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Splitting the G: How Guinness' Premier League sponsorship has shaken market dynamics
Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
This week, sponsorship experts Matthew Glendinning and Ben Cronin join the pod to talk about beer – and specifically how Guinness’ central sponsorship of the Premier League has changed market dynamics.
Martin Ross and Jonathan Rest then discuss the biggest-ever change in skiing media rights sales, as FIS achieves centralisation at last and Infront secures global rights to the World Championships.
Looking ahead, we tease the launch of the SportBusiness On The Money finance in sport…
The skinny
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