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Are Waitlists Even Worth It? | Bathroom Break #63 đźš˝
Do waitlists even matter to customers anymore? Or are they a waste of time?
Daniel says it depends, but basically, lists are important in marketing. Getting email addresses of important people (including people that are interested in your brand) should always be a priority. But, there are some instances where a wait list wouldn’t make sense, like a free virtual event. Jay and Daniel talk about building hype…and what to do when that hype gets busted.
Plus, what’s the biggest hacks in DTC vs. B2B SaaS? One is using the term “sold out” for social proof and the other is beta access. The OG upsell…
The skinny
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