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Seller Concessions in 2026: How Real Estate Agents Win Without Cutting Price
The housing market is not crashing. It is negotiating.
Agents who only focus on price are leaving valuable concessions on the table.
Seller concessions appeared in 46% of May home sales, the highest May percentage on record. In this episode, Tim and Julie Harris explain how agents can negotiate closing cost credits, seller-paid repairs, mortgage rate buydowns, flexible possession terms, rent-backs, contingencies, and other forms of value.
A basic price reduction may only modestly change the buyer’s monthly payment. A better concession strategy may reduce the buyer’s cash to close, lower the…
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