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192. What Social Media Platforms To Use For Your Target Audience with Caroline Langdon
Not all social media platforms are created equal, and not all of them deserve your time. In this episode, Caroline Langdon of Impact Media House talks about choosing the right platform based on where your ideal clients actually hang out, instead of pouring energy into Instagram or TikTok just because everyone else says you should. Learn how to spot the signals that reveal who your true audience is, why niching down makes your marketing easier, how to match the right type of content to the right platform, and what Instagram, Facebook, TikTok, Pinterest, and LinkedIn are really best used for…
The skinny
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