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Fix Fragmented eCommerce Data: The SMART Framework with Tim Shea
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Tim Shea, founder and CEO of Latticework Insights, explains how eCommerce brands can connect data from Amazon, Shopify, Meta, Google, and retail partners, and use his SMART framework to make more profitable decisions.
Most growing brands already have plenty of data. It sits in separate systems, so nobody gets a full picture of what drives growth.
In this episode of Selling on Giants, Mr. Will and Tim cover when spreadsheets stop working, how to evaluate performance across five areas (Speed, Margin, Attribution, Retention, and Tier), and why LTV and CAC need more context than…
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