5:22
  the
• 5:22
  bots
• 5:23
  so
• 5:23
  that
• 5:23
  your
• 5:24
  infrastructure
• 5:25
  cost
• 5:26
  is
• 5:27
  also
• 5:27
  optimized
• 5:27
  and
• 5:28
  is
• 5:28
  also
• 5:28
  reduced.
• 5:29
  So
• 5:29
  these
• 5:29
  two
• 5:30
  are
• 5:30
  important
• 5:32
  aspects,
• 5:33
  important
• 5:33
  impact
• 5:34
  on
• 5:34
  businesses
• 5:35
  that
• 5:36
  Botify
• 5:36
  is
• 5:37
  enabled.
• 5:39
  All
• 5:39
  right,
• 5:39
  thank
• 5:40
  you
• 5:40
  Daniela,
• 5:41
  and
• 5:42
  congrats
• 5:42
  to
• 5:42
  Botify
• 5:43
  for
• 5:43
  being
• 5:43
  named
• 5:44
  our
• 5:44
  first
• 5:44
  retail
• 5:45
  Tech
• 5:45
  startup
• 5:45
  of
• 5:45
  the
• 5:46
  Month.